Create a social media strategy in 30 mins

1. *DISCLAIMER*
Many of the images in this presentation did not have image credits and I also take no credit for them.
All written content remains property of socialmediadaily.com.au

2. WWW.SOCIALMEDIADAILY.COM.AU
Join us at facebook.com/socialmediadaily

3. DEFINE YOUR OBJECTIVE
Without an objective social media will pull you in many
directions.

4. LISTEN
What are people saying about you/ your business/ your niche?
Set up a listening post.

5. SHARE OF VOICE
There are already conversations happening. Which ones are you
a part of? Are they the right ones?

6. OBSERVE COMPETITORS
What are they saying about your niche? About you customers
and about YOU?

7. IDENTIFY INFLUENCERS
Who do your readers/customers/followers trust?

8. ASK EXPERTS/ COMMUNITY
Find like minded bloggers/ people to network with and to
inspire you.... then ask questions...

9. BUILD A CONTENT STRATEGY
create a “tower” of content

10. CREATE AND DELIVER
Create a blogging schedule and stick to it. Schedule in tweets
and social media around your content.

11. PLATFORMS
Are not one size fits all. Find one that works for you.
Start with one or two and find your sweet spot.

12. ENGAGE
Conversation is a two way communication.

13. MEASURE
Define your own metrics that work for YOU.
Measure, Analyse and tweak.

14. AUTODIDACT
Educate yourself.

15. TAKE AWAY...
Your social media strategy can be condensed down to the next
4 slides.

16. 1. LISTEN TO YOUR AUDIENCE
then ask, then speak

17. 2. DEFINE YOUR OBJECTIVES
What do you want?

18. MECHANICS
What will your strategy look like? How will you do this? How
will it change the way you interact with your readers?

19. PLATFORMS
Find your sweet spot. Use technology you are comfortable with.
Stay up to date with trends and changes.

20. A LINK TO TODAYS PRESENTATION CAN BE FOUND AT
www.facebook.com/socialmediadaily

21. THANK YOU
Twitter: @emilydoig @socialmedia_au
facebook.com/socialmediadaily