Web 3.0 aims to bring together the content of Web 1.0 and the social aspects of Web 2.0 by creating meaning from online content and social context through advances like semantic search engines that understand concepts rather than just keywords. It will be a more personalized, intelligent web where software agents can perform tasks on a user's behalf based on their needs and preferences. While definitions vary, Web 3.0 is emerging as a dynamic, customized web that filters and organizes information for individuals.

1. What is Web 3.0?
EDU 626 Integrating Educational Technology
Spring 2012

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Web 1.0?
• Shopping carts are Web 1.0
– The overall goal is to present products to potential
customers, much as a catalog or a brochure does —
only, with a website, you can also provide a method for
anyone in the world to purchase products. The web
provided a vector for exposure, and removed the
geographical restrictions associated with a brick-and-
mortar business.
• Basic Definitions: Web 1.0, Web. 2.0, Web 3.0

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Characteristics of Web 1.0
• Web 1.0 sites are static
• Web 1.0 sites aren’t interactive
• Web 1.0 applications are proprietary
– Is there a Web 1.0?

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What about Web 2.0?
• Web 2.0:
– named by Tim O‘Reilly in 2004, to refer to a
second generation in Web history based on user
communities and a wide range of services, such
as social networks, blogs, wikis or folksonomies,
that encourage collaboration and efficient
exchange of information among users.
• MasterBase Glossary

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Another definition
• Web 2.0
– One of those ―cool‖ terms that is batted around with
little definition. It refers to the ―second generation‖
Web, today‘s WWW that is more interactive and
participatory than the Web used to be. Most people use
it to refer to things like social networks such as
Facebook, and other sites such as YouTube, where
people can post stuff and others can comment. Some
people are referring to ―Web 3.0‖ already.

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What about Web 3.0, then?
• Web 3.0
– Even cooler than Web 2.0.

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OK, what does Google say?
• Eric Schmidt,
Web 2.0 vs. Web
3.0 in a YouTube
video from 2007

8. Let’s try again! 8
• What is ‘Web 3.0,’ and should you
is a new
care? way for you to
collect online
– Nova Spivack, Twine‘s founder, said in an content – videos,
interview last week [3 years ago!] that Web photos, articles,
Web pages,
3.0 is more chronological and simple than products - and
some would make it out to be. It just means bring it all together
by topic, so you can
we‘re in the third decade of the Internet, have it in one place
which technically began in March [2009], he and share it with
anyone you want.
said.
• CNN SciTechBlog May 25, 2009 See next slide!

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Twine is now Evri!
• SEATTLE and SAN FRANCISCO, March 11, 2010—
– Evri (www.evri.com), the search and discovery engine that
filters the real-time web for news and conversations that
matter and distills them into intelligent information streams,
announced today the acquisition of Radar Networks
including its flagship property, Twine.com. The acquisition
of Twine.com, which gives users a smarter way to share,
organize and find information with people they trust, brings
together the two key players in the semantic web space and
creates the industry‘s most comprehensive consumer
semantic search & discovery company. Press Release

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Trends to come?
1. Real-time:
– Information is moving faster online now than before.
Breaking news events occur on Twitter, the micro-
blogging site, not just on news Web sites. Real-time
searches allow users to get the latest buzz and to
converse. Read more from Siegler at TechCrunch.
• What is ‗Web 3.0,‘ and should you care?
• Posted by: John D. Sutter -- CNN.com writer/producer

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More trends?
2. Semantics:
– Researchers are trying to teach computers to
understand us better so they will know what we mean
when we search for something, not just which
keywords we're typing in. CNET‘s Tom Krazit writes
that Google is downplaying the importance of the
‗Semantic Web‘ but is actually moving in that
direction.
• What is ‗Web 3.0,‘ and should you care?

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Another?
3. Open communication:
– There‘s a lot of data online. Citizen scientists are
compiling it and computer scientists are using it, but
some predict open communication and product
development will be stamps of the new Web era. More
on this from Richard MacManus at ReadWriteWeb.
• What is ‗Web 3.0,‘ and should you care?

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A Fourth?
4. Mobile and Geography:
– Some say geography is playing a bigger role in the
information we post online. As Will Sullivan points out
in a recent post to Poynter.org, the rise of GPS-
enabled phones is feeding this trend.
• What is ‗Web 3.0,‘ and should you care?
• Consider, also, the addition of the capability of indicating
your location on Facebook

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But what is Web 3.0?
• The suggestion seems to be that
– If Web 1.0 was the content web
– And Web 2.0 was the social web
– Then web 3.0 will be the one that brings them
together and creates meaning out of it—putting
the content into the social context

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How to make that work?
• One way is Tim Berners-Lee’s Semantic Web
– . . . a world in which software ―agents‖ perform Web-based
tasks we often struggle to complete on our own.
– A Semantic Web agent could be programmed to do almost
anything, from automatically booking your next vacation to
researching a term paper.
– . . . it involves a reannotation of the Web, adding all sorts of
machine-readable metadata to the human-readable Web
pages we use today . . .
• Tim, Lucy, and The Semantic Web

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What’s metadata?
• That’s something librarians know about!
– metadata
– Literally, ―data about data.‖ Structured
information describing information
resources/objects for a variety of purposes.
– Descriptive metadata facilitates indexing,
discovery, identification, and selection

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Let Tim Explain
• Metadata is like keywords or subject headings attached to
webpages

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A Simpler Explanation?

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An Example of a Prototype Semantic
Web Website

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How Twine Evri Works

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Similar search engines to Evri
SenseBot is a semantic search engine, meaning that it attempts to understand what
the result pages are about. It uses text mining to parse Web pages and identify their
key semantic concepts. It then performs multidocument summarization of content to
produce a coherent summary. You can read more about the approach in our
interview to Search Engine Journal.

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But is that really Web 3.0?
• What are they saying in 2012?
– Web 3.0 is alive and real
• While the definitions vary I think about the next generation
Internet as having three elements: it is ‗personal‘, it is
‗intelligent‘ and it is ‗mine‘. It is about building and equipping
consumers with the tools to build ‗personal intelligent webs‘.
• A web 3.0 world is more about Jeannie from the television show
‗I dream of Jeannie‘ or Aladdin. It is where I have assistance in
building dynamic and customized webs of content, function and
social connections that literally alter on the fly based on what I
want and what it knows. A web 3.0 world is not about finding
but about filtering, organizing and doing. Very different from
the librarian of my youth.

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Another Prediction
Better, Smarter,
Faster : Web 3.0 and
the Future of
APRIL 2011
Learning Training+Development

24. Web 3.0?
What about Web 4.0,
etc.?
See presentation ―Web 4.0 and
beyond‖ for our next discussion!