n this co-presented webinar, David Duschene of Insidedge provides insight on how the right mix of social media tools can improve employee engagement when they\'re used strategically. Julian Mills of Prescient Digital Media then shares real world case studies of organizations who have delivered these strategies using Intranet 2.0 technology, and presents a methodology for planning and measuring for social communication success.

1. Social Communications
Delivering winning internal communications
programs with Intranet 2.0
Dave Duschene, Insidedge
Julian Mills, Prescient Digital Media
April 8, 2010

2. Presenters
Julian Mills
Vice President, Client Development
Prescient Digital Media
Dave Duschene
Executive Vice President
Insidedge
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3. Today‟s discussion
■ The business drivers for intranet
2.0
■ A framework for evaluating best
fit social media technologies
■ How technology can help or
hinder employee engagement
■ Using storytelling in the digital
age
■ Key metrics for planning and
evaluating success

4. The power of web 2.0
■ Promote networks of relationships
■ Transforms users into publishers
■ Discuss, share & collaborate
■ From one to many many to many

5. Social media‟s impact
75% of Americans use social technology (Forrester)
66% of the global intranet population visits social networks (Nielsen)
1,382% monthly growth rate of Twitter users from Jan. to Feb. 2009
5 billion minutes spent on Facebook every day

6. Who is using social media?

7. Expectation
93%
Of social media users believe
a company should have
a social media presence
(Nielsen, 2009)

8. Sure, communicating at work has
changed

9. And you feel it‟s time to go “2.0”
■ People seem to dig your intranet
■ The CEO is hip to it – she‟s on Facebook …
■ Employees already are building their own wikis
and team sites
■ Everybody else is doing it
■ Plus, we got a lot we need to say!

10. That‟s all good, but keep
this in mind:
While It doesn‟t So you should
technology increase the proceed with
offers new capacity to caution – and
ways to share receive info a plan
info

11. Same Road New Rules
Employees need certain We must have discipline to
information to do their jobs prioritize information
Employees want to share New tools make it easer to
their opinions & be heard give employees a voice
Managers are the most Easier to equip managers as
credible communicators communicators – do it!
People want information in Use all the tools at your
different ways disposal … wisely

12. Think how people filter info
Stuff you want
• When‟s my next raise? them to have • What‟s the competition
• How can I advance? doing?
• What „s expected of me? • Our mission • Who‟s coming? Who‟s
• What‟s going on with my • Our performance going? Who got promoted?
team? • Our strategy • What‟s going on in our
• Is my job safe? industry?
• Our goals
• Our expectations
Stuff they All the other
want stuff
Diminishing attention span

13. Are you piling on?
■ Read this email!
■ Go to that meeting!
■ Take this training
course!
■ Dial into this call!
■ Fill out those forms!
■ Check out this blog!
■ Respond to this
survey!

14. Instead, help people sort it out
Nice to
know …
Pay
in your
attention
own time
sooner
than later
Absolutely,
positively
need to
know
“What Matters?”

15. What kind of communicator will
your company be?

16. “2.0” communications defined
Traditional 2.0
Communication Communication
Voice Executives, Managers Employees
Understanding of
Basis Executive agenda
employee needs & wants
Employee
Structured Spontaneous
Involvement
Top-down, two-way
Process second
Two-way, always
Corporate Posture Go out to employees Invite employees in
Meetings, newsletters, Blogs, wikis, dialog-
Tools static intranet pages creating media
Both Have Merits

17. Always remember:
Tools are a vehicle, not
a story.

18. High tech shouldn‟t replace
high touch
 New channels and technologies can allow for more
tailored, two-way discussions with employees
 Don‟t just repurpose
offline materials
 Integration works: digital
channels are most
effective in concert with
offline media and in-
person interaction
 Don‟t let automation replace interaction!

19. So … 2.0 or not 2.0?
Things to consider:
■ Are my employees online at work? To what
degree?
■ Who are my employees? Young? Aging? Blue or
white collar? Retirees? New hires? Families?
■ Am I reaching all of my audiences?

20. So… 2.0 or not 2.0?
■ How many languages do my
employees speak?
■ What will my employees need to
do with the information I provide
them?
 Have I asked my people what they want?
 What is my budget? What are my existing
resources?
 What‟s the appetite for change?

21. Going 2.0? Some stuff we believe
1
Set ground 2Listen!
rules.
3 Partner with
IT.
5
Retain some 4 Get the boss
old school.
on board.

22. Blog deployment
Intranet 2.0 Global Study 2010, Preliminary Data
Up 10%
50%
15%
enterprise
deployment
35% limited
of those surveyed have deployed blogs
deployment
7% have no
plans
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24. Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

25. Employee social networking
Intranet 2.0 Global Study 2010, Preliminary Data
Up 20%
23%
11%
enterprise
deployment
12% limited
of those surveyed use employee social networking
deployment
22% have
no plans
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26. Risk will be top of mind

27. People make mistakes

28. Demand
39%
of employers younger than 25
would consider leaving their jobs
if their company banned tools
such as Facebook.
Telindus Social Media Study, 2008
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29. Peer-to-peer knowledge-sharing
Source:
Newsgator

30. Communexions

31. Planning for intranet 2.0
■ An intranet is a process, not an event
o Confirm the need and value
• Know how to measure within your business
o It‟s not “shoot, ready, aim”
• Start with a metrics-driven plan
• Support with strategy and governance
o Ongoing maintenance
• You can‟t miss what you can‟t measure
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32. Intranet Methodology
STRICTLY CONFIDENTIAL
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32

33. Personas
33

34. Use Cases
34

35. Think about people, not technology
• Conversation not
shouting
• How engaged are
people in the
conversation?
• Who is leading the
people?
35

36. Thank you!
jmills@prescientdigital.com
www.PrescientDigital.com
www.IntranetBlog.com
www.Twitter.com/millsj007
dduschene@insidedge.net
www.insidedge.net
http://intake.insidedge.net/
http://twitter.com/insidedge