Great tips, resources, and best practices on internet marketing and interactive media for entrepreneurs, start-ups and business owners to plan, launch, grow their biz.

1. Using the Internet forUsing the Internet for
MarketingMarketing
CommunicationsCommunications
ChapterChapter 99

2. Iny

3. Customer-CentricCustomer-Centric
MarketingMarketing
CommunicationsCommunications

4. • The Internet is the IDEAL medium for
communicating between firms and their
customers.
• Great for targeting specific segments with
customized offers and messages.
• Internet facilitates MASS CUSTOMIZATION
through real-time one to one dialog.
• Customer-centric: customers EXPECT high
degree of interaction and individualization.
• Relationship marketing demands excellent
communication strategies.
Internet CommunicationsInternet Communications

5. Customer-Centric Marketing
• Interactive marketing enables customers to
react with the firm.
• Customers can customize the firms’ website
based on their wants, needs, interests.
• Demands a robust database marketing system.
• Leverage customer registration information to
customize their interactions with the
organization.
• Vehicles to focus on your customers include:
customized newsletters, individualized content
based on their click-through activity and their
defined preferences.

7. Building Customer-Centric
Websites

13. • The marketer or the client/prospect can start
the conversation.
• The firm gets information on the customer in
three (3) different ways:
– It’s database.
– How the customer came to their website (click
stream data.)
– How the customer navigated through the website.
• PEOPLE LOVE TO BE RECOGNIZED ANDPEOPLE LOVE TO BE RECOGNIZED AND
TREATED SPECIALTREATED SPECIAL.
• There are 44 categories of communication a firm
has with its customers ->->
IndividualizationIndividualization

14.  MASSoffline
 Personal offline
 MASSonline
 Personal online
4 Communication Channels4 Communication Channels

16. • Personal websites
• Wireless devices
• Dynamic ads
• Interactive TV
• Email marketing
• User forums / online communities
PersonalPersonal Online

17. Interactive TV

21. The 6 Step
Communication
Process

25. ViralViral
((Word-of-MouthWord-of-Mouth))
MarketingMarketing

26. www.marketingterms.com/dictionary/viral_marketing/

34. Internet MarketingInternet Marketing

39. Cool Examples

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47. Resources