This document discusses the concept of Web 2.0 and how physicians can utilize new technologies like blogs, RSS feeds, and online collaboration tools. It provides examples of how easy it is to create websites and blogs using free platforms like Blogger.com. The author argues that Web 2.0 can help physicians stay updated, share knowledge, advance their research and careers, and potentially attract more patients. Physicians are encouraged to use these tools while still complying with HIPAA and institutional policies regarding patient privacy and discussions online.