Adnan Ali, a Social Media and Web Entrepreneurship professional, gave this presentation in Lahore, Pakistan at the Digital Entrepreneurship Seminar on July 18, 2009.

1. Web Entrepreneurship
The Business Models
Adnan Ali
Assistant Professor, UMT
Saturday, July 18th, 2009

2. Digital Entrepreneurship
is a specific category of
Entrepreneurship that leverages
new technologies in novel ways
Source: wikipedia.org

3. Digital Entrepreneurs
are individuals who use Internet
technologies as tools to create
commercial opportunities, disseminate
information, and collaborate with
clients and partners.
Source: wikipedia.org

4. WHY?

5. THE WORLD
IS CHANGING

6. But the world has
always changed

7. TECHNOLOGY
IS CHANGING

8. But technology has
always changed

9. BUSINESS IS
CHANGING

10. But business has
always changed

11. BECAUSE

12. those who can’t adapt …
disappear

13. an idea today has already occurred to
some one yesterday and will occur to
some one tomorrow

14. develop
implement
build

15. Same Basics
Business planning
Low overheads
High productivity
Minimal ownership of capital assets
Great people

16. New Practices
Viral communications
Small business intranets
Collaborative applications
Pay per use online advertisement
Customer relation management software

17. Business Plan Out
Business Model In

18. Apple iPod
Business Model
Source: Alex Osterwalder

19. Source: Alex Osterwalder

20. Source: Alex Osterwalder

21. Source: Alex Osterwalder

22. Source: Alex Osterwalder

23. Source: Alex Osterwalder

24. Source: Alex Osterwalder

25. Source: Alex Osterwalder

26. Source: Alex Osterwalder

27. Source: Alex Osterwalder

28. Borders Out
Virtual Inc. In

29. How?
Know what is in demand
Find best resources
Fulfill the demand
Make a profit

30. Build & Manage
Virtual Companies

31. Increasing number of
Pakistani web entrepreneurs
are hiring foreign
contractors like copywriters,
interface designers,
animators etc.

32. Websites Out
Web Apps In

33. Land Line Out
Voice Over IP In

34. Around the World

35. Types of Web
Business Models

36. Brokerage
Marketplace Exchange (Amazon)
Lead Generation System
Auction Broker (eBay)
Transaction Broker (PayPal, Raseen?)
Virtual Marketplace (Alibaba)

37. Advertising
Portal (Yahoo)
Classifieds (Craigslist, Monster)
User Registration (NYTimes)
Query Based Paid Placement (Google)
Content Targeted Paid Placement (Google)
Intromercials

38. Infomarketing
Blogs
Web based tutorials
eBooks
Audio / video courses
Topical Forums / Wikis

39. Community Model
Open Source (RedHat)
Open Content (Wikipedia)
Public Broadcasting (Youtube)
Social Networking (Facebook)
Professional Networking (LinkedIn)

40. Other Models
Merchant (eCommerce)
Subscription (Content, Truste)
Utility (SAAS)

41. The 5 Steps
Acquisition (traffic comes in)
Activation (happy 1st visit)
Retention (multiple revisits)
Referral (users refer to others)
Revenue (some transaction)

42. The Bottom Line
Develop Value Proposition
Get Users (Acquisition, Referral)
Drive Usage (Activation, Retention)
Make Money (Revenue)
Users / Usage  Money

43. who are
web entrepreneurs?

44. educators
bloggers
SME
freelancers
virtual companies
exporters
tech startups
virtual assistants
social entrepreneurs

45. Adnan Ali
http://www.adnanali.org
http://www.facebook.com/adnan.ali
http://www.twitter.com/adnanbwp
http://www.umt.edu.pk
adnanbwp@gmail.com