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Intro to Web Media

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Algonquin College Web Media class presentation.

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Intro to Web Media

  1. 1. MTM 4085 Web Media Susan Murphy murphy.sue@gmail.com company: www.jestercreative.com blog: www.suzemuse.com facebook: www.facebook.com/suzemuse twitter: www.twitter.com/suzemuse linkedin: http://ca.linkedin.com/in/suzemuse Skype: suzemuse
  2. 2. 2 Agreements Photo by andyrob, Flickr 1.Class starts on time, all the time. 2.No texting or talking on cell phones during class.
  3. 3. BUT
  4. 4. Taking photos, shooting video, Twittering, Facebook status posting, Live Blogging and Live audio and video streaming of class activities are ALLOWED and ENCOURAGED.
  5. 5. Taking photos, shooting video, Twittering, Facebook status posting, Live Blogging and Live audio and video streaming of class activities are ALLOWED and ENCOURAGED. (just as long as you’re still paying attention!)
  6. 6. What Will I Learn?
  7. 7. What Will I Learn? • This is NOT a technical course
  8. 8. What Will I Learn? • This is NOT a technical course • Web Media Tools
  9. 9. What Will I Learn? • This is NOT a technical course • Web Media Tools • Online Communication/Collaboration
  10. 10. What Will I Learn? • This is NOT a technical course • Web Media Tools • Online Communication/Collaboration • Social Media for Business
  11. 11. What Will I Learn? • This is NOT a technical course • Web Media Tools • Online Communication/Collaboration • Social Media for Business • You WILL be podcasting!
  12. 12. What Will I Learn? • This is NOT a technical course • Web Media Tools • Online Communication/Collaboration • Social Media for Business • You WILL be podcasting! • You WILL be blogging!
  13. 13. What Will I Learn? • This is NOT a technical course • Web Media Tools • Online Communication/Collaboration • Social Media for Business • You WILL be podcasting! • You WILL be blogging!
  14. 14. What Will I Learn? • This is NOT a technical course • Web Media Tools • Online Communication/Collaboration • Social Media for Business • You WILL be podcasting! • You WILL be blogging! Goal: Prepare you to interact in the online world and equip you with the knowledge to help you and your future employers succeed in the online world.
  15. 15. How Will I Be Graded?
  16. 16. How Will I Be Graded? • Assignment #1: Personal Blog and Comments (Individual) 25%
  17. 17. How Will I Be Graded? • Assignment #1: Personal Blog and Comments (Individual) 25% • Assignment # 2: Podcast (Group) 20%
  18. 18. How Will I Be Graded? • Assignment #1: Personal Blog and Comments (Individual) 25% • Assignment # 2: Podcast (Group) 20% • Assignment #3: Social Media Strategy (Group) 25%
  19. 19. How Will I Be Graded? • Assignment #1: Personal Blog and Comments (Individual) 25% • Assignment # 2: Podcast (Group) 20% • Assignment #3: Social Media Strategy (Group) 25% • Tests and Exams (Based on Textbook): 30%
  20. 20. Text Book
  21. 21. Text Book Content Rules: How to create killer blogs, podcasts, videos, eBooks, Webinars (and more) that will engage your customers and ignite your business.
  22. 22. Text Book Content Rules: How to create killer blogs, podcasts, videos, eBooks, Webinars (and more) that will engage your customers and ignite your business. Book can be purchased from me next class. Bring $20 to reserve your book.
  23. 23. Text Book Content Rules: How to create killer blogs, podcasts, videos, eBooks, Webinars (and more) that will engage your customers and ignite your business. Book can be purchased from me next class. Bring $20 to reserve your book. Books will be delivered January 25th.
  24. 24. Text Book Content Rules: How to create killer blogs, podcasts, videos, eBooks, Webinars (and more) that will engage your customers and ignite your business. Book can be purchased from me next class. Bring $20 to reserve your book. Books will be delivered January 25th. You can also purchase from Amazon.ca, Chapters.ca (online or in-store), or if you have an e-Book reader, you can download a digital version.
  25. 25. Text Book Content Rules: How to create killer blogs, podcasts, videos, eBooks, Webinars (and more) that will engage your customers and ignite your business. Book can be purchased from me next class. Bring $20 to reserve your book. Books will be delivered January 25th. You can also purchase from Amazon.ca, Chapters.ca (online or in-store), or if you have an e-Book reader, you can download a digital version. C.C. Chapman will join us via Skype at the end of the semester for a Q and A session!
  26. 26. Web 0
  27. 27. Web 1.0
  28. 28. Web 1.0: The “Read-only” Web
  29. 29. ? What do YOU think Web 2.0 is?
  30. 30. Web 2.0
  31. 31. What is Web 2.0?
  32. 32. What is Web 2.0? A living term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, collaboration and functionality of the web.
  33. 33. What is Web 2.0? A living term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, collaboration and functionality of the web. What is Social Media?
  34. 34. What is Web 2.0? A living term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, collaboration and functionality of the web. What is Social Media? The use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
  35. 35. What is Web 2.0? A living term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, collaboration and functionality of the web. What is Social Media? The use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
  36. 36. A Little History Lesson
  37. 37. A Little History Lesson 1997 1998 -2002 2002-2004 2004 - 2007 2004 - 2007 2007-2011
  38. 38. A Little History Lesson 1997 1998 -2002 2002-2004 2004 - 2007 2004 - 2007 2007-2011 SixDegrees.com
  39. 39. A Little History Lesson 1997 1998 -2002 2002-2004 2004 - 2007 2004 - 2007 2007-2011 SixDegrees.com LiveJournal BlackPlanet Friendster
  40. 40. A Little History Lesson 1997 1998 -2002 2002-2004 2004 - 2007 2004 - 2007 2007-2011 SixDegrees.com LiveJournal MySpace BlackPlanet Flickr Friendster Delicious Second Life Wordpress LinkedIN
  41. 41. A Little History Lesson 1997 1998 -2002 2002-2004 2004 - 2007 2004 - 2007 2007-2011 SixDegrees.com LiveJournal MySpace YouTube BlackPlanet Flickr Bebo Friendster Delicious Twitter Second Life Facebook Wordpress Digg LinkedIN StumbleUpon
  42. 42. A Little History Lesson 1997 1998 -2002 2002-2004 2004 - 2007 2004 - 2007 2007-2011 SixDegrees.com LiveJournal MySpace YouTube FourSquare BlackPlanet Flickr Bebo Gowalla Friendster Delicious Twitter Groupon Second Life Facebook Quora Wordpress Digg LinkedIN StumbleUpon
  43. 43. Social Media In Plain English
  44. 44. Social Media In Plain English
  45. 45. RSS In Plain English (Really Simple Syndication)
  46. 46. RSS In Plain English (Really Simple Syndication)
  47. 47. ? So what does this all mean to YOU?
  48. 48. Listen
  49. 49. Talk
  50. 50. Share
  51. 51. Collaborate
  52. 52. Learn
  53. 53. ? Why does it matter?
  54. 54. Social Media is a BIG DEAL
  55. 55. Social Media is a BIG DEAL • 96% of people online who are under 30 have joined a social network
  56. 56. Social Media is a BIG DEAL • 96% of people online who are under 30 have joined a social network • Years for radio to reach 50 million users? 38
  57. 57. Social Media is a BIG DEAL • 96% of people online who are under 30 have joined a social network • Years for radio to reach 50 million users? 38 • Facebook reached 500 million users in less than 1 year
  58. 58. Social Media is a BIG DEAL • 96% of people online who are under 30 have joined a social network • Years for radio to reach 50 million users? 38 • Facebook reached 500 million users in less than 1 year • 80% of companies use social media for recruitment, 95% of those companies use LinkedIN
  59. 59. Social Media is a BIG DEAL • 96% of people online who are under 30 have joined a social network • Years for radio to reach 50 million users? 38 • Facebook reached 500 million users in less than 1 year • 80% of companies use social media for recruitment, 95% of those companies use LinkedIN • YouTube is the second largest search engine in the world
  60. 60. Social Media is a BIG DEAL • 96% of people online who are under 30 have joined a social network • Years for radio to reach 50 million users? 38 • Facebook reached 500 million users in less than 1 year • 80% of companies use social media for recruitment, 95% of those companies use LinkedIN • YouTube is the second largest search engine in the world • There are over 200 million blogs
  61. 61. Social Media is a BIG DEAL • 96% of people online who are under 30 have joined a social network • Years for radio to reach 50 million users? 38 • Facebook reached 500 million users in less than 1 year • 80% of companies use social media for recruitment, 95% of those companies use LinkedIN • YouTube is the second largest search engine in the world • There are over 200 million blogs • Kindle eBooks outsold paper books last Christmas
  62. 62. Social Media is a BIG DEAL • 96% of people online who are under 30 have joined a social network • Years for radio to reach 50 million users? 38 • Facebook reached 500 million users in less than 1 year • 80% of companies use social media for recruitment, 95% of those companies use LinkedIN • YouTube is the second largest search engine in the world • There are over 200 million blogs • Kindle eBooks outsold paper books last Christmas • We no longer search for news, products, services - they find us.
  63. 63. Social Media is a BIG DEAL • 96% of people online who are under 30 have joined a social network • Years for radio to reach 50 million users? 38 • Facebook reached 500 million users in less than 1 year • 80% of companies use social media for recruitment, 95% of those companies use LinkedIN • YouTube is the second largest search engine in the world • There are over 200 million blogs • Kindle eBooks outsold paper books last Christmas • We no longer search for news, products, services - they find us. Full article and stats: http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
  64. 64. Social Media is a BIG DEAL • 96% of people online who are under 30 have joined a social network • Years for radio to reach 50 million users? 38 • Facebook reached 500 million users in less than 1 year • 80% of companies use social media for recruitment, 95% of those companies use LinkedIN • YouTube is the second largest search engine in the world • There are over 200 million blogs • Kindle eBooks outsold paper books last Christmas • We no longer search for news, products, services - they find us. Full article and stats: http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/ or Google “Social Media Revolution 2 - Refresh”
  65. 65. Social media is not a FAD.
  66. 66. It’s a fundamental shift in how we communicate.
  67. 67. It’s how your future employers are doing business.
  68. 68. How do I use ? social media?
  69. 69. It’s not about the tools.
  70. 70. It’s about the conversation.
  71. 71. Learn Share Talk Listen Collaborate
  72. 72. What do people care about? What issues matter to them? What do they need? Listen
  73. 73. Share What stories can I tell? What information do I have? How can I encourage others to share?
  74. 74. How can I engage others? What conversations should I have? How do I get others talking? Talk
  75. 75. How do I educate others? Learn How do I understand what’s important to people? What teaching tools are available to me?
  76. 76. How do I get new ideas? How do I encourage others to get involved? How do I tap into the strengths of others? Collaborate
  77. 77. Now What?
  78. 78. First Things First
  79. 79. First Things First Web media Social media Online communities Social networking Web 2.0
  80. 80. First Things First Web media Social media Online communities Social networking Web 2.0 They all mean the same thing.
  81. 81. The Conversation Age is here: Are you ready?
  82. 82. Connecting to Me Email me: murphy.sue@gmail.com Follow me on Twitter: http://www.twitter.com/suzemuse Check out my blog: http://www.suzemuse.com Friend me on Facebook: http://www.facebook.com/suzemuse Skype me: suzemuse
  83. 83. This Week in Social Media Subscribe to the Tumblr Blog http://suzemarks.tumblr.com I’ll post links here for us to discuss each week. You can bring links to class to discuss too!
  84. 84. BREAK
  85. 85. This Week in Social Media http://suzemarks.tumblr.com
  86. 86. Assignment #1: Your Personal Blog and Comments
  87. 87. Your First Blog Topic: What is your favourite social media site and why? Written blogs should be a minimum of 200 words. Video blogs must be a minimum of 1 minute in length. Photo blogs must include a minimum of 3 photos Your blog post and your comment on one other students’ blog is due at the BEGINNING of next class.
  88. 88. FOR NEXT CLASS! 1. 1 blog post and 1 blog comment due (post links on your Blackboard Journal page) 2. Bring $20 in cash to class to pay for your text book 3. Join the Facebook group! 4. Think about links you might want to share for This Week in Social Media

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