Great to see you at Matt's Interesting Talks night, I do hope you enjoyed my talk and took away ideas that you can put into your business. As I said on the night, I have a FREE gift for you all. I have a specially built Interactive Business Wheel that not only helps you identify the weakest areas in your business but gives you 5 actions for each area(15 in total) that you can implement into your business immediately and get positive instant results! Please click on http://creative-coach.co.uk/business-wheel/ NOW to find out what yours are!

1. www.creative-coach.co.uk

2. Think different.
Be different.
Act different.

3. Who are you?

4. What is your niche?

5. Identify your correct target audience
and become them!

6. Check out your competition

7. There is NO such thing as a USP

8. Think different.
Be different.
Act different.

9. https://www.youtube.com/watch?v=e5LH78Vy5Ck

10. What if you’re not as good as your
competitors!

11. versus

14. The “We Try Harder” ads were an instant hit. Within a
year, Avis went from losing $3.2 million to earning
$1.2 million—the first time it had been profitable in
more than a decade. From 1963 to 1966, as Hertz
ignored the Avis campaign, the market-share
percentage gap between the two brands shrunk from
61–29 to 49–36.
Terrified Hertz executives projected that by 1968 Avis
might need a new ad campaign—because it would
no longer be No. 2.

15. What if your product is no different
to your competitors!

16. 1. Make a bigger noise!

18. Dynamic steering response (DSR) is a car safety
technique that corrects the rate of hydraulic or electric
power steering system to adapt it to vehicle's speed and
road conditions. Similar to DIRAVI, this system was
first featured in the SEAT Leon Cupra R and has since
been used in a wide range of models including the Ibiza,
Cordoba, new Leon, Altea and new Toledo.

19. https://www.youtube.com/watch?v=M7FIvfx5J10

21. 2. Be the only one saying/doing it!

23. 3. Market your brand in not the usual places!

29. 4. Visually stand out!

36. Have a personality!

41. Go above and beyond

43. “A businessman arrived at our
terminal in Portland, Ore. His flight
had departed, and there weren't any
other flights to San Francisco. He
was alone and out of options.
Our team rallied and got him on a
flight to Los Angeles with a
connection to San Francisco. They
assigned him a seat at the front of
the plane and told him about the
quickest route to his connection. A
crew member told the pilots about
the rush, and they managed to get
the plane to Los Angeles seven
minutes early.
When the businessman reached his
connecting gate on time, the pilot
and crew on that flight congratulated
him”.

44. He wrote on his blog:
"They had gone above and beyond
that day. Each and every one of
them had a hand in making my
experience not only successful, but
enjoyable -- and the best part, I
didn't once feel as if I was
inconveniencing any one of them."
Such effort and kindness can earn
you a customer for life.

45. Tactical/seasonal

52. Brand Boobies!

56. www.creative-coach.co.uk