Yahoo was created in 1994 by two Stanford University PhD students, David Filo and Jerry Yang, as a simple search engine and directory called "Jerry and David's Guide to the World Wide Web". It offered specialized search categories and tools that made it very popular, attracting users globally. Yahoo grew significantly through advertising, with ads promoting the concept of e-commerce and online searching. It earned over 30% revenue growth in one quarter through various advertising strategies and partnerships. Yahoo's success was driven by its unique search features and large database of user information that supported relevant advertising.

1. YAHOO……! Case study presentation…. Prpared n Presented by…… Ravish Roshan

2. brief history…….. Origin: Grew from a tiny upstart surrounded by silicon valley heavy weights to major contender in Internet media Creators: David Filo and Jerry Yang Creation: Assimilated the idea with reality and created a unique massive searchable engine The above innovation was fuelled by the idea of uniqueness

3. the creation n creators…… David Filo and Jerry Yang: Two computer science PhD students at stand ford University, U.S In 94’,created a simple search engine using homemade filling and database system and published the directory on internet Original version known as “Jerry n David’s Guide to www” Finished school/ college, named their eerie innovation creation as Yahoo!

4. uniqueness of creation…. What made Yahoo!, earn a huge success- Firstly, massive searchable index apart from standard word search features Secondly, specialized search tool for various specialized categories like buss., arts, humanities…etc. Thirdly, facility of organization the results on either country or regional outlook Fourthly, first such service provider amongst its class or competitors (i.e. Google at top ) Because of the above unique features, it attracted users all across the globe, and in April 95’, founders raised $1 million i.e. venture capital investment

5. Marketing spotlight in case of Yahoo! Throwing….

6. advertising structure…. Like, every other brand, to open iris and to create awareness and equity, Yahoo! formed various advertisements n strategies In one add, Eskimo ordered a hot tub online followed with the tagline “Do You Yahoo!?”, thus throwing lights on following points, which Yahoo! Provides- Concept of e-marketing through Yahoo! Leisure of relaxing, searching n ordering via net advanced/ specialized search The advertisement is followed by a jingle or a signature tune called as “yahoo yodel” as a tool to reinforce customer recall the brand

7. advertising strategies… contextual advertising in Yahoo! (a tool) what it means? It means showing the same link as the content being accessed by the user, ex-if any user is searching images, so link of santa-banta will be shown (as recommended premium sites for downloading images), which facilitates consumer search

8. the tool strikes two way… Provides, specific search link to users, added to users increase in satisfaction or In simpler words, mass marketing towards more targeted approaches These links were internally charged for making it accessible for yahoo users by Yahoo!

9. money matters…. Yahoo’s large percentage of revenue comes from advertising Apart from above, revenue through subscription sources such as on-line personal adds, premium e-mail products n services Coe lacing concept: Yahoo! teamed up with company SBC to sell high speed Internet service under and with bundled yahoo services. In turn, it received $2.10 p.m from SBC for every customer on service By all this, Yahoo grew by 31% in fourth quarter of 2k3

10. advantage…. Mainly, two figurative merrits vis-a vis its competitors i.e. Google Providing, vast array of original content and database with information about its 133 million registered users Relevant search results and contextual advertising as a part of its interactive marketing strategy

11. at present…. Yahoo’s growing advertisers baskets includes- Pepsi Ford Ferrari Parachute … ..and still counting

12. to conclude….. Truly, Yahoo! is a result of ideas, innovation and creativity as the three stands of a tripod on which Yahoo stands. “ juice is worth the squeeze”

13. Do U Yahoo………! so………

14. At the end, a thought provoking thought, which facilitated the growth of yahoo...! “ the whims of imagination alone causes real things” Thanks You……