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  • Moviola – invented in 1917 by Iwan Seurrier as a consumer home movie projector. Cost was prohibitive ($600, equivalent to $20,000 today). Seurrier re worked the concept and sold it to movie studios, who began using it around 1924. \n
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  • Engineers in the early days of television (1928) needed an actor that could stand under the hot lights for hours on end as they tweaked and sharpened the broadcast image. The first TV image was only 2 inches tall. \n
  • Two things delayed the progress of television technology greatly – the Great Depression and World War II.\n
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  • In 1951, Charles Ginsburg invented the first video tape recorder. He is said to have revolutionized television broadcasting. Videotape allowed for “instantaneous” recording and playback of information, unlike film. Television had been predominantly live until now. \n
  • The first video tapes were 2” wide by 7000 feet long. They could only record a few minutes of black and white video. Later models could hold about 1 hour of video. Prior to the invention of video tape, almost everything that you saw on TV was done live – including the commercials!\n
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  • JVC came out with a competing format called VHS in the mid 1970s. VHS was lower quality than Betamax, but by 1981, Betamax sales had sunk to 25% in the U.S. Primary reason was tape length – Betamax, with its higher tape speed, was only available in 1 hour lengths, maximum. VHS in Extended Play format, could get up to 6 hours of recording time. Sony misjudged the market, thinking picture quality was more important to the consumer than length of recording time. \n
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  • Editing

    1. 1. Editing Photo by Alicia Yeah on Flickr
    2. 2. Agenda• The Evolution of Editing• Basic Concepts and Terminology• Editing with Premiere – Getting Started – Working with the Timeline – Importing Media – Inserting visual content – Inserting audio – Inserting titles• Assignment #2 - Slideshow
    3. 3. Photo by Todd D Jones on Flickr
    4. 4. Photo by DanielVDM on FlickrSpielberg’s “Munich”, released in 2005, was edited on a Moviola, and won an Academy Award for editing.
    5. 5. Photos from www.felixthecat.com
    6. 6. Photo buckle1535 on Flickr 1930’sThe Great Depression Photo soldiersmediacenter on Flickr 1940’sWorld War II
    7. 7. Photo marcin wichary on Flickr Progress
    8. 8. TV used to be ALWAYS LIVE… Benny and Bogey
    9. 9. Photo credit: http://www.vtoldboys.com/amteam.htm invents the first VTR1951 – Charles Ginsberg
    10. 10. Photo credit: http://www.vtoldboys.com/amteam.htm invents the first VTR1951 – Charles Ginsberg
    11. 11. Photo used under the Wikimedia Commons license
    12. 12. After Video…Mikey Likes It!!! Man Hangs Out In Toilets
    13. 13. http://www.labguysworld.com/Cat_Sony002.htm 1964 – One of the first commercially available VTRs Cost around $1000 = about $7000 today.
    14. 14. VTR/VCRs Through the Years Late 1970s and 1980s Sony Betamaxhttp://www.scotusblog.com/discussion/archives/betamax.jpg
    15. 15. VTR/VCRs Through the Years 1980s The Battle of the Formats
    16. 16. VTR/VCRs Through the Years 1980s The Battle of the Formats The last Betamax VTR was produced In 2002.
    17. 17. Modern recording formats: DVD, Blu-Ray DVC, Mini-DV, Betacam
    18. 18. http://physed.otago.ac.nz/about/images/facilities/editsuite.jpg 1960 – 1993/95Linear (Analog) Editing System
    19. 19. Non-Linear (Digital) Editing System TODAY
    20. 20. The “A” Team: AVIDApple’s Final Cut Studio Adobe Premiere Pro
    21. 21. The Digital Age Is HereVideo is Everywhere.
    22. 22. What is Editing, anyway?
    23. 23. Technical: Taking visual and audio material andPhoto by softmellows mohan on Flickr altering it from its original form into something new.
    24. 24. Artistic: Deciding what to elements to keep, what to throw away, and whatPhoto by John Morgan on Flickr to combine to create a visually pleasing finished product.
    25. 25. “Cut with your gut.” – Dede Allen, 3-time Academy Award nominated film editor “Whether you are cutting on a Moviola or an Avid, it’s all up here [points to head] and in here [points to heart]. All editors can cut; the only difference is their personality and the desire to make the best film they can.” – Michael Kahn, Academy Award winning editor of “Munich”