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Online Stammtisch 17th July 2007 Frankfurt am Main How useful are Weblogs, RSS-Newsfeeds Wikis and Podcasting to information specialists? Michael Fanning Online Consultants International GmbH Unterreut 6 D-76135 Karlsruhe Tel.  +49-721-9212-909 Fax  +49-721-9212-913 [email_address] http ://www.oci-gmbh.com
Contents Part 1:  Introduction – Setting the scene Part 2: Applications  – Weblogs, RSS-Feeds, Wikis and Pods! Part 3: Usefulness -  Criteria for assessing potential benefit Part 4: Web 2.0 – A personal view…
Online Consultants International GmbH Online Consultants International GmbH are first and foremost  information specialists . Our business is to help our customer’s business, be it a private or public sector organisation,  increase productivity  through  better use of its information and knowledge assets . Drawing on over 20 years’ experience in the market for legal and business information, we have designed a range of products and services to address two core needs.  Firstly, the need to  identify and evaluate  an organisation’s information and knowledge assets and thereby understand the role they play in the organisation’s success.  Secondly, to  optimise the organisation’s information and knowledge assets  and thereby increase productivity by reducing costs through efficiency gains and by being able to exploit, and profit from, a competitive advantage.  Our products and services strive to offer practical solutions to pressing business problems. They are essentially knowledge-based resources  targeted to address knowledge-based problems.  For flexibility and scalability, Online Consultants International GmbH transfers knowledge both as a  specialist publisher  and as  management consultants .
What is Web 2.0?  … ..social media? Studylounge wer-weiss-was  Web 2.0   OpenBC  Facebook  flickr  YouTube MySpace Podcasting RSS-Feeds  Wikis  … ..social software? del.icio.us  Weblogs
What is Web 2.0?  „ Web 2.0: What does it really mean? Even though there are masses of recipients, the Web 2.0 is not a mass medium in the traditional sense. The Web 2.0 lacks the uniform underlying structure needed for this. As a result of this diffuse structure, all attempts to define the Web 2.0 become entangled in IT abbreviations (e.g. Atom, AJAX, API, RSS, SVG, XML, XUL) and visionary consultant-speak (e.g. prosumer, mini-preneur, generation tekki 2.0, collective intelligence, user generated content, citizen journalism, wisdom of the masses and ecocast). For unlike the Web 1.0, the Web 2.0 does not represent a basic technical innovation. With offers such as Blogger.com, Del.icio.us, facebook, Flickr, GarageBand, Habbo-Hotel, MySpace, Linkedin, Spoke, Open BC, Studylounge, YouTube, Wer-weiss-was and Wikipedia, the Web 2.0 merely documents the realisation that the internet was never just a digital market place but always a social forum for exchanging opinions and knowledge.“ Source:  Deutsche Bank Research  Media industry facing biggest upheaval since Gutenberg Media consumers morphing into media makers,   Economics 59, 12th October 2006. page 8.
Contents Part 1:  Introduction – Setting the scene Part 2:   Applications  – Weblogs, RSS-Feeds, Wikis and Pods! Part 3: Usefulness -  Criteria for assessing potential benefit Part 4: Web 2.0 – A personal view…
Weblogs 1. What is a weblog? A  blog  (a portmanteau of  web log ) is a website where entries are written in chronological order and displayed in reverse chronological order. "Blog" can also be used as a verb, meaning  to maintain or add content to a blog. Blogs provide commentary or news on a particular subject such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog), audio (podcasting) or sexual in nature (adult blog), and are part of a wider network of social media. In May 2007, blog search engine Technorati was tracking more than 71 million blogs. Source:  Wikipedia (14th July 2007) http://en.wikipedia.org/wiki/Blog
Weblogs 2. Development and Examples Prehistory - Drawings of cavemen History - Chronicles - Diaries - Letters Online: Pre-internet - Usenet - E-mail lists - Bulletin board systems - Compuserve Online: Internet   Online diary Personal websites Blogging software  German Web Log Portal http://www.blogg.de Top 100 German Business Blogs http://www.top100-business-blogs.de/top100/tops/index/Consulting Best Practice Business.de/Blogs http://www.best-practice-business.de/blog/?p=1992   Blog Search Engine http://www.technorati.com Blog Aggregator  http://www.newstex.com   CEO Blog – Dr. Marcel Reichart http://marcellomedia.blogs.com/mrb/   Customer Relationship Blog http://blog-frosta.de BlogHer http://blogher.org/   One to watch!
Weblogs 3. Pros and Cons Pros  As user: easy to  set  up, operate and contribute to efficient means of keeping up to date on a subject  As  provider: efficient and focussed means of disseminating information can be used in combination with RSS-Feeds, wikis, pods etc.      Cons  x x x x As user: difficult to identify useful sources difficult to assess quality of information and its reliability As  provider: requires dedicated editorial input and resources easy to set up, operate and contribute to
RSS-Newsfeeds 1. What is an RSS-Newsfeed? RSS  (which, in its latest format, stands for "Really Simple Syndication") is a family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document, which is called a "feed," "web feed," or "channel," contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually. RSS content can be read using software called a "feed reader" or an "aggregator." The user subscribes to a feed by entering the feed's link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The reader checks the user's subscribed feeds regularly for new content, downloading any updates that it finds. RSS formats are specified using XML, a generic specification for the creation of data Source:  Wikipedia (14th July 2007) http://en.wikipedia.org/wiki/RSS
RSS-Newsfeeds 2. Development and Examples Prehistory Smoke signals  Drums History - Journals - Newspapers - News syndication Online: Pre-internet - Press releases - E-mail lists Online: Internet   Browser technology XML format  New York Times (2002) Financial Times Deutschland http://ftd.de/div/109663.html   Deutsche Bank  http://www.db.com/en/content/company/rss_newsfeed.htm?ghpsection=ENG_headlines_rss_page   Bundesministerium für Wirtschaft und Technologie http://www.bmwi.de/BMWi/Navigation/Service/rss.html   RSS-Verzeichnis http://www.rss-verzeichnis.de/   Freshfeeds RSS-Verzeichnis http://www.freshfeeds.de/   Freshfeeds RSS-Einführung http://www.freshfeeds.de/home/rss_einfuehrung.xhtml   RSS Suchmachine http://www.rsssuche.de/
Pros  As user: easy to  set  up, operate and  aggregate efficient means of keeping up to date on a subject  As  provider: efficient means of  one to many  information distribution can be used in  combination  with blogs, wikis, pods etc.      Cons  x x x x As user: difficult to identify  useful information difficult to establish  criteria for  aggregation As  provider: requires dedicated editorial input and resources requires  regular fulfillment  of target audience  expectations RSS-Newsfeeds 3. Pros and Cons
Wikis 1. What is a wiki? A  wiki  is a collaborative website which can be directly edited by anyone with access to it. Adopted in enterprises in the early 2000s as collaborative software, common uses  of wikis included project communication, intranets, and documentation, initially for technical users.  A wiki enables documents to be written collaboratively, in a simple markup language using a web browser. A single page in a wiki is referred to as a "wiki page", while the entire body of pages, which are usually highly interconnected via hyperlinks, is "the wiki". A wiki is essentially a database for creating, browsing and searching information. A defining characteristic of wiki technology is the ease with which pages can be created and updated. Generally, there is no review before modifications are accepted. Many wikis are open to the general public without the need to register any user account.  Source:  Adapted from Wikipedia (14th July 2007) http://en.wikipedia.org/wiki/Wiki
Wikis 2. Developments and Examples Wikipedia http://www.wikipedia.org   Fortune 500 Business Blogging Wiki http://www.eu.socialtext.net/bizblogs/index.cgi   Fortune 500 Blog Project http://www.blogbusinesssummit.com/fortune500/index.php?title=Main_Page   CEO Blogs List http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.CEOBlogsList   Yourarchives http://yourarchives.nationalarchives.gov.uk .  Wikimedia Deutschland – Gesellschaft zur Förderung Freies Wissen e.V  http://www.wikimedia.de/   Prehistory - Collective memory History - Lexika - Glossaries - Encyclopedias Online: Pre-internet - Bulletin board systems Compuserve Open Source  software development  Lotus Notes Online: Internet   Wikipedia Corporate wikis
Pros  As user: easy to  set  up, operate and contribute to  systematic and structured access to information   As  provider: low cost  means of  capturing collective knowledge   low training  requirement and  maintenance       Cons  x x x x As user: universal access  challeneges  objectivity and quality   lack of cohesive editorial structure and regulations As  provider: requires  regular collective collaboration  to be effective requires  regular monitoring to maintain quality  Wikis 3. Pros and Cons
Podcasts 1. What is a podcast? A  podcast  is a digital media file, or a series of such files, that is distributed over the Internet using syndication feeds for playback on portable media players and personal computers.  The term "podcast" is a portmanteau of the name of Apple's portable music player, the iPod, and broadcast; a "pod" refers to the iPod, and "cast" to the idea of broadcasting. A podcast is a collection of files (usually audio and video) residing at a unique web feed address. People can "subscribe" to this feed by submitting the feed address to an aggregator like iTunes. When new "episodes" become available in the podcast they will be automatically downloaded to that user's computer. Unlike radio or streaming content on the web, podcasts are not real-time. The material is pre-recorded and users can check out the material at their leisure, offline. Though podcasters' web sites may also offer direct download or streaming of their content, a podcast is distinguished from other digital media formats by its ability to be syndicated, subscribed to, and downloaded automatically, using an aggregator or feed reader capable of reading feed formats such as RSS or Atom. Source:  Adapted from Wikipedia (14th July 2007) http://en.wikipedia.org/wiki/Podcast
Podcasts 2. Developments and Examples podcast.de - Das deutschsprachige Podcast-Portal http://www.podcast.de/ Bundeskanzlerin Angela Merkel  http://www.bundeskanzlerin.de/Webs/BK/DE/Aktuelles/VideoPodcast/video-podcast.html   Die Tagesschau http://www.tagesschau.de/podcast   Das Internetportal der ARD http://www.ard.de/home/podcast/-/id=365212/1jzcgs8/index.html   Das ZDF Podcastangebot http://www.zdf.de/ZDFheute/inhalt/21/0,3672,5248821,00.html   Financial Times Deutschland - Podcasts  http://www.ftd.de/div/podcast/37939.html Handelsblatt.com - Podcasts http://www.handelsblatt.com/news/default_302286.aspx   Prehistory - ??? History - The Town Crier - Radio broadcasting - Television broadcasting Online: Pre-internet - Digital radio Online: Internet   Audio podcasting Video podcasting
Pros  As user: relatively  easy to  set  up, operate and  aggregate alternative means  of keeping up to date on a subject  As  provider: provides a  personal touch to communications   focusses resources  on information delivery      Cons  x x x x As user: difficult to integrate  into  established work-flow difficult to intergrate  into  current information systems As  provider: requires dedicated editorial input and resources requires  dedicated production  resources Podcasts 3. Pros and Cons
Contents Part 1:  Introduction – Setting the scene Part 2:   Applications  – Weblogs, RSS-Feeds, Wikis and Pods! Part 3:   Usefulness -  Criteria for assessing potential benefit Part 4: Web 2.0 – A personal view…
Assessing the usefulness of Web 2.0 applications 1. The information perspective … consider the following…. When posing the question……. How useful to me and my organisation is the  information  obtained from these applications? … .when coming to your answer: ?    durabiity ?    usability ?    re-usability ?    source ?    reliability ?    authority ?
Assessing the usefulness of Web 2.0 applications 1. The information perspective – Food for thought! LexisNexis Suvey on Information Profesionals Use of Web 2.0 and Knowledge Management  to add value to their organisations A web survey was emailed to a random selection of approximately 1,500 Lexisnexis IP customers  during the month of May 2007. 107 completed surveys were returned. In order to participate in the survey, participants had to confirm they qualified as an IP as understood by the SLA. The results were announced on 3rd June 2007.  - 93% use intranets for managing and distributing information - 93% access company websites at least weekly (or more often)  - 92% access news websites at least weekly (or more often) - 57% viewed collaborative workspaces important for the future Web 2.0 - 51% viewed portals as important for the future - 44% viewed wireless as important for the future - 39% access weblogs at least weekly Web 2.0 - 34% access wikis (frequency was not given)  Web 2.0 - 16% access video podcasts Web 2.0 - 15% access audio podcasts Web 2.0 Source:  LexisNexis Press release from 3rd June 2007 http://www.lexisnexis.com/about/releases/0980.asp
Assessing the usefulness of Web 2.0 applications 2. The services perspective … consider the following…. When posing the question……. How useful to me and my organisation are the  services  offered by these applications? … .when coming to your answer: ?    commitment ?    reputation management ?    risk assessment ?    business case ?    approval ?    resources ?
Assessing the usefulness of Web 2.0 applications 2. The services perspective – More food for thought! Herausgegeben von der Kommission für One-Person Librarians des Berufsverbands Information  Bibliothek BIB. Erscheint als PDF-Dokument zum Herunterladen aus dem Netz in der 1. Auflage 2006.  Zitiervorschlag: Wikis erstellen / Edlef Stabenau ; Jürgen Plieninger. Hrsg. Berufsverband Information  Bibliothek / Kommission für One-Person Librarians. – 1. Aufl. – 2006. (Checklisten ; 16),  http://www.bib-info.de/komm/opl/pub/check16.pdf   Berufsverband Information  Bibliothek e.V.  OPL-Kommission   Have a go! There is help out there… Checklisten  Liste 16  Wikis erstellen  von  Edlef Stabenau und Jürgen Plieninger
Assessing the usefulness of Web 2.0 applications 3. The strategy perspective … consider the following…. When posing the question……. How useful are these applications to me and my organisation in relation to the  strategic development  of information and knowledge management within my organisation? … .when coming to your answer: ?    HINDRANCE ?    HELP ?
Assessing the usefulness of Web 2.0 applications 3. The strategy perspective – More food for lots of thought! Clearswift Survey Finds Web 2.0 Still Not Understood by Most U.S. Companies Clearswift Research Suggests Companies Are Still Uncertain about the Impact and Role of Social Media Sites on Business; Security Issues Still Not Being Addressed Completely IT and business decision makers research was commissioned and conducted by Clearswift. Total sample size was 939 adults. Fieldwork was undertaken between February 13, 2007 and March 1, 2007.  The survey was conducted online. - 34% of organizations do not monitor their employees’ use of the Internet - 51% of businesses do not know whether they have lost confidential information  via social media outlets - 20% of IT and business decision-makers do not have a policy governing appropriate use  of the Internet, including social media sites - 20% of organizations do not allow blogging at work while 45% do not have a policy on it - 39% of IT and business decision makers consider social media to be relevant to today’s  corporate environment, while 36% do not see social media as relevant to their businesses - 13% of organizations are not aware of social media and have no policy on it Source:  Clearswift Press release from 9th May 2007 http://www.clearswift.com/news/item.aspx?ID=1186
Contents Part 1:  Introduction – Setting the scene Part 2:   Applications  – Weblogs, RSS-Feeds, Wikis and Pods! Part 3:   Usefulness -  Criteria for assessing potential benefit Part 4:   Web 2.0 – A personal view…
What is Web 2.0?  - Or rather what is actually new……. … ..social media? Studylounge wer-weiss-was  Web 2.0   OpenBC  Facebook  flickr  YouTube MySpace Podcasting RSS-Feeds  Wikis  … ..social software? del.icio.us  Weblogs .…after all….
Diaries, journals and pamphlets are common throughout history An example:  August 30th, 1797 – February 1st, 1851 Mary Shelley Daughter of the radical political “scientist”  William Godwin  and the feminist writer  Mary Wollestonecroft. Elopes to the Continent in 1813 with  Percy Bysshe Shelley , accompanied by her stepsister  Claire Clairmont .  Marries Percy Bysshe Shelley the political activist and Romantic writer and poet in 1816. Starts her most famous novel  Frankensten: The Modern Prometheus  while staying with the family friend  Lord Byron , at the Villa Diodati on the banks of Lake Geneva in Switzerland. Frankenstein  is published anonymously in 1818. An author of other novels, travel histories and biographies Mary Shelley was  more famous in her own lifetime  than her husband whose work she nevertheless protected, preserved and promoted for future generations .
What is Web 2.0?  Answer: A marker indicating era defining developments 1750 1975 1950 1900 1850 1825 1800 1775 1875 1925 2000 The Agricultural Revolution French Revolution Charles Babbage  begins work on his  difference engine Mary  Schelley  returns to England The so-called „modern age“ Web 2.0 The Industrial Revolution The Digital Revolution ? „ Media industry facing biggest upheavel since Gutenberg“ Deutsch Bank  Research, Economics 59, 12th October 2006
How best to exploit Web 2.0?  Answer: Apply „poetical science“ Daughter of the famous poet  Lord Byron  and the  Anne Isabella (Annabella) Milbanke , a gifted mathematician.  In 1816 Annabella left Byron, when Ada was 1 year old. Byron left England for good shortly afterwards.  Ada was taught mathematics by her mother, Lady Byron as well as by  Mary Somerville   a noted reseracher and scientific author of 19th century who introduced Ada to  Charles Babbage  inventor of the  Analytical Engine  an early ancestor of the modern computer.  Ada translated Italian  Luigi Menabrea’s  memoir on Babbage’s machine and in a set of notes accompanying the artilce specifiied in detail a method for calculating  Bernouli Numbers  with the Engine. Her notes are regarded as the first description of a computer programme.  To honour Ada Lovelace’s contribution to the evolution of computing science, the US Department of Defence in 1980 named the  computer language  it developed to control its military machine “ Ada ”.  December 10th, 1815 – November 27th, 1852 Ada Lovelace
Online Stammtisch 17th July 2007 Frankfurt am Main Thank you for listening! Michael Fanning Online Consultants International GmbH Unterreut 6 D-76135 Karlsruhe Tel.  +49-721-9212-909 Fax  +49-721-9212-913 [email_address] http ://www.oci-gmbh.com

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How useful are Weblogs, RSS-Newsfeeds Wikis and Podcasting to information specialists?

  • 1. Online Stammtisch 17th July 2007 Frankfurt am Main How useful are Weblogs, RSS-Newsfeeds Wikis and Podcasting to information specialists? Michael Fanning Online Consultants International GmbH Unterreut 6 D-76135 Karlsruhe Tel. +49-721-9212-909 Fax +49-721-9212-913 [email_address] http ://www.oci-gmbh.com
  • 2. Contents Part 1: Introduction – Setting the scene Part 2: Applications – Weblogs, RSS-Feeds, Wikis and Pods! Part 3: Usefulness - Criteria for assessing potential benefit Part 4: Web 2.0 – A personal view…
  • 3. Online Consultants International GmbH Online Consultants International GmbH are first and foremost information specialists . Our business is to help our customer’s business, be it a private or public sector organisation, increase productivity through better use of its information and knowledge assets . Drawing on over 20 years’ experience in the market for legal and business information, we have designed a range of products and services to address two core needs. Firstly, the need to identify and evaluate an organisation’s information and knowledge assets and thereby understand the role they play in the organisation’s success. Secondly, to optimise the organisation’s information and knowledge assets and thereby increase productivity by reducing costs through efficiency gains and by being able to exploit, and profit from, a competitive advantage. Our products and services strive to offer practical solutions to pressing business problems. They are essentially knowledge-based resources targeted to address knowledge-based problems. For flexibility and scalability, Online Consultants International GmbH transfers knowledge both as a specialist publisher and as management consultants .
  • 4. What is Web 2.0? … ..social media? Studylounge wer-weiss-was Web 2.0 OpenBC Facebook flickr YouTube MySpace Podcasting RSS-Feeds Wikis … ..social software? del.icio.us Weblogs
  • 5. What is Web 2.0? „ Web 2.0: What does it really mean? Even though there are masses of recipients, the Web 2.0 is not a mass medium in the traditional sense. The Web 2.0 lacks the uniform underlying structure needed for this. As a result of this diffuse structure, all attempts to define the Web 2.0 become entangled in IT abbreviations (e.g. Atom, AJAX, API, RSS, SVG, XML, XUL) and visionary consultant-speak (e.g. prosumer, mini-preneur, generation tekki 2.0, collective intelligence, user generated content, citizen journalism, wisdom of the masses and ecocast). For unlike the Web 1.0, the Web 2.0 does not represent a basic technical innovation. With offers such as Blogger.com, Del.icio.us, facebook, Flickr, GarageBand, Habbo-Hotel, MySpace, Linkedin, Spoke, Open BC, Studylounge, YouTube, Wer-weiss-was and Wikipedia, the Web 2.0 merely documents the realisation that the internet was never just a digital market place but always a social forum for exchanging opinions and knowledge.“ Source: Deutsche Bank Research Media industry facing biggest upheaval since Gutenberg Media consumers morphing into media makers, Economics 59, 12th October 2006. page 8.
  • 6. Contents Part 1: Introduction – Setting the scene Part 2: Applications – Weblogs, RSS-Feeds, Wikis and Pods! Part 3: Usefulness - Criteria for assessing potential benefit Part 4: Web 2.0 – A personal view…
  • 7. Weblogs 1. What is a weblog? A blog (a portmanteau of web log ) is a website where entries are written in chronological order and displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog. Blogs provide commentary or news on a particular subject such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog), audio (podcasting) or sexual in nature (adult blog), and are part of a wider network of social media. In May 2007, blog search engine Technorati was tracking more than 71 million blogs. Source: Wikipedia (14th July 2007) http://en.wikipedia.org/wiki/Blog
  • 8. Weblogs 2. Development and Examples Prehistory - Drawings of cavemen History - Chronicles - Diaries - Letters Online: Pre-internet - Usenet - E-mail lists - Bulletin board systems - Compuserve Online: Internet Online diary Personal websites Blogging software German Web Log Portal http://www.blogg.de Top 100 German Business Blogs http://www.top100-business-blogs.de/top100/tops/index/Consulting Best Practice Business.de/Blogs http://www.best-practice-business.de/blog/?p=1992 Blog Search Engine http://www.technorati.com Blog Aggregator http://www.newstex.com CEO Blog – Dr. Marcel Reichart http://marcellomedia.blogs.com/mrb/ Customer Relationship Blog http://blog-frosta.de BlogHer http://blogher.org/ One to watch!
  • 9. Weblogs 3. Pros and Cons Pros As user: easy to set up, operate and contribute to efficient means of keeping up to date on a subject As provider: efficient and focussed means of disseminating information can be used in combination with RSS-Feeds, wikis, pods etc.     Cons x x x x As user: difficult to identify useful sources difficult to assess quality of information and its reliability As provider: requires dedicated editorial input and resources easy to set up, operate and contribute to
  • 10. RSS-Newsfeeds 1. What is an RSS-Newsfeed? RSS (which, in its latest format, stands for "Really Simple Syndication") is a family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document, which is called a "feed," "web feed," or "channel," contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually. RSS content can be read using software called a "feed reader" or an "aggregator." The user subscribes to a feed by entering the feed's link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The reader checks the user's subscribed feeds regularly for new content, downloading any updates that it finds. RSS formats are specified using XML, a generic specification for the creation of data Source: Wikipedia (14th July 2007) http://en.wikipedia.org/wiki/RSS
  • 11. RSS-Newsfeeds 2. Development and Examples Prehistory Smoke signals Drums History - Journals - Newspapers - News syndication Online: Pre-internet - Press releases - E-mail lists Online: Internet Browser technology XML format New York Times (2002) Financial Times Deutschland http://ftd.de/div/109663.html Deutsche Bank http://www.db.com/en/content/company/rss_newsfeed.htm?ghpsection=ENG_headlines_rss_page Bundesministerium für Wirtschaft und Technologie http://www.bmwi.de/BMWi/Navigation/Service/rss.html RSS-Verzeichnis http://www.rss-verzeichnis.de/ Freshfeeds RSS-Verzeichnis http://www.freshfeeds.de/ Freshfeeds RSS-Einführung http://www.freshfeeds.de/home/rss_einfuehrung.xhtml RSS Suchmachine http://www.rsssuche.de/
  • 12. Pros As user: easy to set up, operate and aggregate efficient means of keeping up to date on a subject As provider: efficient means of one to many information distribution can be used in combination with blogs, wikis, pods etc.     Cons x x x x As user: difficult to identify useful information difficult to establish criteria for aggregation As provider: requires dedicated editorial input and resources requires regular fulfillment of target audience expectations RSS-Newsfeeds 3. Pros and Cons
  • 13. Wikis 1. What is a wiki? A wiki is a collaborative website which can be directly edited by anyone with access to it. Adopted in enterprises in the early 2000s as collaborative software, common uses of wikis included project communication, intranets, and documentation, initially for technical users. A wiki enables documents to be written collaboratively, in a simple markup language using a web browser. A single page in a wiki is referred to as a "wiki page", while the entire body of pages, which are usually highly interconnected via hyperlinks, is "the wiki". A wiki is essentially a database for creating, browsing and searching information. A defining characteristic of wiki technology is the ease with which pages can be created and updated. Generally, there is no review before modifications are accepted. Many wikis are open to the general public without the need to register any user account. Source: Adapted from Wikipedia (14th July 2007) http://en.wikipedia.org/wiki/Wiki
  • 14. Wikis 2. Developments and Examples Wikipedia http://www.wikipedia.org Fortune 500 Business Blogging Wiki http://www.eu.socialtext.net/bizblogs/index.cgi Fortune 500 Blog Project http://www.blogbusinesssummit.com/fortune500/index.php?title=Main_Page CEO Blogs List http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.CEOBlogsList Yourarchives http://yourarchives.nationalarchives.gov.uk . Wikimedia Deutschland – Gesellschaft zur Förderung Freies Wissen e.V http://www.wikimedia.de/ Prehistory - Collective memory History - Lexika - Glossaries - Encyclopedias Online: Pre-internet - Bulletin board systems Compuserve Open Source software development Lotus Notes Online: Internet Wikipedia Corporate wikis
  • 15. Pros As user: easy to set up, operate and contribute to systematic and structured access to information As provider: low cost means of capturing collective knowledge low training requirement and maintenance     Cons x x x x As user: universal access challeneges objectivity and quality lack of cohesive editorial structure and regulations As provider: requires regular collective collaboration to be effective requires regular monitoring to maintain quality Wikis 3. Pros and Cons
  • 16. Podcasts 1. What is a podcast? A podcast is a digital media file, or a series of such files, that is distributed over the Internet using syndication feeds for playback on portable media players and personal computers. The term "podcast" is a portmanteau of the name of Apple's portable music player, the iPod, and broadcast; a "pod" refers to the iPod, and "cast" to the idea of broadcasting. A podcast is a collection of files (usually audio and video) residing at a unique web feed address. People can "subscribe" to this feed by submitting the feed address to an aggregator like iTunes. When new "episodes" become available in the podcast they will be automatically downloaded to that user's computer. Unlike radio or streaming content on the web, podcasts are not real-time. The material is pre-recorded and users can check out the material at their leisure, offline. Though podcasters' web sites may also offer direct download or streaming of their content, a podcast is distinguished from other digital media formats by its ability to be syndicated, subscribed to, and downloaded automatically, using an aggregator or feed reader capable of reading feed formats such as RSS or Atom. Source: Adapted from Wikipedia (14th July 2007) http://en.wikipedia.org/wiki/Podcast
  • 17. Podcasts 2. Developments and Examples podcast.de - Das deutschsprachige Podcast-Portal http://www.podcast.de/ Bundeskanzlerin Angela Merkel http://www.bundeskanzlerin.de/Webs/BK/DE/Aktuelles/VideoPodcast/video-podcast.html Die Tagesschau http://www.tagesschau.de/podcast Das Internetportal der ARD http://www.ard.de/home/podcast/-/id=365212/1jzcgs8/index.html Das ZDF Podcastangebot http://www.zdf.de/ZDFheute/inhalt/21/0,3672,5248821,00.html Financial Times Deutschland - Podcasts http://www.ftd.de/div/podcast/37939.html Handelsblatt.com - Podcasts http://www.handelsblatt.com/news/default_302286.aspx Prehistory - ??? History - The Town Crier - Radio broadcasting - Television broadcasting Online: Pre-internet - Digital radio Online: Internet Audio podcasting Video podcasting
  • 18. Pros As user: relatively easy to set up, operate and aggregate alternative means of keeping up to date on a subject As provider: provides a personal touch to communications focusses resources on information delivery     Cons x x x x As user: difficult to integrate into established work-flow difficult to intergrate into current information systems As provider: requires dedicated editorial input and resources requires dedicated production resources Podcasts 3. Pros and Cons
  • 19. Contents Part 1: Introduction – Setting the scene Part 2: Applications – Weblogs, RSS-Feeds, Wikis and Pods! Part 3: Usefulness - Criteria for assessing potential benefit Part 4: Web 2.0 – A personal view…
  • 20. Assessing the usefulness of Web 2.0 applications 1. The information perspective … consider the following…. When posing the question……. How useful to me and my organisation is the information obtained from these applications? … .when coming to your answer: ?  durabiity ?  usability ?  re-usability ?  source ?  reliability ?  authority ?
  • 21. Assessing the usefulness of Web 2.0 applications 1. The information perspective – Food for thought! LexisNexis Suvey on Information Profesionals Use of Web 2.0 and Knowledge Management to add value to their organisations A web survey was emailed to a random selection of approximately 1,500 Lexisnexis IP customers during the month of May 2007. 107 completed surveys were returned. In order to participate in the survey, participants had to confirm they qualified as an IP as understood by the SLA. The results were announced on 3rd June 2007. - 93% use intranets for managing and distributing information - 93% access company websites at least weekly (or more often) - 92% access news websites at least weekly (or more often) - 57% viewed collaborative workspaces important for the future Web 2.0 - 51% viewed portals as important for the future - 44% viewed wireless as important for the future - 39% access weblogs at least weekly Web 2.0 - 34% access wikis (frequency was not given) Web 2.0 - 16% access video podcasts Web 2.0 - 15% access audio podcasts Web 2.0 Source: LexisNexis Press release from 3rd June 2007 http://www.lexisnexis.com/about/releases/0980.asp
  • 22. Assessing the usefulness of Web 2.0 applications 2. The services perspective … consider the following…. When posing the question……. How useful to me and my organisation are the services offered by these applications? … .when coming to your answer: ?  commitment ?  reputation management ?  risk assessment ?  business case ?  approval ?  resources ?
  • 23. Assessing the usefulness of Web 2.0 applications 2. The services perspective – More food for thought! Herausgegeben von der Kommission für One-Person Librarians des Berufsverbands Information Bibliothek BIB. Erscheint als PDF-Dokument zum Herunterladen aus dem Netz in der 1. Auflage 2006. Zitiervorschlag: Wikis erstellen / Edlef Stabenau ; Jürgen Plieninger. Hrsg. Berufsverband Information Bibliothek / Kommission für One-Person Librarians. – 1. Aufl. – 2006. (Checklisten ; 16), http://www.bib-info.de/komm/opl/pub/check16.pdf Berufsverband Information Bibliothek e.V. OPL-Kommission Have a go! There is help out there… Checklisten Liste 16 Wikis erstellen von Edlef Stabenau und Jürgen Plieninger
  • 24. Assessing the usefulness of Web 2.0 applications 3. The strategy perspective … consider the following…. When posing the question……. How useful are these applications to me and my organisation in relation to the strategic development of information and knowledge management within my organisation? … .when coming to your answer: ?  HINDRANCE ?  HELP ?
  • 25. Assessing the usefulness of Web 2.0 applications 3. The strategy perspective – More food for lots of thought! Clearswift Survey Finds Web 2.0 Still Not Understood by Most U.S. Companies Clearswift Research Suggests Companies Are Still Uncertain about the Impact and Role of Social Media Sites on Business; Security Issues Still Not Being Addressed Completely IT and business decision makers research was commissioned and conducted by Clearswift. Total sample size was 939 adults. Fieldwork was undertaken between February 13, 2007 and March 1, 2007. The survey was conducted online. - 34% of organizations do not monitor their employees’ use of the Internet - 51% of businesses do not know whether they have lost confidential information via social media outlets - 20% of IT and business decision-makers do not have a policy governing appropriate use of the Internet, including social media sites - 20% of organizations do not allow blogging at work while 45% do not have a policy on it - 39% of IT and business decision makers consider social media to be relevant to today’s corporate environment, while 36% do not see social media as relevant to their businesses - 13% of organizations are not aware of social media and have no policy on it Source: Clearswift Press release from 9th May 2007 http://www.clearswift.com/news/item.aspx?ID=1186
  • 26. Contents Part 1: Introduction – Setting the scene Part 2: Applications – Weblogs, RSS-Feeds, Wikis and Pods! Part 3: Usefulness - Criteria for assessing potential benefit Part 4: Web 2.0 – A personal view…
  • 27. What is Web 2.0? - Or rather what is actually new……. … ..social media? Studylounge wer-weiss-was Web 2.0 OpenBC Facebook flickr YouTube MySpace Podcasting RSS-Feeds Wikis … ..social software? del.icio.us Weblogs .…after all….
  • 28. Diaries, journals and pamphlets are common throughout history An example: August 30th, 1797 – February 1st, 1851 Mary Shelley Daughter of the radical political “scientist” William Godwin and the feminist writer Mary Wollestonecroft. Elopes to the Continent in 1813 with Percy Bysshe Shelley , accompanied by her stepsister Claire Clairmont . Marries Percy Bysshe Shelley the political activist and Romantic writer and poet in 1816. Starts her most famous novel Frankensten: The Modern Prometheus while staying with the family friend Lord Byron , at the Villa Diodati on the banks of Lake Geneva in Switzerland. Frankenstein is published anonymously in 1818. An author of other novels, travel histories and biographies Mary Shelley was more famous in her own lifetime than her husband whose work she nevertheless protected, preserved and promoted for future generations .
  • 29. What is Web 2.0? Answer: A marker indicating era defining developments 1750 1975 1950 1900 1850 1825 1800 1775 1875 1925 2000 The Agricultural Revolution French Revolution Charles Babbage begins work on his difference engine Mary Schelley returns to England The so-called „modern age“ Web 2.0 The Industrial Revolution The Digital Revolution ? „ Media industry facing biggest upheavel since Gutenberg“ Deutsch Bank Research, Economics 59, 12th October 2006
  • 30. How best to exploit Web 2.0? Answer: Apply „poetical science“ Daughter of the famous poet Lord Byron and the Anne Isabella (Annabella) Milbanke , a gifted mathematician. In 1816 Annabella left Byron, when Ada was 1 year old. Byron left England for good shortly afterwards. Ada was taught mathematics by her mother, Lady Byron as well as by Mary Somerville a noted reseracher and scientific author of 19th century who introduced Ada to Charles Babbage inventor of the Analytical Engine an early ancestor of the modern computer. Ada translated Italian Luigi Menabrea’s memoir on Babbage’s machine and in a set of notes accompanying the artilce specifiied in detail a method for calculating Bernouli Numbers with the Engine. Her notes are regarded as the first description of a computer programme. To honour Ada Lovelace’s contribution to the evolution of computing science, the US Department of Defence in 1980 named the computer language it developed to control its military machine “ Ada ”. December 10th, 1815 – November 27th, 1852 Ada Lovelace
  • 31. Online Stammtisch 17th July 2007 Frankfurt am Main Thank you for listening! Michael Fanning Online Consultants International GmbH Unterreut 6 D-76135 Karlsruhe Tel. +49-721-9212-909 Fax +49-721-9212-913 [email_address] http ://www.oci-gmbh.com