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Design for sign up
The document discusses strategies for motivating people to sign up for a web app. It suggests explaining what the app is, how it works, the benefits of using it, who is already using it successfully, when people can use it, and reducing sign-up friction. The key is to provide multiple levels of details to address different user mindsets and questions, show the end result or value of using the app, and give specific examples and case studies to build trust and credibility.
Design for sign up
- 1. Design for Sign-up Howto motivate people to sign up for your web app
- 2. How much timewould people decide to use your product?
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- 4. What Are TheyThinking?
- 5. What Are TheyThinking? Why should I use this software? Is this software worth my time?
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- 7. The Sign-up Hurdle DifferentStrokes for Different Folks Ready to Go Interested but Unsure Fact-finders Skeptical Make it as easy as possible to sign up by eliminating usability problems and unnecessary friction in the interface. The key to designing for them is to provide multiple levels of details so that they can find appropriate answers to their questions. Design for them by providing a solid summary and how-it-works information. Design for them by providing lots of evidence that other people are happy using your software.
- 8. Sign-up Framework Who WhatWhere When Why How
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- 10. WHAT Describe WHAT it is Makeit OBVIOUS
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- 13. HOW Show HOW itworks
- 14. HOW Show HOW itworks Good how-it-works features provide multiple levels of detail, at increasing depth of description, allowing people to dig deeper as needed.
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- 16. HOW Show the EndResult Showing how your application works is even more effective when you can show the end result.
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- 19. WHY Explain WHY withBenefits as Well as Features
- 20. WHY Features Benefits Unlimited serverspace Access from any browser, anytime Add tags to your bookmarks Organize your bookmarks in any way you want Add friends and see their bookmarks Collaborate and share bookmarks with friends Sort by tag or date Easily refind important bookmarks later See related bookmarks Find relevant related content
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- 22. WHO Give examples ofWHO is using it To make a person’s decision easier, show them how others have made the same decision and succeeded. Give evidence that others are using it.
- 23. WHO Give examples ofWHO is using it • Let people find friends
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- 25. WHO Give examples ofWHO is using it • Let people find friends • Provide testimonials
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- 27. WHO Give examples ofWHO is using it • Let people find friends • Provide testimonials • Get as specific as you can
- 28. The more specificyou can get about how to use your application, the more your software will resonate with your potential audience.
- 29. WHO Give examples ofWHO is using it • Let people find friends • Provide testimonials • Get as specific as you can • Success stories/case studies
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- 31. WHO Give examples ofWHO is using it • Let people find friends • Provide testimonials • Get as specific as you can • Success stories/case studies • Give numbers (when they are big)
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- 33. WHO Give examples ofWHO is using it • Let people find friends • Provide testimonials • Get as specific as you can • Success stories/case studies • Give numbers (when they are big) • Appeal to Authority
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- 35. WHO Give examples ofWHO is using it • Let people find friends • Provide testimonials • Get as specific as you can • Success stories/case studies • Give numbers (when they are big) • Appeal to Authority • Hypotheticals is OK
- 36. WHEN When can peopleuse it?
- 37. WHEN NOWOffer a wayfor people to try your software out for free
- 38. WHEN NOWPeople don’t realizethe value of something until they’ve actually used it
- 39. WHERE What sorts ofactivities are people going to use your software for when they’re on the move?
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- 41. Reduce Sign-up Friction Don’tMake Creating an Account a Requirement Upon signup, ask only for information that’s absolutely necessary Progressive engagement Progressive engagement allows people to get started using software without committing fully of filling out a sign-up form
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