This document discusses how IBM's PureSystems family of expert integrated systems can simplify and accelerate cloud deployments and big data analytics. PureSystems appliances integrate hardware and software to automate tasks and reduce the time and effort spent on IT projects. They allow clients to improve IT efficiency by simplifying the lifecycle, accelerate applications and analytics, and simplify cloud platforms. The document provides examples of clients cutting time to provision environments by 30% and reducing management time across the lifecycle by up to 75% when using PureSystems.

1. Simplify and Accelerate Cloud and Big Data
with Expert Integrated Systems
Andrew Sotiropoulos
General Manager
PureFlex Systems
© 2013 IBM Corporation

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Market Shifts Are Driving IT Imperatives
IT economics is
driving integrated
systems
Mobile, social, big data &
analytics are redefining
client engagement
Cloud is the
new delivery
model
IMPROVE IT EFFICIENCY
by simplifying
the IT lifecycle
ACCELERATE
new applications,
big data and analytics
SIMPLIFY CLOUD
application platforms
and infrastructure

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The Problem: The Time and Effort Spent on
Deploying an IT Project
Top Causes of Project Delays
Hardware
 Troubleshooting and tuning
production environment
 Integration, configuration and
testing of the infrastructure
 Installation, cabling and network
access for the environment
Software
 Integration, configuration and
testing of applications
 Integration, configuration and
testing of middleware
 Configuration, build and
deployment of applications
45%
45%
29%
41%
35%
34%
PHASE TIME (DAYS) BUDGET
Specify/design 73 - 96 14% - 16%
Procure 57 - 112 19% - 21%
Implement 74 – 93 12%
Configure/test 74 – 80 10% - 11%
Cluster & HA 66 – 104 11% - 12%
Backup 44 – 108 10%
Tune 89 – 98 9% - 10%
Management 67 – 110 9 – 10%
Typical IT Project Time and Budget
From a commissioned study conducted by Forrester Consulting on behalf of IBM
Design/Deploy Manage/Maintain

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You Can Fundamentally Change the
Economics and Experience of IT
Systems with integrated expertise and built for cloud
Deeply integrating and tuning
hardware and software
Capturing and automating
what experts do
Making every part of the IT lifecycle easier
Integration by DesignBuilt-in Expertise
Simplified Experience

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Cloud
Applications
 BPM
 SAP
 DevOps
 Etc…
 Mobile
 Social
 Analytics
 Commerce
 SaaS/BPaaS
 PaaS
 IaaS
Big Data
 Transactions
 Data Warehouse
 Operational
 Exploration
IT Efficiency
 Consolidation
 VDI
 High availability
 Performance
Optimized to Accelerate and Simplify Business
Priorities
Technology
Building Blocks Advanced Blade Technology

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Compute
 Multi architecture: POWER & x86
 Flexible choice of nodes to meet
workload requirements
Chassis / Networking
 Highest performance I/O - 40Gb
Ethernet, 16Gb SAN, 56Gb
Infiniband FDR
 Designed for multiple generations of
technology for investment protection
Storage
 Optimize data between Flash
and HDDs with tiering
 Connect to or virtualize existing
storage
Management
 Single point of management control
for all resources
 Reduce complexity by automating
everyday management tasks
The building blocks for PureSystems
7
Architectures Hypervisors Operating Systems
Advanced Blade Technology

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PureFlex System: Infrastructure for Cloud and
IT Efficiency
Scalable Storage with Seamless Integration
Enhanced Virtualization and Efficient
Resource Pooling
Single Point Management System
IT Scalability and Leading VM Density
High Performance Networking
 PureFlex Express
 PureFlex Enterprise
 Additional solutions
for cloud, Microsoft
and IBM i

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0144: Simplify cloud deployments with the IBM PureSystems family
Simplify Cloud Deployments
WHEN: Today at 2:00 PM WHERE: Roselle (4611)
Rapidly and efficiently
entered cloud
services market
with single point of support
Cut time to provision
new environments
by 30%
SEE THIS
SESSION

10. Simplify and Accelerate Cloud and Big Data
with Expert Integrated Systems
© 2013 IBM Corporation
Marie Wieck
General Manager
Application and Integration Middleware

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Achieving a new level of application efficiency
14 non-IBM apps
efficiently migrated onto
WAS v8.5
75 minutes
to create a production-ready
BPM 8.0 environment
Simultaneously tested
deployment of 9 patterns
Large Global Financial
Provider

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PureApplication System: Revolutionary Deployment and
Management of Applications
Accelerate new project delivery
& simplify application lifecycle
using Patterns of Expertise
 New applications up and running an order
of magnitude faster
 System management, maintenance and upgrades
automated and without downtime
 Scaling policies, security and disaster recovery
setup and applied with just a few clicks
 Up to 6.5x better performance for web and
database workloads
System “mini”
Power model
Based on IBM internal tests of the IBM PureApplication System W1700-96 compared to results of testing of a competitor’s configuration (previous version; no longer available; executing an online JEE trading application workload in a controlled laboratory environment and a 3 year total cost of acquisition (based on US list prices). The cost calculation compares the average cost per
request. 3 year total cost of acquisition includes expected hardware, software, service & support. IBM's internal workload studies are not benchmark applications, nor are they based on any benchmark standard. As such, customer applications, differences in the stack deployed, and other systems variations or testing conditions may produce different results and may vary based on
actual configuration, applications, specific queries and other variables in a production environment. Users of this document should verify the applicable data for their specific environment.

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Partners
*
*
We’re Partnering across Key Industries to
Bring Critical Applications onto PureSystems
Big Data
Data Management
Business Analytics & Data Warehousing
Information Integration & Governance
Mobile
Mobile Development
and Connectivity
Social
Collaboration
Web Experience
 SAP Business Suite
 Smarter Process
 DB2 with
BLU Acceleration
Banking
Energy &
Utilities
Insurance
Government
Retail
Telecom
Financial
Markets
Healthcare
Consumer
Products

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Coming Soon! IBM Business Intelligence
Pattern with BLU Acceleration
Self-service, self-optimizing
Business Intelligence
• FAST in-memory acceleration
• RICH performance optimization and visibility
• SIMPLE to deploy and manage
Accelerated OLAP
Pre-configured deployment for predictable,
high performance analytics solution delivery

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Example: IBM PureApplication System savings
across the IT lifecycle
Deployment
• Fully assembled and configured
• Pre-installed management software
• Fast pattern-based deployment
Incident/capacity management
• Centrally monitor and resolve issues
• Automatic scaling
Asset management
• Track license usage of products
Security management
• Centralized access control
Change management
• Visibility into relationships of virtual
images in a workload
• Automatically apply changes to desired
virtual servers
9612 hrs
2302 hrs
0
10000
5000
Do It Yourself PureApplication System
Labor Hours Spent*
76%Savings
*Note: Do It yourself used 9 blades (144 cores). IBM PureApplication System used 3 nodes (96 cores). Each system has the
capacity to run 72 workloads where each workload can sustain a peak throughput of 1720 page elements per second.

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9612 hrs
2302 hrs
0
10000
5000
Do It Yourself PureApplication System
Labor Hours Spent*
76%Savings
IBM PureApplication System beats the competition
*Note: Do It yourself used 9 blades (144 cores). IBM PureApplication System used 3 nodes (96 cores). Each system has the
capacity to run 72 workloads where each workload can sustain a peak throughput of 1720 page elements per second.
5815 hrs
153%More
4843 hrs
110%More
Pre-integrated
Competitor
Coalition
Competitor
Deployment
Change Management
Security Management
Asset Management
Incident/capacity Mgmt

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SEE THIS
SESSION
500% increase
in email open rates
1000% increase
in conversion rate
Accelerate Big Data & Analytics
0149: Accelerate big data and analytics with the IBM PureSystems family
WHEN: Today at 3:00 PM WHERE: Simpor (4811)
Drastically reduces
the data extraction workload

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 PureData System
for Hadoop
 PureData System
for Analytics
New smaller capacity
PureData System: Optimized for Big Data and
Analytics
 Completely integrated
 Appliance simplicity
 Fast time-to-value
for Transactions High availability transactions (OLTP)
for Analytics High-speed, peta-scale analytics
for Operational Analytics Real-time, high-throughput analytics
for Hadoop Exploratory analysis & queryable archive
MODELS OPTIMIZED FOR PURPOSE

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PureSystems simplify each phase of the
systems lifecycle reducing time, cost and risk
Phase Time (days)
Specify/design 73 - 96
Procure 57 - 112
Implement 74 – 93
Configure/test 74 – 80
Cluster & HA 66 – 104
Backup 44 – 108
Tune 89 – 98
Management 67 – 110
Typical IT Project Time and Budget
From a commissioned study conducted by Forrester Consulting on behalf of IBM
 Pre-integrated, pre-tested, ready to run
 Up and running in hours
 Rapid application and data deployment
 Rapid dev/test environment replication
 Dynamic scaling
 Automatic failover and high availability
 Fully integrated management
 Single support number
 System level updates and upgrades
 Simplified problem determination
From…. To.…

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The PureSystems Family Can Make a
Difference in Transforming Your Business
IMPROVE IT EFFICIENCY
by simplifying the
IT lifecycle
ACCELERATE
new applications,
big data and analytics
SIMPLIFY CLOUD
application platforms
and infrastructure
 Deploy a web
application in under
15 minutes1
 Application time to
market has decreased
by as much as 67%4
 Setup times 33% less
than traditional
approaches2
 Deploy services in
minutes or hours rather
than days or weeks4
 Reduce management
time across the IT
lifecycle by up to 75%3
 57% lower operating
expenses4
1Based upon testing of the IBM PureApplication System W1500-192 and W1700-608 deploying a single Virtual Application Pattern consisting of 2 WAS VMs, a DB2 VM, and updating the Elastic Load Balancer (ELB). The WAS VMs were allocated 4 vCPUs, 4 GB of memory and 12 GB of disk while the DB2 VM was allocated 8 vCPUs, 6 GB of memory and two virtual disks of 12 GB and 4 GB.
2Based upon testing of the IBM PureApplication System W1500-96 and W1700-608 with time measured from powering on the system to when it is ready to support application deployments
3IBM Competitive Project Office analysis of PureApplication System versus do-it-yourself (DIY) approach. DIY used nine blades (144 cores). IBM PureApplication System used three nodes (96 cores). Each system has the capacity to run 72 workloads, where each workload can sustain a peak throughput of 1,720 page elements per second
4Real customer results documented and published by IDC

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Take Advantage of Opportunities to Learn More
ibm.com/puresystems
youtube.com/user/expertintegratedsys/featured
Solution Center
PureSystems Sessions
Expert Integrated
Systems Zone
Business Best Practice Solution Sessions
144: Simplify Cloud Deployments
149: Accelerate Big Data & Analytics
Technology Roadmaps Solution Sessions
173: IBM PureFlex System and IBM Flex System
174: IBM PureApplication System
175: IBM PureData System for Transactions
176: IBM PureData Systems

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© 2013 IBM Corporation
Thank You