My presentation from The Weekend University

1. Matt Kendall
www.facebook.com/IEMTLondon
www.removenegativememories.co.uk
www.removenegativememories.com

2. Should You Remove Negative Memories?
This was recently debated on TV
By the leading brightest minds in the
industry
Thought leaders
Visionaries
Top minds

3. What we are covering
 What memory is and the different types
 Common myths and misunderstandings
 How experience creates belief systems
 Problems memories create in the present
 Mind tricks
 Memory and time perception
 Changing the structure of memories
 Reducing panic
 IEMT and removing memories

4. My Background
 First came across NLP and Hypnosis in 2002
 Met a hypnotist and went for several sessions
 Trained with many different people and
institutions
 In 2007 I came across IEMT

5. Client Work
 Specialise in social anxiety
 Help people to recover from trauma
 Removing and reprocessing past experiences, to give
people great control over the present
 My main focus is now training therapists, coaches and
people who just want to work on themselves, in IEMT
(Integral Eye Movement Therapy)

6. So why I Do I These Talks?
 Because people are in pain, and they don’t have to be
 By learning and applying these techniques, it can
radically improve your quality of life
 That improves the lives of people around you
 Put you into a position of control

7. Memory – Short and Long Term

8. Long Term Memory

9. Procedural Memory
 Procedural memory is a part of the long-
term memory that is responsible for knowing how to
do things, also known as motor skills.
 As the name implies, procedural memory stores
information on how to perform certain procedures,
such as walking, talking and riding a bike
 This form of memory can not be consciously recalled

10. Semantic Memory
 Semantic memory refers to a portion of long-
term memory that processes ideas and concepts that
are not drawn from personal experience.
 Semantic memory includes things that are common
knowledge, such as the names of colours, the sounds
of letters, the capitals of countries and other basic
facts acquired over a lifetime
 This type of memory can be consciously recalled, but
without emotional attachment

11. Episodic Memory
 Episodic memory is the memory of autobiographical
events (times, places, associated emotions, and other
contextual who, what, when, where, why knowledge)
 It is the collection of past personal experiences that
occurred at a particular time and place.
 These memories can be consciously recalled, with
emotional connection. These cause belief systems,
fears, phobias et

12. Common Myths About Memory
 We record everything like a blackbox recorder (we
don’t)

13. Common Myths About Memory
 That memory is factually correct (it isn’t. it is
simply a subjective experience)
 Eyes only do 10% of seeing, the rest is made up by
the brain.

14. Common Myths About Memory
 That traumatising memories can not be changed
(they can)
 Today I will show you a number of exercises that
will demonstrate this.

15. So Why Do We Have Memory?
 To keep us alive and away from danger
 We remember what we have learned, especially if
it is a threat to our safety
 The brain is a streamlined processor, without
remembering how to feel and act, it would just be
to much information to process

16. Early Development
 Our formative years are approximately 4-12 years
old
 We experience situations both directly and
indirectly
 This lays the basis of our beliefs and character

17. Belief Systems
ISE
Thoughts
Gut Reaction
Feelings
Avoidance
Anxiety

19. Problems in the Present
 What you learned as a child was relevant when you
were young, however not so much now. Unless
updated, memories stay the same as the time of
encoding.
 You want to do something but you get a gut reaction or
negative feelings, although you know it is nonsense
 These irrational fears are cognitive dissonance
 What’s wrong with me? It causes massive frustration

20. Public Speaking

21. Stimulus - You are Giving a Presentation

22. Transderivational Search

23. Solutions
 Counselling to try and understand the issue
 CBT to reinterpret what is being processed
 Exposure therapy to the stimuli
 Alcohol and drugs for courage
 Intervention work including NLP, Hypnosis and IEMT
 Training in the skill set

24. Mind Tricks
 Is seeing really believing?
 What if we see things incorrectly
 Or if we all see things differently?
 We are seeing our experiences, not just what is there

25. Mind Tricks

26. Mind Tricks

27. Mind Tricks

28. Mind Tricks

29. Memory and Time

30. Is Time Moving More Quickly?
 Three theories are;
 David Icke says “We are living in a vortex that is
controlled by our reptilian overlords and it is simply
speeding up”
 That we review time at certain points and see a year as
a percentage
 We are simply creating less long term memories as we
age

31. Is Time Moving More Quickly?
 These songs are 20 years old in 2018;
 “Hit me Baby one more time” – Britney Spears
 "MMMbop" - Hanson
 "Everybody (Backstreet's Back)" - Backstreet Boys
 "I'll Be Missing You" - Puff Daddy and Faith Evans ft. 112
 "Around the World" - Daft Punk

32. Feel Old Yet?

33. A year as a %
 When you are 10, 1 year is 10% of your life
 When you are 50, 1 year is 2% of your life
 This has been the theory for a long time, however
more recent research indicates that time is just a
perception and it is measured in long term memories
that have been created.

34. Long Term Memory Creation
 Creating a long term memory is a chemical process
 They are more likely to occur when there is high levels
of emotion and has novelty value (something different
than normal) both positive and negative
 Wedding day, being mugged, getting a job, being fired,
losing your virginity, first time you were in love etc

35. Going On Holiday

36. Going On Holiday
 Booking it
 Packing
 Traveling to the airport
 Security and customs
 Flying out there
 Arriving in a foreign airport
 Getting to your hotel
 Unpacking
 Getting on the local cocktails

37. Make Time Seem Longer

38. Make Time Seem Longer

39. The Mandela Effect
2013

40. Star Wars
NO,
I am your
father!

41. Tom Cruise in Risky Business

42. Pink Shirt, NO sunglasses

43. What Causes This?
 According to the internet..
 Time travellers who have come back and altered things
 Parallel universes and quantum leaping
 Or just because our brains remember things
incorrectly

44. What Does All This Mean?
 If our memories are not accurate
 And we are the people we are because of our memories
 Then we can consciously access these life defining
moments and reprocess them
 Which allows us to make decisions in the present
based on evidence, not emotion

45. You are 180 Degrees Out
 From my experience I have found that a lot of people
are 180 degrees out when trying to solve problems
 People who live in the past
 People who live in the future
 People who are trying hard to be “present”
 All are escapism

46. Good Mental Health
 I personally believe the best way to good mental health is...
 To actively work on past negative memories and emotions
 Whilst constantly adding new long term memories.
 Create and act on future plans
 Carefully monitor yourself so you can measure the changes

47. What is a Memory?
Kinesthetic
Information

48. Submodalities
 Is the picture black and white or colour?
 Is the picture near or far?
 Is the picture 2D or 3D?
 Is it a still picture or a movie?
 Is it associated (you see it through your own eyes)
or dissociated (you see yourself in the picture?
 Is it focussed or defocussed?
 Is it bright or dim?
 Is it in the centre of your field of vision or off to one side?
 Is it clear or grainy?
 Is it solid or transparent?
 Is it framed or panoramic?

49. Exercise Part 1
 Work with someone and ask them to think of a negative memory.
Ask them;
Is it a picture or a movie?
Does it have sound?
It is subjective or objective?
Is it in focus?
Out of 10, how strong is the emotion?

50. Exercise Part 2
 Now begin to change the submodalities.
 Picture or a movie? Change it
 Does it have sound? Make it quieter or louder
 It is subjective or objective? Change it
 Is it in focus? Change it
 Out of 10, how strong is the emotion? Observe

51. Submodality Work
 If your memory is a movie, associated, bright, close
and with sound
 It will have a much higher emotional impact (0/10)
 At home you can experiment with your own
submodalities to lessen the emotional impact
 Make sure to record things and what progress you
make

52. Ruminating Memory
 Memories that we ruminate tend to start in the same
place, build up to a climax and then stop.
 Then then loop and start at the same point again.
 Thinking about something does not help! People often
go “internal” and problems worsen.
 Instead, we need to create an exit!

53. From This

54. To This

55. We Achieve This by Adding Time
 With a partner, ask them if they ruminate on a
memory
 Asked them what happened afterwards in time blocks
 Keep adding time and content until you reach the
present day
 Then ask when they think of the memory now, what is
it like?

56. Time Jumps
Present
Day
Memory
Day Week Month Year Year Year

57. Changing Memory
 Every time you access a memory, it changes it slightly
 The mood or state that you are in when you access it,
will have a large impact
 By adding in time and/or content, it changes how it is
accessed (like scratching a CD)
 One simple trick is to hold a negative memory and
start moving, dancing or listening to music

58. Panic Attacks
 Often we will experience a negative memory or anxiety
when we are out
 These can spiral into panic attacks
 Panic attacks are horrible, I have had several myself.
 People then start to worry about having panic attacks,
which is a problem in itself

59. Reduce Panic – Mindfulness
One thing you can do, is to practice
mindfulness.
Simply start saying what is around you.
Bring your attention outwards, instead
of inwards

60. Reduce Panic – Physical
Also create physical sensation. Simple
technique is to rub your toes inside your
shoes
Daily exercise, reduce caffeine, less screen
time
Another technique is to tap out the rhythm
of the anxiety, then consciously lower it

61. Reduce Panic – Breathing
The best way to control anxiety is to
control your breathing
4 – 6 – 8 works well, but doing this can also
cause anxiety
What I do is expel all the air out of my
lungs for as long as I can. I do this 6 times.

62. Therapy vs Changework
 You can not therapy your way out of a problem, it also takes
action
 Often counselling/talking therapy fails to produce results
as where the problem is located, it is in a different place to
where your speech centres are.
 People can find it easier to express pain through art, music
and singing rather than talking about it
 Talking about issues can also cause re-traumatisation

63. How IEMT Works
 Emotional imprinting occurs when a person lays down
a new kinesthetic response to an experience. This
teaches the person how to feel about certain things.
For example, how many of us when told by the boss
that he'd "like a word" in his office immediately feel
like a school child about to be told off. This is an
emotional Imprint in action.
 IEMT addresses and resolves the question, "how did
this person learn to feel this way about this thing?"

64. Changing Perception & IEMT
 IEMT allows the client to observe life defining
moments from the perspective of who they are today
 The emotional connection, significance and visual
recall all tend to diminish and have predictable
outcomes.

65. Using the Eyes to Access the Brain
 Integral Eye Movement Technique (IEMT) developed
following the observation of a number of neurological
phenomena that occur during the eye movements at
the point that the problematic imagery changed its
emotional coding.

66. Exercise – Memory 1
 With a partner, ask them if they have a negative
memory
 Ask them for a label e.g. The school yard
 Ask if it is a picture or a movie
 Ask if it is a subjective or objective
 How clear and in focus is it
 Out of 10, how strong is the emotion

67. Hold the Memory, Move the Eyes
6
6
6

68. Predictable Outcomes
 The memory is harder to retrieve
 Movies turn into a picture, or at least broken up
 Pictures are harder to get, seem faded out
 The memory seems further away
 The emotion level drops
 The memory loses significance

69. Exercise – Memory 2
 Ask them for a label e.g. The school yard
 Ask if it is a picture or a movie
 Ask if it is a subjective or objective
 How clear and in focus is it
 Out of 10, how strong is the emotion
 Move the eyes
 Recalibrate
 Move the eyes again

70. Finding the Imprint
 IEMT does NOT work on emotion
 It does however use emotion to locate the imprint,
which you then use the IEMT process on
 This can be used for anticipatory events, such as job
interviews, presentations, going on a date etc

71. Exercise
 With a partner, ask;
 Do you have an upcoming event that you are anxious
or concerned about?
 How strong is the emotion when you think of it?
 How familiar is this feeling?
 When was the first time you can remember feeling this
way?
 Allow them to locate the memory, then move the eyes

72. Result
 When you now think of the upcoming event
 It should seem less scary
 More manageable
 You should be able to think about what you can do
 And it should be less overwhelming

73. Can I Do This on Myself?
 Yes, sort of
 First of work through the questions, either for a single
negative memory or to locate the imprint
 Hold your jaw, move your eyes
 Recalibrate
 Do NOT do it into a mirror. You will trip yourself out!

74. Why I Love IEMT
 Having used different therapy models, I just love the
way IEMT works
 My clients say it is like doing hundreds of hours of
therapy in literally seconds
 It is content free, which means you DO NOT talk
about the content, just the structure
 It works with most of the people, most of the time

75. IEMT Training
 I run 2-3 trainings per year in London
 I get 3 types of people attending;
 Those who want to get into therapy
 Those who are therapists and want to add to their
skills
 Those who just want to work on themselves
 It is a 2 day training, the next one will probably be May
2018

76. Thank you
 Thank you for your time
 I hope you enjoyed the talk and got some useful
information
 I hope to see you again for future talks and
presentations

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