The document outlines ten strategies for thinking like a political strategist to facilitate institutional change, emphasizing the importance of tailored communication, understanding user needs, and creating measurable outcomes. Key methods include engaging with underserved audiences, leveraging internal and external partnerships, and maintaining a positive and proactive approach throughout the process. The document highlights the necessity of preparation and perspective in achieving successful project outcomes.

1. 10 Ways to Think Like a Political Strategist
to Drive Institutional Change
UX Camp DC 2017 • #UXCampDC • @anthonydpaul

2. Better trains, better devices

3. Better data about network, environment

4. 100+ years of the same management

5. http://ww2.kqed.org/lowdown/2013/11/12/traffic-waves/

6. Undesirable outcomes

8. Anthony D Paul
UX Political Party Nominee at GE Transportation (GETUX)
@anthonydpaul

9. Create a Roadmap to Victory
1/10
#UXCampDC • @anthonydpaul

10. Long-term vs near-term (MVP)
Critical business AND user needs
Quantifiable and measurable
Methods of measurement
Refocus throughout
Define success

11. Start with what you know

12. Start in the Rural Communities
2/10
#UXCampDC • @anthonydpaul

13. Interviews
On-site observation
Google “filetype:pdf” reports and training
Braindumps with existing team members
Talk to actual employees/users

14. Jeff Patton journey mapping exercise

15. Don't Forget the Minorities
3/10
#UXCampDC • @anthonydpaul

16. Identify un or underserved audiences
Champion these new wins
Find unsolved stress cases

17. Inform AI of common occurences

18. Exploit Your "Joe the Plumber" Stories
4/10
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19. Quote representative user sessions
Create journey, persona, story documents
Create digestible deliverables

20. Supporting a decision tree

21. Know Your Swing States
5/10
#UXCampDC • @anthonydpaul

22. Champions users, but frame in
decision-maker’s terms
Tailor presentations for audience
Listen more than you talk
Let them speak for you
Identify people with persuasive pull

23. Identify people with persuasive pull

24. So often a project fails because
we fail to see the perspective of
the [decision makers] who hold
the keys to our success.
Tom Greever, author of Articulating Design Decisions

25. Measure Before Spending
6/10
#UXCampDC • @anthonydpaul

26. Timebox all the things
Talk to many people (avoid swoopers)
Isolate layers of research (Treejack, iconography)
Rapid ideation and testing (sketching)
Measure (aka, poll, poll, poll)

27. Many directions

28. Realizing a wrong turn

29. Isolating “fails” safely
Iconography survey
vs in context

30. Ask Your Celebrity Friends for Help
7/10
#UXCampDC • @anthonydpaul

31. Outsource/Crowdsource ideas (important
people and externals with klout)
Trusted partnerships (e.g., TopCoder)
Subject matter authorities
Internal and external partners

32. TopCoder

33. EightShapes

34. Create Very Public, Near-Term Wins
8/10
#UXCampDC • @anthonydpaul

35. Don’t insult your incumbents
Everything is “an opportunity”
Partial solutions to serious problems
Communicate stages
MVPs and incremental support

36. Current product sprints
“Dark UI”

37. Be First to Rake Your Muck
9/10
#UXCampDC • @anthonydpaul

38. Deadlines, things you are working on next
Apologize without excuses; discuss
remedies/changes
Know what you’ll get called out on

39. Multiple agencies,
indexed beta server
Graceful handling

40. Keep the Fact-Checkers Nearby
10/10
#UXCampDC • @anthonydpaul

41. Meeting notes with names, quotes, and
assignments
Follow-up emails
Transparent review/decision systems
Let others be the “bad guy”
Be your own PM

42. Maintain a Healthy Dose of Irrational Optimism
11/10
#UXCampDC • @anthonydpaul

43. Sleep
Take vacations
Trust your team
Realize you won’t die
Regroup
Imagine the win

44. Maybe you’ll be elected President

45. Closing
#UXCampDC • @anthonydpaul

47. Victorious warriors win first and
then go to war, while defeated
warriors go to war first and
then seek to win.
Sun Tzu, The Art of War

49. my internetting
http://adp.rocks or http:// .ws or http:// .ws
Thank you
@anthonydpaul