This document summarizes key points from Chapter 1 of the textbook "IT Supports Organizational Performance in Turbulent Business Environments" by Turban and Volonino. It discusses how Toyota used innovative IT strategies like social media, virtual worlds, and customized websites to successfully market and promote its Scion brand. It also provides an overview of concepts like the digital economy, information systems, how businesses use IT to gain competitive advantages, and emerging technologies like social computing and virtual worlds. Learning objectives, figures, and examples are included to illustrate these topics.
This chapter discusses how information technology supports organizational performance in turbulent business environments. It defines key terms like information systems, information technology, and the digital economy. It also explains how business pressures, organizational responses, and IT are related and how IT can provide competitive advantage through strategies like supply chain management, data analytics, and social computing. The chapter outlines concepts that will be covered in more detail later like Porter's value chain, social networks, and managerial issues related to IT.
Chapter 1 IT Supports Organizational Performancein Turbulent Business EnvironmentsInformation Technology for ManagementImproving Performance in the Digital Economy7th
Australian Enterprises for the Digital EconomyVishal Sharma
This document summarizes research conducted by the National Institute of Economic and Industry Research (NIEIR) on how digital technologies will impact seven key industry sectors in Australia by 2025. The research models two potential futures for enterprises in each sector: a "leader" that fully embraces digital transformation, and a "follower" that does not significantly change. It finds that large performance gaps will open up between leaders and followers, with leaders enjoying significant advantages in areas like revenue, market share, and productivity. By 2025, these gaps could be worth hundreds of billions of dollars in combined market capitalization across some sectors. The research underscores the importance of Australian enterprises urgently transforming their business models for the digital age.
Net Neutrality and what initiatives like Internet.org and Airtel Zero mean fo...Jason Fernandes
What seemed like a noble initiative to connect millions of the world’s poor to basic internet services in the developing world had gone largely unnoticed till suddenly Facebook’s Internet.org initiative found itself mired in controversy. The main objection to Internet.org was its perceived violation of the principles of Net Neutrality.
The document summarizes the findings of a survey of 1,527 organizations in Melbourne and Victoria on their use of information and communication technology (ICT). Some key findings include: 71% use smartphones, 26% use IP telephony, 60% use Windows 7 as their operating system, 84% use laptops and 51% use tablets, 44% engage in teleworking, and 98% are connected to the internet mainly through broadband. The majority take steps to secure their networks and back up their data using methods like external hard drives, cloud storage, and tape backups.
Sensis and the australian search and directories market 2008Vishal Sharma
The document provides an overview and analysis of the Australian online search and directories market. It discusses the 18 main players in the market, including Sensis, Google, and TrueLocal. It provides details on each player's website, founding, services offered, number of business listings, revenue model, and technology. The market is valued at $235 million currently and expected to reach $532 million by 2010.
This document discusses a survey of 354 top executives about how they locate business information. It finds that a generational shift is occurring as executives from "Generation PC" who came of age professionally during the rise of personal computers assume leadership positions. Generation PC executives access information more frequently, see greater value in emerging Internet technologies, and are willing to retrieve information in different ways, such as via video or mobile devices. The Internet is the top information resource for executives, who prefer to search for information themselves rather than delegating research. Search engines are the primary starting point, and executives are willing to click around online and follow links. Video and online networks are emerging tools for executives, though text remains preferred. IT executives are most likely to use
This document discusses opportunities in digital media and monetizing content. It notes that mobile platforms offer multiple monetization streams beyond just advertising, including subscriptions, merchants, and enterprises. Content owners should view themselves as "value-added service operators" and focus on delivering content that is mobile, mass-market, and personalized. Specifically, content should focus on what is happening now, what is new, and what is nearby. The document also provides an example of a company, MyToday, that uses SMS subscriptions to build an audience and generate revenue through advertising and additional services.
This chapter discusses how information technology supports organizational performance in turbulent business environments. It defines key terms like information systems, information technology, and the digital economy. It also explains how business pressures, organizational responses, and IT are related and how IT can provide competitive advantage through strategies like supply chain management, data analytics, and social computing. The chapter outlines concepts that will be covered in more detail later like Porter's value chain, social networks, and managerial issues related to IT.
Chapter 1 IT Supports Organizational Performancein Turbulent Business EnvironmentsInformation Technology for ManagementImproving Performance in the Digital Economy7th
Australian Enterprises for the Digital EconomyVishal Sharma
This document summarizes research conducted by the National Institute of Economic and Industry Research (NIEIR) on how digital technologies will impact seven key industry sectors in Australia by 2025. The research models two potential futures for enterprises in each sector: a "leader" that fully embraces digital transformation, and a "follower" that does not significantly change. It finds that large performance gaps will open up between leaders and followers, with leaders enjoying significant advantages in areas like revenue, market share, and productivity. By 2025, these gaps could be worth hundreds of billions of dollars in combined market capitalization across some sectors. The research underscores the importance of Australian enterprises urgently transforming their business models for the digital age.
Net Neutrality and what initiatives like Internet.org and Airtel Zero mean fo...Jason Fernandes
What seemed like a noble initiative to connect millions of the world’s poor to basic internet services in the developing world had gone largely unnoticed till suddenly Facebook’s Internet.org initiative found itself mired in controversy. The main objection to Internet.org was its perceived violation of the principles of Net Neutrality.
The document summarizes the findings of a survey of 1,527 organizations in Melbourne and Victoria on their use of information and communication technology (ICT). Some key findings include: 71% use smartphones, 26% use IP telephony, 60% use Windows 7 as their operating system, 84% use laptops and 51% use tablets, 44% engage in teleworking, and 98% are connected to the internet mainly through broadband. The majority take steps to secure their networks and back up their data using methods like external hard drives, cloud storage, and tape backups.
Sensis and the australian search and directories market 2008Vishal Sharma
The document provides an overview and analysis of the Australian online search and directories market. It discusses the 18 main players in the market, including Sensis, Google, and TrueLocal. It provides details on each player's website, founding, services offered, number of business listings, revenue model, and technology. The market is valued at $235 million currently and expected to reach $532 million by 2010.
This document discusses a survey of 354 top executives about how they locate business information. It finds that a generational shift is occurring as executives from "Generation PC" who came of age professionally during the rise of personal computers assume leadership positions. Generation PC executives access information more frequently, see greater value in emerging Internet technologies, and are willing to retrieve information in different ways, such as via video or mobile devices. The Internet is the top information resource for executives, who prefer to search for information themselves rather than delegating research. Search engines are the primary starting point, and executives are willing to click around online and follow links. Video and online networks are emerging tools for executives, though text remains preferred. IT executives are most likely to use
This document discusses opportunities in digital media and monetizing content. It notes that mobile platforms offer multiple monetization streams beyond just advertising, including subscriptions, merchants, and enterprises. Content owners should view themselves as "value-added service operators" and focus on delivering content that is mobile, mass-market, and personalized. Specifically, content should focus on what is happening now, what is new, and what is nearby. The document also provides an example of a company, MyToday, that uses SMS subscriptions to build an audience and generate revenue through advertising and additional services.
Deloitte is a global network of professional services firms that provides audit, consulting, financial advisory, risk management, and tax services. It operates through individual member firms in various countries, which are separate legal entities. The document provides a brief overview of Deloitte and its legal structure, noting that services may vary by country and rules and regulations. It also contains standard disclaimers regarding the general nature of its content and advising readers to consult professionals regarding specific situations.
Strategy for Tencent, China Internet Leader (extract 1)internetfuture2020
Extract from Part 1 of the report
Strategies for value creation in fast-paced environments - the case of Tencent
A few facts about the firm
Financial situation
International scope
How to become a global player?
Monetizing the Internet of Things: Extracting Value from the Connectivity Opp...Capgemini
Cisco has estimated that the Internet of Things (IoT) has the potential to generate about $19 trillion of value over the coming years. The staggering potential size-of-the-prize has certainly caught the attention of the world’s business community. In a recent survey of senior business leaders around the globe, 96% said their companies would be using IoT in some way within the next 3 years. However, there is a catch – most organizations are yet to derive significant commercial value from IoT. Our research shows that 70% of organizations do not generate service revenues from their IoT solutions. We have looked at why organizations are falling short in monetizing the IoT, and have tried to capture some initial observations on monetization models in what is still a very fast-developing marketplace.
This document contains multiple news articles on various topics:
1) Disease management in India is discussed as a way to more cost-effectively manage chronic diseases like diabetes and hypertension. Reforms are needed to establish standards and ensure solutions work in rural India.
2) Phoenix Technologies plans to invest $15 million over 3-5 years to expand its India operations, aiming to develop next-generation PCs that boot quickly, stay connected, have long battery life, and enhance security.
3) Open-source software like Drupal is gaining popularity, including being adopted for the new White House website. Drupal has over 500,000 sites and its commercial backer Acquia aims to make the platform easier
Global Innovation Strategy of Tencent Holdingsjammygan
Strategic analysis in a global setting involves competition in industries that extend across national boundaries and among firms with different national home bases that may tap into strategic resources in more than one location. This is a brief introduction to the global expansion of Tencent Holdings.
This document is from a textbook on e-commerce and discusses various e-commerce business models and concepts. It provides examples of different business-to-business and business-to-consumer e-commerce models including online distributors, e-procurement companies, exchanges, consortia, private networks, and more. It also discusses how e-commerce has impacted industry structure, value chains, and business strategy. A case study on Priceline.com's business model challenges is presented at the end.
The document discusses disruptive technology and how attitudes have changed for Millennials. It notes that Millennials have delayed many financial and life milestones like completing school, becoming financially independent, marrying, and having children due to the recession and high student debt levels. More young adults are enrolled in school but costs have increased, making it harder to achieve independence. The recession also caused many young people to move back home with their parents. The document suggests technology and attitudes around adulthood will continue to change.
This IDC Country Brief cover India, where the amount of data created, replicated, and consumed each year will grow an amazing 23-fold through the end of the decade, according to the 2012 EMC-IDC Digital Universe study.
This whitepaper outlines the expected rate of growth in the Australian digital economy and highlights the choices incumbent corporations face as a result.
Intuit is a software company that develops financial and tax preparation software. It has an impressive online presence utilizing various social media platforms like blogs, YouTube, Twitter, Facebook and communities. It has communities for each of its products like TurboTax, QuickBooks, and JumpUp for small businesses. Intuit also involves customers in development through its Intuit Labs site. While its large online presence requires substantial resources, Intuit gathers valuable customer feedback and provides a reliable source of tax and accounting information through its TaxAlmanac wiki.
1. Section II of the final paper should fix any problems with Section I and include a focus on a business leader.
2. Students must complete the assignment individually.
3. The document provides instructions for completing Sections II and the final paper for an assignment. Students are told to resubmit Section I along with Section II as the final paper, and that Section II should emphasize a business leader. They are also reminded to complete the assignment individually.
Great Wall Club is a CEO member-based organization focused on China's mobile internet market. It seeks to develop the industry through events, executive trips, reports, consulting and investing. The document outlines an upcoming G-Trip in January 2011 to Las Vegas, San Francisco and Seattle to learn about the US mobile internet industry, find partners, and share insights on China. It introduces several Chinese mobile internet executives participating in the trip.
E-tools in E-learning
This document discusses the rise of e-learning and various e-tools that can be used to support it. It begins by explaining what e-learning is and how the internet is changing education. It then outlines the growth of e-learning and benefits such as access to resources anytime and anywhere. Various e-tools are presented for e-learning like email, online materials, learning management systems, and videoconferencing. Emerging web 2.0 tools like YouTube, LinkedIn, and surveys are also discussed. The conclusion emphasizes that e-learning offers new opportunities for teaching and learning if educators are willing to embrace technological change.
ICT offers many opportunities for emerging entrepreneurs, especially in application software and IT services which have lower barriers to entry than hardware. Some promising areas include web analytics, social media optimization, and starting a software or IT services company with a few friends. Software is transforming more industries and businesses must acquire digital agility to survive. While barriers to entry as an ICT entrepreneur are low, success requires determination and focus as customers expect high standards. Bangladesh has over 250,000 ICT professionals and the industry is growing 20-30% annually, showing promise for emerging entrepreneurs.
The bridge to education: Kapil Khandelwal, www.kapilkhandelwal.com Kapil Khandelwal (KK)
My fortnightly column, A Dose of IT that is discussing issues around ICT in health education
Kapil Khandelwal
QuoteUnquote with KK
www.kapilkhandelwal.com
Over the past decade, the distribution of profits in the digital economy has shifted from segments further from consumers (content and service providers) towards segments closer to consumers (equipment providers, software, internet software/services, and devices). This shift occurred due to factors like the rise of user-generated content, easier access to information, strong network effects for companies like Google and Facebook, and cloud computing redistributing software delivery. The document examines these trends through an analysis of profit pools across six digital economy segments from 2002 to 2010.
The document provides an overview of a potential future presentation on various topics including possible futures, STEEP factors (social, technological, economic, environmental, and political), and how enterprises might respond. It discusses expectations and spheres of knowledge, insights into future disruption, business responses, and brief biographies of the presenter.
The document discusses emerging mobile startups in Australia. It lists several startups working in areas like social messaging, mobile interactivity, mobile payments, mobile advertising, print media on mobile, location-based services, and mobile video streaming. The list is updated based on suggestions in the comments. Some of the startups mentioned include Bluepulse, Me2mobile, Mig33, Mint, Qmcodes, Podmo Mobile, Skytechnologies, Locatrix, Momentumgroup, iVolve, LoopMobile, Xumii, McommsTV, SMSPup Mobile, and C1 Mobile.
Electronic commerce some implications for firms and workers in developing cou...Alwyn Didar Singh
The potential of eCommerce is no more a matter of debate. From the world of hype and fantasy it has moved into that of digital reality. Electronic commerce looms large on the horizons of tomorrow, and it promises to transform trade and industry in ways not yet imagined or comprehended. Its impact of course is expected to go far beyond commerce to affect the lives of millions of Internet users, consumers, workers and producers.
Xiaolin Lu is the founder and CEO of People.net. The document discusses how technology innovations throughout history have aimed to democratize access to resources and information by decentralizing power and enabling mass participation. Modern advances like the internet and web have furthered this trend by making data and online resources available to everyone. This shift empowers individual creativity and redistributes value from centralized powers to the networked crowd.
Chapter 1
IT Supports Organizational Performancein Turbulent Business EnvironmentsInformation Technology for ManagementImproving Performance in the Digital Economy7th edition
The Value Chain Analysis Of Sony Corporation And BoeingCarla Bennington
The document discusses the value chain analysis of Sony Corporation and Boeing. It analyzes the relevance of Porter's value chain, Gereffi and Korzeniewicz's global commodities chain framework, and the effectiveness of sector matrix models. The value chain analysis of Sony Corporation is described, noting some issues in Sony's operations that require attention to maintain efficiency. These include a lack of coordination between business units and a need for continued monitoring and systems management.
Deloitte is a global network of professional services firms that provides audit, consulting, financial advisory, risk management, and tax services. It operates through individual member firms in various countries, which are separate legal entities. The document provides a brief overview of Deloitte and its legal structure, noting that services may vary by country and rules and regulations. It also contains standard disclaimers regarding the general nature of its content and advising readers to consult professionals regarding specific situations.
Strategy for Tencent, China Internet Leader (extract 1)internetfuture2020
Extract from Part 1 of the report
Strategies for value creation in fast-paced environments - the case of Tencent
A few facts about the firm
Financial situation
International scope
How to become a global player?
Monetizing the Internet of Things: Extracting Value from the Connectivity Opp...Capgemini
Cisco has estimated that the Internet of Things (IoT) has the potential to generate about $19 trillion of value over the coming years. The staggering potential size-of-the-prize has certainly caught the attention of the world’s business community. In a recent survey of senior business leaders around the globe, 96% said their companies would be using IoT in some way within the next 3 years. However, there is a catch – most organizations are yet to derive significant commercial value from IoT. Our research shows that 70% of organizations do not generate service revenues from their IoT solutions. We have looked at why organizations are falling short in monetizing the IoT, and have tried to capture some initial observations on monetization models in what is still a very fast-developing marketplace.
This document contains multiple news articles on various topics:
1) Disease management in India is discussed as a way to more cost-effectively manage chronic diseases like diabetes and hypertension. Reforms are needed to establish standards and ensure solutions work in rural India.
2) Phoenix Technologies plans to invest $15 million over 3-5 years to expand its India operations, aiming to develop next-generation PCs that boot quickly, stay connected, have long battery life, and enhance security.
3) Open-source software like Drupal is gaining popularity, including being adopted for the new White House website. Drupal has over 500,000 sites and its commercial backer Acquia aims to make the platform easier
Global Innovation Strategy of Tencent Holdingsjammygan
Strategic analysis in a global setting involves competition in industries that extend across national boundaries and among firms with different national home bases that may tap into strategic resources in more than one location. This is a brief introduction to the global expansion of Tencent Holdings.
This document is from a textbook on e-commerce and discusses various e-commerce business models and concepts. It provides examples of different business-to-business and business-to-consumer e-commerce models including online distributors, e-procurement companies, exchanges, consortia, private networks, and more. It also discusses how e-commerce has impacted industry structure, value chains, and business strategy. A case study on Priceline.com's business model challenges is presented at the end.
The document discusses disruptive technology and how attitudes have changed for Millennials. It notes that Millennials have delayed many financial and life milestones like completing school, becoming financially independent, marrying, and having children due to the recession and high student debt levels. More young adults are enrolled in school but costs have increased, making it harder to achieve independence. The recession also caused many young people to move back home with their parents. The document suggests technology and attitudes around adulthood will continue to change.
This IDC Country Brief cover India, where the amount of data created, replicated, and consumed each year will grow an amazing 23-fold through the end of the decade, according to the 2012 EMC-IDC Digital Universe study.
This whitepaper outlines the expected rate of growth in the Australian digital economy and highlights the choices incumbent corporations face as a result.
Intuit is a software company that develops financial and tax preparation software. It has an impressive online presence utilizing various social media platforms like blogs, YouTube, Twitter, Facebook and communities. It has communities for each of its products like TurboTax, QuickBooks, and JumpUp for small businesses. Intuit also involves customers in development through its Intuit Labs site. While its large online presence requires substantial resources, Intuit gathers valuable customer feedback and provides a reliable source of tax and accounting information through its TaxAlmanac wiki.
1. Section II of the final paper should fix any problems with Section I and include a focus on a business leader.
2. Students must complete the assignment individually.
3. The document provides instructions for completing Sections II and the final paper for an assignment. Students are told to resubmit Section I along with Section II as the final paper, and that Section II should emphasize a business leader. They are also reminded to complete the assignment individually.
Great Wall Club is a CEO member-based organization focused on China's mobile internet market. It seeks to develop the industry through events, executive trips, reports, consulting and investing. The document outlines an upcoming G-Trip in January 2011 to Las Vegas, San Francisco and Seattle to learn about the US mobile internet industry, find partners, and share insights on China. It introduces several Chinese mobile internet executives participating in the trip.
E-tools in E-learning
This document discusses the rise of e-learning and various e-tools that can be used to support it. It begins by explaining what e-learning is and how the internet is changing education. It then outlines the growth of e-learning and benefits such as access to resources anytime and anywhere. Various e-tools are presented for e-learning like email, online materials, learning management systems, and videoconferencing. Emerging web 2.0 tools like YouTube, LinkedIn, and surveys are also discussed. The conclusion emphasizes that e-learning offers new opportunities for teaching and learning if educators are willing to embrace technological change.
ICT offers many opportunities for emerging entrepreneurs, especially in application software and IT services which have lower barriers to entry than hardware. Some promising areas include web analytics, social media optimization, and starting a software or IT services company with a few friends. Software is transforming more industries and businesses must acquire digital agility to survive. While barriers to entry as an ICT entrepreneur are low, success requires determination and focus as customers expect high standards. Bangladesh has over 250,000 ICT professionals and the industry is growing 20-30% annually, showing promise for emerging entrepreneurs.
The bridge to education: Kapil Khandelwal, www.kapilkhandelwal.com Kapil Khandelwal (KK)
My fortnightly column, A Dose of IT that is discussing issues around ICT in health education
Kapil Khandelwal
QuoteUnquote with KK
www.kapilkhandelwal.com
Over the past decade, the distribution of profits in the digital economy has shifted from segments further from consumers (content and service providers) towards segments closer to consumers (equipment providers, software, internet software/services, and devices). This shift occurred due to factors like the rise of user-generated content, easier access to information, strong network effects for companies like Google and Facebook, and cloud computing redistributing software delivery. The document examines these trends through an analysis of profit pools across six digital economy segments from 2002 to 2010.
The document provides an overview of a potential future presentation on various topics including possible futures, STEEP factors (social, technological, economic, environmental, and political), and how enterprises might respond. It discusses expectations and spheres of knowledge, insights into future disruption, business responses, and brief biographies of the presenter.
The document discusses emerging mobile startups in Australia. It lists several startups working in areas like social messaging, mobile interactivity, mobile payments, mobile advertising, print media on mobile, location-based services, and mobile video streaming. The list is updated based on suggestions in the comments. Some of the startups mentioned include Bluepulse, Me2mobile, Mig33, Mint, Qmcodes, Podmo Mobile, Skytechnologies, Locatrix, Momentumgroup, iVolve, LoopMobile, Xumii, McommsTV, SMSPup Mobile, and C1 Mobile.
Electronic commerce some implications for firms and workers in developing cou...Alwyn Didar Singh
The potential of eCommerce is no more a matter of debate. From the world of hype and fantasy it has moved into that of digital reality. Electronic commerce looms large on the horizons of tomorrow, and it promises to transform trade and industry in ways not yet imagined or comprehended. Its impact of course is expected to go far beyond commerce to affect the lives of millions of Internet users, consumers, workers and producers.
Xiaolin Lu is the founder and CEO of People.net. The document discusses how technology innovations throughout history have aimed to democratize access to resources and information by decentralizing power and enabling mass participation. Modern advances like the internet and web have furthered this trend by making data and online resources available to everyone. This shift empowers individual creativity and redistributes value from centralized powers to the networked crowd.
Chapter 1
IT Supports Organizational Performancein Turbulent Business EnvironmentsInformation Technology for ManagementImproving Performance in the Digital Economy7th edition
The Value Chain Analysis Of Sony Corporation And BoeingCarla Bennington
The document discusses the value chain analysis of Sony Corporation and Boeing. It analyzes the relevance of Porter's value chain, Gereffi and Korzeniewicz's global commodities chain framework, and the effectiveness of sector matrix models. The value chain analysis of Sony Corporation is described, noting some issues in Sony's operations that require attention to maintain efficiency. These include a lack of coordination between business units and a need for continued monitoring and systems management.
- Hugh Griffiths has over 15 years of experience in mobile, online, and digital TV helping organizations define and implement digital strategies, specializing in mobile.
- Key trends discussed are the internet becoming truly mobile driven by smartphones, evolution of social networking like Twitter and Facebook, and growth of cloud computing services from companies like Google and Microsoft.
- Businesses should consider how these trends might impact their ability to reach and engage customers now and in the future through mobile websites, social media, and cloud-based services and applications.
Chapter 2
IT Supports Organizational Performance in Turbulent Business Environments Information Technology for Management Improving Performance in the Digital Economy 7th edition
This document provides an overview and analysis of Tencent, a Chinese technology company. It explores Tencent's services, strategy, business models, and the factors that led to its success in becoming China's largest online community. The document was published by Plus Eight Star Ltd to share insights about Tencent's approach and help other companies learn from its practices and business models. It is based on research conducted over two years, including interviews with Tencent executives and experts. The document aims to help social networks, gaming companies, telecom carriers, media groups, and investors understand Tencent's approach to building a large user base, generating revenue, and creating an online ecosystem.
This document summarizes an interview with Fotis Karonis, the CTO of mobile network operator EE in the UK. Some key points:
- EE was the first to launch LTE networks in the UK and has now launched the fastest LTE-Advanced network, giving over 1 million customers faster speeds and improved connectivity.
- Karonis credits EE's success to strong engineering capabilities and collaboration with partners like Huawei to build future-proof, scalable networks.
- The LTE network is transforming user experience in the UK by enabling more mobile access to services, content and productivity apps.
- EE's new LTE-Advanced network, using technology from Huawei, can achieve speeds up
Apple Inc. was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to build personal computers, and is now a global technology giant known for products like the Mac, iPod, iPhone and iPad. Apple revolutionized the personal computer industry with the 1984 launch of the Macintosh, the first successful consumer-oriented personal computer featuring a graphical user interface and mouse. The document discusses Apple's history and success over the years in developing innovative products through strong research and development, and establishing itself as a leader in the technology and consumer electronics industries.
Use Of The Internet, Intranets, And Extranets By Companies...Monica Rivera
Google Inc. is one of the world's most well-known companies for its dominance in internet search engines and numerous other online services through acquisitions. It revolutionized search engines by utilizing its PageRank algorithm to determine the importance of websites and providing highly relevant search results to users. Google has expanded into other areas like online advertising, email, maps, productivity software and hardware through strategic acquisitions of companies like YouTube, DoubleClick, Android and more.
The Evolution of Cloud Computing - Sydney Social Enterprise BreakfastDerek Laney
you cant just put social in front of business activities, you need to embed social processes and technology in your business - Kate Carruthers
#socentanz
Related presentation http://www.slideshare.net/carruthk/the-power-of-social-business
The document discusses how technology trends are revolutionizing the way people work, live, play and learn. It notes that internet traffic has grown exponentially and will continue to do so due to factors like more internet users, devices, broadband speeds and rich media content. It also examines the growth of mobile internet and how traffic patterns are changing. Finally, it explores challenges and opportunities for businesses from new technologies and the importance of networks in enabling new capabilities and use of data.
Legal aspects of web 2.0 and social networking JISC LegalJISC Legal
JISC Legal examines the legal issues of using Web 2.0 and social networking in the UK higher and further education sectors. For more information please see: www.jisclegal.ac.uk.
This document discusses the opportunities and challenges presented by information technology across five webs: mobile web, social web, media web, machine web, and real-time web. It outlines how these different technological developments are impacting business models and strategies across industries. The presentation emphasizes that IT is now everywhere and that companies must manage their current business while also adapting to new technologies and creating future business models to leverage emerging opportunities across the three horizons of managing the present, adapting for the future, and creating new futures.
Sony Corporation of America was sued by Universal City Studios for copyright infringement related to Sony's Betamax video tape recorders (VTRs). Universal City Studios alleged that the VTRs enabled users to record copyrighted television shows, violating their copyright. The Supreme Court ultimately ruled that Sony was not liable for copyright infringement as their product had substantial non-infringing uses, such as time-shifting television programs for private home use. The ruling established that the sale of copying equipment does not constitute contributory infringement if the product is widely used for non-infringing purposes.
The document discusses how the cloud is changing the business ecosystem. It provides an overview of key topics such as the drivers and challenges of cloud adoption, the changing IT ecosystem, and the impact of cloud computing on different industries. Specifically, the cloud allows organizations to access computing resources on-demand in a flexible, scalable and cost-effective manner. However, security and regulatory issues present challenges. The cloud is transforming roles and processes within organizations and among IT vendors. Industries like government, healthcare and education are seen to benefit greatly from the capabilities of the cloud.
TiVo Inc. has struggled to maintain consistent growth and financial performance since its founding. It pioneered digital video recording but now focuses on providing advanced television services to cable companies. While there is demand for more customizable TV viewing, TiVo faces challenges from competition and risks associated with technology reliance. Its strategic position is impacted by bargaining powers within its task environment and strengths like its brand but also weaknesses such as financial performance.
Intel Corporation (INTC) was founded in 1968 by Bob Noyce and Gordon Moore to produce semiconductor memory and microprocessors. Over time, Intel released pioneering processors like the Pentium that revolutionized computing and grew to dominate the PC market. The document discusses Intel's business history, expansion into new product areas and markets, and growth into a leading technology company through continuous innovation.
Samsung is a global electronics company that has aggressively grown its mobile phone business in recent years. The Samsung Galaxy S4 is one of Samsung's flagship smartphone models. This report analyzes Samsung's marketing mix for the Galaxy S4, including its product strategy, pricing approach, distribution channels, and promotional tactics. Effective use of the marketing mix has helped Samsung become a top competitor in the global smartphone market.
Apple From The IPod To The IPad A Case Study In Corporate Strategy Second Edi...Lisa Garcia
This document provides an overview and case study of Apple's corporate strategy from 2001 to 2012, beginning with the launch of the iPod and continuing through the development of the iPhone and iPad. It summarizes Apple's business challenges in 2001 when sales were declining, and how the decision to enter the digital music player market with the iPod helped diversify Apple's business into consumer markets. It then briefly outlines Apple's distribution channels, business strategy focused on integrated hardware and software design, and the concept of the "digital hub" that emerged with the iPod and continued with later products.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
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Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
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Ch01 bus570
1. Turban and Volonino Chapter 1IT Supports Organizational Performancein Turbulent Business EnvironmentsInformation Technology for ManagementImproving Performance in the Digital Economy7th editionJohn Wiley & Sons, Inc.Slides contributed by Dr. Sandra ReidChair, Graduate School of Business & Professor, TechnologyDallas Baptist University 1-1 Copyright 2010 John Wiley & Sons, Inc.
2. Learning Objectives Describe characteristics of the digital economy and digital enterprises. Define information systems, computer-based information systems and information technology. Explain the relationships between performance, environmental pressures, organizational responses, and information technology. Identify major pressures in the business environment and describe major organizational responses to them. Describe adaptive enterprises and why they are IT-dependent. Explain the function and impacts of social computing and social-networking. Understand the importance of learning about information technology. 1-2 Copyright 2010 John Wiley & Sons, Inc.
3. The Business Performance Management Cycle and IT Model 1-3 Copyright 2010 John Wiley & Sons, Inc.
4. Toyota Scion’s Innovative Advertising Strategies The Problem: Increasingly competitive global marketplace for the automotive industry. Toyota with introduction of Scion goes directly up against General Motors and the Malibu for the position of #1 car manufacturer. Copyright 2010 John Wiley & Sons, Inc. 1-4 Gen Y target market Wide target market GM Vs. Toyota
5. Toyota Scion’s Innovative Advertising Strategies (continued) Toyota known for its manufacturing innovations. Aggressive web-presence strategy. Generation Y population, those born 1980-1994, expected to be a bigger consumer base than the Baby Boomers and the target market of the Scion. PBS Documentary Looks at 'Generation Next‘ Copyright 2010 John Wiley & Sons, Inc. 1-5
6. Toyota Scion’s Innovative Advertising Strategies (continued) The Solution: Segmented advertising major media-based strategy.Search engine marketing products – see demo example by clicking this image: Toyota uses Scion Campaign Has Personality-Driven Adsto reach future customers at a very young age according to Copyright 2010 John Wiley & Sons, Inc. 1-6
7. Toyota Scion’s Innovative Advertising Strategies (continued) In August 2007, Scion launched Club Scion to create a virtual reality world site of dance floors, music, & hot tubs for enthusiasts. Additional virtual world presence by Scion to attract the maturing Gen Y consumer including:- Secondlife.com- Whyville.com- Gaia.com- There.com Copyright 2010 John Wiley & Sons, Inc. 1-7
8. Toyota Scion’s Innovative Advertising Strategies (continued) Toyota Uses Chat to Promote Scion – smart strategy to tap into the social networks of 18 to 24 year old audience. Various providers of live chat software exist such as: Copyright 2010 John Wiley & Sons, Inc. 1-8
9. Toyota Scion’s Innovative Advertising Strategies (continued) Copyright 2010 John Wiley & Sons, Inc. 1-9 For the 2008 xB SUV, Scion created a special Web site, want2bsquare.com
10. Toyota Scion’s Innovative Advertising Strategies (continued) Toyota targets children as a means to influence their parents. Scion is creating its own broadband channel as a way to move from push to pull marketing where the customer decides what materials to view and when. Toyota created its own social network called Scion Speak where Scion’s enthusiasts can socialize, communicate and play. Copyright 2010 John Wiley & Sons, Inc. 1-10
11. Toyota Scion’s Innovative Advertising Strategies (continued) The Results:Scion has 80% brand recognition according to Marketing Vox News (2007).- Amazing jump to #1 ranking due to interactive and community-oriented nature of the Scion online experiences.- Scion website is highly personalized with sophisticated customization tools with offline information integration. Copyright 2010 John Wiley & Sons, Inc. 1-11
12. Copyright 2010 John Wiley & Sons, Inc. 1-12 1.1 Doing Business in the Digital Economy
13. What is the Digital Economy? Information & entertainment products that are digitized. Symbols, tokens & concepts. Processes & services. Copyright 2010 John Wiley & Sons, Inc. 1-13 Click on the Wikipedia image for an expanded description & definition of the Digital Economy.
15. Electronic Commerce Siemens AG established existing old company into transformed digital enterprise and is excellent example of electronic commerce.Click image for homepage & more about changes at Siemens AG. Copyright 2010 John Wiley & Sons, Inc. 1-15
16. Networked Computing – Digital Organization Infrastructure Enables computers to connect to other computers & other electronic devices via telecommunication networks. Connections give users access to remote information. Users may be connected via wireless networks to public network-Internet (value-added networks (VAN)); Intranets (within organizations only); & connections to business partners (Extranets). Copyright 2010 John Wiley & Sons, Inc. 1-16
17. Figure 1.1 Digital networked enterprise. Copyright 2010 John Wiley & Sons, Inc. 1-17
18. Buying or Renting a Movie Online Copyright 2010 John Wiley & Sons, Inc. 1-18 Screenshot 1U.1 Netflix
19. New Economy Netflix Blockbuster Movies.yahoo.com Copyright 2010 John Wiley & Sons, Inc. 1-19 Which is better?
20. Figure 1.2 Copyright 2010 John Wiley & Sons, Inc. 1-20 How customization is done online: Nike shoes.
21. Copyright 2010 John Wiley & Sons, Inc. 1-21 1.2 Information Systems and Information Technology
22. Figure 1.3: A schematic view of an information system. Copyright 2010 John Wiley & Sons, Inc. 1-22
23. Figure 1.4: The basic components of information systems. Copyright 2010 John Wiley & Sons, Inc. 1-23
25. Copyright 2010 John Wiley & Sons, Inc. 1-25 1.3 Business Performance Management, Business Pressures, Organizational Responses, and IT Support
26. Figure 1.5: Business performance management cycle and IT. Copyright 2010 John Wiley & Sons, Inc. 1-26
27. Figure 1.6: Business pressures, organizational performance and responses, and IT support. Copyright 2010 John Wiley & Sons, Inc. 1-27
28. Green IT Pushing Green Technology Copyright 2010 John Wiley & Sons, Inc. 1-28
29. Companies Going Green – It’s Good Business Copyright 2010 John Wiley & Sons, Inc. 60 Minutes (cbs news magazine) correspondent Scott Pelley and crew got roughed up at a Chinese dump while working on a story on toxic electronic waste. Click the following link & read/watch the story, Following The Trail Of Toxic E-Waste : http://www.cbsnews.com/stories/2008/11/06/60minutes/main4579229.shtml An E-Waste Story That'll Make You Want To Quit Tech 1-29
31. Ethics & IT Governance Gauge: Hail To The Compliance Chiefs Intelligent Enterprise , March 01, 2005 SOX SUIT: Holding Feet To The Fire Intelligent Enterprise , January 01, 2005 Lawsuit Spotlights Loyalty As Well As Ethics Intelligent Enterprise , March 27, 2007 A Brief History Of Viral Time Intelligent Enterprise , July 05, 2006 Web-based Service Aims to Bridge Gap Between Knowledge Sharing and Copyright Compliance Intelligent Enterprise , June 08, 2006 Dating Service Beats Poor Metrics Trend With Privacy Tools Intelligent Enterprise , February 13, 2006 The Shift to Holistic Compliance Intelligent Enterprise , June 28, 2005 Managing Incentives and Rewards for Financial Compliance Intelligent Enterprise , May 23, 2005 Review: An Affordable Escape From Spreadsheet Hell Intelligent Enterprise , May 01, 2005 Copyright 2010 John Wiley & Sons, Inc. 1-31
32. Copyright 2010 John Wiley & Sons, Inc. 1-32 1.4 Strategy for Competitive Advantage and IT Support
33. Figure 1.7 Porter’s competitive forces model. Copyright 2010 John Wiley & Sons, Inc. 1-33
36. Figure 1.8: The firm’s value chain Copyright 2010 John Wiley & Sons, Inc. 1-36 The arrows illustrate the flow of goods & services (the internal part of the supply chain). (Source: Drawn by E. Turban)
38. Information Systems Failures Copyright 2010 John Wiley & Sons, Inc. 1-38 Nike_Rebounds_How_and_Why_Nike_Recovered_from_Its_Supply_Chain_Disaster Project Management: AT&T Wireless Self-Destructs
39. Copyright 2010 John Wiley & Sons, Inc. 1-39 1.5 Social Computing and Networking and Virtual Worlds
41. Social Networks Copyright 2010 John Wiley & Sons, Inc. 1-41 Click to PCWorld Business Center article for more…. Social Networks Go to Work
42. Figure 1.9 Plan of the book. Copyright 2010 John Wiley & Sons, Inc. 1-42
43. 1.8. Managerial Issues Recognizing opportunities for using IT and Web-based systems for strategic advantage. Who will build, operate, and maintain information systems? How much IT? What social networking activities should be pursued? How important is IT? Globalization. Ethics and social issues. Transforming organization to digital economy. Copyright 2010 John Wiley & Sons, Inc. 1-43
44. Copyright 2010 John Wiley & Sons, Inc. All rights reserved. Reproduction or translation of this work beyond that permitted in section 117 of the 1976 United States Copyright Act without express permission of the copyright owner is unlawful. Request for further information should be addressed to the Permission Department, John Wiley & Sons, Inc. The purchaser may make back-up copies for his/her own use only and not for distribution or resale. The Publisher assumes no responsibility for errors, omissions, or damages caused by the use of these programs or from the use of the Information herein. Copyright 2010 John Wiley & Sons, Inc. 1-44
Editor's Notes
Figure IT 7eU provides early opportunity to discuss overview of IT’s role in corporate strategy setting and its intricate importance to performance as business solutions and the resulting profitability. Compare and contrast the profit and nonprofit sectors; public versus private.
Begin discussion as to how IT has facilitated the explosion of the global economy, marketplace.
PBS documentary is a great tool for discussion of the Gen Y profile & characteristics affecting this group as consumers.According to Wikipedia, the link following, can be a basis for better understanding of how really innovative the advertising strategy used with the Toyota Scion:http://en.wikipedia.org/wiki/Generation_Y
Target marketing focuses on customizing marketing components for groups of customers rather than individuals.Search engine marketing is the concept of using search engines such as Google, Microsoft, Yahoo to analyze “clicks” of where people go to determine their likes anddislikes regarding likely purchases…this is called “pay per click” advertising dollar expenditures.According to Wikipedia - Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings.One-to-one marketing (sometimes expressed as 1:1 marketing) is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment.ClickZ article extends understanding of web-based customer involvement used to promote Scion advertising.Ethical questions abound and provide a good source for discussion now.
Web-based technology used to create social environments, or networks, that will provide a sense of community, of wanting to be included in the experiencecontinues to be important to the success of Toyota’s advertising strategies such as used to promote Scion.Secondlife.com generated 10,000 blog posts between April and June 2007; Scion is the third most recognized brand in SecondLife awareness.
Toyota Uses Chat to Promote Scion article for discussion.Click images for homepages.Livechat feature gets hundreds of conversations per week. Conversations provide valuable information for dealers & expansion plans.
Click image for website visit.Visitors to the site can earn points by playing games, watching videos, and emailing others about the site. More of the social network connection topromote customer loyalty at a very early age.
Task students to bring examples from select categories for discussion to expand critical thinking skills.
Depending upon focus planned by faculty, drill down into discussions about some or all of these categories.Each has ethical dilemmas associated with it.Discuss the implications to business overall in each category.
Click Siemens AG hotlink for pdf with more in-depth presentation by corporate representatives. Perhaps discuss executive decision guidelines prior totransforming business to digital enterprise.Wikipedia definition of electronic commerce:Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily since the spread of the Internet. A wide variety of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well.A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.Electronic commerce that is conducted between businesses is referred to as business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market). Electronic commerce that is conducted between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C. This is the type of electronic commerce conducted by companies such as Amazon.com.Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions
Refer to Figure 1.1 for discussion opportunities.
Provide opportunity for students to discuss their own examples of Internet, Intranets, & Extranets.
Do students subscribe to such services? If so, why? What are other business opportunities based on similar technologies?
Students may compare & contrast to consider each of processing orders through Internet.
Students should provide example of other customizations done online. Refer back to Toyota’s Scion in the Opening Case.
Discuss dynamic relationships within each. Good opportunity to discuss students’ vision of future trends.
Not every system will include all components.
Discuss the role of IT in strategic direction within organization. How might IT be a competitive advantage? Performing more customer-centric services that are difficult to emulate by others. Strategic plans cannot be implemented in even the smallest organizations without IT.Strategic advantage is not possible with IT infrastructure being properly in place. Effective performance is not possible without it either.
Facilitate discussion of each step & how improved with IT.Organizations must manage their performance rather than just letting it happen.
Environmental factors can impact performance of individuals, departments, & entire organizations.Discuss, for instance, how each level of performance might be impacted by an implementation of an ERP, a “going green” initiative, etc. Better reporting might be possible making real time decision making a reality where before it was not. Green approach may be more cost effective.
Click Pushing Green Technology for video to stimulate further critical thinking and discussion about the benefits of green technology.Examples can be appropriate disposal of obsolete equipment; technology that will not emit dangerous elements into the environment.Efficient utilization by using power save features.Click image for more.Wikipedia definition of Green Computing:Green computing is the study and practice of using computing resources efficiently. The primary objective of such a program is to account for the triple bottom line, an expanded spectrum of values and criteria for measuring organizational (and societal) success. The goals are similar to green chemistry; reduce the use of hazardous materials, maximize energy efficiency during the product's lifetime, and promote recyclability or biodegradability of defunct products and factory waste.Modern IT systems rely upon a complicated mix of people, networks and hardware; as such, a green computing initiative must be systemic in nature, and address increasingly sophisticated problems. Elements of such as solution may comprise items such as end user satisfaction, management restructuring, regulatory compliance, disposal of electronic waste, telecommuting, virtualization of server resources, energy use, thin client solutions, and return on investment (ROI).
Click the images to go to the homepages to learn more about the respective companies “green” activities.Facilitate discussion about why companies are willing to spend money to be eco-friendly. In the long term it is more cost effective.How can energy-efficient data centers be justified? Reliability, cost, customer satisfaction, employee productivity.Discuss 60 Minutes segment. Click link to access it.InformationWeek article is linked here to stimulate further discussion.
Task students to bring examples beyond what is represented here for further discussion.
Students may pick an article for presentation & discussion regarding the issue of ethics & IT.Wikipedia definition:Ethics of intellectual property, knowledge and skillsKnowledge and skills are valuable but not easily "ownable" as objects. Nor is it obvious who has the greater rights to an idea: the company who trained the employee, or the employee themselves? The country in which the plant grew, or the company which discovered and developed the plant's medicinal potential? As a result, attempts to assert ownership and ethical disputes over ownership arise.Patent infringement, copyright infringement, trademark infringement. Misuse of the intellectual property systems to stifle competition: patent misuse, copyright misuse, patent troll, submarine patent. Even the notion of intellectual property itself has been criticised on ethical grounds: see intellectual property. Employee raiding: the practice of attracting key employees away from a competitor to take unfair advantage of the knowledge or skills they may possess. The practice of employing all the most talented people in a specific field, regardless of need, in order to prevent any competitors employing them. Bioprospecting (ethical) and biopiracy (unethical). Business intelligence and industrial espionage. Cases: private versus public interests in the Human Genome ProjectBusiness ethics is a form of applied ethics that examines ethical principles and moral or ethical problems that arise in a business environment.In the increasingly conscience-focused marketplaces of the 21st century, the demand for more ethical business processes and actions (known as ethicism) is increasing.[1] Simultaneously, pressure is applied on industry to improve business ethics through new public initiatives and laws (e.g. higher UK road tax for higher-emission vehicles).[2]Business ethics can be both a normative and a descriptive discipline. As a corporate practice and a career specialization, the field is primarily normative. In academia descriptive approaches are also taken. The range and quantity of business ethical issues reflects the degree to which business is perceived to be at odds with non-economic social values. Historically, interest in business ethics accelerated dramatically during the 1980s and 1990s, both within major corporations and within academia. For example, today most major corporate websites lay emphasis on commitment to promoting non-economic social values under a variety of headings (e.g. ethics codes, social responsibility charters). In some cases, corporations have redefined their core values in the light of business ethical considerations (e.g. BP's "beyond petroleum" environmental tilt).
Assign students to take an industry…..such as air transportation….and apply Porter’s model within it….take their own company & industry for interesting & relevant discussion.
Click image for YouTube interview with Michael Porter about this model. The model provides opportunity to discuss the impact & importance ofIT upon corporate strategy implementation & success.
How are each of these strategies enhanced by IT? Cost can be reduced by increased productivity, expanded operational opportunities.
Facilitate discussion about the importance of activities in each category. Students bring examples from various industries.
Click images to homepage links.Do you consider these organizations to generally be successful first-movers? When does it makes sense to be a late-adopter in IT? Yes, first-movers as they were leaders; others rushed to follow with wannabe replicas. There can be serious mistakes, costs, associated with first-movers that may not be part of a later entrant strategy.Wikipedia definition:First-mover advantage is the advantage gained by the initial occupant of a market segment. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match.[1] Sometimes the first mover is not able to capitalize on its advantage, leaving the opportunity for another firm to gain second-mover advantage.There are several advantages that can be gained from entering first:[1]Scarce resources can be preempted, e.g. occupation of prime retail locations The ability to register patents and trademarks that will protect the first entrant from future competition. Changing the economics of the market in a way that second entrants will not have an economic justification to enter. This can cause total failure for second-movers who go to large expenses to capture a limited market. Early profits can be re-invested in improving the resource base. Reputation will likely have the advantages that come from suppliers, distributors and customers who are familiar with and loyal to their products. Second-movers tend to suffer inherently from being labeled "copy cats" and their product reputation may be unfairly questioned by the general public. Nevertheless, there are two obvious drawbacks to being the first mover: cost and risk. Not only is it expensive to be a pioneer - often investing in both R&D and market education, but it is risky, as the first company in a particular market cannot benefit from knowledge of successes and mistakes of others.
Click links to respective interesting articles for discussion. Consider similarities & differences.
Web 2.0 is platform for social computing. Social computing has revolutionized business opportunities with the formation of communities for like-interest participants. Ask students to give their own examples of social sites to which they belong, why do they, and often do they use them.Click model for helpful article & discussion topic.According to wikipedia:Web 2.0 encapsulates the idea of the proliferation of interconnectivity and interactivity of web-delivered content. Tim O'Reilly regards Web 2.0 as the way that business embraces the strengths of the web and uses it as a platform. O'Reilly considers that Eric Schmidt's abridged slogan, don't fight the Internet, encompasses the essence of Web 2.0 — building applications and services around the unique features of the Internet, as opposed to expecting the Internet to suit as a platform (effectively "fighting the Internet").
How might organizations use social networks to their advantage? They use them to test acceptance for new products before they are launched.Social Networking Sites often include electronic discussions such as chat rooms. These sites appear on the Internet, within corporate intranets, and on blogs.A blog (Weblog) is an informal, personal journal that is frequently updated and intended for general public reading.The logos represent popular social networking sites. Clicking on the logo will take you to the respective home pages.Social Networks Go to Work is linked to an article recommended to stimulate discussion regarding pervasive presence of social networking in organizations.These sites are very important to the success, and can lead to the failure, of business activities, events, promotions, etc.Word-of-mouth communication, while not easily controlled by organizations, is facilitated greatly through such special interest groups.
Overview of the educational journey for this “semester.”