Sensis Demystifies Digital


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Sensis helps to demystify the rapidly changing digital advertising world in a speech to the Sydney Chamber of Commerce.

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Sensis Demystifies Digital

  1. 1. <ul><li>Sandeep Baruah, Group Manager, </li></ul><ul><li>Yellow Pages ® Digital & Online Search </li></ul><ul><li>Sensis </li></ul>The future of digital marketing in business
  2. 2. The future of digital marketing in business <ul><li>Social networking sites </li></ul><ul><li>Search engine marketing, optimisation and content syndication </li></ul><ul><li>Mobile internet and mobile codes </li></ul>What do they all mean and what marketing opportunities can they offer your business?
  3. 3. <ul><li>Social Networking Sites </li></ul>
  4. 4. Social Networks – demography & growth Facebook’s greatest growth in its global audience numbers has come from people aged 35 - 47
  5. 5. Social Networks – demography & growth
  6. 6. Using social media for business Your Web Site Qualified Leads Transact Your Business Blog Interact Meet
  7. 7. Meet 40,000 followers on
  8. 9. <ul><li>Search Engine Marketing </li></ul><ul><li>Search Engine Optimisation </li></ul><ul><li>Content Syndication </li></ul>
  9. 10. Search engine marketing <ul><li>Your quality score is very important </li></ul><ul><li>You have to align: </li></ul><ul><li>Keywords </li></ul><ul><li>Your text ads </li></ul><ul><li>Landing Page </li></ul>Having experts manage your search engine marketing campaigns can help you focus on your core business
  10. 11. Search engine optimisation “ If I was searching for the kind of products and services that I offer, which keywords would I type into a search engine? Ask yourself… SEO is improving the volume or quality of traffic to a web site from search engines by editing content and coding to increase relevance to keywords and allow indexing by search engines
  11. 12. Content syndication Making material available to multiple other sites, eg via web feeds. Also refers to licensing of website content so that other websites can use it
  12. 13. <ul><li>Mobile internet & mobile codes </li></ul>
  13. 14. Mobile internet Don’t just think search engines – mobile internet is much more
  14. 15. Mobile codes By scanning the codes via the camera on a compatible mobile, the codes act as a gateway to mobile websites and content
  15. 16. Mobile codes By scanning the codes via the camera on a compatible mobile, the codes act as a gateway to mobile websites and content
  16. 18. Where to from here? <ul><li>Five critical questions: </li></ul><ul><li>Who are my customers and where are they looking? </li></ul><ul><li>What media are they accessing that influences their buying decisions? </li></ul><ul><li>Which of these channels can I use to engage my customers and how should I talk to them? </li></ul><ul><li>How can I use new technology to integrate campaigns and content across different media? </li></ul><ul><li>What return am I getting on this investment and how can I measure it? </li></ul>
  17. 19. <ul><li>Thank you </li></ul>