Advertising
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This document summarizes and analyzes a shocking road safety advertisement that was banned in the UK. The advertisement uses graphic content to depict children dying to convince drivers of the dangers of speeding. It aims to make viewers more aware of the consequences of reckless driving and appeals to viewers' needs for safety and protecting loved ones, as described in Maslow's Hierarchy of Needs. The shocking style is meant to grab attention and create an emotional reaction that sticks with viewers and makes them consider speeding risks. While graphic, the creators felt this was the only way to effectively persuade drivers of the importance of road safety.
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Surname 1
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Last Name 1
“Student Name”
Prof. Abdul-Jabbaar
English 102
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and eventually promote the decline of tobacco usage in general with the media as their vessel of choice,
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calls to the Thai Health Promotion Foundation hotline after the ad was aired is undisputable proof that the
ad was in fact successful in reaching the masses and motivating them to seek professional assistance.
The ‘Smoking Kid’ ad was initially created with the mature Thai smoking population in mind. This
is seen by the fact that the ad itself is in the Thai language. The ad focuses on adults with the youngest
being at least eighteen or so, and mature enough to fully comprehend and understand the negative effects
of smoking tobacco. The message being passed through this ad, as is the same with all other anti-smoking
ads, is that smoking is harmful to one’s health and should therefore be curbed in order to prevent future
Commented [MA1]: Hook
Commented [MA2]: Transition
Commented [MA3]: Thesis
Commented [MA4]: Topic sentence
Last Name 2
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calls to the Thai Health Promotion Foundation hotline after the ad was aired is undisputable proof that the
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is seen by the fact that the ad itself is in the Thai language. The ad focuses on adults with the youngest
being at least eighteen or so, and mature enough to fully comprehend and understand the negative effects
of smoking tobacco. The message being passed through this ad, as is the same with all other anti-smoking
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Commented [MA1]: Hook
Commented [MA2]: Transition
Commented [MA3]: Thesis
Commented [MA4]: Topic sentence
Last Name 2
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This document analyzes a TH!nk campaign advertisement that aims to get people to watch their speed while driving. The ad uses moving images and ambient sounds to tell the story of a man who hit and killed a child with his car due to speeding. It focuses on showing the man's emotions through close-up shots to convey the guilt he feels for his actions. The ad's main message is to make audiences consider what it would be like to live with the consequence of killing a child through reckless driving, and to encourage them to pay attention to their speed. The shocking and emotional nature of the ad is believed to effectively communicate this message and get people to drive more safely.
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This advertisement appeals to both young and older female audiences by featuring an attractive young model. It suggests that using the product can make women look youthful. It also uses celebrity endorsement to imply the product is high quality and will make users feel successful like celebrities. The advertisement promotes the idea that purchasing the product will enable an escape to exotic locations and a more relaxed lifestyle. It aims to manipulate consumers into thinking travel to promoted destinations is attainable.
Safe Kids Portfolio
The document proposes a car seat promotion campaign by Safe Kids to educate parents and caregivers on properly securing young children in car seats through classes and information sharing, with the goal of reducing automobile-related injuries and deaths among children which are a leading cause of death according to the CDC. The campaign would provide information on selecting the right car seat based on a child's age, weight, and height as well as correctly installing and securing the seat.
(mobileYouth) Youth Loyalty Programs: Beyond Discounts and Bonuses
The document summarizes a workshop on reducing youth churn in loyalty programs. The workshop will cover why most loyalty programs fail, how youth churn occurs, and action points to reduce churn. It will discuss influencers of churn, factors contributing to churn, and successful strategies from other operators. The speakers are Graham Brown, an expert in youth consumer behavior, and Ghani Kunto, an author and business presenter experienced in marketing and youth. Attendees can contact Josh Dhaliwal to arrange the workshop.
Analysis of magazine ads
This document analyzes four magazine ads and summarizes each one. The Volkswagen ad appeals to fun and uses branding to show that owning a Volkswagen allows one to have fun like a guitarist. The Tag ad appeals to power and uses perceptions of beauty to suggest its product will make one attractive and irresistible. The Pepsi ad illustrates fun through a businessman blowing bubbles to show one can have fun at any age through a state of mind. The Macquarie ad fulfills freedom by suggesting it helps one achieve financial independence through spotting business opportunities faster than other advisers.
(mobileYouth) Top Changes in the Youth Market for Handset Companies
The document summarizes a proposed workshop for handset manufacturers about capturing the youth market. The workshop would focus on how youth decide on phone purchases, their emotional connection to brands, and actions companies can take. It would be presented by experts Graham Brown and Ghani Kunto and address key topics like influencers on youth mobile purchases and best measures of brand strength with youth. Attendees would learn proven templates for planning successful youth marketing campaigns.
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This is the second part of the ad presentation made by Ms. Sagarika Golder and we need to do our CIA based on this.
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
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Chapter 5
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Chapter 6
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Advertising
- 1. Advertising By Holly, Alex, Chloe & Laura
- 2. Chosen Adverts Speed Awareness Compare the market
- 3. ● The style of the advert is dramatic, therefore it is used to get across the serious message of road safety. ● It creates a shocked feeling within the audience and therefore makes them think about their speed whilst driving and also about the control they should have over the car. What is the form? OMG SO SHOCKED!
- 4. The message of our advert is to get across to people that speed does kill and to make the viewers more aware of the consequences that could happen if people drive recklessly. This advert got banned in the UK due to the graphic content in the video, however the owners of the advert said that showing children die is the only way to get through to drivers. What is the message?
- 5. What persuasive techniques does the advert have?
- 6. In Maslow’s hierarchy of needs, safety is the second most important factor. In this advert it shows how being safe and secure is important to the self. In this advert it catches the audience’s attention more, due to the fact, the age ranges of the characters in the advert range from a young age, therefore those watching are bound to either feel guilty or think about the consequences if it was their children or their family members. Therefore they’d think about the safety of their loved ones. How does this relate to Maslow’s Hierarchy?
- 7. Who is it aimed at?