The document discusses the evolution of digital commerce from Web 1.0 to the current era of Web 3.0 social commerce. Web 1.0 involved static websites for companies like Pizza Hut, while Web 2.0 saw the rise of social media as a marketing channel through platforms like Facebook and Twitter. Web 3.0 now enables social and viral commerce through features like Facebook's buy button, in-stream purchases on Instagram and video checkouts, allowing purchases with just a hashtag or within videos with no extra clicks. The future is seen to involve more seamless, mobile-friendly and viral forms of social commerce.

1. The Future is
Social Commerce
Web 3.0
Presented by

2. Web 1.0 – Desktop Commerce
2
“Build it and they will come.”
1994-2004
Static Websites
Pizza Hut’s First Website

3. Web 2.0 – Social Media
3
Pin it. Share it. Like it.
2004-2014
Social Media as a
Marketing Channel

4. Web 3.0 – Social Commerce
4
2014 – Today
• Facebook & Ticketmaster
• ALS Ice Bucket Challenge
• Buy Button
• Twitter, Pinterest,
Facebook

5. Web 3.0 – Our Definition
5
Social
Viral
Mobile
Simple

6. Modern Examples
6
Instagram / Facebook Social
Commerce
Purchases via Comments
Shopify Integration

7. Modern Examples
7
Payments Via Hashtags
In-Stream Transaction
Secure. Viral. Mobile Friendly
No-Click Checkout
“Cool Factor”

8. Modern Examples
8
Video Checkout
Maximize Engagement
In-stream purchase
Reduce clicks
Increase conversions
Use any existing video
Make transactions viral

9. Modern Examples
9
PayPal 2.0
Split Payments
PCI Secure
Complete Solution
Zero Integration

10. Thank you
Rey@Total-Apps.com
@ReyPasinli
Video Checkout
10