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Sneaking in Good User Experience Without a UX Budget - anthonydpaul - WordCamp Halifax 2017

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We all want to design and build better projects—to feel proud of what we’ve made and to have our end users love it too. Sometimes our projects afford us research budgets and sometimes they don’t. So how do we build in a better user experience when our clients don’t want to pay for those line items?

In this talk, I’ll share some practical tools and tips to “sneak in good UX” as one of my bosses used to say, with minimal impact on your budget but a positive impact on your team’s understanding of key problems to solve.

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Sneaking in Good User Experience Without a UX Budget - anthonydpaul - WordCamp Halifax 2017

  1. 1. Sneaking in a Good User Experience, Without a UX Budget WordCamp Halifax 2017 • #wchfx @anthonydpaul
  2. 2. scope proposal ● Discovery ● Design ● UX / Research ● Accessibility ● SEO ● Development ● Quality Assurance $500 $1500 $1000 $500 $500 $2000 $500 @anthonydpaul
  3. 3. scope proposal ● Discovery ● Design ● UX / Research ● Accessibility ● SEO ● Development ● Quality Assurance $500 $1500 $500 $2000 @anthonydpaul
  4. 4. @anthonydpaul
  5. 5. scope proposal ● Discovery ● Design ● UX / Research ● Accessibility ● SEO ● Development ● Quality Assurance $500 $1500 free free $500 $2000 free @anthonydpaul
  6. 6. Sometimes we can't sell good UX, we have to sneak it in.” @brownorama #ias15 “ @anthonydpaul
  7. 7. Anthony D Paul Futurist, Researcher, and Usability Flag-Waver @anthonydpaul
  8. 8. Before we start, let’s avoid excuses… @anthonydpaul
  9. 9. best practice is not a line item ● Discovery ● Design ○ UX / Research ○ Accessibility ● SEO ● Development ○ Quality Assurance $500 $3000 $500 $2500 @anthonydpaul
  10. 10. you are a UX designer ● Everyone who affects the website experience is a UX designer ● Even if you’re a bad one, creating bad experiences @anthonydpaul
  11. 11. When we create a bad user experience, where did we fail? @anthonydpaul
  12. 12. @anthonydpaul
  13. 13. We’re asking the wrong questions of the wrong people 1 / 9 @anthonydpaul
  14. 14. Intake Form How many pages? _________ Stock photography? Yes / No Flash? Yes / No Internet Explorer? Yes / No Will you need a: ❏ Sign-up form ❏ Discussion board ❏ Shopping cart ❏ “Members only” area @anthonydpaul
  15. 15. COMPANY COMPETITORS CONSUMERS CONTRIBUTORS CLIMATE Five C’s of a Situational Analysis https://en.wikipedia.org/wiki/Situation_analysis#5C_Analysis
  16. 16. CONTRIBUTORS only hearing decision-makers if they’re lucky enough to be in the room COMPANY
  17. 17. COMPANY How is the business supported today, that can’t be broken? How can the site better support the business? decision-makers • brand • finance
  18. 18. COMPETITORS What is the expected baseline in this market? What is everyone else not doing yet? direct • aspirational • indirect (recruitment)
  19. 19. CONSUMERS What are our consumers trying to do and why? What can we give our consumers that doesn’t directly benefit our company? (ex. knowledge sharing) people • search engines • devices • APIs
  20. 20. CONTRIBUTORS Which tasks are most repetitive or cumbersome and can be optimized? internal • consumers • APIs
  21. 21. CLIMATE Does the world even need another ______ website? today’s market • trend forecast
  22. 22. We can’t create a great user experience if we don’t understand what our site needs to do. @anthonydpaul
  23. 23. COMPANY COMPETITORS CONSUMERS CONTRIBUTORS CLIMATE Five C’s of a Situational Analysis https://en.wikipedia.org/wiki/Situation_analysis#5C_Analysis
  24. 24. We’re not time-boxing, and we’re not prioritizing 2 / 9 @anthonydpaul
  25. 25. Why are we even working on this website? Communicate the brand and a positive [audience type] experience. Allow [audience type] to quickly determine [a specific thing]. Drive [audience type] toward contacting [a specific department] to inquire about [a specific thing]. @anthonydpaul
  26. 26. We’re not thinking about our users and their most important tasks 3 / 9 @anthonydpaul
  27. 27. recurring: low-fidelity, with many hands @anthonydpaul
  28. 28. “boomerang” task analysis 1. List all tasks performed within the site 2. Cluster by related tasks (result = audience roles) 3. Audit each cluster to make sure it’s complete 4. Prioritize roles and prioritize tasks within roles @anthonydpaul
  29. 29. recurring: low-fidelity, with many hands @anthonydpaul
  30. 30. audience behavior reports (e.g.) Tips: Google filetype:pdf market report search @anthonydpaul
  31. 31. We could’ve sitemapped it faster by involving our clients/users 4 / 9 @anthonydpaul
  32. 32. recurring: low-fidelity, with many hands @anthonydpaul
  33. 33. recurring: low-fidelity, with many hands
  34. 34. We skipped low-fidelity exploration 5 / 9 @anthonydpaul
  35. 35. recurring: low-fidelity, with many hands @anthonydpaul
  36. 36. We didn’t test quickly and easily in isolation 6 / 9 @anthonydpaul
  37. 37. optimalworkshop.com/treejack @anthonydpaul
  38. 38. optimalworkshop.com/treejack @anthonydpaul
  39. 39. We didn’t usability test the whole shebang 7 / 9 @anthonydpaul
  40. 40. InVisionApp.com
  41. 41. TryMyUI.com
  42. 42. We could have saved time by prototyping in WordPress 8 / 9 @anthonydpaul
  43. 43. usability test with an actual website
  44. 44. We didn’t think about real users 9 / 9 @anthonydpaul
  45. 45. Our instinct is to imagine someone like ourselves. Most of our users are nothing like us in any way. via Eric Meyer’s WC Northeast Ohio 2016 Keynote http://wordpress.tv/2016/06/24/eric-a-meyer-design-for-real-life/ stress cases over “ideal” @anthonydpaul
  46. 46. Who we test with defines who we care about. i.e., Accessibility, real-world “Stress Cases” via Eric Meyer’s WC Northeast Ohio 2016 Keynote http://wordpress.tv/2016/06/24/eric-a-meyer-design-for-real-life/ don’t forget a11y @anthonydpaul
  47. 47. a11y tools online
  48. 48. dclibrary.org/services/accessibility
  49. 49. Innovation is often the product of constraint.” Todd Waterbury, Chief Creative Officer at Target “ @anthonydpaul
  50. 50. @anthonydpaul
  51. 51. Detailed talks http://stickielab.com/speaking wireframing with WordPress • lean requirements usability testing • information architecture Stalker links http://adp.rocks or http:// .ws or http:// .ws Thank you @anthonydpaul

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