Enterprise 2.0


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1) Social Media & Networks
2) Paradigma Shift
2) Enterprise 2.0
3) Cases

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  • http://www.flickr.com/photos/thomaspurves/522157472/ Thanks to Thomas Purves, who wrote on his flickr wall „ Makes me think of Enterprise 2.0” - seen on the walls of the MoMA (On the left side “Closed Enterprise 1.0 in a silo”; On the right side “open enterprise 2.0”)
  • Cf. Bruno Messmer (Swisscom IT Services AG) „IT Megatrends und Ihre Bedeutung für Geschäft und Gesellschaft“
  • http://www.flickr.com/photos/thomaspurves/522157472/
  • http://theconversationprism.com/
  • Driver/enhancer/motivator http://www.flickr.com/photos/splorp/4151207/sizes/l/
  • http://www.flickr.com/photos/36040317@N02/3621999401/
  • http://www.flickr.com/photos/will-lion/2670366345/sizes/o/
  • http://royal.pingdom.com/2010/02/05/facebook-social-media-juggernaut-infographic
  • http://www.vincos.it/wp-content/uploads/2010/06/wmsn-01-10.png
  • http://www.thomashutter.com/index.php/2010/01/facebook-demographische-zahlen-deutschland-schweiz-osterreich-per-31-01-2010/
  • http://www.flickr.com/photos/thomaspurves/522157472/
  • http://epub.oeaw.ac.at/?arp=0x0022053f http://www.nzz.ch/nachrichten/kultur/literatur_und_kunst/ordnung_und_unordnung_des_wissens_1.4941730.html
  • Most contribution systems offer no financial compensation to contributors. In fact, payment can destroy participation by undermining a sense of collaboration and trust. Rather, they rely on motivations intrinsic to humanity—or involve contributions that require no motivation at all, because the user contributes without realizing it. I’m contributing?  Some systems collect participants’ resources or data as a by-product of things people are doing for other purposes. As shoppers buy from Amazon, they automatically contribute to its recommendation engine, which suggests products based on the ratings and purchase decisions of other customers. Practical solutions.  In some systems, participants contribute in order to get reasonably immediate rewards. For example, the site Del.icio.us enables users to organize their bookmarks of websites. A by-product of this activity is that, when aggregated, the bookmarks produce an index to the web that is valuable to others. Social reward.  Many systems provide the benefits of interaction with others: being part of a community with a common interest, generating business prospects, getting a date—the drivers behind social networks like Facebook and LinkedIn. Reputation.  Contribution can be sparked by a desire for public recognition, like Amazon’s badge for a “top 1,000 reviewer,” or for the admiration of peers: Wikipedia articles carry no authorship credit, yet authors earn the respect of other contributors. Self-expression.  Many user contribution systems thrive on individuals’ desire to air their thoughts, opinions, or creative expression, with the possibility of real-time feedback from users—witness the six million videos on YouTube. Altruism . Why would a person write a glowing online review of a restaurant—when it may become harder to get a table if others act on the opinion? Some people want to help local diners or reward superb restaurant owners. Others simply want the truth to be heard.
  • http://www.flickr.com/photos/thomaspurves/522157472/
  • Sources: Forrester, APC, Hinchcliffe & Co, http://www.zdnet.com/blog/hinchcliffe/enterprise-20-finding-success-on-the-frontiers-of-social-business/744
  • http://www.zdnet.com/blog/hinchcliffe/enterprise-20-what-do-we-know-today-about-moving-our-organizations-into-the-21st-century/1032
  • http://www.fredcavazza.net/files/Q3-07/Enterprise20.jpg
  • http://www.zdnet.com/blog/hinchcliffe/using-web-20-to-reinvent-your-business-for-the-economic-downturn/223
  • Joey Bernal, „Web 2.0 & Social Networking for the Enterprise“, p. 232
  • (pl. forums/fora)
  • http://implementingenterprise2.com/IE2_framework.pdf http://www.amazon.com/gp/product/1441486909?ie=UTF8&tag=advancedhumantec&linkCode=as2&camp=1789&creative=9325&creativeASIN=1441486909
  • http://www.flickr.com/photos/thomaspurves/522157472/
  • http://www.zdnet.de/itmanager/tech/0,39023442,39147673,00.htm
  • http://www.groundswelldiscussion.com/groundswell/awards2009/detail.php?id=119
  • Mystarbucksidea.com http://www.socialmedia.org/blog/my-starbucks-idea-generates-70000-ideas-in-its-first-year/
  • http://www.flickr.com/photos/fidelman/ Mark Fidelmann & Mike Puterbaugh http://www.mindtouch.com/
  • http://www.freshnetworks.com/case-studies/support-communities http://www.itbusinessedge.com/cm/blogs/all/customers-in-control-at-dells-ideastorm/?cs=11673 http://money.cnn.com/2008/09/03/technology/fortt_dell.fortune/ Twitter@DellOutlet : generated more than $2 million in revenue.
  • http://www.openplanetideas.com/how-can-sony-technology-be-used-to-address-environmental-challenges/inpiration/
  • allowing these companies to tap the talents of a global, scientific community without having to employ everybody full time.
  • http://allamericaninvestor.blogspot.com/2009/03/goldcorp-gg-twelve-times-your-money-in.html Source: Wikinomics Rob McEwen, CEO of Goldcorp Inc. turned his underperforming $100 Mio company into a $9 Bio juggernaut: searched for new deposits of gold. They found deposits of new gold, as much as thirty times the amount Goldcorp was currently mining. Its own geologists struggled to give an exact estimate of the gold’s value and exact location. When he came across the concepts of Linus Torvalds, he launched the open “Goldcorp Challenge” with a total of $750 K prize money to participants with the best methods and estimates. “ There were capabilities I had never seen before in the industry”. Now he estimates the collaborative process shaved two to three years off their exploration time.
  • Enterprise 2.0

    1. Enterprise 2 . 0 © Tom Purves Peter Parycek Donau-Universität Krems
    2. 5 IT -Trends 1) Virtualization Cloud Computing Cloud Storage Client Virtualization 2) Workplace Client Mobile Connectivity User Interface Innovation 3) Data, Information & Knowledge Unified Communication Semantic Web Social Media & Networks 4) Security 5) Sourcing Cf. Bruno Messmer, Swisscom IT Services AG
    3. 1) Social Media & Networks © Tom Purves
    4. http://theconversationprism.com /
    5. Enhancer # 1 Internet & Social Media Increased Use & Network Effect
    6. 01/10/10 Enhancer # 2 T oo ls
    7. Enhancer # 3 Net Generation
    8. http://www.personalizemedia.com/the-count /
    9. Social Media & Networks have passed the tipping point! http://royal.pingdom.com/2010/02/05/facebook-social-media-juggernaut-infographic
    10. World domination of Facebook http://www.vincos.it/wp-content/uploads/2010/06/wmsn-01-10.png
    11. Facebook demographic facts (Austria)
    12. Online social networks, Mar 19th 2008, from The Economist print edition
    13. 2) Paradigma Shift © Tom Purves
    14. New Paradigm … <ul><ul><li>Nobody owns it </li></ul></ul><ul><ul><li>Everybody uses it </li></ul></ul><ul><ul><li>Anybody can improve it </li></ul></ul>
    15. Hierarchy vs. Network
    16. vs
    17. vs
    18. vs
    19. Motivation for participation … <ul><li>to be up to date </li></ul><ul><li>social status </li></ul><ul><li>image </li></ul><ul><li>altruism </li></ul><ul><li>fun  </li></ul>01/10/10 Source: The Contribution Revolution: Letting Volunteers Build Your Business, H BR 10/08
    20. 3) Enterprise 2 . 0 © Tom Purves
    21. Key Data Points <ul><li>¼  ½ of all businesses use E2.0 </li></ul><ul><li>Tens of Millions of worker use social media in business context </li></ul><ul><li>Grassroot is the leading source of E2.0 </li></ul><ul><li>Reports of ROI from 1% to 40% </li></ul>
    22. Potential Benefits of E2.0 Fostering Innovation Information Discovery Maintaining Knowledge Productivity Fostering Collaboration Expertise Location More Transparency Modern Workplace http://www.zdnet.com/blog/hinchcliffe/enterprise-20-what-do-we-know-today-about-moving-our-organizations-into-the-21st-century/1032
    23. E2.0 Technical Overview http://www.fredcavazza.net/files/Q3-07/Enterprise20.jpg
    24. Strategic Applications Operations / IT / Back Office Line of Business Customer Service Sales Marketing Product Development Online Community Enterprise 2.0 Crowd Sourcing Crowd Sourcing Cloud API, SaaS Mashups http://www.zdnet.com/blog/hinchcliffe/using-web-20-to-reinvent-your-business-for-the-economic-downturn/223
    25. Enterprise 2.0 Landscape http://www.zdnet.com/blog/hinchcliffe/
    27. What to consider … <ul><li>Product Availability </li></ul><ul><li>Tools & Operational Issues </li></ul>Technical Factors <ul><li>Business Domains and Silos </li></ul><ul><li>Current Collaboration Atmosphere </li></ul>Cultural Factors <ul><li>Job Functions & Roles </li></ul><ul><li>Access to technology </li></ul>Functional Factors Source: Joey Bernal
    28. Phase 1: Communicate Wiki Blog Forum Employees Customers Partners Source: Joey Bernal
    29. Phase 2: Collaborate Network Discovery Information Sharing Expert Location Employees Customers Partners Communities Source: Joey Bernal
    30. Phase 3: Innovate Reviews Crowdsourcing User Generated Content Employees Customers Partners Communities Support Activities Source: Joey Bernal Feedback & Ideas Tagging
    31. Implementation Framework Source: Ross Dawson
    32. External Guidelines Be yourself, speak in the first person Respect copyrights & faire use laws Be respectful Don‘t let it interfere with your work Add value, be honest Protect confidential & proprietary information Practice personal responsibility Source: Joey Bernal
    33. 4) Enterprise 2 . 0 : Cases © Tom Purves
    34. IBM 2.0 ;-) <ul><li>Jams : virtual business-meetings & innovation-groups via Online-Chat (including extern participants) </li></ul><ul><li>Virtual  open-plan office : 320.000 persons connected </li></ul><ul><li>Fringe social network tool : internal Xing </li></ul><ul><li>Instant Messaging : integrated in web 2.0 tools </li></ul><ul><li>Internal Blogs : over 3500 active blogs </li></ul><ul><li>Wikis : discussion forum & document creation </li></ul><ul><li>Bookmark Sharing : Dogear </li></ul><ul><li>Tagging : early identification of trends & of employees’ expertise </li></ul><ul><li>Social Net Analytics : who with whom what … </li></ul><ul><li>Allowing „controllable“ chaos </li></ul>
    35. Video-training B2B : <ul><li>Employees equipped with camcorders </li></ul><ul><li>Employees creating short videos </li></ul><ul><li>Videos instead of internal trainings </li></ul><ul><li>Internal use & external at customers </li></ul>Source: Service 2.0, H BR 09/2010
    36. Community portal: B2B <ul><li>Extranet : closed social network, forums, valuable sales information via video & blogs, ... </li></ul><ul><li>Goals : </li></ul><ul><ul><li>sharing knowledge & best practices </li></ul></ul><ul><ul><li>new ways to help customers (save hours of research) </li></ul></ul><ul><li>Results : </li></ul><ul><ul><li>fewer calls to Customer Service & IT Help Desk </li></ul></ul><ul><ul><li>feedback & ideas about (technology) projects in early stages  reducing development time & cost </li></ul></ul>Source: Service 2.0, H BR 09/2010
    37. Community portal: B2C <ul><li>70,000 ideas have been submitted </li></ul><ul><li>Ideas in use: </li></ul><ul><ul><li>Free coffee for Gold Card members on their birthday </li></ul></ul><ul><ul><li>Starbucks VIP card </li></ul></ul><ul><ul><li>Splash sticks </li></ul></ul><ul><ul><li>Buy coffee beans & get a free cup of coffee </li></ul></ul>
    38. Collaboration (Models) 01/10/10 Gary P. Pisano, Roberto Verganti : Which Kind of Collaboration Is Right for You? HBR 12/08
    39. Source: Mark Fidelmann & Mike Puterbaugh http://www.mindtouch.com/
    40. Innovation community (B2C) 01/10/10 <ul><li>one single customer has saved Dell $ 1 million in support costs </li></ul><ul><li>in 1 year: 10,000 fixes  viewed 2.5 million times </li></ul><ul><li>9,000 ideas contributed to Dell Ideastorm </li></ul><ul><li>120 ideas put into practice </li></ul>
    41. Innovation community (B2C) CSR + Innovation + Participation
    42. R&D Innovation mall 01/10/10 <ul><li>200.000 scientists </li></ul><ul><li>Matchmaking system links experts to unsolved R&D problems </li></ul><ul><li>Boeing, Novartis, Procter & Gamble, … </li></ul>
    43. Collaboration <ul><li>Goldcorp Challenge: 2000: $ 575.000 price money </li></ul><ul><li>Surprising teams: students, advisors, mathematicians, military, … </li></ul><ul><li>110 destinations: 50% not known before ! </li></ul><ul><li>80% new destinations = 8 million ounces of gold </li></ul><ul><li>$10.000 in 1999, which today is $125.000 </li></ul>Source: Wikinomics
    45. Dr. Peter Parycek, MSc Center for E-Government, Danube University Krems [email_address] +43 2732 893-2312 http://www.donau-uni.ac.at/egov http://digitalgovernment.wordpress.com/ http://linkedin.com/parycek http://www.slideshare.net/parycek http://twitter.com/parycek 01/10/10
    46. References : <ul><li>Books & Articles: </li></ul><ul><ul><li>The Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson, 2008 </li></ul></ul><ul><ul><li>Wikinomics, Don Tapscott, D. Williams, 2007 </li></ul></ul><ul><ul><li>The Tipping Point: How Little Things Can Make A Big Difference, Malcolm Gladwell, 2001 </li></ul></ul><ul><ul><li>Linked: The New Science of Networks, Albert-Laszlo Barabasi, 2001 </li></ul></ul><ul><ul><li>The Wealth of Networks: How Social Production Transforms Markets and Freedom, Yochai Benkler, 2007 </li></ul></ul><ul><ul><li>Here Comes Everybody: The Power of Organizing Without Organizations, Clay Shirky, 2008 </li></ul></ul><ul><ul><li>Which Kind of Collaboration Is Right for You? Gary P. Pisano, Roberto Verganti, HBR 12/08 </li></ul></ul><ul><ul><li>Swarm Creativity: Competitive Advantage Through Collaborative Innovation Networks, Peter A. Gloor, 2006 </li></ul></ul><ul><ul><li>Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business, Jeff Howe, 2008 </li></ul></ul><ul><ul><li>Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World, Matthew Fraser, Soumitra Dutta, 2008 </li></ul></ul><ul><ul><li>Implementing Enterprise 2.0: A Practical Guide To Creating Business Value Inside Organizations With Web Technologies, Ross Dawson, 2009. </li></ul></ul><ul><ul><li>Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges, Andrew McAfee, 2010 </li></ul></ul><ul><ul><li>Groundswell: Winning in a World Transformed by Social Technologies, Charlene Li, Josh Bernoff, 2008 </li></ul></ul><ul><ul><li>Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization, Joey Bernal, 2009 </li></ul></ul><ul><li>Blogs: </li></ul><ul><ul><li>Dion Hinchcliffe‘s Web 2.0 Blog: http://web2.socialcomputingmagazine.com/ </li></ul></ul><ul><ul><li>Longtail Blog: http://www.thelongtail.com/ </li></ul></ul><ul><ul><li>Wikinomics Blog: http://www.wikinomics.com/blog/ </li></ul></ul><ul><ul><li>http://www.best-practice-business.de/blog/ </li></ul></ul><ul><li>Examples: </li></ul><ul><ul><li>http://www.innocentive.com/ </li></ul></ul><ul><ul><li>http://www.ideastorm.com/ </li></ul></ul>
    47. Recommendation s Enterprise 2.0
    48. Recommendations Social Media & Networks