Presentation outline Business strategy that incorporates digital marketing Importance of having Business Website Content marketing Search engine marketing (SEM) Search engine optimisation (SEO)

1. DIGITAL MARKETING
Wednesday, January 13, 2021 By Kholoud Fadel 1
By
Kholoud Fadel

2. PRESENTATION
OUTLINE
 Business strategy that
incorporates digital
marketing
 Importance of having
Business Website
 Content marketing
 Search engine marketing
(SEM)
 Search engine optimisation
(SEO)
Wednesday, January 13, 2021By Kholoud Fadel 2

3. PRESENTATION
OUTLINE
SOCIAL MEDIA
MARKETING
MOBILE
OPTIMISATION
TARGETING
LOCAL
CUSTOMERS
EMAIL
MARKETING
VIDEO CONTENT
AS A MARKETING
TOOL
DISPLAY
ADVERTISING
Wednesday, January 13, 2021By Kholoud Fadel 3

4. WHAT IS DIGITAL MARKETING?
By Kholoud Fadel Wednesday, January 13, 2021 4
Digital marketing is the
marketing of goods and
services via digital
technologies
Digital marketing includes
services and products
using display advertising,
mobile phones, and other
digital media.
Digital marketing includes
these three objectives:
“Improving keyword
rankings, increasing traffic,
and increasing leads.”
Digital marketing is defined
by the use of numerous
digital tactics and channels
to connect with customers
where they spend much of
their time: online.

5. BUSINESS STRATEGY THAT
INCORPORATES DIGITAL MARKETING
By Kholoud Fadel Wednesday, January 13, 2021 5
Specify
measurable
business goals
Identify your
target audience
Understand uer
needs and
search intents
Create a content
marketing
library
Start with SEO
as early as
possible
Explore paid
advertising
channels
Use email
marketing
segmentation
and automation
Take advantage
of new traffic
sources
Use retargeting
and
personalization
Work on
conversion
optimization
Evaluate and
optimize your
strategy

6. Builds Creditability
Simple to Set Up
Cuts Costs
Improves Customer Service
Makes Your Business Accessible at All Times
Targets Larger Markets
A Medium to Showcase Your Work
A Time-Saver
Allows You to Stay Current
Gives You an Online Presence
Wednesday, January 13, 2021By Kholoud Fadel 6
10 KEY BENEFITS OF HAVING A
WEBSITE TO YOUR BUSINESS

7. WHAT IS CONTENT MARKETING?
 Content marketing is a strategic marketing approach focused
on creating and distributing valuable, relevant, and consistent
content to attract and retain a clearly defined audience — and,
ultimately, to drive profitable customer action.
 Consider the main goal of your content. In content marketing,
there are typically four main purposes of content, which are:
 To entertain
 To inspire
 To educate, and
 To convince.
By Kholoud Fadel Wednesday, January 13, 2021 7

8. SEARCH ENGINE MARKETING
(SEM)
If you’ve seen ads appear at the top or right of search
engines, then you already know what SEM is.
When your ads display in these optimal, highly visible
positions, your business can have an edge over your
competition.
Most searchers only click on the first few results, which
gives these premium ad spots a visual advantage to catch
the attention of your future customers.
By Kholoud Fadel Wednesday, January 13, 2021 8

9. SEARCH ENGINE
OPTIMIZATION
• SEO aims at
increasing organic
traffic by unpaid or
indirectly paid
methods and
strategies
By Kholoud Fadel Wednesday, January 13, 2021 9

10. SEM VS. SEO
By Kholoud Fadel Wednesday, January 13, 2021 10

11. WHAT IS SOCIAL
MEDIA
MARKETING?
By Kholoud Fadel Wednesday, January 13, 2021 11
A business that is concerned about what people
are saying about its brand would monitor social
media conversations and response to relevant
mentions (social media listening and
engagement).
A business that wants to understand how it’s
performing on social media would analyze its
reach, engagement, and sales on social media
with an analytics tool (social media analytics).
A business that wants to reach a specific set of
audience at scale would run highly-targeted
social media ads (social media advertising).

12. WHAT IS MOBILE
OPTIMIZATION?
• Mobile optimization is the
process of ensuring that
visitors accessing your
website from mobile devices
have an engaging and user-
friendly experience that's
been optimized for that
specific device.
By Kholoud Fadel Wednesday, January 13, 2021 12

13. TARGETING LOCAL
CUSTOMERS?
• Your local digital marketing strategy should
specifically target and appeal to potential
customers in your geographic area.
By Kholoud Fadel Wednesday, January 13, 2021 13

14. WHAT IS EMAIL
MARKETING?
Email marketing is one
segment of internet
marketing
It is the use of email to
promote products or
services while developing
relationships with
potential customers or
clients
Email marketing can
include newsletters with
updates on the company,
or promotions of sales and
exclusive deals for
subscribers
Analytics give open rates
(how many of her
marketing emails are
opened by customers) and
clickthrough rates (how
many customers have
clicked links within the
emails).
Wednesday, January 13, 2021By Kholoud Fadel 14

15. VIDEO CONTENT AS A
MARKETING TOOL
• Video has quickly risen through the
ranks of digital marketing methods. In
fact nearly 9 in 10 companies use
video marketing today
By Kholoud Fadel Wednesday, January 13, 2021 15

16. WHAT IS DISPLAY
ADVERTISING?
• The person it targets isn’t
necessarily searching for
business like yours, or
showing interest in the
products or services you offer.
• The offline world equivalent
might be billboards or
magazine adverts.
• with display advertising, your
ads can show up on any
website that’s offering
advertising space, and it
means that you can tap into
millions of additional websites
beyond search engines.
By Kholoud Fadel Wednesday, January 13, 2021 16

17. THANK YOU
By Kholoud Fadel Wednesday, January 13, 2021 17