2. The Internet has profoundly changed the way people learn about and shop for products. Firms that expect to connect with today’s buyer need to realize that merely pushing their message out is fast becoming obsolete as customers increasingly prefer to be pulled in by their interests through such things as search engines, blogs, and social media. This reality has created a new set of rules and the way to win is to use them to your advantage.
3. Internet Marketing Social Media Site Architecture Paid Search Search Engine Optimization Advanced Content
