You’ve asked the right questions and maybe you have some personas. There’s a heap of feature requests from your client and a whole lot of content to organize into a sitemap (IA) document and wireframes. However, something’s not sitting right and you wonder how the site fits into the bigger customer journey with the client’s brand, business, and products.
In this talk, I’ll show you how to get started with taking all of that subject matter expertise you’ve been collecting in your mind, and to convert it into one of several useful types of journey maps. I’ll share process, examples, context on how they fit into a larger project, and show how they help bring agreement among your client decision-makers.
• Understand the benefits of thinking through a user journey outside of your website.
• See the variety of types of journey maps and identify where and when to use them.
• Build and use journey maps to shape client conversations and audit decisions.
Lean Requirements Without Skimping on the Meat - Cornell Drupal Camp 2016 - p...Anthony D. Paul
In today’s website feature debates, you and your team hash out priorities based on budgets, timelines, and what one of the clients mentioned in passing, ignoring the larger context of the design problem. We focus on the current list of edits—and rallying for the user is lost in the shuffle. In this session, you’ll be introduced to a framework for approaching your Drupal project’s situational analysis from many perspectives, to create success goals that resonate with everyone on your team—including your client’s wallet-bearers.Attendees should walk away with:
A method for breaking complex design problems into smaller problems without losing awareness of larger project needs
A skeleton for assembling more effective, yet lightweight use-cases to audit against
Ammunition to debate the validity of your decisions (and win)
This session is designed for web professionals of all levels and skillsets—including design, development, and content planning. It’s not required, but a writing utensil is recommended.
The Europeana Newspapers Project held a workshop in Amsterdam in September 2013. This presentation from Channa Veldhuijsen of the National Library of the Netherlands explains some principles of usability testing for historic newspapers presented online.
This presentation will present insights into web user psychology, how to think about and write for the web, how to identify common content mistakes and how writing for the web will improve your search engine rankings.
Lean Requirements Without Skimping on the Meat - Cornell Drupal Camp 2016 - p...Anthony D. Paul
In today’s website feature debates, you and your team hash out priorities based on budgets, timelines, and what one of the clients mentioned in passing, ignoring the larger context of the design problem. We focus on the current list of edits—and rallying for the user is lost in the shuffle. In this session, you’ll be introduced to a framework for approaching your Drupal project’s situational analysis from many perspectives, to create success goals that resonate with everyone on your team—including your client’s wallet-bearers.Attendees should walk away with:
A method for breaking complex design problems into smaller problems without losing awareness of larger project needs
A skeleton for assembling more effective, yet lightweight use-cases to audit against
Ammunition to debate the validity of your decisions (and win)
This session is designed for web professionals of all levels and skillsets—including design, development, and content planning. It’s not required, but a writing utensil is recommended.
The Europeana Newspapers Project held a workshop in Amsterdam in September 2013. This presentation from Channa Veldhuijsen of the National Library of the Netherlands explains some principles of usability testing for historic newspapers presented online.
This presentation will present insights into web user psychology, how to think about and write for the web, how to identify common content mistakes and how writing for the web will improve your search engine rankings.
These set of slides will explain the importance of maintaining the user friendly features of any website. It contains statistics gathered from researches that have been already conducted and stats collected over the internet to quantitatively prove the importance of the aforementioned title.
Does the field of user-centered design mystify you? Does user research seem like the last thing you have time to think about?
Any team can look at analytics to understand what users are doing and how often they’re doing it. What analytics won’t tell you is *why* users are doing certain things — sometimes you need more context. That’s where user research comes in. This session will map out a framework for incorporating user research into your development cycle.
How to effectively implement different online research methods - UXPA 2015 - ...Steve Fadden
Are you the sole User Experience Researcher in your organization? Do you struggle to get timely research insights and feedback for your stakeholders? Online research tools offer practitioners the ability to gather feedback quickly and asynchronously, without the need for direct facilitation or moderation.
In this presentation, we provide an overview of some of the many online research tools that are available for gathering quick, asynchronous feedback on requirements, designs, and stakeholder sentiment. We offer general guidelines for recruiting, planning, implementing, and analyzing feedback, and then present how to use specific methods that have proven particularly useful for design and requirements research.
User experience (UX) is typically implemented when designing websites and other online objects, but can be applied to in person services as well. Usability testing and user research are time consuming but essential elements to any user experience design project. Fortunately, this data can be applied to a variety of online and in person library services.
This presentation will outline user experience design, guiding principles, and various techniques that can be used to collect user data. Specific information about the University of Central Florida Libraries' website redesign project will be shared. The presentation will include activities and guided discussion to give participants hands on experience and strategies to bring back to their libraries.
workshop for UXPA DC on April 12, 2014, entitled "All this UX data! Now what?" Attendees learned how to deal with large amounts of user experience data from tests, and how to combine certain data to tell a succinct story.
Whoa! Did You See That? Collaborative Data Collection and AnalysisKyle Soucy
Observing a usability test is like witnessing an accident; everyone sees it go down differently. One of the most important steps in usability testing, and yet often skipped by a lot of firms, is conducting a thorough debrief with the observers after testing is complete. Research should not be performed while working in a vacuum. The data and feedback collected from end users is not complete without understanding the observers’ perspectives, which oftentimes is different from the moderator's. The process for running an observer debrief involves getting all the observers (and even people who did not observe, but should have) to attend a meeting where we review the notes for each test and document the observations and perceived implications. In this session, you will learn various methods for running a debrief, when to use them, and walk away better prepared to get the most out of your research!
After attending this practical session, attendees will be able to take what they have learned and execute a thorough debrief the next day. I will discuss various methods for running a debrief, spending more time on one method in particular, the Wish for/how-to/what-if method. For those that are not familiar, this method is executed by asking observers to create implications for each observation in the form of: Wish for... (W4) How to... (H2) What if... (Wif). The benefit being that stakeholders do not focus on actual solutions at this time, but instead open the discussion up for more out of the box thinking.
What attendees will learn:
- The importance of running a debrief
- How to run a debrief (various options)
- How to keep observers engaged during testing
- Understanding the difference between observation, inference, opinion, and a recommendation
- Pitfalls to avoid
Who will benefit from the presentation and why:
Anyone who moderates usability tests or research studies will benefit greatly from this session. They will learn how to distill the key findings from the observers and keep them engaged throughout the testing process.
Information Architecture - Tasks & Tools for Web DesignersDennis Deacon
We may not realize we're doing it, but Information Architecture is being performed transparently as part of our web projects.This presentation highlights the key aspects of this trade and provides some best practices.
Organizing Your First Website Usability Test - Cornell Drupal Camp 2016 - part 4Anthony D. Paul
You’ve built a shiny, new Drupal site. You asked your grandma and your client if they like it and they both do. However, you’re lying awake at night wondering if you’re missing something—because you know you’re not the end user. You yearn for actionable feedback.
In this talk, I’ll distill my background in usability research into a how-to framework for taking your site and conducting your first unmoderated usability test. I’ll cover what to look for, best practices in facilitation, tools on the cheap, and how to glean the most from a brief window of time.
These set of slides will explain the importance of maintaining the user friendly features of any website. It contains statistics gathered from researches that have been already conducted and stats collected over the internet to quantitatively prove the importance of the aforementioned title.
Does the field of user-centered design mystify you? Does user research seem like the last thing you have time to think about?
Any team can look at analytics to understand what users are doing and how often they’re doing it. What analytics won’t tell you is *why* users are doing certain things — sometimes you need more context. That’s where user research comes in. This session will map out a framework for incorporating user research into your development cycle.
How to effectively implement different online research methods - UXPA 2015 - ...Steve Fadden
Are you the sole User Experience Researcher in your organization? Do you struggle to get timely research insights and feedback for your stakeholders? Online research tools offer practitioners the ability to gather feedback quickly and asynchronously, without the need for direct facilitation or moderation.
In this presentation, we provide an overview of some of the many online research tools that are available for gathering quick, asynchronous feedback on requirements, designs, and stakeholder sentiment. We offer general guidelines for recruiting, planning, implementing, and analyzing feedback, and then present how to use specific methods that have proven particularly useful for design and requirements research.
User experience (UX) is typically implemented when designing websites and other online objects, but can be applied to in person services as well. Usability testing and user research are time consuming but essential elements to any user experience design project. Fortunately, this data can be applied to a variety of online and in person library services.
This presentation will outline user experience design, guiding principles, and various techniques that can be used to collect user data. Specific information about the University of Central Florida Libraries' website redesign project will be shared. The presentation will include activities and guided discussion to give participants hands on experience and strategies to bring back to their libraries.
workshop for UXPA DC on April 12, 2014, entitled "All this UX data! Now what?" Attendees learned how to deal with large amounts of user experience data from tests, and how to combine certain data to tell a succinct story.
Whoa! Did You See That? Collaborative Data Collection and AnalysisKyle Soucy
Observing a usability test is like witnessing an accident; everyone sees it go down differently. One of the most important steps in usability testing, and yet often skipped by a lot of firms, is conducting a thorough debrief with the observers after testing is complete. Research should not be performed while working in a vacuum. The data and feedback collected from end users is not complete without understanding the observers’ perspectives, which oftentimes is different from the moderator's. The process for running an observer debrief involves getting all the observers (and even people who did not observe, but should have) to attend a meeting where we review the notes for each test and document the observations and perceived implications. In this session, you will learn various methods for running a debrief, when to use them, and walk away better prepared to get the most out of your research!
After attending this practical session, attendees will be able to take what they have learned and execute a thorough debrief the next day. I will discuss various methods for running a debrief, spending more time on one method in particular, the Wish for/how-to/what-if method. For those that are not familiar, this method is executed by asking observers to create implications for each observation in the form of: Wish for... (W4) How to... (H2) What if... (Wif). The benefit being that stakeholders do not focus on actual solutions at this time, but instead open the discussion up for more out of the box thinking.
What attendees will learn:
- The importance of running a debrief
- How to run a debrief (various options)
- How to keep observers engaged during testing
- Understanding the difference between observation, inference, opinion, and a recommendation
- Pitfalls to avoid
Who will benefit from the presentation and why:
Anyone who moderates usability tests or research studies will benefit greatly from this session. They will learn how to distill the key findings from the observers and keep them engaged throughout the testing process.
Information Architecture - Tasks & Tools for Web DesignersDennis Deacon
We may not realize we're doing it, but Information Architecture is being performed transparently as part of our web projects.This presentation highlights the key aspects of this trade and provides some best practices.
Organizing Your First Website Usability Test - Cornell Drupal Camp 2016 - part 4Anthony D. Paul
You’ve built a shiny, new Drupal site. You asked your grandma and your client if they like it and they both do. However, you’re lying awake at night wondering if you’re missing something—because you know you’re not the end user. You yearn for actionable feedback.
In this talk, I’ll distill my background in usability research into a how-to framework for taking your site and conducting your first unmoderated usability test. I’ll cover what to look for, best practices in facilitation, tools on the cheap, and how to glean the most from a brief window of time.
10 Ways to Think Like a Political Strategist to Drive Institutional Change - ...Anthony D. Paul
Convincing teams and decisions makers your design decisions are valuable can be a daunting task within industries resistant to change. In this talk, I'll take some observed persuasion tactics from the recent election cycle and liken them to tacts we can use without our own projects, to garner advocates and decision support.
Responsive Prototyping with WordPress and Atomic UI Libraries - anthonydpaul ...Anthony D. Paul
Put down that design tool! We typically turn toward graphic tools like Sketch for wireframing, then export into a presenter like InVision for usability tests. We try our darndest to get the menu functionality to “appear” like code, to fake responsive design, and to audit every hotspot linking to every screenshot. The irony is, we spend more time trying to get non-code looking like code than if we’d used code.
But wait, I’m not a dev! That’s cool. I’ve got you covered. Attendees will be given live demos of existing responsive frameworks, learn how to customize them, and walk away with a foundation for creating their own code prototyping kit (without needing to know how to code). This talk is written for information architects, UI/UX designers, product leads, and researchers.
What you’ll learn:
• How to use WordPress to create a content-managed prototype, regardless of what you intend to build your final site in;
• Which UI frameworks are cheapest and easiest to “wireframe” with, code-free; and
• Why this approach is simpler than many of your sketching tools, arriving at a better and more testable IA/content prototype more quickly.
Bringing Order to a Content Hoarder - Cornell Drupal Camp 2016 - part 3Anthony D. Paul
When timid users step up to your site and are spooked by the ghosts of content past, or those who dare to enter become lost in a maze of composted navigation, a dusting just won’t fix the years/decades of content rot. You know you need to pull everything out to figure out what you have, what to keep, and what to toss—but that can be a daunting and overwhelming endeavor.
In this talk, I’ll equip you with the tools and approaches you’ll need to face the overwhelming content beast head-on, to organize it in a way that is not only useful to your visitors, but actually feels welcoming. This talk introduces information architecture techniques, best suited for site owners, designers, freelancers, or small teams lacking dedicated content strategists.
• Audit a complex site to understand what content exists.
• Understand the variety of IA document types and which to use when.
• Create documents that help drive content review and decision-making.
• Promote a positive user experience and overall design through better content organization.
Designing for Stress Cases - Baltimore Design Week 2016 - Kelly Driver and An...Anthony D. Paul
Understanding the Everyday Relationship Between UX and Accessibility
The world we design for is increasingly complex and diverse, demanding considerations for user accessibility and real-world contexts. We often project the user as a mirror image of ourselves, making the mistake of imagining the best-case scenario—that users are calm, happy, and want to use the product. But this assumption is often false. In this talk, designers Anthony D Paul and Kelly Driver from idfive look at the role of stress cases, or common pain points, in user experience design, and share methods of building empathy between creatives and decision-makers in order to elevate product experiences for all.
Responsive Prototyping with WordPress and Atomic UI Libraries - anthonydpaul ...Anthony D. Paul
Put down that design tool! We typically turn toward graphic tools like Sketch for wireframing, then export into a presenter like InVision for usability tests. We try our darndest to get the menu functionality to “appear” like code, to fake responsive design, and to audit every hotspot linking to every screenshot. The irony is, we spend more time trying to get non-code looking like code than if we’d used code.
But wait, I’m not a dev! That’s cool. I’ve got you covered. Attendees will be given live demos of existing responsive frameworks, learn how to customize them, and walk away with a foundation for creating their own code prototyping kit (without needing to know how to code). This talk is written for information architects, UI/UX designers, product leads, and researchers.
What you’ll learn:
• How to use WordPress to create a content-managed prototype, regardless of what you intend to build your final site in;
• Which UI frameworks are cheapest and easiest to “wireframe” with, code-free; and
• Why this approach is simpler than many of your sketching tools, arriving at a better and more testable IA/content prototype more quickly.
Anthony is a UX researcher and designer at GE Transportation, creating web applications and data visualizations for the US railroad industry. Outside the office, you’ll find him spread across regional meetups and conferences—evangelizing IA/UX, accessibility, and a variety of open source dev projects. He’d divulge something funny from his past, but these days the Internet does a better job of surfacing our embarrassing moments; find him anywhere by Googling “anthonydpaul”.
The User Journey - How to create and pitchDenis J Lesak
Everyone has an opinion about how a design should work and knowing what tools to use to make sure your voice is heard can make or break your career as a UX Designer. A well created user journey allows the UX Designer to effectively shepherd the user\\\'s goals into the design process, will dramatically reduce friction between stakeholders and raise the profile of the UX practice within the organization.
In this presentation, you will learn the following:
- Who to include in the user journey creation process
- When in the design process to use it
- What components are used to build one
- How to effectively pitch one
Sneaking in Good UX Without a UX Budget - WordCamp Lancaster 2017 - anthonydpaulAnthony D. Paul
We all want to design and build better projects—to feel proud of what we’ve made and to have our end users love it too. Sometimes our projects afford us research budgets and sometimes they don’t. So how do we build in a better user experience when our clients don’t want to pay for those line items?
In this talk, I’ll share some practical tools and tips to “sneak in good UX” as one of my bosses used to say, with minimal impact on your budget but a positive impact on your team’s understanding of key problems to solve.
User Story Maps: Secrets for Better Backlogs and PlanningAaron Sanders
User story mapping is an intuitive way to build and organize a product backlog. During this session you’ll get hands-on experience building a user story map. You’ll learn:
How story mapping drives productive conversations with users and stakeholders.
How to plan incremental releases of your product using minimal holistic slices that deliver value at each product release.
Secrets to effective prioritization for both planning releases, and figuring out what to build next.
Tactical management of your backlog as you grow your working software to releasability.
The backlog building and managing strategies in this session will take you well beyond the agile basics.
Organizing Your First Website Usability Test - WordCamp Toronto 2016Anthony D. Paul
You’ve built a shiny, new WordPress site. You asked your co-worker and your boss if they like it and they both do. However, you’re lying awake at night wondering if you’re missing something—because you know you’re not the end user. You yearn for actionable feedback. In this talk, I’ll distill my background in usability research into a how-to framework for taking your site and conducting your first unmoderated usability test. I’ll cover why and when you should be running usability tests; how to set research goals and draft a script for them; setting up your lab environment and capturing feedback; and best practices for facilitation, minimizing bias, keeping users on task and gleaning the most from each brief test.
Bringing Order to a Content Hoarder (an Information Architecture primer) - Wo...Anthony D. Paul
When timid users step up to your site and are spooked by the ghosts of content past, or those who dare to enter become lost in a maze of composted navigation, a dusting just won’t fix the years/decades of content rot. You know you need to pull everything out to figure out what you have, what to keep, and what to toss—but that can be a daunting and overwhelming endeavor.
In this talk, I’ll equip you with the tools and approaches you’ll need to face the overwhelming content beast head-on, to organize it in a way that is not only useful to your visitors, but actually feels welcoming. This talk introduces information architecture techniques, best suited for site owners, designers, freelancers, or small teams lacking dedicated content strategists.
This deck was created as part of a Webinar with UI Breakfast.
This is a guide to conducting your own workshop with your client, or customers on User Experience Journey Mapping
Organizing Your First Website Usability Test - WordCamp Boston 2016Anthony D. Paul
You’ve built a shiny, new WordPress site. You asked your grandma and your client if they like it and they both do. However, you’re lying awake at night wondering if you’re missing something—because you know you’re not the end user. You yearn for actionable feedback.
In this talk, I’ll distill my background in usability research into a how-to framework for taking your site and conducting your first moderated usability test. I’ll cover what to look for, best practices in facilitation, tools on the cheap, and how to glean the most from a brief window of time.
Customer experience management is based on customer-oriented principles: it focuses on the customer’s experience with the end product and CEM seeks to comprehend his expectations and to create as many positive touching points as possible. The final goal of customer experience management is to turn happy customers into advocates of the respective brand/ product.
User Experience Maps (or Customer Journey Maps) enable you to track customer experiences and to draw outlines from their first contact with the respective brand until the ultimate disposal of the end product. All individual touching points will be evaluated and rated with an either positive or negative user experience (by using differently colored icons, for example). Thus, a map of the product experience evolves which exemplifies potential obstacles in regard to customer interaction.
Business Model Patterns and Examples Part IAhmed Taha
These slides are part I of 2 parts presentation about Business Model. I
n this part I present the business model definition, well-known business model patterns. Examples about each patterns is provided as well.
All matter, no matter how complex, can be broken down into molecules which can be broken down further into atomic elements. All web interfaces can be broken down down the same way. Atomic Design provides a methodology for building an effective design system. It consists of five distint stages: atoms, molecules, organisms, templates and pages.
Intro to User Journey Mapping for Building Better Websites - WordCamp Ottawa...Anthony D. Paul
You’ve asked the right questions and maybe you have some personas. There’s a heap of feature requests from your client and a whole lot of content to organize into a sitemap (IA) document and wireframes. However, something’s not sitting right and you wonder how your WordPress site fits into the bigger customer journey with the client’s brand, business, and products. In this talk, I’ll show you how to get started with taking all of that subject matter expertise you’ve been collecting in your mind, and to convert it into one of several useful types of journey maps. I’ll share process, examples, context on how they fit into a larger project, and share how they help bring agreement among your client decision-makers.
Intro to User Journey Maps for Building Better Websites - WordCamp Minneapoli...Anthony D. Paul
You’ve asked the right questions and maybe you have some personas. There’s a heap of feature requests from your client and a whole lot of content to organize into a sitemap (IA) document and wireframes. However, something’s not sitting right and you wonder how your WordPress site fits into the bigger customer journey with the client’s brand, business, and products. In this session, we’ll learn how to get started with taking all of that subject matter expertise you’ve been collecting in your mind, and to convert it into one of several useful types of journey maps. You’ll gain techniques and approaches for summoning ideas from many decision-makers and learn how these tools can fit into your greater web project.
UX Burlington 2017: Exploratory Research in UX DesignSarah Fathallah
Presentation given at the 2017 UX Burlington conference, on the topic of "Exploratory Research in UX Design."
Exploratory research focuses on gaining a deep understanding of the lives of the end users and the contexts in which they use certain products and services. At its core, it’s about challenging and exploring the problem space, before venturing into the solution space. Using real-life examples of digital tools that help people access affordable housing or register to vote, this talk will explore the different tools used for exploratory research, including ethnographic interviews, contextual inquiry, and co-creation activities and prompts. This talk will leave the audience with a better understanding of the types of insights that exploratory research generates, and how they can complement the findings of evaluative or comparative research.
This presentation was provided by Serena Rosenhan of ProQuest, during Session Four of the NISO event "Agile Product and Project Management for Information Products and Services," held on June 4, 2020.
Audience Research on a Dime - Nonprofit of InfluenceCourtney Clark
You need it. You know you do. Audience research is a vital part of any project, but it’s often the first thing to be cut. “We know our audiences well enough,” they say. “We know what they want.” But is that true?
No! Of course not! If we knew what audiences wanted, we’d have an excess of donations, volunteers, newsletter subscribers, and report readers, and we wouldn’t be having conversations about how to get audiences to act or increase awareness.
During this session, you’ll learn about:
- My favorite lean audience research methods and why they’re awesome
- How to convince your boss that audience research is necessary
- How to conduct audience research when you have zero resources
By the end, you’ll have what you need to do some quick and dirty audience research and convince others that it’s necessary!
Presented at the Nonprofit of Influence Conference (hosted by the Colorado Nonprofit Association).
Denver Startup Week 2019: Choosing a Direction Learning How to Test Ideas and...BrittanyRubinstein
As part of Denver's 2019 Startup Week, Crownpeak's Director of UX, Ari Weissman and Lys Maitland, Experience Research Manager at a national healthcare organization, presented a joint session on "Choosing a direction: Learning how to test ideas and designs."
2 hours training on Mobile UX with Farah Nuraini, Interaction Designer at Traveloka, Indonesia
45 min theory: Research, Analysis, Design solutions and Testing
+ 1h15 min of hands-on exercises with the 5 facilitators from Traveloka.
Improving and Demonstrating Impact for Youth Using Qualitative DataDetroitYDRC
This workshop provided an overview of how to use qualitative data for improving and demonstrating the impact of youth development programs. Tips for collecting, analyzing and using qualitative data are provided. Examples of creative ways to visualize qualitative data are also shared.
Presentation given at SCONUL 2014, the summer conference of The Society of College, National and University Libraries, Glasgow, June 2014. The presentation focuses on frequently asked questions (FAQs) about learning analytics, with the emphasis on the role and perspective of libraries in this area.
To segment effectively, you need to understand what drives the segments, not just how to measure them. That's where qualitative insight comes in.
Please credit the author if you use the material. Some images are subject to copyright.
Similar to Intro to User Journey Maps for Building Better Websites - Cornell Drupal Camp 2016 - part 2 (20)
Designing Multi-Partner Transformations from Democratized Polytopias Into Act...Anthony D. Paul
As designers and foresight practitioners, we're pretty good at storytelling utopias, ideal experiences, provocative future products, and other end states. However, our partner teams rarely know how to take these ideas from philosophical discussion into productive next steps—especially when our R&D cycles have long tails into "value" metrics that would give us permission to create any of our ideas. How do we answer, "What now?" How do we design interim products that lay foundation for a grander vision? Or, even more aspirational, how do we steer the actions of multiple teams and industries toward a unified, democratized vision…aligning today's competitors into tomorrow's business partners? how do we utilize our role from the inside, to realize real, tangible, and positive change on the outside?
In this workshop, I'll share our Future of Freight Vision Timeline—how it was created, the value it provides in design discovery, and how we maintain it recursively. Our activities will use the tool and its associated worksheets to identify long-horizon product opportunities and speculative business models, describe those who will be both positively and negatively impacted by our offering, set a strategic roadmap into this vision including dependencies (cultural, financial, technological, etc.), and finally to identify near-term, actionable, partner-specific product opportunities. This talk is tailored to the designer, product strategist, or any other contributor within a large, reluctant organization or industry, who (like me) struggles to operationalize speculative futures and make a tangible difference that results in positive change.
Primer19 NYC - Envisioning Our Demise to Prevent Our Extinction - Future of F...Anthony D. Paul
The design thinking process is increasingly criticized for conservatism and maintaining status quo, despite its popularization for collaborative change-making. At all levels, we admittedly craft idealistic user journeys, brand experiences, and business outcomes as design objectives, sidestepping the realistic challenges we, our products, and our users will face. As interface designers, we actively ignore the impending disruption of human work by automation, bots, and artificial intelligence. As organizational problem solvers, our scope of vision rarely zooms out to observe economies and markets shifting, dying, and being born. As dreamers and innovators, we focus on the value-creating dream for our creations, and have a hard time imagining their risk of weaponization or malpractice
GE Transportation’s, futurism research team is a steward for the railroad and adjacent industries who've been "doing it this way" for centuries. Their customers, and their departments, alienate one other as competitors, matching projects and resources to small-picture pain points that woefully and naively leave the surrounding global and industry changes unaddressed-- changes that, if left ignored, will result in the extinction of their market, workforce, and relevance. Anthony’s team shapes politically-charged partnerships, aligned industry visions, and intentional roadmaps into the future.
In this talk, Anthony will give the audience a renewed understanding of the importance of design context and a fresh look at how a healthy culture of the apocalypse can sharpen your design strategies, rally your stakeholders and decision-makers, and drive bigger picture innovation that trickles actionable guidance down to day-to-day projects.
Attendees will walk away with tangible activities for integrating speculative doomsday design fiction into their individual decisions and co-creative conversations.
IxDA Interaction19 Seattle - Envisioning Our Demise to Prevent Our Extinction...Anthony D. Paul
Learn how GE Transportation’s innovation lab is using speculative doomsday design fiction to preserve industries and workforces who are resistant to change.
The design thinking process is increasingly criticized for conservatism and maintaining status quo, despite its popularization for collaborative change-making. At all levels, we admittedly craft idealistic user journeys, brand experiences, and business outcomes as design objectives, sidestepping the realistic challenges we, our products, and our users will face. As interface designers, we actively ignore the impending disruption of human work by automation, bots, and artificial intelligence. As organizational problem solvers, our scope of vision rarely zooms out to observe economies and markets shifting, dying, and being born. As dreamers and innovators, we focus on the value-creating dream for our creations, and have a hard time imagining their risk of weaponization.
At GE Transportation, our futurism research team is a steward for the railroad and adjacent industries who’ve been “doing it this way” for centuries. Our customers and their departments alienate one other as competitors, matching projects and resources to small-picture pain points that woefully and naively leave the surrounding global and industry changes unaddressed—changes that, if left ignored, will result in the extinction of their market, workforce, and relevance. Our team shapes politically-charged partnerships, aligned industry visions, and intentional roadmaps into the future.
In this talk, I’ll give you a renewed understanding of the importance of design context and a fresh look at how a healthy culture of the apocalypse can sharpen your design strategies, rally your stakeholders and decision-makers, and drive bigger picture innovation that trickles actionable guidance down to day-to-day projects. Attendees will walk away with tangible activities for integrating speculative doomsday design fiction into their individual decisions and co-creative conversations.
Advancing Atlanta’s Futures With IoT, A Strategic Foresight Workshop for Prac...Anthony D. Paul
What's the "smart city" future of Atlanta and how can internet of things devices benefit our citizens?
This was a "train the trainer" workshop, showing practitioners how to use speculative futures to harden product strategy and design decisions against multiple possible futures. All process and materials were exposed to the participants to allow for recreation within their own organizations.
In the workshop, we used inputs from the Metro Atlanta Chamber's IoT.ATL initiative to imagine a variety of futures for the city focused on topics selected at the beginning of the workshop. The outputs are being synthesized and shared back with participants and our community partners.
Envisioning the Future with Teams Bogged in the Past - anthonydpaul - UXD Chi...Anthony D. Paul
As designers and visionaries, our job is to explore what's possible for tomorrow, within domain spaces that aren't our own. We're pressured to discover answers to questions we don't know to ask and the quality of our concepts and recommendations are only as strong as the problem details we're able to uncover.
This is where our subject matter experts—end users, project leads, and domain space veterans—are both valuable and hindering. We know we need what's in their brains, but they're blinded by today and yesterday. "We've always done it this way," is the default barrier from ease-of-use and progress.
In this talk, Anthony will share by example, how his team is innovating in a space that's literally hundreds of years old (the railroad), to help preserve and advance a people and culture being threatened by new technologies. He'll expose some of the workshop facilitation techniques he'd used to get fresh and open-minded ideas out of the most pessimistic of participants—to maximize your understanding of the mega (and not so mega) design problems you're grappling with every day.
Sneaking in Good User Experience Without a UX Budget - anthonydpaul - WordCam...Anthony D. Paul
We all want to design and build better projects—to feel proud of what we’ve made and to have our end users love it too. Sometimes our projects afford us research budgets and sometimes they don’t. So how do we build in a better user experience when our clients don’t want to pay for those line items?
In this talk, I’ll share some practical tools and tips to “sneak in good UX” as one of my bosses used to say, with minimal impact on your budget but a positive impact on your team’s understanding of key problems to solve.
Sneaking in Good UX Without a UX Budget - WordCamp Chicago 2017 - anthonydpaulAnthony D. Paul
We all want to design and build better projects—to feel proud of what we’ve made and to have our end users love it too. Sometimes our projects afford us research budgets and sometimes they don’t. So how do we build in a better user experience when our clients don’t want to pay for those line items?
In this talk, I’ll share some practical tools and tips to “sneak in good UX” as one of my bosses used to say, with minimal impact on your budget but a positive impact on your team’s understanding of key problems to solve.
How to Speak at a WordCamp and Look Like a Pro - WordPress DC Meetup April 2017Anthony D. Paul
You’re nervous in front of people. Everyone knows more than you do about every topic. You don’t have much experience with speaking… There are dozens of reasons we put off sharing our work and our stories with our peers. Contributing to WordPress isn’t all about code commits though—my favorite part is hearing from you.
In this talk, I’ll give you the inside scoop on how to select events to speak at, how to write your first submissions, preparation techniques I’ve seen work, and other tips to give you the inspiration you need to at least raise your hand in a meetup.
Organizing Your First Website Usability Test - WP Campus 2016Anthony D. Paul
You’ve built a shiny, new WordPress site. You asked your co-worker and your boss if they like it and they both do. However, you’re lying awake at night wondering if you’re missing something—because you know you’re not the end user. You yearn for actionable feedback.
In this talk, I’ll distill my background in usability research into a how-to framework for taking your site and conducting your first unmoderated usability test. I’ll cover why and when you should be running usability tests; how to set research goals and draft a script for them; setting up your lab environment and capturing feedback; and best practices for facilitation, minimizing bias, keeping users on task and gleaning the most from each brief test.
Attendees will walk away with enough information to discuss the value of usability testing with decision-makers, as well as a tactical foundation for organizing and running their own usability study.
Rapid Prototyping with WordPress Page Builders - WordCamp Asheville 2016 - an...Anthony D. Paul
There are many popular page builders out there—CornerStone, Beaver Builder, Site Origin’s “Page Builder,” Velocity Page, Themify, Divi, and more. Some are free. Others have multiple price tiers. This session won’t get into the ins and outs of which are best for production code, but I’ll demo a couple I’ve found helpful for quick turnaround projects.
In this talk, I’ll take a couple of my favorite page builders and show you why I like them, why I feel they’re good for your clients, and how to use them as a foundation for your own UI prototyping library.
Take aways:
• The benefits of using theme builders outside of the typical development process.
• How to get started and what to focus on.
• How to build a reusable toolkit to save time on future projects.
Organizing Your First Website Usability Test - WordCamp Lancaster 2016Anthony D. Paul
You’ve built a shiny, new WordPress site. You asked your grandma and your client if they like it and they both do. However, you’re lying awake at night wondering if you’re missing something—because you know you’re not the end user. You yearn for actionable feedback.
In this talk, I’ll distill my background in usability research into a how-to framework for taking your site and conducting your first moderated usability test. I’ll cover what to look for, best practices in facilitation, tools on the cheap, and how to glean the most from a brief window of time.
Digital Sketching with Remote Users, Clients, and Peers, World IA Day DC 2016Anthony D. Paul
When meeting in person, improvised creative exercises are commonplace—sitting next to a peer to sketch, standing at the whiteboard with a client, or generating ideas with a group of users. These human interactions are critical to our creative thinking. They're natural, sometimes unplanned, and allow us to express intangible thoughts using tactile tools like pictures, motion, hand gestures, and any other means we feel most comfortable with.
As our office spaces continue to be displaced by telework, and our connections with each other are increasingly digital, what is the equivalent online interaction? How do we organize and facilitate these tactile, multi-modal, and improvisational exchanges?
In this talk, I'll share some surprising tools and techniques I use to foster this collaborative call and response.
Responsive Prototyping with WordPress - UXCamp DC 2016Anthony D. Paul
Sometimes a static InVision prototype isn't enough for a usability test and creating multiple sizes of prototypes to run desktop versus mobile can feel like a waste of time. In this talk, I show non-developers how to use WordPress as a means of quickly and easily creating responsive prototypes to usability test across all devices with one, live prototype.
Build and Launch a Custom Site Using Only Your Phone - WordCamp US 2015Anthony D. Paul
It’s 2020 and the majority of Internet traffic is mobile. Billions of the world Internet users have never owned, touched, or seen a computer larger than their pocket. Just as we were inquisitive kids, tinkering with Kid Pix and Geocities themes, the digital natives of today will be builders on the same platforms they use for consumption. Can you install and configure WordPress via your phone? Theme it? Create custom plugins? Launch it? Spoiler: I did, and I’ll show you how.
This talk is both a trend forecast thought piece and a proof-of-concept demo. I’ll share some technical learnings, discuss why they matter to our profession, and hopefully inspire you to attempt something just as crazy.
War Room Collaboration Across the Internet Canyon - WordCamp NYC 2015Anthony D. Paul
Working remotely can feel creatively isolating. Switching from a brick-and-mortar agency, to pants-optional sounds awesome—but if you’re accustomed to joining a coworker at the whiteboard, to hammer out a UI concept over marker fumes, you’ll agree the back and forth in GitHub/Slack channels doesn’t cut it.
In this talk, I’ll share how our work-from-home team overcomes technical and social hurdles, to mirror natural, in-person creative ideation (sketching, wireframing, etc.) with a mashup of hardware and cloud tools. This talk is best for teams allowing or considering telework, as well as freelancers who want to impress their clients.
Example 1 - Diagrams - https://docs.google.com/presentation/d/1FIq-t-1tZHKE7QECazdGJUsWsy21oEKC9JWxQBNbx2s/edit?usp=sharing
Example 2 - Remote Interview Tool - https://docs.google.com/presentation/d/1EWPylj-Lf_5PVwN0n9-ZRRuOmbfgLT1QknAlU6YET6U/edit?usp=sharing
Example 3 - Sketching Studio - https://docs.google.com/presentation/d/1vwCvjvxuYFMXs_T_iY3K1v8ZUB-XfLX12EDTd_xRvE0/edit?usp=sharing
Example 4 - Wireframes with IXD Concepts - https://docs.google.com/presentation/d/1QYCTAHNOfyuMtVpnJoGlGsGfyh3DGMOT67Dsmk9WvAI/edit?usp=sharing
Content by the Slice, Information Architecture Workshop - Mobile UXCamp DC 2015Anthony D. Paul
A workshop on creating user-friendly navigation taxonomies for small mobile interfaces, with language and context needed to quickly and easily find each content item.
War Room Collaboration Across the Internet Canyon - WordCamp Baltimore 2015Anthony D. Paul
Working remotely can feel creatively isolating. Switching from a brick-and-mortar agency, to pants-optional sounds awesome—but if you’re accustomed to joining a coworker at the whiteboard, to hammer out a UI concept over marker fumes, you’ll agree the back and forth in GitHub/Slack channels doesn’t cut it.
In this talk, I’ll share how a work-from-home team overcomes technical and social hurdles, to mirror natural, in-person creative ideation (sketching, wireframing, etc.) with a mashup of hardware and cloud tools. This talk is best for teams allowing or considering telework, as well as professionals who want to impress their clients when presenting online.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
13. 1. Who Audience groups
2. Why Motivations, anxieties, influencers
3. What / How Decisions, tasks
4. When / Where Devices, scenarios, entrances, exits
Use any fidelity to ask questions and provide answers
15. Interviews with clients and subject
matter experts (SMEs)
Pros: Usually easy to access
Cons: Can introduce stereotypes
Can pit internal politics (ranking opinions)
16. Interviews with customers (users)
Pros: Best source of qualitative stories
Cons: Needs a diverse sampling
Can be a headache to get access and organize
17. Usability tests with customers (users)
Pros: Best source of qualitative stories
Shortcut to recommendations
Cons: Needs a diverse sampling
Can be a headache to get access and organize
23. Market reports
Pros: Often does the work for you
Cons: Level of specificity is hit and miss
May or may not map to your segments
Google > filetype:pdf
27. 1. Who Audience groups
2. Why Motivations, anxieties, influencers
3. What / How Decisions, tasks
4. When / Where Devices, scenarios, entrances, exits
Define and prioritize
29. 1. Who Audience groups
2. Why Motivations, anxieties, influencers
3. What / How Decisions, tasks
4. When / Where Devices, scenarios, entrances, exits
32. 1. Who Audience groups
2. Why Motivations, anxieties, influencers
3. What / How Decisions, tasks
4. When / Where Devices, scenarios, entrances, exits
Determine order, optional, and required
38. 1. Who Audience groups
2. Why Motivations, anxieties, influencers
3. What / How Decisions, tasks
4. When / Where Devices, scenarios, entrances, exits
44. Define and prioritize groups
• Parents
• School groups and educators
• New camp counselors
• Sponsors/Donors/Partners
• Extra credit = Content administrators
45. Take one group and document “why”
New Camp Parents
• Want child to learn during summer (motivation)
• Heard about camp from a friend (entrance)
• Find site via Google (entrance)
• May have a budget (anxiety)
46. Document decisions
New Camp Parents
• How is this camp different?
• Are we eligible? Can we afford it?
• Is there availability? How do I sign up?
• Are there mobile driving directions?
47. Convert decisions into task flows
Is there availability? How do I sign up?
• Access seasonal calendar
• Filter by topic or grade level (e.g.)
• [See available]
• Use sign-up button