Downloaded 20 times
Uploaded byBarney Loehnis
Tool
The document provides a directory of digital tools for insight and strategy. It lists and describes top free and paid tools across several categories: social tools, collaboration/presentation tools, search tools, buzz tools, and website/traffic tools. Key tools summarized include DoubleClick Ad Planner (data on domains), Google Trends (search keyword trends), Tweetfeel (Twitter sentiment analysis), K-Matrix (social media buzz monitoring), eMarketer (aggregated market data), and ComScore (digital market intelligence and site analytics). The document aims to help users find the right tools for their needs.
More Related Content
Tool
- 1. Digital Tools Directory ForInsight & StrategyDraft 2.0
- 2. IndexTop ToolsTool IndexKeyPaid Tools
- 3.
- 4. Doubleclick Ad Planner(Google)A similar tool to Comscore which measures online behavior and trafficIt provides the following data on each domain you are searching forUnique VisitorPage ViewsAverage time on SiteDemographic (Gender, HHI, Education, Age, and etc.)Cross VisitingIt also defines the most popular sites by the following audience filteringBehavioral InterestLanguageOnline ActivityDemographicCategoryRequires an account to login and data is not too sufficient and accurate in Asian market (except for Australia) compared to ComscoreConfidential &Proprietory
- 5. Google Trends Searchkeywords/websites trend by showing the search volume index and relevant news on GoogleCan be use as a reference in order to evaluate if certain campaigns arise interest or curiosity in search engine aspectRegion & TimeRelevant news Confidential &Proprietory
- 6. What do youlove? (By Google)An integrated platform from Google, by entering the keywords to search for the related topics with Google widgets.The multi search engine enables previews of various specialized Google searches in one place.The results of the search are categorized by Google widgets, such as Google BooksGoogle MapNewsGoogle TranslateGoogle TrendsYoutubeEtc.Confidential &Proprietory
- 7. TweetfeelReal-time sentiment searchfor Twitter that analyze user’s tweets based on a keyword It monitors the positive and negative feeling in twitter conversation about a brand, product, service based on a complex algorithmThe basic version is free but there is a complete version which can track and compare the trend for several keywords/hot topicsDue to the popularity of Twitter in the local market, information may be limited in places like Hong Kong but rich in Singapore.Confidential &Proprietory
- 8. Addict-o-maticAn integrated platformwhere you can type in a keyword/topic to find all the relevant information on social websites such as Youtube, Twitter, Flickr, Google Blog, Bing, Yahoo News, and etc.It consolidates all the latest trend/talking point on a topic where you are check what kind of videos/tweets/news/pictures are spreading onlineAn easy accessible tool to check all the updates on your brandRich in English/foreign content but lack of information in local marketAvailable Sources
- 9. SpyFuA tool thatthat spy on your competitors by learning what keywords they are buying on Adwords and other search engines.The software scan through the search engines to determine what your competitor is buying based on the public domainIt can define your competitor’sDaily budget Average Ad position Daily SEO Traffic ValuePaid/Organic Clicks per dayTop Organic/Paid KeywordsTop Ad CompetitorData only available for the UK and US market and it is a little outdated (for free version)
- 10. SocialbakersSocialbakers.com is oneof the biggest social media statistics portals in the world, covering a wide range of social media statistics. It specialize in statistics for Facebook, Facebook applications, Developers on the Facebook platform, as well as Facebook advertising prices, LinkedIn in different countries, and Twitter users.They have also created advanced monitoring technologies like Socialbakers Page Analytics, which can measure Facebook influence globally or locally.
- 11. Google InsightsGoogle Insightsfor Search provides insights into the search terms people have been entering into the Google search engine. Unlike Google Trends, Google Insights for Search provides a visual representation of regional interest on a country's map. It displays top searches and rising searches that may help with keyword research. Results can be narrowed down with categories that are displayed for each search terms. Google Insights also gives historical data, allowing you to see whether a term has gained or lost popularity.
- 12.
- 13. Apps/ProductsSocial ToolsCollaboration/Presentation ToolsSearchToolsBuzz ToolsWebsite/Tracking Tools
- 14.
- 15.
- 16.
- 17.
- 18.
- 19.
- 20.
- 21.
- 22.
- 23.
- 24.
- 25.
- 26.
- 27.
- 28.
- 29.
- 30.
- 31. K-Matrix (social media)OnlineBuzz monitoring tools Measure the WOM of a brand by drawing all the conversation of forums, blogs & newsgroups in HK and MacauIndentify Key opinion leaders Data duration: 45 months
- 32. From K-Matrix, youcan search..Type your search keywords hereFiltering options include time, Great China regions, social platform (excluding Facebook)
- 33.
- 34. Measures sentiment andassociation as wellSentiment index
- 35. eMarketerAggregating, filtering andorganizing data from over 4,000 global sourcesPut the data into context covering all aspects of the market with overviews, insights and analysis.More focus on US / regional market rather than local.Data duration: 5 Years
- 36. From eMarketer, youcan search…Filtering by geographic, different chart types, time, keywordsMany sub-categories under each categoryCovered most of the digital channels & platforms
- 37. For eg, Iwant to search how many smart phone users in Japan for the period of 2010..37
- 38. ComScore (site ranking)Anacknowledged digital market intelligence tools that measuring online behavior.
- 39.
- 40.
- 41.
- 42.
- 43.
- 44.
- 45.
- 46.
- 47.
- 48.