The CREaTION PROJECT aimed to spread concepts of social responsibility through secondary school curricula in Italy, Britain, and Romania. It involved 34 schools and over 650 students. Teachers received 15 hours of training on topics like energy saving, responsible consumption, and environmental protection using diverse teaching methods like games, videos, and classroom discussions. Evaluations found the trainings had mostly excellent results in improving students' understanding of social responsibility concepts, though teachers felt they could have benefitted from more training hours. The project demonstrated the effectiveness of innovative teaching methods but recognized the need for greater focus and resources to fully integrate social responsibility into educational systems.

1. CREaTION PROJECT
Corporate Responsibility Education and Training: Innovative Operative
Notions
co-financed by the European Commission
ICSR Foundation
Italian institutes that have collaborated:
• Olivetti Institute, Monza
• Vocational schools of the L. Clerici Foundation
(Milan, Rho, Lecco, Merate and Pavia)
• Agencies for training, guidance and job from North-Milan (Sesto
San Giovanni, Cormano) and South-Milan (San Donato Milanese, Rozzano)
• Engim Veneto (Thiene)

2. PROGETTO
TRANSNAZIONALE in parte
finanziato da Fondo Sociale
Europeo
TARGET: spread the concept of
SOCIAL RESPONSIBILITY in the
curricula of secondary schools
LECTURES
DEVELOPMENT OF
TRAINING ON:
Italy
Great Britain
Romania
Energy saving
Responsible consumption
Environmental protection
Health and safety at work
Collaboration with the community
GAMES
VIDEOS
SUGGESTIONS
34 schools in Italy,
Britain and Romania,
with 55 teachers and
about 650 students
A TOOLKIT FOR TEACHERS TO USE IN
THE CLASSROOM

3. TARGET
STUDENTS FROM DIFFERENT
STUDY COURSES
games on economics
and global education
DIVERSIFIED TEACHING
METHODS
Hairdresser
Bakers
videos
TO VERIFY THE NUMBER OF EDUCATIONAL
INITIATIVES ON SOCIAL RESPONSIBILITY
TRAINING
TRAINERS
15-17 years old
15
hours
ADV campaigns, for
example
with subsequent
resumption of the
theme in the
classroom
TOPICS SUSTAINABLE TRADE FAIRLAW AND ECONOMICS
Test pre and post experience
(Report of results presented in
Bucharest in April 2010)

4. Some reports
Adequate;
7%
Good; 33%
Excellent;
60%
Training Contents, reaction of the class
Courtesy of Deborah Messaggio- Fondazione Luigi Clerici
Good;
17%
Excellent;
83%
Games

5. Positive aspects
• testing at least 300 students
• innovation of teaching methods offered
Critical aspects and suggestions for improvement (more details about strenghts
and weaknesses)
The trainers would have liked more hours for their training
• future: spread of results among the other teachers as a good practice
• seminar in October at the the Province of Milan headquarters open to all teachers with
the distribution of social games

6. Critical aspects and strenghts
Strengths Weaknesses
Work in team become more interesting
and lively and everyone’ s contribute is
fundamental;
Some of the tools used during the
training require a lot of hard work and
big efforts by students;
Students think that work done during
the training is funnier and more
stimulating than traditional learning in
classroom;
CSR is not considered as a key subject,
and therefore sometimes is an
unimportant theme in educational
paths;
Students had the possibility to work and
discuss about issues in small teams
supported by their teachers, to prepare
the activity through briefing and to use
innovative instruments and materials.
The aim of disseminating this subject
would require, in order to be assimilated
as better as possible, a higher ammount
of hours for both students and teachers.