Yahoo was founded by Jerry Yang and David Filo as "Jerry and David's Guide to the World Wide Web" and later renamed Yahoo. It was led by CEOs like Marissa Mayer and Carol Bartz. Yahoo's core values are excellence, innovation, customer focus, teamwork, community, and fun. Though it once dominated web services and search, increased competition from Google and other companies has led to declining market share and assets for Yahoo in recent years.

2. History
• American multinational internet company.
• Founded by Jerry Yang and David Filo.
• Initially called as “Jerry and David’s Guide to the
World Wide Web.” And then the name later changed
to ‘Yahoo’.
• Y- Yet
A- Another
H- Hierarchical
O- Officious
O- Oracle.

3. Former Google executive Marissa Mayer, was
named as Yahoo CEO and President.

4. And Carol Bartz, replaced Yang as CEO of Yahoo
in January 2009.

5. Company Rules
Yahoo has 6 important values and ethical
Principles :-
 Excellence
 Innovation
 Customer Fixation
 Teamwork
 Community
 Fun

6. Products and Services

7. Analysis of Yahoo!
Strengths Weaknesses
 Maximum number of users.  Low market share in 2012.
 Large mail subscriber base.  Google’s strong presence.
 Known for its various web  Different services provided
services. by many others.
 Product portfolios.  Companies assets on
declining sides.
 Some services are
unknown.

8. Opportunities Threats
 Leads to flow of new  Competition.
revenue to Yahoo.  Presence in search engine
 Huge potential in combining services is declining.
its services with social  Number of competitors is
media. increasing.
 Can focus on diversification  Advertising market once
of related business. dominated by Yahoo is
 International market is a being grabbed.
huge opportunity for Yahoo.

9. Logos and Themes
 First logo used in 1995.
 Red, had 3 icons on each side.
 Used on the main page.
 In May 2009, changed to purple.
 Still remains red in some countries.
 Different on some international homepages.
 The logo is abbreviated with “Y!”

10. Yahoo Logo

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