HOW A WHITE GOODS MARKET LEADER LOST
MONEY , MARKETSHARES – AND FINALLY , IT’S
MANAGING DIRECTOR.THUS, HOW WILL THE
COMPANY SURVIVE ??
• Whirlpool Corporation is a
leader of the $100 billion
global home appliance
• Our appliances
are marketed in nearly
every country around the
• annual sales of
approximately $19 billion in
• Whirlpool has 70,000
employees and maintains 67
technology research centers
around the world.
• All major appliances
categories, including fabric
care, cooking, refrigeration,
organization and water
Raj Jain (MD)
Jeff M. Fettig (CEO) Garrick D’Silva (Ex Chairman)
• The Whirlpool brand is the world's No. 1
global appliance brand.
• Whirlpool markets some of the world’s most
recognized appliance brands, including
Whirlpool, Maytag, KitchenAid, Jenn-Air,
Amana, Bauknecht, Brastemp and Consul.
Every Home… Everywhere… with Pride, Passion and
• Pride... in our work and each other
• Passion... for creating unmatched customer
loyalty for our brands
• Performance... that excites and rewards global
investors with superior returns
• We bring this vision to life through the power
of our unique global enterprise and our
outstanding people... working together...
• Diversity and Inclusion
• Spirit of Winning
• Continuous Fall in market share
• lost at least 18 senior executives
• Distributers are not satisfied
Financial year 2002 1st quarter of
Washing machine 20.8% 14.5%
Refrigerators 22.8% 22.2%
• large experience executive team.
• market leader
• Large market share
• Big brand name
• Global operating platform
• Best trade position
• Reducing market share
• Reducing profit
• Resignation of senior executive
• Lack of strategy
• To arrange capital
• Providing attractive schemes
• regain leadership from LG.
• AC and Microwave category are larger and fast
• Growing Asian market
• LG, Samsung, and other companies are most
• Reducing market share.
• Distributors getting angry and leaving the
• Increase raw material cost
• Motivate distribution channel
• needs more aggressive and competitive
• Healthy environment between top executive
• Re-entering in market with penetration pricing
and attractive scheme.