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Whirlpool SWOT Analysis

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Whirlpool SWOT Analysis

  1. 1. WHIRLPOOL OF INDIA In a pool of mess
  2. 2. THE TROUBLE….. HOW A WHITE GOODS MARKET LEADER LOST MONEY , MARKETSHARES – AND FINALLY , IT’S MANAGING DIRECTOR.THUS, HOW WILL THE COMPANY SURVIVE ??
  3. 3. INTRODUCTION • Whirlpool Corporation is a leader of the $100 billion global home appliance industry. • Our appliances are marketed in nearly every country around the world. • annual sales of approximately $19 billion in 2008.
  4. 4. • Whirlpool has 70,000 employees and maintains 67 manufacturing and technology research centers around the world. • All major appliances categories, including fabric care, cooking, refrigeration, dishwashers, countertop appliances, garage organization and water filtration.
  5. 5. Key persons Raj Jain (MD) Jeff M. Fettig (CEO) Garrick D’Silva (Ex Chairman)
  6. 6. Leading Brands • The Whirlpool brand is the world's No. 1 global appliance brand. • Whirlpool markets some of the world’s most recognized appliance brands, including Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Bauknecht, Brastemp and Consul.
  7. 7. Vision Every Home… Everywhere… with Pride, Passion and Performance • Pride... in our work and each other • Passion... for creating unmatched customer loyalty for our brands • Performance... that excites and rewards global investors with superior returns • We bring this vision to life through the power of our unique global enterprise and our outstanding people... working together... everywhere.
  8. 8. Mission • Everyone, • Passionately Creating Loyal Customers for Life
  9. 9. Values • Respect • Integrity • Diversity and Inclusion • Teamwork • Spirit of Winning
  10. 10. PROBLEMS • Continuous Fall in market share • lost at least 18 senior executives • Distributers are not satisfied Financial year 2002 1st quarter of 2004 Washing machine 20.8% 14.5% Refrigerators 22.8% 22.2%
  11. 11. STRENGTH • large experience executive team. • market leader • Large market share • Big brand name • Global operating platform • Best trade position
  12. 12. WEAKNESS • Reducing market share • Reducing profit • Resignation of senior executive • Lack of strategy
  13. 13. OPPORTUNITIES • To arrange capital • Providing attractive schemes • regain leadership from LG. • AC and Microwave category are larger and fast going categories • Growing Asian market
  14. 14. THREATS • LG, Samsung, and other companies are most competitors • Reducing market share. • Distributors getting angry and leaving the network. • Increase raw material cost
  15. 15. Recommendation • Motivate distribution channel • needs more aggressive and competitive promotions • Healthy environment between top executive • Re-entering in market with penetration pricing and attractive scheme.
  16. 16. PRESENTED BY:- 1.PRAKASH GUPTA 2.BRAJEESH BAGHEL

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