Social Insight & Strategy combines listening to online conversations and observing consumer behavior to help businesses answer strategic questions. They use a framework to combine the "Voice of the Customer" with the "Voice of the Business" to innovate, create, develop, and adapt. Their deliverables include benchmark reports, data analysis, key insights, and ongoing tracking to develop recommendations. They use a phased approach including monitoring social media, deep analysis of key topics, and additional tools like online ethnography and semiotic analysis. The conclusion recommends whether a company is recognized online and provides opportunities to measure their presence and incorporate digital marketing.
This presentation was part of a workshop held at Arvetica. It is a general introduction to strategic thinking for those unfamiliar with the field and guides through the schools of strategic thinking, gives a better understanding of dateless strategy icons and management gurus of our time. Learn how their ideas apply to your business setting and your daily work in order to improve your strategic performance.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
This presentation was part of a workshop held at Arvetica. It is a general introduction to strategic thinking for those unfamiliar with the field and guides through the schools of strategic thinking, gives a better understanding of dateless strategy icons and management gurus of our time. Learn how their ideas apply to your business setting and your daily work in order to improve your strategic performance.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
Social intelligence understanding your audience to enhance your businessAlterian
While it is necessary to know what influencers are saying about your brand, if that’s all you know about them, you’re missing an essential part of the conversation.
Understanding who your influencers are, what interests them and how their interests change over time will help you determine not only how to position the marketing of your products, but it can impact the future design and development of your products.
Join Scott Briggs, Director, Social Strategies and Insights at Alterian, as he goes through the methodology of starting with your audience and using social data to put them at the heart of your business.
What You Will Learn:
The methodology behind using social data to find insights from your true audience
How to use social media to understand consumer life cycles
How to understand the value of non-brand advocates
How to develop messaging and products tailored around your consumers
Real-time intelligence, collaborative research, adaptive brand planning
Measuring and monitoring online conversations about brands to assess brand influence and brand visibility
Applying qualitative analysis to determine research parameters and add meaning to quantitative findings
Identifying the conversation hubs and the influencers across a wide range of channels
Using crowd-sourcing and co-creation methodologies to achieve research, innovation and planning objectives
Building iterative models for feeding real-time insights and consumer inputs into the existing marketing process
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
Harnessing social media to revolutionise market research. In this session, Mark Simon, Head of the Technology Practice at Toluna, demonstrated how the explosion in social media is opening up market research to a new breed of users, including case studies from Sony Music.
Kirsty Higgins, Head of Research at RAPP UK took us through how her agency used QuickSurveys to drive business advantage and agility within her organisation - and helped put research at the heart of the agency's creative process.
Social media monitoring can help you get a handle on what people are saying about your brand and issues before you jump in and once you're swimming around. This is important for all industries, not just finance.
Andrew gave this presentation to the 'Social Media in Building Societies' conference at the Wellcome Collection.
From Data to Insights: how to build accurate customer insights from online co...Pulsar
This case study for the RTO2 project (Real-Time O2) delves into the different parts of social media monitoring tools and analysis.
Presented at MRS Social Media Research Conference 2010 by Francesco D'Orazio, Research Director at Face, and Jake Steadman, Brand and Social Media Insight at O2.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
Social intelligence understanding your audience to enhance your businessAlterian
While it is necessary to know what influencers are saying about your brand, if that’s all you know about them, you’re missing an essential part of the conversation.
Understanding who your influencers are, what interests them and how their interests change over time will help you determine not only how to position the marketing of your products, but it can impact the future design and development of your products.
Join Scott Briggs, Director, Social Strategies and Insights at Alterian, as he goes through the methodology of starting with your audience and using social data to put them at the heart of your business.
What You Will Learn:
The methodology behind using social data to find insights from your true audience
How to use social media to understand consumer life cycles
How to understand the value of non-brand advocates
How to develop messaging and products tailored around your consumers
Real-time intelligence, collaborative research, adaptive brand planning
Measuring and monitoring online conversations about brands to assess brand influence and brand visibility
Applying qualitative analysis to determine research parameters and add meaning to quantitative findings
Identifying the conversation hubs and the influencers across a wide range of channels
Using crowd-sourcing and co-creation methodologies to achieve research, innovation and planning objectives
Building iterative models for feeding real-time insights and consumer inputs into the existing marketing process
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
Harnessing social media to revolutionise market research. In this session, Mark Simon, Head of the Technology Practice at Toluna, demonstrated how the explosion in social media is opening up market research to a new breed of users, including case studies from Sony Music.
Kirsty Higgins, Head of Research at RAPP UK took us through how her agency used QuickSurveys to drive business advantage and agility within her organisation - and helped put research at the heart of the agency's creative process.
Social media monitoring can help you get a handle on what people are saying about your brand and issues before you jump in and once you're swimming around. This is important for all industries, not just finance.
Andrew gave this presentation to the 'Social Media in Building Societies' conference at the Wellcome Collection.
From Data to Insights: how to build accurate customer insights from online co...Pulsar
This case study for the RTO2 project (Real-Time O2) delves into the different parts of social media monitoring tools and analysis.
Presented at MRS Social Media Research Conference 2010 by Francesco D'Orazio, Research Director at Face, and Jake Steadman, Brand and Social Media Insight at O2.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
1. Social Insight & Strategy
Combining the “Voice of the Customer” with the “Voice of the Business”.
We help businesses answer strategic questions Social Insight
through listening to online conversations London
and observing online consumer behaviour. +44 7887 644 799
social@socialinsight.biz
www.socialinsight.biz
2. Social Insight and Strategy Framework
Social Insight
Listen
Consumer
Observe
Insight
Interpret
Business Goals
Social
Voice of the Voice of the
Insight
Customer Business
Strategy
Innovate
Monitor
Create
Measure
Develop
Refine
Adapt
3. Social Insight and Strategy Deliverables
Social Insight Benchmark Report
Social Insight Consumer Themes Report
Social Data Analysis and Deep Insight Report & Recommendations
Online Ethnography & Semiotic Analysis
Map of consumer groups online behaviour
Identify key “signs” in behaviour and collect representative digital artefacts
Key Insights
Key Campaign Messaging
Content Strategy Development
New Product Development
Innovation
On-going Social Insight Tracking
Monthly, Quarterly, 6 monthly and annual tracking reports
Additional project benchmark reports
Conclusion and Recommendations
4. Social Insight Phases
Phase I
Using a Social Media Monitoring Tool, run a series of searches to find out if there are
any conversations around your
Company
Brand’s
Product’s
Product Features
Services
Analyse results of searches to create a benchmark of “where you are today”
Phase II
Define a second set of key search terms to provide deeper insight into a small number
of key areas identified in Phase I
Run second set of searches and analyse results
Phase III
Combine Social data with other consumer and market insight data
Supplement Social Data Insight with other Social Insight Tools
Online Ethnography
Semiotic Analysis
Online Customer Engagement Focus Groups
Phase IV
Develop a plan to implement a test and review project with measures
Track progress using social insight tracking reports
Based on Success include social insight into future initiatives
5. PHASE I
Using a Social Media Monitoring Tool, run a series of searches to find out if there
are any conversations around your
• Company
• Brand’s
• Product’s
• Product Features
• Services
Analyse results of searches to create a benchmark of “where you are today”
6. Social Data Analysis - July 2010 – Jan 2011
Key Findings
“nnnn” mentions July 2010 – Jan 2011
Company x is/ is not a recognised online brand
Close association with key products/brands
Limited association with key products/brands
7. Social Insight – Deep Analysis of identified search terms
PHASE II
8. Phase II
Social Data Analysis
Additional Search Terms based on results of benchmark report
New Searches based on Consumer Conversation Topics
New searches based on existing consumer insight topics
Social Insight & Recommendations
Manual Analysis and Review of Conversations in online forums
Manual Analysis and Review of Conversations in micro blogs
Manual Analysis and Review of key themes & topics
9. Deeper Analysis of Phase I Conversations on key forums
Babyandbump.com
Moneysavingexpert thestudentroom Digitalspy.com
www.babyandbump.com
forums.moneysavingexpert.com www.thestudentroom.co.uk www.digitalspy.co.uk
89,251 members
746,997 members 554,966 members 396,706 members
448,763 threads
1,516,515 threads 1,315,204 threads 1,344,366 threads
7,584,267 posts
21,393,991 posts 22,991,146 posts 25,346,810 posts
NN posts
NN posts NN posts NN posts
Audience:
Audience: Cost- Audience: UK Audience: Showbiz Expectant and new
conscious people who students fans and media mothers
are looking for the best insiders
deals and vouchers
codes
Sample Message: Sample Message: Sample Message: Sample Message:
• Focus on deals • Focus on deals • Focus on social • Focus on healthy
and value for specific activities & fun eating & family
universities or
student events
Deep Analysis carried out by trained Social Data Analysts 9
10. The next section discusses other social insight methodologies
to provide deeper insight on online consumer behaviour.
PHASE III
12. What is Online or Virtual Ethnography?
Online or virtual ethnography is the observation and understanding of the online
behaviour and level of knowledge within a group of individuals with a common
interest need or desire.
The study encompasses online locations where the study group gathers and
engages in some for of communication be that a conversation, posing a questions
or searching for an answer or support with a situation.
The locations may be online communities and forums, both hosted by
organisations or by interested individuals, comments and discussion on a news or
destination website with editorial or review content.
An ethnographer will gather online artefacts like videos, articles, photos,
comments, blog posts and Microblog entries to reflect the online activity of the
study group.
Online lives are studied, however it is key to that a holistic view is taken as online
and offline lives are now very closely interconnected.
A digital eco-system map is created highlighting key findings – see sample..
13. A digital eco-system map is created highlighting key findings.
A collection of user-
generated artifacts
organized
thematically. Artifacts
are indexed and
tagged.
The themes,
conversations,
prioritise and drivers
for the search criteria
both tool based social
media analysis and
deep analytics
including influencer
(individual and
domains) identification
15. Semiotic Analysis – Key Steps
Semiotics is the Study of Signs
Step 1 - Identify the subject area to be analysed
Step 2 - Create a collection of “Digital Artefacts” around the subject
Step 3 – Analyse the key components of the “ Digital Artefacts”
Step 4 – Identify key “components” which “connect” Digital Artefacts
Step 5 – Develop a mind map or semiotic code to illustrate the
underlying “signs” we use to relate to the “thing” we are analysing
Step 6 – Add the semiotic code to other Social Insight’s and develop a
test and trial project with measures.
17. Conclusion
Company X is/is not recognised online for brands, key product features
Online, digital or social marketing is/is not a significant part of Company
X’s marketing strategy
Company X have an opportunity to
measure their online presence today
incorporate digital/social marketing into their marketing strategy
develop their online presence
develop online brand awareness
develop online reputation in core areas of business/services
Measure their online presence in 6 and 12 months to see the impact on these areas
as a result of online activity.
Move to Phase II
Deeper Analysis of phase I conversations
Listen to conversations around “key consumer needs”
Consumer need 1
Consumer need 2
Consumer need 3
18. To find out how we can help you
Contact us…
+44 7887 644 799
Combining the “Voice of the Customer” with the “Voice of the Business”.
We help businesses answer strategic questions Social Insight
through listening to online conversations London
and observing online consumer behaviour. +44 7887 644 799
social@socialinsight.biz
Email: julie@purplespinnaker.com www.socialinsight.biz
Call: +44 7887 644 799