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Internet marketing


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Internet marketing

  1. 1.  Internet Marketing is one type of online Marketing .It means doing marketing with help by Internet.  It includes email marketing, search engine marketing, social media marketing, many types of display advertising, and mobile advertising.
  2. 2.  Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet. Online marketing can deliver several benefits such as:  Growth in potential  Reduced expenses  Elegant communications  Better control  Improved customer service  Competitive advantage  Online marketing is also known as Internet marketing, Web marketing, digital marketing and search engine marketing (SEM).
  3. 3.  Low costs: Large audiences are reachable at a fraction of traditional advertising budgets, allowing businesses to create appealing consumer ads.  Flexibility and convenience: Consumers may research and purchase products and services at their leisure.  Analytics: Efficient statistical results are facilitated without extra costs.  Multiple options: Advertising tools include pay-per-click advertising, email marketing and local search integration (like Google Maps).  Demographic targeting: Consumers can be demographically targeted much more effectively in an online rather than an offline process.
  4. 4.  Online Advertising means a marketing Strategies use of Internet as medium to obtain web traffic and target and Deliver Advertising message to the right Customer .  Examples of online advertising include banner ads, search engine results pages, social networking ads, email spam, online classified ads, pop-ups, contextual ads and spyware.
  5. 5.  Viral marketing is a buzzword for promotional messages that spread through social networks.  Viral marketing campaigns hinge on finding a catchy medium for a message and then propagating it through different online channels including blogs, microblogs, posts, crowd sourcing and so on.
  6. 6.  The goal of a viral marketing campaign is to raise brand awareness - or mindshare - rather than convert clicks into sales of a specific product.
  7. 7.  E-mail Marketing is also one type of Internet marketing.  Email marketing is the targeting of consumers through electronic mail Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.
  8. 8.  Search Engine Marketing (SEM) is a process by which multiple methods are utilized to improve market visibility and exposure for a brand, product or service.  SEM mechanisms include Search Engine Optimization (SEO), social networking, bid placement, pay-per-click (PPC), contextual advertising, paid inclusion, geomapping, AdSense and AdWords, as well as multiple media formats, such as YouTube and geospecific marketing, like Foursquare.
  9. 9.  Consultancy/marketing services: 12 percent  Retail: 10 percent  Financial services (including insurance): 8 percent  IT, software and education: 70 percent  SEM increases Web activity in the following ways:
  10. 10.  Engaging users  Driving traffic  Enhancing brand awareness and reputation  Increasing search engine result pages (SERP)  Selling products or services  Generating leads  Providing content for research purposes  Increases conversion rates
  11. 11.  Search engine optimization (SEO) refers to methods used to increase traffic to a website by increasing its search engine page rank.  It is also include On Page and Off Page activities .  It is also One type of internet marketing .
  12. 12. :-  Keyword Research and Analysis  Content Development & Optimization  Title Tag Optimization  Meta tag optimization  Link Optimization  Header Tag Optimization  Internal Navigation Optimization  Canonical/404 implementation  XML Sitemap Creation & Submission  Robots.txt Creations & Submission  Image Optimization  Anchor Text Optimization  URL re-writing  Video Optimization
  13. 13.  Search Engine Submission  Social Bookmarking Submission  Directory Submission  Article Submission  Press Release Submission  Classified Submission  Blog Commenting  Forum Posting  Blog Posting  Product Submission  Video Submission  RSS Feed Submission
  14. 14.  Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.  The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer
  15. 15.  Perhaps the simplest way to explain affiliate marketing is that it is a way of making money online whereby you as a publisher are rewarded for helping a business by promoting their product, service or site.  It is one type of Core Relationship between Advertiser and Publisher and Consumer .
  16. 16.  Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.