This document provides guidance on how to build a following by generating and repurposing engaging content across multiple platforms. It discusses the benefits of developing a tribe of followers, including influence, qualified clients, and market research opportunities. Examples are given of leaders who have built large followings by sharing reviews, demonstrations, answers to common questions, and more. The key aspects of building a following include choosing a platform, creating a regular content schedule, repurposing content across channels, and developing sales funnels to turn fans into long-term customers.

1. How to Create a Following

2. What I am Going to Cover
What is a following?
Examples of followings on different platforms
How to generate and repurpose content
How to start your own following

3. Interesting Talks London

4. Interesting Talks London

5. Interesting Talks London
To provide a platform for speakers
A well managed and structured event
For like minded people to get together
Not a high pressure selling environment
Outstanding value for money
Every event to be a certain standard of
quality

6. Interesting Talks London
24,000+ Members
334 Group Reviews
400 Past Events
Aprox 80-90 events
pa

7. Interesting Talks London

8. What I do
I have been named as one of the most successful
Meetup Organisers in the World
Interesting Talks has been chosen to represent the
UK for Meetup’s global marketing campaign
I now work as a consultant for Meetup owners and
small business on how to grow a following.

9. Three Elements to a movement

10. So what are the benefits?
Having a following puts you in a position of influence
You are aligned with similar values
It allows for interaction between the you and the
followers
Presales allow you to develop new products/services
You can really get stuff done and make a difference in
the world

11. So what are the benefits?
It is quick and easy to do market research
Tribe members actively promote you/your company on
your behalf
It make a lot of traditional sales techniques redundant,
especially cold calling and outbound advertising
Creates an unending supply of super highly qualified
clients who want to work with you

12. So why the rise of followings?
People have a need to belong
The family unit is breaking down
More people are living on their own,
even if they live with others
(flatshare)
Organised religion is on the decline
Much easier than before, social

13. What Makes a Great Leader?
Backstory
Likeability
Offers hope
Is on a mission
Has strong viewpoints
Has stage presence/charisma

14. Backstory

15. Likeability

16. Offers hope

17. Is on a mission

18. Has strong viewpoints

19. Polarises people

20. Has charisma

21. Apple and Steve Jobs

22. Apple Product Launch

23. Innocent Smoothies

24. Pizza Express and Nando’s

25. J.K. Rowling

26. Deliciously Ella

27. Jamie Oliver

28. Joe Wicks

29. Salt Bae

30. Whittertainment

31. Joe Rogan

32. John Lee Dumas

33. Amy Porterfield

34. Kylie Jenner

35. Zoella

36. Crazy Russian Hacker

37. Ashens

38. Seth Godin

39. Loot Crate

40. Hello Fresh

41. Coffee Brands

42. Loyalty Cards

43. Nintendo Switch

44. Midnight Launch

45. My Geeky Flatmate

46. Hardcore Fans

47. The rise of social media

48. Pengest Munch - Leader

49. Pengest Munch - Platform

50. Pengest Munch - Result

51. Pengest Munch - Result

52. Pengest Munch - Result

53. Muddy Boots

54. Desislava Dobreva

55. Desislava Dobreva

56. Katya Varbanova

57. Katya Varbanova

58. Sam Jones – Mental health

59. Sam Jones – Mental health

60. Ben Hobbs – Meet Up

61. Ben Hobbs – Meet Up - 30K

62. Howard Cooper – Rapid Change Podcast

63. Marc Mawhinney

64. Marc Mawhinney – Coaching Jungle FB

65. Hayley Quinn – YouTube

66. Hayley Quinn – YouTube

67. How do we build
it?

68. Platforms
Facebook (pages and groups)
Youtube
Email/newsletter
Blog
Video/livestream
Podcast
Speaking on Stage

69. Content
Reviews
News related
Seasonal
Evergreen
Demonstrations/lectures
Answering people’s questions

70. Nutritionist - Reviews
Restaurants
Books
Diets
Smoothies
Meal order companies
Suplements and shakes
Products i.e. Blenders

71. Nutritionist – News Related
Is drinking vinegar the next lemon water?
East West divide. Asian cultures more
interested in nutrition
American College of Cardiology and coconut oil
USDA announces revision of Nutrition Facts
label for meat and poultry

72. Nutritionist – Seasonal
Get fit for summer
Seasonal foods
How to keep the lbs off at Christmas
Healthy pancakes
Summer cocktails
Fatigue busting winter soups

73. Nutritionist – Evergreen
How to avoid gluten
How to cut out sugar
The right supplements for you
The healthiest oils
Signature recipes
Food intolerances checks

74. Nutritionist – Answer Questions
What is the best way to lose weight?
What supplements should I take?
What is the most effective diet?
Should I do cardio or weights at the gym?
What should I eat before and after working
out?

75. Nutritionist – Demonstrations
Smoothies and juices
Cooking
Skills such as speed chopping
Interviews with other people

76. Content – Schedule
Daily – Facebook Page Tips
Weekly – Questions livestream
Monthly – Reviews on Youtube
Seasonally – Webinars
Evergreen - Articles

77. Repurposing Content
Livestreams can be saved as a video
Videos can be released as a podcast
Podcasts can be transcribed into a blog
Blogs can be broken down into tweets

78. Turnings Fans into Customers
Know
Like
Trust
Buy
Continue to buy
Recommend you to others

79. Creating Funnels
Sales funnels are a way of automating your
marketing
A funnel can deal with one new prospect per
day, or thousands. Without you having to do
any extra work
The more people know and trust you (and
your products and services), the more they will
spend with you

80. Creating Funnels

81. Free
Youtube videos
Blog posts
Facebook Live
Webinars
Podcasts
Talks

82. Entry Level
Ebooks
Books
Workshops
Events

83. Mid Range
Online courses
Mastermind Groups
Membership site
Reoccurring products

84. High End
Retreats
Personal coaching
Corporate work

85. Build Your Own
What are your values?
What is your message or cause?
What are your skills?

86. Build Your Own - You
Who are you?
What do you stand for?
What do you stand against?
What makes you different?

87. Build Your Own - Cause
What is the cause you believe in?
What do you want to do about it?
What do you want your followers to do?

88. Build Your Own – Vehicle
What vehicle or platform do you want to
focus on?
Podcasting, livestreams, talks, books, blogs,
twitter, Facebook, Youtube

89. Build Your Own – Followers
Who is your perfect follower? List details
about this person.
Where do your potential followers
congregate?
How can you approach them?

90. Build Your Own – Content
What is going to be the focus of your content?
Reviews
News related
Seasonal
Evergreen
Demonstrations/lectures
Answering people’s questions

91. Build Your Own – Funnel

92. Action Points
First get clear on who you are
Investigate other similar tribes to see what is
working and on what platform
Prepare content and schedule
Design your own funnel system

93. Final Tips
Maintain consistency and highest levels of quality
Never take your tribe for granted
Focus your attention between taking care of your
current members whilst always recruiting new ones
Work with them to develop new products and services
Never assume what people want. Ask them!

94. Feel overwhelmed?
This is a lot of information to take on
It can be a struggle to do it yourself
If this is the case, I can help you!

95. Let me help you
I offer a one off consultation
It lasts 90 minutes and it is recorded (on Zoom)
We go over what you are doing, or what you are
planning to do
I give you honest feedback with actionable steps

96. Let me help you
Next year, I will be charging £497 per session
Today, if you want to work with me, I will offer you a
session for just £97.
Come and speak with me afterwards.
matt@interestingtalks.co.uk