This chapter discusses how information technology supports organizational performance in turbulent business environments. It defines key terms like information systems, information technology, and the digital economy. It also explains how business pressures, organizational responses, and IT are related and how IT can provide competitive advantage through strategies like supply chain management, data analytics, and social computing. The chapter outlines concepts that will be covered in more detail later like Porter's value chain, social networks, and managerial issues related to IT.
This document summarizes key points from Chapter 1 of the textbook "IT Supports Organizational Performance in Turbulent Business Environments" by Turban and Volonino. It discusses how Toyota used innovative IT strategies like social media, virtual worlds, and customized websites to successfully market and promote its Scion brand. It also provides an overview of concepts like the digital economy, information systems, how businesses use IT to gain competitive advantages, and emerging technologies like social computing and virtual worlds. Learning objectives, figures, and examples are included to illustrate these topics.
Chapter 1 IT Supports Organizational Performancein Turbulent Business EnvironmentsInformation Technology for ManagementImproving Performance in the Digital Economy7th
Social, Mobile, Social TV, Digital, Internet far reaching consequences & Tren...Rajendra Singh
NBC has agreed to pay $7.65 billion for the broadcast rights to air the Olympics on television and online from 2022 to 2032. This is a large bet by NBC that it can profit from the Olympics over the next 18 years, despite uncertainties around future media consumption habits. NBC sees value in airing the Olympics beyond just money, as it benefits other programming, but it will need to expand coverage across cable and digital to capitalize further. The new deal represents a 40% increase in cost per Olympics compared to NBC's previous contract.
Innovation Works (创新工场) is a business creation platform designed to create the next wave of leaders in the Chinese Internet with a keen focus on e-Commerce, Mobile Internet and Cloud Computing.
Australian Enterprises for the Digital EconomyVishal Sharma
This document summarizes research conducted by the National Institute of Economic and Industry Research (NIEIR) on how digital technologies will impact seven key industry sectors in Australia by 2025. The research models two potential futures for enterprises in each sector: a "leader" that fully embraces digital transformation, and a "follower" that does not significantly change. It finds that large performance gaps will open up between leaders and followers, with leaders enjoying significant advantages in areas like revenue, market share, and productivity. By 2025, these gaps could be worth hundreds of billions of dollars in combined market capitalization across some sectors. The research underscores the importance of Australian enterprises urgently transforming their business models for the digital age.
Sensis and the australian search and directories market 2008Vishal Sharma
The document provides an overview and analysis of the Australian online search and directories market. It discusses the 18 main players in the market, including Sensis, Google, and TrueLocal. It provides details on each player's website, founding, services offered, number of business listings, revenue model, and technology. The market is valued at $235 million currently and expected to reach $532 million by 2010.
Clouds of Revolution - Reinventing the Social EnterprisePeter Coffee
Keynote by Peter Coffee of salesforce.com for Phorum 2012 event of Philadelphia Alliance for Capital and Technologies (PACT) - Revolutions in cloud services enabling reinvention of enterprise collaboration and social engagement through teams, customer communities, and socially enabled products
Yahoo was founded in 1994 by two Stanford University students as a hobby to keep track of their personal interests on the internet. It grew rapidly and was funded by major investors in 1995. By 1999, Yahoo had over 120 million users and generated revenue through advertising, commerce, and business services. Despite the dot-com crash in 2000, Yahoo adapted by focusing on essential services for consumers and pursuing strategic partnerships and acquisitions.
This document summarizes key points from Chapter 1 of the textbook "IT Supports Organizational Performance in Turbulent Business Environments" by Turban and Volonino. It discusses how Toyota used innovative IT strategies like social media, virtual worlds, and customized websites to successfully market and promote its Scion brand. It also provides an overview of concepts like the digital economy, information systems, how businesses use IT to gain competitive advantages, and emerging technologies like social computing and virtual worlds. Learning objectives, figures, and examples are included to illustrate these topics.
Chapter 1 IT Supports Organizational Performancein Turbulent Business EnvironmentsInformation Technology for ManagementImproving Performance in the Digital Economy7th
Social, Mobile, Social TV, Digital, Internet far reaching consequences & Tren...Rajendra Singh
NBC has agreed to pay $7.65 billion for the broadcast rights to air the Olympics on television and online from 2022 to 2032. This is a large bet by NBC that it can profit from the Olympics over the next 18 years, despite uncertainties around future media consumption habits. NBC sees value in airing the Olympics beyond just money, as it benefits other programming, but it will need to expand coverage across cable and digital to capitalize further. The new deal represents a 40% increase in cost per Olympics compared to NBC's previous contract.
Innovation Works (创新工场) is a business creation platform designed to create the next wave of leaders in the Chinese Internet with a keen focus on e-Commerce, Mobile Internet and Cloud Computing.
Australian Enterprises for the Digital EconomyVishal Sharma
This document summarizes research conducted by the National Institute of Economic and Industry Research (NIEIR) on how digital technologies will impact seven key industry sectors in Australia by 2025. The research models two potential futures for enterprises in each sector: a "leader" that fully embraces digital transformation, and a "follower" that does not significantly change. It finds that large performance gaps will open up between leaders and followers, with leaders enjoying significant advantages in areas like revenue, market share, and productivity. By 2025, these gaps could be worth hundreds of billions of dollars in combined market capitalization across some sectors. The research underscores the importance of Australian enterprises urgently transforming their business models for the digital age.
Sensis and the australian search and directories market 2008Vishal Sharma
The document provides an overview and analysis of the Australian online search and directories market. It discusses the 18 main players in the market, including Sensis, Google, and TrueLocal. It provides details on each player's website, founding, services offered, number of business listings, revenue model, and technology. The market is valued at $235 million currently and expected to reach $532 million by 2010.
Clouds of Revolution - Reinventing the Social EnterprisePeter Coffee
Keynote by Peter Coffee of salesforce.com for Phorum 2012 event of Philadelphia Alliance for Capital and Technologies (PACT) - Revolutions in cloud services enabling reinvention of enterprise collaboration and social engagement through teams, customer communities, and socially enabled products
Yahoo was founded in 1994 by two Stanford University students as a hobby to keep track of their personal interests on the internet. It grew rapidly and was funded by major investors in 1995. By 1999, Yahoo had over 120 million users and generated revenue through advertising, commerce, and business services. Despite the dot-com crash in 2000, Yahoo adapted by focusing on essential services for consumers and pursuing strategic partnerships and acquisitions.
This document discusses opportunities in digital media and monetizing content. It notes that mobile platforms offer multiple monetization streams beyond just advertising, including subscriptions, merchants, and enterprises. Content owners should view themselves as "value-added service operators" and focus on delivering content that is mobile, mass-market, and personalized. Specifically, content should focus on what is happening now, what is new, and what is nearby. The document also provides an example of a company, MyToday, that uses SMS subscriptions to build an audience and generate revenue through advertising and additional services.
Technology has transformed how we access the internet, use digital devices, search for information, shop online, and consume videos and media. It has allowed people to work, learn, communicate, and access services remotely. During the COVID-19 pandemic, technology played a crucial role as people relied on virtual tools for work, school, healthcare, and social connections. The widespread adoption of smartphones and internet access has significantly impacted consumer behaviors and trends in recent years.
This document contains multiple news articles on various topics:
1) Disease management in India is discussed as a way to more cost-effectively manage chronic diseases like diabetes and hypertension. Reforms are needed to establish standards and ensure solutions work in rural India.
2) Phoenix Technologies plans to invest $15 million over 3-5 years to expand its India operations, aiming to develop next-generation PCs that boot quickly, stay connected, have long battery life, and enhance security.
3) Open-source software like Drupal is gaining popularity, including being adopted for the new White House website. Drupal has over 500,000 sites and its commercial backer Acquia aims to make the platform easier
1. Section II of the final paper should fix any problems with Section I and include a focus on a business leader.
2. Students must complete the assignment individually.
3. The document provides instructions for completing Sections II and the final paper for an assignment. Students are told to resubmit Section I along with Section II as the final paper, and that Section II should emphasize a business leader. They are also reminded to complete the assignment individually.
"How consumers use technology and its impact on their lives"Rodica Rusica
The document discusses how technology and the internet have impacted consumer behavior and trends. It notes that over 60% of people now have internet access and 4.66 billion are active users. Common devices for accessing the internet include smartphones, laptops, and tablets. People use the internet for entertainment, shopping, education, and social networking. Search engines like Google are heavily used when researching products online. Popular items purchased online include clothing, electronics, and furniture. The consumption of online video has also increased significantly in recent years. Emerging technologies like artificial intelligence, virtual reality, and the internet of things are further changing consumer experiences.
Agenda for a Healthy City: Kapil Khandelwal, www.kapilkhandelwal.com Kapil Khandelwal (KK)
My Fortnightly Column, A Dose of IT that discusses Six point agenda for health and well being of Bangalore citizens
Kapil Khandelwal
QuoteUnquote with KK
www.kapilkhandelwal.com
Great Wall Club is a CEO member-based organization focused on China's mobile internet market. It seeks to develop the industry through events, executive trips, reports, consulting and investing. The document outlines an upcoming G-Trip in January 2011 to Las Vegas, San Francisco and Seattle to learn about the US mobile internet industry, find partners, and share insights on China. It introduces several Chinese mobile internet executives participating in the trip.
Net Neutrality and what initiatives like Internet.org and Airtel Zero mean fo...Jason Fernandes
What seemed like a noble initiative to connect millions of the world’s poor to basic internet services in the developing world had gone largely unnoticed till suddenly Facebook’s Internet.org initiative found itself mired in controversy. The main objection to Internet.org was its perceived violation of the principles of Net Neutrality.
CIS: Surgeons on steroids: Kapil Khandelwal, www.kapilkhandelwal.com Kapil Khandelwal (KK)
My fortnightly column A Dose of IT discussing on the Computer-aided image-guided surgery (CIS) technology
Kapil Khandelwal
QuoteUnquote with KK
www.kapilkhandelwal.com
This document discusses the future of mobile learning in the workplace. It outlines how the mobile world is shifting towards mobility with growing smartphone and internet access. The changing workplace is also driving mobile learning with an increasingly mobile workforce and younger generations that are tech-savvy. This creates a great opportunity for learning through informal methods using mobile devices to support just-in-time learning needs. Mobile learning can help address the 70:20:10 model of learning through experience and coaching in addition to formal courses.
This document provides an overview of e-commerce and discusses key trends. It covers the evolution of e-commerce from its beginnings in the 1990s to present day, highlighting major milestones like the dot-com crash and rise of social media. The document also examines characteristics of e-commerce like ubiquity and personalization. Types of e-commerce like B2C, B2B, and mobile are defined. Future predictions include the continued growth of integrated online and offline companies and potential increased regulation.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
The document discusses disruptive technology and how attitudes have changed for Millennials. It notes that Millennials have delayed many financial and life milestones like completing school, becoming financially independent, marrying, and having children due to the recession and high student debt levels. More young adults are enrolled in school but costs have increased, making it harder to achieve independence. The recession also caused many young people to move back home with their parents. The document suggests technology and attitudes around adulthood will continue to change.
How consumers use technology and the impact it has on their lives BebeDyl
This presentation explores how technology is utilised everyday by consumers, how they are increasingly becoming more dependent on technology for both help and entertainment purposes, and how the Internet is significantly advancing every day, affecting business, education, government and healthcare.
The bridge to education: Kapil Khandelwal, www.kapilkhandelwal.com Kapil Khandelwal (KK)
My fortnightly column, A Dose of IT that is discussing issues around ICT in health education
Kapil Khandelwal
QuoteUnquote with KK
www.kapilkhandelwal.com
2015 mobile industry_predictions_surveyChetan Sharma
This document summarizes the results of Chetan Sharma's 2015 Mobile Industry Predictions Survey. It provides an overview of the participants in the survey, their views on the biggest mobile stories of 2014 and predictions for 2015, the most important players and emerging mobile categories in 2015, and predictions for areas like apps, wearables, payments and more. The survey gathered insights from 175 mobile industry executives, developers and insiders globally to provide a view of what to expect in the mobile space in 2015.
Integration is a modern necessity : Kapil Khandelwal, www.kapilkhandelwal.com Kapil Khandelwal (KK)
China aims to build the world's fastest supercomputer by 2020. A Chinese supercomputing expert said China plans to build a supercomputer with 100 petaflops of processing power by 2015 and the first exascale computer, which would be 1000 times more powerful than current petascale computers, by 2020. Chinese scientists have started research on the core technologies needed and are cultivating expertise to achieve this goal. If successful, it would represent a major advancement in supercomputing capability.
Chapter 1
IT Supports Organizational Performancein Turbulent Business EnvironmentsInformation Technology for ManagementImproving Performance in the Digital Economy7th edition
The Value Chain Analysis Of Sony Corporation And BoeingCarla Bennington
The document discusses the value chain analysis of Sony Corporation and Boeing. It analyzes the relevance of Porter's value chain, Gereffi and Korzeniewicz's global commodities chain framework, and the effectiveness of sector matrix models. The value chain analysis of Sony Corporation is described, noting some issues in Sony's operations that require attention to maintain efficiency. These include a lack of coordination between business units and a need for continued monitoring and systems management.
Samsung is a global electronics company that has aggressively grown its mobile phone business in recent years. The Samsung Galaxy S4 is one of Samsung's flagship smartphone models. This report analyzes Samsung's marketing mix for the Galaxy S4, including its product strategy, pricing approach, distribution channels, and promotional tactics. Effective use of the marketing mix has helped Samsung become a top competitor in the global smartphone market.
This document discusses opportunities in digital media and monetizing content. It notes that mobile platforms offer multiple monetization streams beyond just advertising, including subscriptions, merchants, and enterprises. Content owners should view themselves as "value-added service operators" and focus on delivering content that is mobile, mass-market, and personalized. Specifically, content should focus on what is happening now, what is new, and what is nearby. The document also provides an example of a company, MyToday, that uses SMS subscriptions to build an audience and generate revenue through advertising and additional services.
Technology has transformed how we access the internet, use digital devices, search for information, shop online, and consume videos and media. It has allowed people to work, learn, communicate, and access services remotely. During the COVID-19 pandemic, technology played a crucial role as people relied on virtual tools for work, school, healthcare, and social connections. The widespread adoption of smartphones and internet access has significantly impacted consumer behaviors and trends in recent years.
This document contains multiple news articles on various topics:
1) Disease management in India is discussed as a way to more cost-effectively manage chronic diseases like diabetes and hypertension. Reforms are needed to establish standards and ensure solutions work in rural India.
2) Phoenix Technologies plans to invest $15 million over 3-5 years to expand its India operations, aiming to develop next-generation PCs that boot quickly, stay connected, have long battery life, and enhance security.
3) Open-source software like Drupal is gaining popularity, including being adopted for the new White House website. Drupal has over 500,000 sites and its commercial backer Acquia aims to make the platform easier
1. Section II of the final paper should fix any problems with Section I and include a focus on a business leader.
2. Students must complete the assignment individually.
3. The document provides instructions for completing Sections II and the final paper for an assignment. Students are told to resubmit Section I along with Section II as the final paper, and that Section II should emphasize a business leader. They are also reminded to complete the assignment individually.
"How consumers use technology and its impact on their lives"Rodica Rusica
The document discusses how technology and the internet have impacted consumer behavior and trends. It notes that over 60% of people now have internet access and 4.66 billion are active users. Common devices for accessing the internet include smartphones, laptops, and tablets. People use the internet for entertainment, shopping, education, and social networking. Search engines like Google are heavily used when researching products online. Popular items purchased online include clothing, electronics, and furniture. The consumption of online video has also increased significantly in recent years. Emerging technologies like artificial intelligence, virtual reality, and the internet of things are further changing consumer experiences.
Agenda for a Healthy City: Kapil Khandelwal, www.kapilkhandelwal.com Kapil Khandelwal (KK)
My Fortnightly Column, A Dose of IT that discusses Six point agenda for health and well being of Bangalore citizens
Kapil Khandelwal
QuoteUnquote with KK
www.kapilkhandelwal.com
Great Wall Club is a CEO member-based organization focused on China's mobile internet market. It seeks to develop the industry through events, executive trips, reports, consulting and investing. The document outlines an upcoming G-Trip in January 2011 to Las Vegas, San Francisco and Seattle to learn about the US mobile internet industry, find partners, and share insights on China. It introduces several Chinese mobile internet executives participating in the trip.
Net Neutrality and what initiatives like Internet.org and Airtel Zero mean fo...Jason Fernandes
What seemed like a noble initiative to connect millions of the world’s poor to basic internet services in the developing world had gone largely unnoticed till suddenly Facebook’s Internet.org initiative found itself mired in controversy. The main objection to Internet.org was its perceived violation of the principles of Net Neutrality.
CIS: Surgeons on steroids: Kapil Khandelwal, www.kapilkhandelwal.com Kapil Khandelwal (KK)
My fortnightly column A Dose of IT discussing on the Computer-aided image-guided surgery (CIS) technology
Kapil Khandelwal
QuoteUnquote with KK
www.kapilkhandelwal.com
This document discusses the future of mobile learning in the workplace. It outlines how the mobile world is shifting towards mobility with growing smartphone and internet access. The changing workplace is also driving mobile learning with an increasingly mobile workforce and younger generations that are tech-savvy. This creates a great opportunity for learning through informal methods using mobile devices to support just-in-time learning needs. Mobile learning can help address the 70:20:10 model of learning through experience and coaching in addition to formal courses.
This document provides an overview of e-commerce and discusses key trends. It covers the evolution of e-commerce from its beginnings in the 1990s to present day, highlighting major milestones like the dot-com crash and rise of social media. The document also examines characteristics of e-commerce like ubiquity and personalization. Types of e-commerce like B2C, B2B, and mobile are defined. Future predictions include the continued growth of integrated online and offline companies and potential increased regulation.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
The document discusses disruptive technology and how attitudes have changed for Millennials. It notes that Millennials have delayed many financial and life milestones like completing school, becoming financially independent, marrying, and having children due to the recession and high student debt levels. More young adults are enrolled in school but costs have increased, making it harder to achieve independence. The recession also caused many young people to move back home with their parents. The document suggests technology and attitudes around adulthood will continue to change.
How consumers use technology and the impact it has on their lives BebeDyl
This presentation explores how technology is utilised everyday by consumers, how they are increasingly becoming more dependent on technology for both help and entertainment purposes, and how the Internet is significantly advancing every day, affecting business, education, government and healthcare.
The bridge to education: Kapil Khandelwal, www.kapilkhandelwal.com Kapil Khandelwal (KK)
My fortnightly column, A Dose of IT that is discussing issues around ICT in health education
Kapil Khandelwal
QuoteUnquote with KK
www.kapilkhandelwal.com
2015 mobile industry_predictions_surveyChetan Sharma
This document summarizes the results of Chetan Sharma's 2015 Mobile Industry Predictions Survey. It provides an overview of the participants in the survey, their views on the biggest mobile stories of 2014 and predictions for 2015, the most important players and emerging mobile categories in 2015, and predictions for areas like apps, wearables, payments and more. The survey gathered insights from 175 mobile industry executives, developers and insiders globally to provide a view of what to expect in the mobile space in 2015.
Integration is a modern necessity : Kapil Khandelwal, www.kapilkhandelwal.com Kapil Khandelwal (KK)
China aims to build the world's fastest supercomputer by 2020. A Chinese supercomputing expert said China plans to build a supercomputer with 100 petaflops of processing power by 2015 and the first exascale computer, which would be 1000 times more powerful than current petascale computers, by 2020. Chinese scientists have started research on the core technologies needed and are cultivating expertise to achieve this goal. If successful, it would represent a major advancement in supercomputing capability.
Chapter 1
IT Supports Organizational Performancein Turbulent Business EnvironmentsInformation Technology for ManagementImproving Performance in the Digital Economy7th edition
The Value Chain Analysis Of Sony Corporation And BoeingCarla Bennington
The document discusses the value chain analysis of Sony Corporation and Boeing. It analyzes the relevance of Porter's value chain, Gereffi and Korzeniewicz's global commodities chain framework, and the effectiveness of sector matrix models. The value chain analysis of Sony Corporation is described, noting some issues in Sony's operations that require attention to maintain efficiency. These include a lack of coordination between business units and a need for continued monitoring and systems management.
Samsung is a global electronics company that has aggressively grown its mobile phone business in recent years. The Samsung Galaxy S4 is one of Samsung's flagship smartphone models. This report analyzes Samsung's marketing mix for the Galaxy S4, including its product strategy, pricing approach, distribution channels, and promotional tactics. Effective use of the marketing mix has helped Samsung become a top competitor in the global smartphone market.
This document discusses the opportunities and challenges presented by information technology across five webs: mobile web, social web, media web, machine web, and real-time web. It outlines how these different technological developments are impacting business models and strategies across industries. The presentation emphasizes that IT is now everywhere and that companies must manage their current business while also adapting to new technologies and creating future business models to leverage emerging opportunities across the three horizons of managing the present, adapting for the future, and creating new futures.
This document provides a SWOT analysis of Apple Inc. focusing on its strengths, weaknesses, opportunities, and threats. Some of Apple's key strengths include its innovative products, brand loyalty, strategic partnerships, and high revenues. Weaknesses include premium pricing, potential innovation decline without Steve Jobs' leadership, and dependence on specific suppliers. Opportunities for Apple include entering new markets and exploiting new advertising methods. Threats include high competition, inflation, and tax levels. The document also analyzes Apple's performance and leadership over time.
Steve Wozniak co-founded Apple Inc. in 1976 with Steve Jobs. What began as a small startup in a garage grew to become one of the largest companies in the world thanks to Wozniak's engineering genius and Jobs' business savvy.
Steve Wozniak was a technical wizard who designed the first Apple computers that were small, affordable and easy to use. His innovative designs revolutionized the personal computer industry and helped launch the technology revolution. In 1976, Wozniak created the Apple I, the first personal computer, essentially creating the PC market. It was the
Sony Corporation of America was sued by Universal City Studios for copyright infringement related to Sony's Betamax video tape recorders (VTRs). Universal City Studios alleged that the VTRs enabled users to record copyrighted television shows, violating their copyright. The Supreme Court ultimately ruled that Sony was not liable for copyright infringement as their product had substantial non-infringing uses, such as time-shifting television programs for private home use. The ruling established that the sale of copying equipment does not constitute contributory infringement if the product is widely used for non-infringing purposes.
Apple Inc. was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to build personal computers, and is now a global technology giant known for products like the Mac, iPod, iPhone and iPad. Apple revolutionized the personal computer industry with the 1984 launch of the Macintosh, the first successful consumer-oriented personal computer featuring a graphical user interface and mouse. The document discusses Apple's history and success over the years in developing innovative products through strong research and development, and establishing itself as a leader in the technology and consumer electronics industries.
Apple From The IPod To The IPad A Case Study In Corporate Strategy Second Edi...Lisa Garcia
This document provides an overview and case study of Apple's corporate strategy from 2001 to 2012, beginning with the launch of the iPod and continuing through the development of the iPhone and iPad. It summarizes Apple's business challenges in 2001 when sales were declining, and how the decision to enter the digital music player market with the iPod helped diversify Apple's business into consumer markets. It then briefly outlines Apple's distribution channels, business strategy focused on integrated hardware and software design, and the concept of the "digital hub" that emerged with the iPod and continued with later products.
Choose 3 to do, one page 1.5 space for each. Deadline is 18th 1 pm.docxjessiep6
Choose 3 to do, one page 1.5 space for each. Deadline is 18th 1 pm( Chicago Time zone)
First one:
Chapter 1: What are the major reasons why it is important for employees in all functional areas to become familiar with IT in Organizations? With the increased in reliance on IT in Organizations, how does the impact the skills and talents that employers are looking for in new employees.
Second:
Chapter 2
Describe four examples of how company(s) have gained a competitive advantage from their strategic use of Information Technology.
Third:
Chapter 3
List at least 3 forms of electronic surveillance that are threatening our privacy. How do these things impact our lives? How should we address these things?
Fourth:
Chapter 4
Identify and describe four techniques to protect an organization's technology security?
There is a reflection / discussion question for each of the chapters and technology guides in the course textbook. Five (5) of these reflection / discussion questions are required to be completed during the semester for a total of 50 points (10 points per question.) If you choose to complete more than 5 reflection questions, then the top five scores will be used for course grade calculation purposes. Responses should be provided directly in Compass and submitted on or before their due date. The intent of these questions is to enhance your learning of the textbook and lecture material. Students can expect similar questions and question types on exams. The length of reflection questions are typically one page in length (using 1.5 spacing.)
Introduction to
Information Systems
Supporting and Transforming Business
Sixth Edition
R. Kelly Rainer Jr.
Brad Prince
Vice President & Director George Hoffman
Executive Editor Lisé Johnson
Executive Marketing Manager Christopher DeJohn
Product Design Manager Allison Morris
Sponsoring Editor Jennifer Manias
Market
Solution
s Assistant Amanda Dallas
Senior Content Manager Dorothy Sinclair
Senior Production Editor Jane Lee
Design Director Harry Nolan
Senior Designer Wendy Lai
Senior Photo Editor Billy Ray
Production Management Services Thomson Digital
Front Cover Image A-Digit/Getty Images, Inc.
Back Cover Image Pedro Castellano/Getty Images, Inc.
This book was set in 9.5/11.5 Electra LT Std by Thomson Digital, and printed and bound by Donnelley/Von Hoffman.
The cover was printed by Donnelley/Von Hoffman. This book is printed on acid free paper.
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years,
helping people around the world meet their needs and fulfi ll their aspirations. Our company is built on a foundation of principles
that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship
Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the
issues we are address.
This document provides an overview and analysis of Tencent, a Chinese technology company. It explores Tencent's services, strategy, business models, and the factors that led to its success in becoming China's largest online community. The document was published by Plus Eight Star Ltd to share insights about Tencent's approach and help other companies learn from its practices and business models. It is based on research conducted over two years, including interviews with Tencent executives and experts. The document aims to help social networks, gaming companies, telecom carriers, media groups, and investors understand Tencent's approach to building a large user base, generating revenue, and creating an online ecosystem.
TiVo Inc. has struggled to maintain consistent growth and financial performance since its founding. It pioneered digital video recording but now focuses on providing advanced television services to cable companies. While there is demand for more customizable TV viewing, TiVo faces challenges from competition and risks associated with technology reliance. Its strategic position is impacted by bargaining powers within its task environment and strengths like its brand but also weaknesses such as financial performance.
Best Buy Finance MBA Recruiting Presentation 2010Brian Kohlbeck
Best Buy is a large consumer electronics retailer founded in 1966. It has grown significantly over the years through expansion within the US and internationally. It now has over 180,000 employees worldwide and operates stores across the US, Canada, Mexico, China, and Europe. Best Buy sees the growing connectivity of devices as an important strategy and aims to connect customers to technology solutions. The finance division plays an important role in funding operations and ensuring profitability. There are opportunities for career progression from entry-level roles to executive positions.
- Hugh Griffiths has over 15 years of experience in mobile, online, and digital TV helping organizations define and implement digital strategies, specializing in mobile.
- Key trends discussed are the internet becoming truly mobile driven by smartphones, evolution of social networking like Twitter and Facebook, and growth of cloud computing services from companies like Google and Microsoft.
- Businesses should consider how these trends might impact their ability to reach and engage customers now and in the future through mobile websites, social media, and cloud-based services and applications.
Craig Rispin Keynote - Australian Veterinary Association 2013 ConventionCraig Rispin
The document discusses trends affecting the veterinary profession, including rising education costs, declining wages, and increased workload. It notes that some trends are "alarming" and could threaten the survival of the profession. It then covers topics like the growth of mobile technology and apps, the rise of digital health monitoring, and the potential for new diagnostic technologies using biosensors. The use of social media, mobile apps, and cloud-based services to transform veterinary practice management is also discussed.
The Evolution of Cloud Computing - Sydney Social Enterprise BreakfastDerek Laney
you cant just put social in front of business activities, you need to embed social processes and technology in your business - Kate Carruthers
#socentanz
Related presentation http://www.slideshare.net/carruthk/the-power-of-social-business
The document discusses the rise of social media and its relevance for customer care. It notes that people are actively discussing businesses and brands online, and that 20% of social media posts contain product or brand references. The document also provides examples of how social media engagement can positively or negatively impact brands. It summarizes research finding that more companies are actively preparing to incorporate or are already using social media in their customer care operations to monitor sentiment and engage with customers.
Sony Corporation conducts a STEEPLE analysis to understand their external environment and a SWOT analysis to examine their internal strengths and weaknesses. The STEEPLE analysis covers sociological, technological, economic, ecological, political, legal, and ethical factors. Sony recognizes the impact of their business on society and supports education programs. Their PlayStation business has been very successful, but they suffer when the economy declines. Sony develops green battery technologies and works with utilities on energy storage. Changes in laws and trade could affect Sony as a global company. The SWOT analysis identifies PlayStation and employee relations as strengths, while higher prices and security issues are weaknesses. Maintaining technology leadership and trust after hacks present opportunities, while price competition and policy changes
Sony Corporation conducts a STEEPLE analysis to understand their external environment and a SWOT analysis to examine their internal strengths and weaknesses. The STEEPLE analysis looks at sociological, technological, economic, ecological, political, legal, and ethical factors. Sony has strengths in technology leadership but weaknesses in high prices and security issues. Opportunities include growing markets but threats include loss of customer trust and competition.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Infrastructure Challenges in Scaling RAG with Custom AI models
It501ch01
1. Chapter 1 IT Supports Organizational Performance in Turbulent Business Environments Information Technology for Management Improving Performance in the Digital Economy 7 th edition John Wiley & Sons, Inc. Slides contributed by Dr. Sandra Reid Chair, Graduate School of Business & Professor, Technology Dallas Baptist University 1-1 Copyright 2010 John Wiley & Sons, Inc.
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6. Figure IT 7eU The Business Performance Management Cycle and IT Model 1- Copyright 2010 John Wiley & Sons, Inc.
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12. Toyota Scion’s Innovative Advertising Strategies (continued) Copyright 2010 John Wiley & Sons, Inc. 1- For the 2008 xB SUV, Scion created a special Web site, want2bsquare.com
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15. Copyright 2010 John Wiley & Sons, Inc. 1- 1.1 Doing Business in the Digital Economy
28. Copyright 2010 John Wiley & Sons, Inc. 1- 1.3 Business Performance Management, Business Pressures, Organizational Responses, and IT Support
29. Figure 1.5 Copyright 2010 John Wiley & Sons, Inc. 1- Business performance management cycle and IT.
30. Figure 1.6 Copyright 2010 John Wiley & Sons, Inc. 1- Business pressures, organizational performance and responses, and IT support.
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32. Companies Going Green – It’s Good Business Copyright 2010 John Wiley & Sons, Inc. 1- http://www.cbsnews.com/stories/2008/11/06/60minutes/main4579229.shtml 60 Minutes ( cbs news magazine) correspondent Scott Pelley and crew got roughed up at a Chinese dump while working on a story on toxic electronic waste. Click the following link & read/watch the story, Following The Trail Of Toxic E-Waste : An E-Waste Story That'll Make You Want To Quit Tech
39. Figure 1.8 Copyright 2010 John Wiley & Sons, Inc. 1- The firm’s value chain. The arrows illustrate the flow of goods & services (the internal part of the supply chain). (Source: Drawn by E. Turban)
44. Information Systems Failures Copyright 2010 John Wiley & Sons, Inc. 1- Nike_Rebounds_How_and_Why_Nike_Recovered_from_Its_Supply_Chain_Disaster Project Management: AT&T Wireless Self-Destructs
45. Copyright 2010 John Wiley & Sons, Inc. 1- 1.5 Social Computing and Networking and Virtual Worlds
51. Minicase : Dartmouth College Goes Wireless 1- Copyright 2010 John Wiley & Sons, Inc. See Dartmouth College Goes Wireless article in InformationWeek
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Editor's Notes
Figure IT 7eU provides early opportunity to discuss overview of IT’s role in corporate strategy setting and its intricate importance to performance as business solutions and the resulting profitability. Compare and contrast the profit and nonprofit sectors; public versus private.
Begin discussion as to how IT has facilitated the explosion of the global economy, marketplace.
PBS documentary is a great tool for discussion of the Gen Y profile & characteristics affecting this group as consumers. According to Wikipedia, the link following, can be a basis for better understanding of how really innovative the advertising strategy used with the Toyota Scion: http://en.wikipedia.org/wiki/Generation_Y
Target marketing focuses on customizing marketing components for groups of customers rather than individuals. Search engine marketing is the concept of using search engines such as Google, Microsoft, Yahoo to analyze “clicks” of where people go to determine their likes and dislikes regarding likely purchases…this is called “pay per click” advertising dollar expenditures. According to Wikipedia - Search engine marketing , or SEM , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization , SEM methods include: search engine optimization (or SEO), paid placement , and paid inclusion . [1] Other sources, including the New York Times , define SEM as the practice of buying paid search listings. One-to-one marketing (sometimes expressed as 1:1 marketing ) is a customer relationship management ( CRM ) strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment. ClickZ article extends understanding of web-based customer involvement used to promote Scion advertising. Ethical questions abound and provide a good source for discussion now.
Web-based technology used to create social environments, or networks, that will provide a sense of community, of wanting to be included in the experience continues to be important to the success of Toyota’s advertising strategies such as used to promote Scion. Secondlife.com generated 10,000 blog posts between April and June 2007; Scion is the third most recognized brand in SecondLife awareness.
Toyota Uses Chat to Promote Scion article for discussion. Click images for homepages. Livechat feature gets hundreds of conversations per week. Conversations provide valuable information for dealers & expansion plans.
Click image for website visit. Visitors to the site can earn points by playing games, watching videos, and emailing others about the site. More of the social network connection to promote customer loyalty at a very early age.
Task students to bring examples from select categories for discussion to expand critical thinking skills.
Depending upon focus planned by faculty, drill down into discussions about some or all of these categories. Each has ethical dilemmas associated with it. Discuss the implications to business overall in each category.
Click Siemens AG hotlink for pdf with more in-depth presentation by corporate representatives. Perhaps discuss executive decision guidelines prior to transforming business to digital enterprise. Wikipedia definition of electronic commerce: Electronic commerce , commonly known as e-commerce or eCommerce , consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks . The amount of trade conducted electronically has grown extraordinarily since the spread of the Internet. A wide variety of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer , supply chain management , Internet marketing , online transaction processing , electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well. A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail . Almost all big retailers have electronic commerce presence on the World Wide Web. Electronic commerce that is conducted between businesses is referred to as business-to-business or B2B . B2B can be open to all interested parties (e.g. commodity exchange ) or limited to specific, pre-qualified participants ( private electronic market ). Electronic commerce that is conducted between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C . This is the type of electronic commerce conducted by companies such as Amazon.com . Electronic commerce is generally considered to be the sales aspect of e-business . It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions
Refer to Figure 1.1 for discussion opportunities.
Provide opportunity for students to discuss their own examples of Internet, Intranets, & Extranets.
Do students subscribe to such services? If so, why? What are other business opportunities based on similar technologies?
Students may compare & contrast to consider each of processing orders through Internet.
Students should provide example of other customizations done online. Refer back to Toyota’s Scion in the Opening Case.
Discuss dynamic relationships within each. Good opportunity to discuss students’ vision of future trends.
Not every system will include all components.
Discuss the role of IT in strategic direction within organization. How might IT be a competitive advantage? Performing more customer-centric services that are difficult to emulate by others. Strategic plans cannot be implemented in even the smallest organizations without IT. Strategic advantage is not possible with IT infrastructure being properly in place. Effective performance is not possible without it either.
Facilitate discussion of each step & how improved with IT. Organizations must manage their performance rather than just letting it happen.
Environmental factors can impact performance of individuals, departments, & entire organizations. Discuss, for instance, how each level of performance might be impacted by an implementation of an ERP, a “going green” initiative, etc. Better reporting might be possible making real time decision making a reality where before it was not. Green approach may be more cost effective.
Click Pushing Green Technology for video to stimulate further critical thinking and discussion about the benefits of green technology. Examples can be appropriate disposal of obsolete equipment; technology that will not emit dangerous elements into the environment. Efficient utilization by using power save features. Click image for more. Wikipedia definition of Green Computing: Green computing is the study and practice of using computing resources efficiently. The primary objective of such a program is to account for the triple bottom line , an expanded spectrum of values and criteria for measuring organizational (and societal) success. The goals are similar to green chemistry ; reduce the use of hazardous materials, maximize energy efficiency during the product's lifetime, and promote recyclability or biodegradability of defunct products and factory waste. Modern IT systems rely upon a complicated mix of people, networks and hardware; as such, a green computing initiative must be systemic in nature, and address increasingly sophisticated problems. Elements of such as solution may comprise items such as end user satisfaction, management restructuring, regulatory compliance, disposal of electronic waste , telecommuting , virtualization of server resources, energy use , thin client solutions, and return on investment (ROI).
Click the images to go to the homepages to learn more about the respective companies “green” activities. Facilitate discussion about why companies are willing to spend money to be eco-friendly. In the long term it is more cost effective. How can energy-efficient data centers be justified? Reliability, cost, customer satisfaction, employee productivity. Discuss 60 Minutes segment. Click link to access it. InformationWeek article is linked here to stimulate further discussion.
Task students to bring examples beyond what is represented here for further discussion.
Students may pick an article for presentation & discussion regarding the issue of ethics & IT. Wikipedia definition: Ethics of intellectual property, knowledge and skills Knowledge and skills are valuable but not easily "ownable" as objects. Nor is it obvious who has the greater rights to an idea: the company who trained the employee, or the employee themselves? The country in which the plant grew, or the company which discovered and developed the plant's medicinal potential? As a result, attempts to assert ownership and ethical disputes over ownership arise. Patent infringement , copyright infringement , trademark infringement . Misuse of the intellectual property systems to stifle competition: patent misuse , copyright misuse , patent troll , submarine patent . Even the notion of intellectual property itself has been criticised on ethical grounds: see intellectual property . Employee raiding : the practice of attracting key employees away from a competitor to take unfair advantage of the knowledge or skills they may possess. The practice of employing all the most talented people in a specific field, regardless of need, in order to prevent any competitors employing them. Bioprospecting (ethical) and biopiracy (unethical). Business intelligence and industrial espionage . Cases: private versus public interests in the Human Genome Project Business ethics is a form of applied ethics that examines ethical principles and moral or ethical problems that arise in a business environment. In the increasingly conscience-focused marketplaces of the 21st century, the demand for more ethical business processes and actions (known as ethicism ) is increasing. [1] Simultaneously, pressure is applied on industry to improve business ethics through new public initiatives and laws (e.g. higher UK road tax for higher-emission vehicles). [2] Business ethics can be both a normative and a descriptive discipline. As a corporate practice and a career specialization, the field is primarily normative. In academia descriptive approaches are also taken. The range and quantity of business ethical issues reflects the degree to which business is perceived to be at odds with non-economic social values. Historically, interest in business ethics accelerated dramatically during the 1980s and 1990s, both within major corporations and within academia. For example, today most major corporate websites lay emphasis on commitment to promoting non-economic social values under a variety of headings (e.g. ethics codes, social responsibility charters). In some cases, corporations have redefined their core values in the light of business ethical considerations (e.g. BP 's "beyond petroleum" environmental tilt).
Assign students to take an industry…..such as air transportation….and apply Porter’s model within it….take their own company & industry for interesting & relevant discussion.
Click image for YouTube interview with Michael Porter about this model. The model provides opportunity to discuss the impact & importance of IT upon corporate strategy implementation & success.
How are each of these strategies enhanced by IT? Cost can be reduced by increased productivity, expanded operational opportunities.
Facilitate discussion about the importance of activities in each category. Students bring examples from various industries.
Link is to informative YouTube video on this topic. Business intelligence is the ability to convert corporate data into strategies for competitive advantage.
Click image to homepage link. Students should be tasked to review site & bring back practical applications for the technology.
Click images to homepage links. Do you consider these organizations to generally be successful first-movers? When does it makes sense to be a late-adopter in IT? Yes, first-movers as they were leaders; others rushed to follow with wannabe replicas. There can be serious mistakes, costs, associated with first-movers that may not be part of a later entrant strategy. Wikipedia definition: First-mover advantage is the advantage gained by the initial occupant of a market segment. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match. [1] Sometimes the first mover is not able to capitalize on its advantage, leaving the opportunity for another firm to gain second-mover advantage . There are several advantages that can be gained from entering first: [1] Scarce resources can be preempted, e.g. occupation of prime retail locations The ability to register patents and trademarks that will protect the first entrant from future competition. Changing the economics of the market in a way that second entrants will not have an economic justification to enter. This can cause total failure for second-movers who go to large expenses to capture a limited market. Early profits can be re-invested in improving the resource base. Reputation will likely have the advantages that come from suppliers, distributors and customers who are familiar with and loyal to their products. Second-movers tend to suffer inherently from being labeled "copy cats" and their product reputation may be unfairly questioned by the general public. Nevertheless, there are two obvious drawbacks to being the first mover: cost and risk. Not only is it expensive to be a pioneer - often investing in both R&D and market education, but it is risky, as the first company in a particular market cannot benefit from knowledge of successes and mistakes of others.
Click images to home page links. Discuss why advantages turned to losses. Competition overtook them. Wikipedia suggests possibilities & helpful for discussions: First-mover Disadvantages: (Lieberman and Montgomery, 1988) Free-rider effects Late movers may be able to free-ride on a pioneering firm’s investments in a number of areas including R&D, buyer education and infrastructure development. Imitation costs are lower than innovation costs in most industries. However, innovators enjoy an initial period of monopoly that is not available to imitator firms. Late-mover firms can acquire already trained skillful labor at lower cost Resolution of technological or market uncertainty Entry in an uncertain market obviously involves a high degree of risk. Early entry is more attractive when the firm can influence the way that uncertainty is resolved. For example, the firm may be able to set industry standards in its favor. Firm size may also be important, large firms may be better equipped to wait for resolution of uncertainty or to hedge by maintaining a more flexible investment portfolio. Shifts in technology or customer needs Technological progress as a process of ‘creative destruction’ in which existing products are superseded by the innovations of new firms. New entrants exploit technological discontinuities to displace existing incumbents. Since the replacement technology often appears while the old technology is still growing, it may be difficult for an incumbent to perceive the threat and take adequate preventative steps. Customer needs are also dynamic, creating opportunities for later entrants unless the first-mover firm is alert and able to respond. Incumbent inertia Vulnerability of the first-mover firm is often enhanced by incumbent inertia. Such inertia can have several root causes: the firm may be locked into a specific set of fixed assets. the firm may be reluctant to cannibalize existing product lines. the firm may become organizationally inflexible. All three factors above inhibit the ability of the firm to respond to environmental change or competitive threats. Incumbent monopolist is less likely to innovate than a new entrant, since innovation destroys rents on the firm’s existing products. Under a broad range of conditions the incumbent’s optimal strategy is to develop an improved product but delay market introduction until challenged by the appearance of a rival product. Lieberman, Marvin (Summer 1988.). First-mover advantages, . Strategic Management Journal, Vol. 9.
Click links to respective interesting articles for discussion. Consider similarities & differences.
Web 2.0 is platform for social computing. Social computing has revolutionized business opportunities with the formation of communities for like-interest participants. Ask students to give their own examples of social sites to which they belong, why do they, and often do they use them. Click model for helpful article & discussion topic. According to wikipedia: Web 2.0 encapsulates the idea of the proliferation of interconnectivity and interactivity of web-delivered content. Tim O'Reilly regards Web 2.0 as the way that business embraces the strengths of the web and uses it as a platform. O'Reilly considers that Eric Schmidt's abridged slogan, don't fight the Internet , encompasses the essence of Web 2.0 — building applications and services around the unique features of the Internet, as opposed to expecting the Internet to suit as a platform (effectively "fighting the Internet").
How might organizations use social networks to their advantage? They use them to test acceptance for new products before they are launched. Social Networking Sites often include electronic discussions such as chat rooms. These sites appear on the Internet, within corporate intranets, and on blogs . A blog (Weblog) is an informal, personal journal that is frequently updated and intended for general public reading. The logos represent popular social networking sites. Clicking on the logo will take you to the respective home pages. Social Networks Go to Work is linked to an article recommended to stimulate discussion regarding pervasive presence of social networking in organizations. These sites are very important to the success, and can lead to the failure, of business activities, events, promotions, etc. Word-of-mouth communication, while not easily controlled by organizations, is facilitated greatly through such special interest groups.
Overview of the educational journey for this “semester.”
Dartmouth College technology initiative is the subject of the Minicase at the end of this first chapter. If you click on the respective pictures, it will take you to the university in order to put this decision within the context of their culture for innovation and cutting-edge technological advances. Dartmouth College Goes Wireless provides more insight to the case for discussion. Opportunities exist for discussion of the pros and cons associated with such administrative decisions. Discuss from the business model perspective ie: competitive aspect of business, financial decision, enhancement to educational (product) experience and delivery.