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Retargeting is one of the most commonly used marketing tactics as it is able to bring back the 98% of site visitors who leave without converting. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online. The beauty to this technology is that it is only serving ads to people who have shown at least some amount of engagement in your brand. This makes retargeting a smarter spend than most other display ad campaigns as it focuses on your brand’s engaged user. However, retargeting alone often end up a smaller size of target audience pool, meaning less traffic and sales opportunities.
In this real case study, we will demonstrate how the use of the different data together with the targeting techniques can assist the different stages along a business’ customer buying cycle.