Yahoo was founded in 1994 by two Stanford University students as a hobby to keep track of their personal interests on the internet. It grew rapidly and was funded by major investors in 1995. By 1999, Yahoo had over 120 million users and generated revenue through advertising, commerce, and business services. Despite the dot-com crash in 2000, Yahoo adapted by focusing on essential services for consumers and pursuing strategic partnerships and acquisitions.

1. INTERNET INDUSTRY CASE STUDY ON INTERNET MONEY MAKERS PRESENTED BY NURHAZMAN ABDUL AZIZ http://haxmanz.cjb.net MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG

2. Do You Know Any Companies That Related To The Internet Industry ? There is a number out there !! Some examples of companies which started off as search engines Name 5 of them. MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG

3. Yahoo is found in February, 1994. Founded by two undergraduate students at Stanford University David Filo & Jerry Yang. Both design this technology, as a way to keep track of their personal interests on the Internet. In the fall of 1994, translating to almost 100 thousand unique visitors to their website. In March 1995, venture capitalists from Silicon Valley expressed interest. Firms like Apple Computers, Atari, Oracle & Cisco Systems. They agreed to fund Yahoo! in April 1995 with an initial investment of nearly $2 million. hired Tim Koogle, a veteran of Motorola & an alumnus of the Stanford engineering department, as chief executive officer and Jeffrey Mallett, founder of Novell's WordPerfect consumer division, as chief operating officer MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Jerry Yang David Filo Let’s Focus On Founded in 1994

4. in Fall 1995 from investors Reuters Ltd. and Softbank in April 1996 with a total of 49 employees. Today, Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 232 million individuals each month worldwide The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. These services include Corporate Yahoo!, a popular customized enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Let’s Focus On Founded in 1994

5. In 1999, Yahoo has announced his STRATEGY to the Stockholder As Yahoo defined that Internet removes geographic & time boundaries, it has present us with an opportunity to establish global network business Create a comprehensive navigational guide as a platform Built deeper offerings in contents, communication & commerce off off of this platform through extensive partnership Establish a direct, branded operational presence MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Looking Back In 1999

6. What Do Yahoo Found Out From This STRATEGY? They managed to built one of the world’s largest Web Based audiences With a total of 120 million users , by end of December 1999 As the go into deeper relationship with global users, they tend to offering an integrated suite of communication , commerce & media services Their growth STRATEGY have to remain: An independent, open aggregator of contents & services. The brand have to continue to mean comprehensiveness, trust choice, ease to use and rapid innovation. MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Looking Back In 1999

7. Rupert Murdoch: ... In the era of hundreds of channels, global branded networks are powerful draws and can ... Is an important consumer segment, with incalculable impact on the global economy ... By Johnnie L. Roberts Newsweek International ‘ Simple yet, a power marketing innovative tool’ MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG What Yahoo Stands For Innovation In Global Branded Network Do You Know is an acronym for " Y et A nother H ierarchical O fficious O racle ! "

8. PRODUCTS SERVICES INTERNET CAREERS ELECTRONIC PUBLISHING ELECTRONIC ADVERTISING INFORMATION MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Business Models 6 Business Models In An Internet Business Model Innovation in “ A key to business success is to model what's already working.” by Kevin Bramlett

9. Yahoo! began as a student hobby started their guide in a campus trailer in February 1994 as a way to keep track of their personal interests on the Internet they were spending more time on their home-brewed lists of favorite links than on their doctoral dissertations When the categories became too full, they developed subcategories and the core concept behind Yahoo! was born. Do You Know? MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Business Models Evolution In Yahoo! Innovation Innovation in

10. Yahoo! remains focused on becoming increasingly essential to the lives of consumers. There are more to it MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Business Models What Do Yahoo Have & Offers Innovation in Commerce Services: Yahoo! Shopping, Yahoo! Auctions, Yahoo! Finance, Yahoo! Travel. Yahoo! Mail, Yahoo! Messenger, Yahoo! Calendar, Yahoo! Chat, Yahoo! Greetings, Yahoo! Clubs, Yahoo! Photos Communications Services: Content & Media Programming Yahoo! Sports, Yahoo! Music, Yahoo! Movies, Yahoo! News, Yahoo! Games.

11. Fitting the lifestyles of the mobile consumer : MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Business Models What Do Yahoo Have & Offers Innovation in Yahoo! offers an increasing array of essential, personalized, localized and timely information on wireless devices, including wireless phones, two-way pagers and personal digital assistants. Committed to extending content and services beyond the desktop, Yahoo! has the largest global mobile audience and the greatest breadth of wireless products and services of any Web content provider

12. Yahoo! Used to a small company, started off as a hobby. Yet, today, still one of the successful Internet Company, and makes thru the stock index exchange in the Wall Street Riding the rough economy wave in 2000. Investors saw prospective milestones ahead, staring to invest. Firms like Apple Computers, Atari, Oracle & Cisco Systems What is the secret? Do You Know? Thanks, they posted me their 1999, 2000 & 2003 the Stockholder’s Report last Monday. MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Business Models Revenues Towards Business Services Innovation in

13. Advertiser & Merchant Programs Philanthropy Business Services Affiliate Services Geographic Properties Strategic Alliances Advertising Services Electronic Commerce Commerce Properties Personalized Information Services Communication Properties Rich Media Integration & Services R E V E N U E S MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Business Models Revenues Towards Business Services Innovation in

14. Business Services Yahoo! Management have took over Broadcast.com Added business services offering with streaming media services, creative design, event planning and promotion Strategic Alliances Yahoo! Entered into strategic relationships with business partners who offer content, technology and distribution capabilities, like ESPN, infoUSA.com, Muze for contents, Northpoint, Covad Communication & K-mart for Internet Access Provider. Etc. MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Business Models Let’s Take A Quick Look In Some Of Them Innovation in

15. Commerce Properties To provide a marketplace for commerce. Establish a sponsorship agreement with premier merchants, like Amazon.com, TD Waterhouse, Gerald Stevens, Health Network, E-Loan, ARTISTdirect, AT&T, WeddingChanel.com and WeddingNetwork Yahoo! Also enables direct transaction with 7,500 stores, including Brook Brothers, Toy ‘R’ Us, Victoria’s Secret, OfficeMax, and Zales Communication Properties Joint venture project with Pagoo, Inc to produce a service call Yahoo! Personal Joint venture project with Net2Phone, Inc to produce Phone Services MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Business Models Let’s Take A Quick Look In Some Of Them Innovation in

16. Geographic Properties Yahoo! Seek to build upon global user base by developing Internet Properties focused on geographic regions. Joint venture project with SOFTBANK Philanthropy A project that supported 500 not for profit groups and donated or raised millions Of dollars worldwide thru, in-kind advertising. Like Yahoo! Charity Auction *Other reports will be stated in the major report MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Business Models Let’s Take A Quick Look In Some Of Them Innovation in

17. Joint Venture with Pagoo, Inc & Net2Phone, Inc SOFTBANK, inc Acquisition with Broadcast.com, Viaweb, GeoCities Inktomi Corporation Sponsorship Agreement with Autoweb.com, Amazon.com, E*trade, AT & T, Health Network, etc Strategic Alliance with ESPN, Muze, Reuters, The Wall Street Journal Project That Related into this table: Corporate Venture MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Business Models Reference To Lecture & Textbook Innovation in

18. Financial results for any particular period will not be predict results for future periods Because of uncertain nature of the rapid changing market Rely heavily on revenues derived from Internet advertising which may prove to be an ineffective means for both current & potential clients Revenues from the sales of advertisement under short term contracts advertiser agreement or sponsorship agreement Dependence on 3 rd party content providers subjects to risk future depend upon the ability to aggregate, compelling content And deliver MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Business Models Some Risk Factors Innovation in

19. After the rough waves in 2000 (the dot.com crash), there is a major shift the Industry trends. Even, Yahoo! have prepared for it a year before, yet competitors are still there. Generally, all the internet company have the similar basic concept, Apart from the business model: Service & Products E-commerce Affiliated Programs Advertising Program Integrated Solutions MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Industrial Trends

20. There is a shift major trends affecting the Internet industry sector today. Business-to-Consumer Business-to-Business Common Online Consumer Activities Research Automobile Purchase Information Banking/Manage Accounts Chat Check/Trade Stock Portfolios E-Mail Job Search Mortgage Information and Application Participate in Auctions Play Games Read News Items Read Product or Entertainment Reviews Research Consumer Health Issues Shop/Check Product Prices and Features Make Travel Reservations Source: Plunkett Research, Ltd., www.plunkettresearch.com Businesses are finding that Internet-based tools used in the tasks of ordering or tracking inventory; managing, hiring or scheduling employees; collecting, managing and mining operational data; and collaborating with co-workers, consultants and suppliers can save impressive amounts of time and money while eliminating mistakes and waste MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Industrial Trends

21. Yahoo! is a classic company that is found out of a hobby of 2 students. Through fast rapid time changes in the economy, industry and technology, The hobby turn out into a source of income for them at a high level. Innovation in handling and solving the needs in essential to the lives of consumers changes , as materials can be found on 1 site. The innovation evolved rapidly, as the industry start to be demanding. E-commerce is Introduced to generate revenue for the innovation to proceed. New business trend can be identify, like joint venture, acquisition & strategic alliance MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Conclusion On

22. Cathy La Rocca, Manager Investor Relation, Yahoo! Inc for posting me Yahoo! Inc Year 1999, 2000 & 2003 Annual Report for Stockholders Yahoo.com, Media Relation Centre Lecture Notes & Textbook MGMT3 300 Innovation & E-Commerce Ass. Prof. Sam Garrett Jones, Lecturer For MGMT3 300 Innovation & E-Commerce (University Of Wollongong) Kevin Bramlett, The Proven Internet Business Models - Model Success MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Reference For Thousands of Thanks To

23. Questions Guys Try My Best To Answer Thanks For Listening To www.yahoo.com (if you never heard of it before) MGMT 300 INNOVATION & E-COMMERCE NURHAZMAN ABDUL AZIZ (2666182) UNIVERSITY OF WOLLONGONG Questions On