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Interactive Internet
The document discusses key principles of Web 2.0 applications according to Tim O'Reilly and John Battelle, including being customizable, enabling many-to-many interactions, prioritizing conversation over publication, and consensus over authority. It also summarizes features and uses of blogs, RSS feeds, wikis, social bookmarking, mashups, and how applications are increasingly being built through mashups and reuse.
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Interactive Internet
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- 2. WWW .peergroup.net WorldWide Web
- 3. Tim O'Reilly andJohn Battelle summarized key principles they believed characterized Web 2.0 applications: Designed Customizable “ One to Many” “Many to Many” Publication Conversation Authority Consensus Adopted from “Web 2.0” entry on Wikipedia WWW .peergroup.net
- 4. Designed Customizable (i.e., iGoogle, my yahoo!) “ One to Many” “Many to Many” (twitter) Publication Conversation ( Huffington Post) Authority Consensus (wikipedia) ( i.e. “The Wisdom of Crowds” ) WWW .peergroup.net
- 5. Conversation: BlogsSyndication: RSS Consensus: Wikis Sharing: Social bookmarking, Networking Applications: Mashups WWW .peergroup.net
- 6. A blog is a website where entries are made in journal style and displayed in a reverse chronological order. A blog entry typically consists of the following: Title , the main title, or headline, of the post. Body , main content of the post. Permalink , the URL of the full, individual article. Post Date , date and time the post was published. A blog entry optionally includes the following: Comments Categories (or tags) - subjects that the entry discusses Trackback and or pingback - links to other sites that refer to the entry Adopted from “Blog” entry on Wikipedia WWW .peergroup.net
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- 15. Essentially, a “microblog” Message limited to 140 characters Abbreviated URLs Following companies gets you “ON SALE” tweets NBPD, Daily Pilot, sports reports WWW .peergroup.net
- 16. Searching the blogosphereTechnorati IceRocket blogsearch.google.com Bing or Google subject search Writing a blog Blogger Wordpress WWW .peergroup.net
- 17. RSS stands for“Really Simple Syndication” WWW .peergroup.net
- 18. Finding RSS feedsis relatively easy These icons all represent RSS feeds and are found on most blogs, news sites, journal sites, and many search tools Click on an RSS icon and save the link to an RSS newsreader or aggregator Any time that feed is updated (new blog post, new news item, new search results) your newsreader or aggregator will include the updated items WWW .peergroup.net
- 19. RSS feeds requirea reader, sometimes called an “aggregator,” to display them in a readable format Web browsers often have the ability to read RSS feeds Web services such as Bloglines and Newsgator Online can aggregate many feeds and be accessed from any computer WWW .peergroup.net
- 20. A type ofwebsite that allows the visitors themselves to easily add, remove and otherwise edit and change available content. Ease of interaction and operation makes a wiki an effective tool for collaborative authoring. The open philosophy of most wikis—of allowing anyone to edit content—does not ensure that editors are well intentioned. Adopted from “Wiki” entry on Wikipedia WWW .peergroup.net
- 21. Wikis represent consensusover authority -- the knowledge of many people is considered more valuable and correct than the knowledge of any one person, even an expert Wikis like Wikipedia still rely on the valuable input of experts to correct errors and improve the value of the resource In an article in Nature (12.15.2005), Wikipedia was compared to Encyclopedia Britannica and found to be about as accurate in articles on the sciences Wikis use a slightly different markup than the web, but it’s easy to learn – most wikis include a toolbar to help with this WWW .peergroup.net
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- 26. Medicine Portal –Wikipedia http://en.wikipedia.org/wiki/Portal:Medicine Health Lib-Wiki http://hlwiki.slais.ubc.ca/index.php?title=Main_Page Wikibooks – Health Sciences http://en.wikibooks.org/wiki/Medicine WWW .peergroup.net
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- 28. Sharing of informationtakes on many forms File sharing and peer-to-peer networks Ratings, rankings, opinions (i.e. Amazon or Angieslist.com) Friends lists (i.e. MySpace, Facebook, LinkedIn) Social bookmarking Sharing links (del.icio.us) Sharing lists (LibraryThing, All Consuming) Sharing articles (CiteULike, PennTags) WWW .peergroup.net
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- 34. Application development techniqueHybrid App Reuse Simple examples work well WWW .peergroup.net
- 36. Conversation: BlogsSyndication: RSS Consensus: Wikis Sharing: Social bookmarking, Networking Applications: Mashups WWW .peergroup.net
- 37. and Enterprise 2.0WWW .peergroup.net
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- 40. WWW .peergroup.net Source:The State of the Internet, Morgan Stanley * in MMs Internet Mobile 2005 1,039* 300+ 2006 1,191 600+ 2007 1,343 1,000+
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- 42. 10-15% user growth20-30% usage growth 30%+ monetization growth Source: The State of the Internet, Morgan Stanley WWW .peergroup.net
- 43. Cheap hardware Cheapplatforms (Linux, Apache) Open source = you never start from scratch Coders everywhere Money, reputation, location, network don’t matter as much as before. WWW .peergroup.net
- 44. DropSend: Build $48,012/ Monthly $3,625 Freshbooks Build $20,000 / Monthly $46,000 Maya’s Mom: Build $70,000 / Monthly $30,000 Mobissimo: Build $60,000 / Monthly $150,000 Wesabe: Build $200,000 / Monthly: $3,000 http://thebankwatch.com/2007/03/15/how-much-does-it-cost-to-build-the-best-web-apps-today-and-how-should-banks-react/ WWW .peergroup.net
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- 47. People want toparticipate and have the tools to do so. Every time you search, you make Google better. Trust in peers, not in marketing discourse. People can now force a company to change it’s path (Sony). For service, get to someone who can really help. WWW .peergroup.net
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- 51. Consumer Blogs (everyone’sa wine expert) Participative pairing Wine Clubs Subscription to wine publications featuring consumer feedback Sales have tripled since 2005 WWW .peergroup.net Baseline…June 14, 2007
- 52. Thank You forListening www.peergroup.net
- 53. Peer Consulting Group[email_address] WWW .peergroup.net
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- 55. “ When allis said and done … More is said than done.” Lou Holtz , Former Coach Notre Dame Fighting Irish WWW .peergroup.net
- 56. Wisdom of thecrowds Crowdsourcing Network effect Open is sustainable Co-creation WWW .peergroup.net Social Network Perpetual beta Open source Mashups Long tail The world is flat
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- 59. Total U.S. InternetSpending (M$) 2000: 7,134 2006: 15,998 Search Advertising 2000: 286 2006: 6,681 8% of total US advertising online in 2006E, 13%+ within 5 years. WWW .peergroup.net Source: The State of the Internet, Morgan Stanley
Editor's Notes
- #4 Focus on how this is a significant and substantial changeover from the past decade of the web Use ZohoWriter as an example of web as platform
- #5 Overall a greater sense of openness, contribution, and sharing – less competition, less gatekeeping
- #6 Specific examples of these trends
- #17 Demo Technorati Demo Google Blogsearch Demo my blog and add a post on the workshop (link to the wiki?)
- #20 Demo Firefox Live Bookmarks tool Demo my own Bloglines account Show PubMed feed
- #21 Researchers should take note of wikis for their collaborative power As a media type, wikis may have hundreds of potential applications for researchers, well beyond the basic “encyclopedia”-type information that Wikipedia has made famous
- #27 Wikibooks, in particular, offers an interesting format for researchers to use – the creation of free online-native format e-books that can be used in all manner of ways: Wiki lab manuals Wiki clinical manuals Wiki textbooks Wiki style books/guides Wiki directories/formularies/pharmacopoeias
- #29 File sharing and peer-to-peer networks -- For music and media downloads, but also for more legitimate collaborations, sharing of data warehouses, etc. Ratings, rankings, opinions (i.e. Amazon or Angieslist.com) Angie’s List is a user-supported list of local contractors, rated by local homeowners, with detailed information about their services. Since it’s paid for by the users, contractors can’t directly influence or bias the information contained in the site. Friends lists (i.e. MySpace or Friendster) Online networking has become a major source of career-related information and contacts for all kinds of services Social bookmarking Sharing links (del.icio.us) Sharing lists (LibraryThing, allconsuming.net) Sharing articles (CiteULike.org, PennTags)
- #36 Company Insider and Job Insider allow CIO.com visitors to view high-level information about members of a featured company’s LinkedIn network, and connect with members who are in their own network through links in article pages, Advice & Opinion, and Careers listings.
- #37 Specific examples of these trends
- #39 Forrester’s forecasts show strong and steady growth over the next five years, with total Web 2.0 expected to reach $4.6 billion by 2013 Social networking, mashups, and RSS.
- #41 But digital divide remains
- #46 www.flickr.com/photos/35034363287@N01/95437797/