We all want to design and build better projects—to feel proud of what we’ve made and to have our end users love it too. Sometimes our projects afford us research budgets and sometimes they don’t. So how do we build in a better user experience when our clients don’t want to pay for those line items?
In this talk, I’ll share some practical tools and tips to “sneak in good UX” as one of my bosses used to say, with minimal impact on your budget but a positive impact on your team’s understanding of key problems to solve.
Sneaking in Good UX Without a UX Budget - WordCamp Lancaster 2017 - anthonydpaulAnthony D. Paul
We all want to design and build better projects—to feel proud of what we’ve made and to have our end users love it too. Sometimes our projects afford us research budgets and sometimes they don’t. So how do we build in a better user experience when our clients don’t want to pay for those line items?
In this talk, I’ll share some practical tools and tips to “sneak in good UX” as one of my bosses used to say, with minimal impact on your budget but a positive impact on your team’s understanding of key problems to solve.
WTF is Creative Technology and Why Should I Care?Joel Blackmore
This is a very brief deck for my talk 'WTF is Creative Technology and Why Should I Care?' from my talk at the Creative Tech Hub at Ogilvy Digital Labs.
The talk was my attempt at defining what creative technology means, and then look at the social impact it can have.
The deck won't make much sense without me talking through it but I wanted to upload it so I could host it easily on my site - joelblackmore.com
2016 NTC Conference - Design on a BudgetAaron Welch
Advomatic and Teal Media presentation at NTC 2016 on the drawbacks of traditional website design processes, and an alternative, more agile approach called Component-Based design.
Effective UI’s Tony Hillerson and Juan Sanchez presented “Designing an App: From Idea to Market” at Android Open in October 2011. They cover best practices for desiging an Android app that offers a good user experience.
Sneaking in Good UX Without a UX Budget - WordCamp Lancaster 2017 - anthonydpaulAnthony D. Paul
We all want to design and build better projects—to feel proud of what we’ve made and to have our end users love it too. Sometimes our projects afford us research budgets and sometimes they don’t. So how do we build in a better user experience when our clients don’t want to pay for those line items?
In this talk, I’ll share some practical tools and tips to “sneak in good UX” as one of my bosses used to say, with minimal impact on your budget but a positive impact on your team’s understanding of key problems to solve.
WTF is Creative Technology and Why Should I Care?Joel Blackmore
This is a very brief deck for my talk 'WTF is Creative Technology and Why Should I Care?' from my talk at the Creative Tech Hub at Ogilvy Digital Labs.
The talk was my attempt at defining what creative technology means, and then look at the social impact it can have.
The deck won't make much sense without me talking through it but I wanted to upload it so I could host it easily on my site - joelblackmore.com
2016 NTC Conference - Design on a BudgetAaron Welch
Advomatic and Teal Media presentation at NTC 2016 on the drawbacks of traditional website design processes, and an alternative, more agile approach called Component-Based design.
Effective UI’s Tony Hillerson and Juan Sanchez presented “Designing an App: From Idea to Market” at Android Open in October 2011. They cover best practices for desiging an Android app that offers a good user experience.
Sneaking in Good User Experience Without a UX Budget - anthonydpaul - WordCam...Anthony D. Paul
We all want to design and build better projects—to feel proud of what we’ve made and to have our end users love it too. Sometimes our projects afford us research budgets and sometimes they don’t. So how do we build in a better user experience when our clients don’t want to pay for those line items?
In this talk, I’ll share some practical tools and tips to “sneak in good UX” as one of my bosses used to say, with minimal impact on your budget but a positive impact on your team’s understanding of key problems to solve.
Too busy to learn UX methods that can save you tons of time?
Wondering which UX techniques are most likely to provide useful results all along your project? Let's talk about some tactics we tried. Success stories and epic fails of methods we have tested to build digital products and interfaces consumers love to use.
A couple of months ago, I was asked to present my vision about User Experience as Creative Manager of the UX-Center in Unit4.
Usually when I'm asked to do a presentation about User Experience (UX), I tell about building blocks, processes, UX implementation, and the outcome, with lots of eye-candy screens.
I could have presented the same thing again, but to be honest... that's not really what UX is all about.
So I wanted to tell a real story, why UX matters for users, customers, partners and above all, for yourselve as employee of an organiation and as individual. And therefore I had to be honest..
So here it is.
The true story about UX.
My UX story.
And hopefully from now on, also your UX story.
Enjoy,
Watch recordings of engaging talks, like my recent guest lecture at Vellore Institute of Technology, where I covered Interaction Design models, Interfaces, and the impact of AI on UX research and UI designing. Join me as we explore the fascinating world of design and technology, and discover how they intersect to create innovative and user-centric solutions.
Lecture recording YouTube link - https://www.youtube.com/watch?v=WdMV7Z-oAtk
I covered following topics-
* Interaction Design
Design Models - Cooper's Goal-Directed Design & Double Diamond model
Types of Interfaces - GUI, Voice, Gesture-Based Interfaces & Zero UI interfaces
How Ai is helping a UI/UX designer?
UX/UI & Ai -
Chat GPT - For user research, copywriting, user flow & persona creation
Mid Journey & Firefly for image creations
Musho.ai for quick landing page
Other tools - Font Joy & Font Pair, color.adobe.com, uizard.io
Video Ai - Text to video, Image to video & Video to video
"Ai will not replace you, but the person using AI will…"
Product development - From Idea to Reality - VYE Leader TalkBui Hai An
Product development - From Idea to Reality - Viet Youth Entrepreneur Bootcamp Leader Talk.
Sharing to help VYE Boot-camper solidify their ideas and prepare for better pitch.
IXDA Vancouver - How to get a great UX jobPatrick Neeman
From putting together your resume, building a portfolio, to personal networking, we discuss the steps you need to go through to get in the door for that UX interview.
How to make sure your new website won't be a failure? - Digital Elite Camp 2016AGConsult
Most redesigns of websites fail: less leads, less sales, lower conversions. Why do these website redesign projects fail? And how to avoid these mistakes? In this presentation I gave at Digital Elite Camp from ConversionXL I give the methodology we follow to make sure redesign projects will be a success!
[Elite Camp 2016] Karl Gilis - How to Make Sure Your New Website Won’t Be a F...CXL
Most optimizers aren’t big fans of the traditional redesign cycle. They promote a continuous optimizing process. And that’s fine. But sometimes websites just suck donkey balls. And a new website is a must. Also: new companies need new websites too. So how can we stop those clients from making shitty websites? Which research methods and tools can you use in which stage of the development cycle? And how do you this?
10 signs you’re actually a project manager (and what you can do about it!)Ross Stanley
Have you switched out your project managers for product managers and started “doing agile”, but you’re not feeling like you're winning yet? Would you like to develop more product management practices at your organisation?
In this session, Ross Stanley (curr: Xero, prev: Vend) will describe the changes he’s seen in the industry as product management and associated practises have matured, identifying along the way the things that often go hand in hand with making great software products. Spoiler: there’s probably more to it than just hiring product managers.
Designing Multi-Partner Transformations from Democratized Polytopias Into Act...Anthony D. Paul
As designers and foresight practitioners, we're pretty good at storytelling utopias, ideal experiences, provocative future products, and other end states. However, our partner teams rarely know how to take these ideas from philosophical discussion into productive next steps—especially when our R&D cycles have long tails into "value" metrics that would give us permission to create any of our ideas. How do we answer, "What now?" How do we design interim products that lay foundation for a grander vision? Or, even more aspirational, how do we steer the actions of multiple teams and industries toward a unified, democratized vision…aligning today's competitors into tomorrow's business partners? how do we utilize our role from the inside, to realize real, tangible, and positive change on the outside?
In this workshop, I'll share our Future of Freight Vision Timeline—how it was created, the value it provides in design discovery, and how we maintain it recursively. Our activities will use the tool and its associated worksheets to identify long-horizon product opportunities and speculative business models, describe those who will be both positively and negatively impacted by our offering, set a strategic roadmap into this vision including dependencies (cultural, financial, technological, etc.), and finally to identify near-term, actionable, partner-specific product opportunities. This talk is tailored to the designer, product strategist, or any other contributor within a large, reluctant organization or industry, who (like me) struggles to operationalize speculative futures and make a tangible difference that results in positive change.
Primer19 NYC - Envisioning Our Demise to Prevent Our Extinction - Future of F...Anthony D. Paul
The design thinking process is increasingly criticized for conservatism and maintaining status quo, despite its popularization for collaborative change-making. At all levels, we admittedly craft idealistic user journeys, brand experiences, and business outcomes as design objectives, sidestepping the realistic challenges we, our products, and our users will face. As interface designers, we actively ignore the impending disruption of human work by automation, bots, and artificial intelligence. As organizational problem solvers, our scope of vision rarely zooms out to observe economies and markets shifting, dying, and being born. As dreamers and innovators, we focus on the value-creating dream for our creations, and have a hard time imagining their risk of weaponization or malpractice
GE Transportation’s, futurism research team is a steward for the railroad and adjacent industries who've been "doing it this way" for centuries. Their customers, and their departments, alienate one other as competitors, matching projects and resources to small-picture pain points that woefully and naively leave the surrounding global and industry changes unaddressed-- changes that, if left ignored, will result in the extinction of their market, workforce, and relevance. Anthony’s team shapes politically-charged partnerships, aligned industry visions, and intentional roadmaps into the future.
In this talk, Anthony will give the audience a renewed understanding of the importance of design context and a fresh look at how a healthy culture of the apocalypse can sharpen your design strategies, rally your stakeholders and decision-makers, and drive bigger picture innovation that trickles actionable guidance down to day-to-day projects.
Attendees will walk away with tangible activities for integrating speculative doomsday design fiction into their individual decisions and co-creative conversations.
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We all want to design and build better projects—to feel proud of what we’ve made and to have our end users love it too. Sometimes our projects afford us research budgets and sometimes they don’t. So how do we build in a better user experience when our clients don’t want to pay for those line items?
In this talk, I’ll share some practical tools and tips to “sneak in good UX” as one of my bosses used to say, with minimal impact on your budget but a positive impact on your team’s understanding of key problems to solve.
Too busy to learn UX methods that can save you tons of time?
Wondering which UX techniques are most likely to provide useful results all along your project? Let's talk about some tactics we tried. Success stories and epic fails of methods we have tested to build digital products and interfaces consumers love to use.
A couple of months ago, I was asked to present my vision about User Experience as Creative Manager of the UX-Center in Unit4.
Usually when I'm asked to do a presentation about User Experience (UX), I tell about building blocks, processes, UX implementation, and the outcome, with lots of eye-candy screens.
I could have presented the same thing again, but to be honest... that's not really what UX is all about.
So I wanted to tell a real story, why UX matters for users, customers, partners and above all, for yourselve as employee of an organiation and as individual. And therefore I had to be honest..
So here it is.
The true story about UX.
My UX story.
And hopefully from now on, also your UX story.
Enjoy,
Watch recordings of engaging talks, like my recent guest lecture at Vellore Institute of Technology, where I covered Interaction Design models, Interfaces, and the impact of AI on UX research and UI designing. Join me as we explore the fascinating world of design and technology, and discover how they intersect to create innovative and user-centric solutions.
Lecture recording YouTube link - https://www.youtube.com/watch?v=WdMV7Z-oAtk
I covered following topics-
* Interaction Design
Design Models - Cooper's Goal-Directed Design & Double Diamond model
Types of Interfaces - GUI, Voice, Gesture-Based Interfaces & Zero UI interfaces
How Ai is helping a UI/UX designer?
UX/UI & Ai -
Chat GPT - For user research, copywriting, user flow & persona creation
Mid Journey & Firefly for image creations
Musho.ai for quick landing page
Other tools - Font Joy & Font Pair, color.adobe.com, uizard.io
Video Ai - Text to video, Image to video & Video to video
"Ai will not replace you, but the person using AI will…"
Product development - From Idea to Reality - VYE Leader TalkBui Hai An
Product development - From Idea to Reality - Viet Youth Entrepreneur Bootcamp Leader Talk.
Sharing to help VYE Boot-camper solidify their ideas and prepare for better pitch.
IXDA Vancouver - How to get a great UX jobPatrick Neeman
From putting together your resume, building a portfolio, to personal networking, we discuss the steps you need to go through to get in the door for that UX interview.
How to make sure your new website won't be a failure? - Digital Elite Camp 2016AGConsult
Most redesigns of websites fail: less leads, less sales, lower conversions. Why do these website redesign projects fail? And how to avoid these mistakes? In this presentation I gave at Digital Elite Camp from ConversionXL I give the methodology we follow to make sure redesign projects will be a success!
[Elite Camp 2016] Karl Gilis - How to Make Sure Your New Website Won’t Be a F...CXL
Most optimizers aren’t big fans of the traditional redesign cycle. They promote a continuous optimizing process. And that’s fine. But sometimes websites just suck donkey balls. And a new website is a must. Also: new companies need new websites too. So how can we stop those clients from making shitty websites? Which research methods and tools can you use in which stage of the development cycle? And how do you this?
10 signs you’re actually a project manager (and what you can do about it!)Ross Stanley
Have you switched out your project managers for product managers and started “doing agile”, but you’re not feeling like you're winning yet? Would you like to develop more product management practices at your organisation?
In this session, Ross Stanley (curr: Xero, prev: Vend) will describe the changes he’s seen in the industry as product management and associated practises have matured, identifying along the way the things that often go hand in hand with making great software products. Spoiler: there’s probably more to it than just hiring product managers.
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Designing Multi-Partner Transformations from Democratized Polytopias Into Act...Anthony D. Paul
As designers and foresight practitioners, we're pretty good at storytelling utopias, ideal experiences, provocative future products, and other end states. However, our partner teams rarely know how to take these ideas from philosophical discussion into productive next steps—especially when our R&D cycles have long tails into "value" metrics that would give us permission to create any of our ideas. How do we answer, "What now?" How do we design interim products that lay foundation for a grander vision? Or, even more aspirational, how do we steer the actions of multiple teams and industries toward a unified, democratized vision…aligning today's competitors into tomorrow's business partners? how do we utilize our role from the inside, to realize real, tangible, and positive change on the outside?
In this workshop, I'll share our Future of Freight Vision Timeline—how it was created, the value it provides in design discovery, and how we maintain it recursively. Our activities will use the tool and its associated worksheets to identify long-horizon product opportunities and speculative business models, describe those who will be both positively and negatively impacted by our offering, set a strategic roadmap into this vision including dependencies (cultural, financial, technological, etc.), and finally to identify near-term, actionable, partner-specific product opportunities. This talk is tailored to the designer, product strategist, or any other contributor within a large, reluctant organization or industry, who (like me) struggles to operationalize speculative futures and make a tangible difference that results in positive change.
Primer19 NYC - Envisioning Our Demise to Prevent Our Extinction - Future of F...Anthony D. Paul
The design thinking process is increasingly criticized for conservatism and maintaining status quo, despite its popularization for collaborative change-making. At all levels, we admittedly craft idealistic user journeys, brand experiences, and business outcomes as design objectives, sidestepping the realistic challenges we, our products, and our users will face. As interface designers, we actively ignore the impending disruption of human work by automation, bots, and artificial intelligence. As organizational problem solvers, our scope of vision rarely zooms out to observe economies and markets shifting, dying, and being born. As dreamers and innovators, we focus on the value-creating dream for our creations, and have a hard time imagining their risk of weaponization or malpractice
GE Transportation’s, futurism research team is a steward for the railroad and adjacent industries who've been "doing it this way" for centuries. Their customers, and their departments, alienate one other as competitors, matching projects and resources to small-picture pain points that woefully and naively leave the surrounding global and industry changes unaddressed-- changes that, if left ignored, will result in the extinction of their market, workforce, and relevance. Anthony’s team shapes politically-charged partnerships, aligned industry visions, and intentional roadmaps into the future.
In this talk, Anthony will give the audience a renewed understanding of the importance of design context and a fresh look at how a healthy culture of the apocalypse can sharpen your design strategies, rally your stakeholders and decision-makers, and drive bigger picture innovation that trickles actionable guidance down to day-to-day projects.
Attendees will walk away with tangible activities for integrating speculative doomsday design fiction into their individual decisions and co-creative conversations.
IxDA Interaction19 Seattle - Envisioning Our Demise to Prevent Our Extinction...Anthony D. Paul
Learn how GE Transportation’s innovation lab is using speculative doomsday design fiction to preserve industries and workforces who are resistant to change.
The design thinking process is increasingly criticized for conservatism and maintaining status quo, despite its popularization for collaborative change-making. At all levels, we admittedly craft idealistic user journeys, brand experiences, and business outcomes as design objectives, sidestepping the realistic challenges we, our products, and our users will face. As interface designers, we actively ignore the impending disruption of human work by automation, bots, and artificial intelligence. As organizational problem solvers, our scope of vision rarely zooms out to observe economies and markets shifting, dying, and being born. As dreamers and innovators, we focus on the value-creating dream for our creations, and have a hard time imagining their risk of weaponization.
At GE Transportation, our futurism research team is a steward for the railroad and adjacent industries who’ve been “doing it this way” for centuries. Our customers and their departments alienate one other as competitors, matching projects and resources to small-picture pain points that woefully and naively leave the surrounding global and industry changes unaddressed—changes that, if left ignored, will result in the extinction of their market, workforce, and relevance. Our team shapes politically-charged partnerships, aligned industry visions, and intentional roadmaps into the future.
In this talk, I’ll give you a renewed understanding of the importance of design context and a fresh look at how a healthy culture of the apocalypse can sharpen your design strategies, rally your stakeholders and decision-makers, and drive bigger picture innovation that trickles actionable guidance down to day-to-day projects. Attendees will walk away with tangible activities for integrating speculative doomsday design fiction into their individual decisions and co-creative conversations.
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This was a "train the trainer" workshop, showing practitioners how to use speculative futures to harden product strategy and design decisions against multiple possible futures. All process and materials were exposed to the participants to allow for recreation within their own organizations.
In the workshop, we used inputs from the Metro Atlanta Chamber's IoT.ATL initiative to imagine a variety of futures for the city focused on topics selected at the beginning of the workshop. The outputs are being synthesized and shared back with participants and our community partners.
Intro to User Journey Maps for Building Better Websites - WordCamp Minneapoli...Anthony D. Paul
You’ve asked the right questions and maybe you have some personas. There’s a heap of feature requests from your client and a whole lot of content to organize into a sitemap (IA) document and wireframes. However, something’s not sitting right and you wonder how your WordPress site fits into the bigger customer journey with the client’s brand, business, and products. In this session, we’ll learn how to get started with taking all of that subject matter expertise you’ve been collecting in your mind, and to convert it into one of several useful types of journey maps. You’ll gain techniques and approaches for summoning ideas from many decision-makers and learn how these tools can fit into your greater web project.
Envisioning the Future with Teams Bogged in the Past - anthonydpaul - UXD Chi...Anthony D. Paul
As designers and visionaries, our job is to explore what's possible for tomorrow, within domain spaces that aren't our own. We're pressured to discover answers to questions we don't know to ask and the quality of our concepts and recommendations are only as strong as the problem details we're able to uncover.
This is where our subject matter experts—end users, project leads, and domain space veterans—are both valuable and hindering. We know we need what's in their brains, but they're blinded by today and yesterday. "We've always done it this way," is the default barrier from ease-of-use and progress.
In this talk, Anthony will share by example, how his team is innovating in a space that's literally hundreds of years old (the railroad), to help preserve and advance a people and culture being threatened by new technologies. He'll expose some of the workshop facilitation techniques he'd used to get fresh and open-minded ideas out of the most pessimistic of participants—to maximize your understanding of the mega (and not so mega) design problems you're grappling with every day.
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You’re nervous in front of people. Everyone knows more than you do about every topic. You don’t have much experience with speaking… There are dozens of reasons we put off sharing our work and our stories with our peers. Contributing to WordPress isn’t all about code commits though—my favorite part is hearing from you.
In this talk, I’ll give you the inside scoop on how to select events to speak at, how to write your first submissions, preparation techniques I’ve seen work, and other tips to give you the inspiration you need to at least raise your hand in a meetup.
Responsive Prototyping with WordPress and Atomic UI Libraries - anthonydpaul ...Anthony D. Paul
Put down that design tool! We typically turn toward graphic tools like Sketch for wireframing, then export into a presenter like InVision for usability tests. We try our darndest to get the menu functionality to “appear” like code, to fake responsive design, and to audit every hotspot linking to every screenshot. The irony is, we spend more time trying to get non-code looking like code than if we’d used code.
But wait, I’m not a dev! That’s cool. I’ve got you covered. Attendees will be given live demos of existing responsive frameworks, learn how to customize them, and walk away with a foundation for creating their own code prototyping kit (without needing to know how to code). This talk is written for information architects, UI/UX designers, product leads, and researchers.
What you’ll learn:
• How to use WordPress to create a content-managed prototype, regardless of what you intend to build your final site in;
• Which UI frameworks are cheapest and easiest to “wireframe” with, code-free; and
• Why this approach is simpler than many of your sketching tools, arriving at a better and more testable IA/content prototype more quickly.
Anthony is a UX researcher and designer at GE Transportation, creating web applications and data visualizations for the US railroad industry. Outside the office, you’ll find him spread across regional meetups and conferences—evangelizing IA/UX, accessibility, and a variety of open source dev projects. He’d divulge something funny from his past, but these days the Internet does a better job of surfacing our embarrassing moments; find him anywhere by Googling “anthonydpaul”.
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Convincing teams and decisions makers your design decisions are valuable can be a daunting task within industries resistant to change. In this talk, I'll take some observed persuasion tactics from the recent election cycle and liken them to tacts we can use without our own projects, to garner advocates and decision support.
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Put down that design tool! We typically turn toward graphic tools like Sketch for wireframing, then export into a presenter like InVision for usability tests. We try our darndest to get the menu functionality to “appear” like code, to fake responsive design, and to audit every hotspot linking to every screenshot. The irony is, we spend more time trying to get non-code looking like code than if we’d used code.
But wait, I’m not a dev! That’s cool. I’ve got you covered. Attendees will be given live demos of existing responsive frameworks, learn how to customize them, and walk away with a foundation for creating their own code prototyping kit (without needing to know how to code). This talk is written for information architects, UI/UX designers, product leads, and researchers.
What you’ll learn:
• How to use WordPress to create a content-managed prototype, regardless of what you intend to build your final site in;
• Which UI frameworks are cheapest and easiest to “wireframe” with, code-free; and
• Why this approach is simpler than many of your sketching tools, arriving at a better and more testable IA/content prototype more quickly.
Designing for Stress Cases - Baltimore Design Week 2016 - Kelly Driver and An...Anthony D. Paul
Understanding the Everyday Relationship Between UX and Accessibility
The world we design for is increasingly complex and diverse, demanding considerations for user accessibility and real-world contexts. We often project the user as a mirror image of ourselves, making the mistake of imagining the best-case scenario—that users are calm, happy, and want to use the product. But this assumption is often false. In this talk, designers Anthony D Paul and Kelly Driver from idfive look at the role of stress cases, or common pain points, in user experience design, and share methods of building empathy between creatives and decision-makers in order to elevate product experiences for all.
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You’ve built a shiny, new Drupal site. You asked your grandma and your client if they like it and they both do. However, you’re lying awake at night wondering if you’re missing something—because you know you’re not the end user. You yearn for actionable feedback.
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Bringing Order to a Content Hoarder - Cornell Drupal Camp 2016 - part 3Anthony D. Paul
When timid users step up to your site and are spooked by the ghosts of content past, or those who dare to enter become lost in a maze of composted navigation, a dusting just won’t fix the years/decades of content rot. You know you need to pull everything out to figure out what you have, what to keep, and what to toss—but that can be a daunting and overwhelming endeavor.
In this talk, I’ll equip you with the tools and approaches you’ll need to face the overwhelming content beast head-on, to organize it in a way that is not only useful to your visitors, but actually feels welcoming. This talk introduces information architecture techniques, best suited for site owners, designers, freelancers, or small teams lacking dedicated content strategists.
• Audit a complex site to understand what content exists.
• Understand the variety of IA document types and which to use when.
• Create documents that help drive content review and decision-making.
• Promote a positive user experience and overall design through better content organization.
Intro to User Journey Maps for Building Better Websites - Cornell Drupal Camp...Anthony D. Paul
You’ve asked the right questions and maybe you have some personas. There’s a heap of feature requests from your client and a whole lot of content to organize into a sitemap (IA) document and wireframes. However, something’s not sitting right and you wonder how the site fits into the bigger customer journey with the client’s brand, business, and products.
In this talk, I’ll show you how to get started with taking all of that subject matter expertise you’ve been collecting in your mind, and to convert it into one of several useful types of journey maps. I’ll share process, examples, context on how they fit into a larger project, and show how they help bring agreement among your client decision-makers.
• Understand the benefits of thinking through a user journey outside of your website.
• See the variety of types of journey maps and identify where and when to use them.
• Build and use journey maps to shape client conversations and audit decisions.
Lean Requirements Without Skimping on the Meat - Cornell Drupal Camp 2016 - p...Anthony D. Paul
In today’s website feature debates, you and your team hash out priorities based on budgets, timelines, and what one of the clients mentioned in passing, ignoring the larger context of the design problem. We focus on the current list of edits—and rallying for the user is lost in the shuffle. In this session, you’ll be introduced to a framework for approaching your Drupal project’s situational analysis from many perspectives, to create success goals that resonate with everyone on your team—including your client’s wallet-bearers.Attendees should walk away with:
A method for breaking complex design problems into smaller problems without losing awareness of larger project needs
A skeleton for assembling more effective, yet lightweight use-cases to audit against
Ammunition to debate the validity of your decisions (and win)
This session is designed for web professionals of all levels and skillsets—including design, development, and content planning. It’s not required, but a writing utensil is recommended.
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When timid users step up to your site and are spooked by the ghosts of content past, or those who dare to enter become lost in a maze of composted navigation, a dusting just won’t fix the years/decades of content rot. You know you need to pull everything out to figure out what you have, what to keep, and what to toss—but that can be a daunting and overwhelming endeavor.
In this talk, I’ll equip you with the tools and approaches you’ll need to face the overwhelming content beast head-on, to organize it in a way that is not only useful to your visitors, but actually feels welcoming. This talk introduces information architecture techniques, best suited for site owners, designers, freelancers, or small teams lacking dedicated content strategists.
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You’ve built a shiny, new WordPress site. You asked your co-worker and your boss if they like it and they both do. However, you’re lying awake at night wondering if you’re missing something—because you know you’re not the end user. You yearn for actionable feedback. In this talk, I’ll distill my background in usability research into a how-to framework for taking your site and conducting your first unmoderated usability test. I’ll cover why and when you should be running usability tests; how to set research goals and draft a script for them; setting up your lab environment and capturing feedback; and best practices for facilitation, minimizing bias, keeping users on task and gleaning the most from each brief test.
Organizing Your First Website Usability Test - WordCamp Boston 2016Anthony D. Paul
You’ve built a shiny, new WordPress site. You asked your grandma and your client if they like it and they both do. However, you’re lying awake at night wondering if you’re missing something—because you know you’re not the end user. You yearn for actionable feedback.
In this talk, I’ll distill my background in usability research into a how-to framework for taking your site and conducting your first moderated usability test. I’ll cover what to look for, best practices in facilitation, tools on the cheap, and how to glean the most from a brief window of time.
Organizing Your First Website Usability Test - WP Campus 2016Anthony D. Paul
You’ve built a shiny, new WordPress site. You asked your co-worker and your boss if they like it and they both do. However, you’re lying awake at night wondering if you’re missing something—because you know you’re not the end user. You yearn for actionable feedback.
In this talk, I’ll distill my background in usability research into a how-to framework for taking your site and conducting your first unmoderated usability test. I’ll cover why and when you should be running usability tests; how to set research goals and draft a script for them; setting up your lab environment and capturing feedback; and best practices for facilitation, minimizing bias, keeping users on task and gleaning the most from each brief test.
Attendees will walk away with enough information to discuss the value of usability testing with decision-makers, as well as a tactical foundation for organizing and running their own usability study.
Intro to User Journey Mapping for Building Better Websites - WordCamp Ottawa...Anthony D. Paul
You’ve asked the right questions and maybe you have some personas. There’s a heap of feature requests from your client and a whole lot of content to organize into a sitemap (IA) document and wireframes. However, something’s not sitting right and you wonder how your WordPress site fits into the bigger customer journey with the client’s brand, business, and products. In this talk, I’ll show you how to get started with taking all of that subject matter expertise you’ve been collecting in your mind, and to convert it into one of several useful types of journey maps. I’ll share process, examples, context on how they fit into a larger project, and share how they help bring agreement among your client decision-makers.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
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White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
9. best practice is not a line item
● Discovery
● Design
○ UX / Research
○ Accessibility
● SEO
● Development
○ Quality Assurance
$500
$3000
$500
$2500
@anthonydpaul
10. you are a UX designer
● Everyone who affects the website
experience is a UX designer
● Even if you’re a bad one, creating
bad experiences
@anthonydpaul
11. When we create a bad user experience,
where did we fail?
@anthonydpaul
13. We’re asking the wrong questions
of the wrong people
1 / 9
@anthonydpaul
14. Intake Form
How many pages? _________
Stock photography? Yes / No
Flash? Yes / No
Internet Explorer? Yes / No
Will you need a:
❏ Sign-up form
❏ Discussion board
❏ Shopping cart
❏ “Members only” area
@anthonydpaul
15. COMPANY COMPETITORS CONSUMERS CONTRIBUTORS CLIMATE
Five C’s of a Situational Analysis
https://en.wikipedia.org/wiki/Situation_analysis#5C_Analysis
17. COMPANY
How is the business supported today,
that can’t be broken?
How can the site better support the business?
decision-makers • brand • finance
18. COMPETITORS
What is the expected baseline in this market?
What is everyone else not doing yet?
direct • aspirational • indirect (recruitment)
19. CONSUMERS
What are our consumers trying to do and why?
What can we give our consumers that
doesn’t directly benefit our company?
(ex. knowledge sharing)
people • search engines • devices • APIs
25. Why are we even working on this website?
Communicate the brand and a positive
[audience type] experience.
Allow [audience type] to quickly determine
[a specific thing].
Drive [audience type] toward contacting
[a specific department] to inquire about
[a specific thing].
@anthonydpaul
26. We’re not thinking about our users
and their most important tasks
3 / 9
@anthonydpaul
28. “boomerang” task analysis
1. List all tasks performed within the site
2. Cluster by related tasks (result = audience roles)
3. Audit each cluster to make sure it’s complete
4. Prioritize roles and prioritize tasks within roles
@anthonydpaul
45. Our instinct is to imagine someone like ourselves.
Most of our users are nothing like us in any way.
via Eric Meyer’s WC Northeast Ohio 2016 Keynote
http://wordpress.tv/2016/06/24/eric-a-meyer-design-for-real-life/
stress cases over “ideal”
@anthonydpaul
46. Who we test with defines who we care about.
i.e., Accessibility, real-world “Stress Cases”
via Eric Meyer’s WC Northeast Ohio 2016 Keynote
http://wordpress.tv/2016/06/24/eric-a-meyer-design-for-real-life/
don’t forget a11y
@anthonydpaul