- The document discusses IBM's PureSystems and Flex System solutions for managed service providers (MSPs). It presents PureSystems and Flex System as integrated infrastructure solutions that can accelerate MSPs' delivery of cloud and other IT services. - It highlights reference architectures and pre-integrated configurations of PureSystems and Flex System that are optimized for MSP workloads. These include options for infrastructure as a service, platform as a service, software as a service, and business process as a service. - The solutions are intended to help MSPs quickly provision secure multi-tenant environments, develop new service offerings, and meet service level agreements, while controlling costs and supporting multiple technology platforms.

1. PureSystems: la famiglia di sistemi IBM ideale per
fornire servizi IT

2. AGENDA
Introduzione
Alessandro De Bartolo
PureSystems: la famiglia di sistemi IBM ideale per fornire servizi IT
Francesco Callegaro
FSM(Flex System Manager) Demo
Salvatore Morsello
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© 2013 IBM Corporation

3. Four forces are driving business innovation and change
Mobile
90% of mobile users keep
their device within arm’s
reach 100% of the time1
Social
% of CEOs using Social
to Connect with
Customers2
Delivered via the Cloud
Big Data & Analytics
8 zettabytes of digital
content created by 20153
62% of workloads will
be cloud based by 20144
1 IBM Forum 2012, Smarter Commerce Prague
2 IBM GBS 2011 IBV Study, “The power of cloud: driving business model innovation
3 IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011
4 Morgan Stanley Cloud perspective: http://www.morganstanley.com/views/perspectives/cloud_computing.pdf
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© 2013 IBM Corporation

4. Cloud Computing
Watch out for
Requirements of ...
- Availability
- Scalability
- Performance
- Flexibility / Agility
.. and want to end
up here within
the next 12 months
CLOUD
Dynamic provisioning for workloads
SHARED RESOURCES
Common workload profiles
AUTOMATE
Flexible delivery & Self Service
STANDARDIZE
Operational Efficiency
Most clients
are here..
VIRTUALIZE
Increase Utilization
CONSOLIDATE
Physical Infrastructure
Traditional IT
4
Watch out for
Requirements of ...
- Security
- Data privacy
- Service Level Management
- Organizational changes
- Compliance and licence
management
© 2013 IBM Corporation

5. Optimization of IT processes is the next big challenge
Worldwide spending on IT
operations and data center (IDC)
The costs of administration,
energy management and
growing.
Continuous spending on IT
infrastructure (SW, HW)
To take advantage of current IT infrastructure, you must optimize
your business processes and operational processes within the IT
Source: IBM Corporate Strategy analysis of IDC data
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© 2013 IBM Corporation

6. A new class of expert integrated systems
Built-in Expertise
Integration by Design
Capturing and automating
what experts do
Deeply integrating and tuning
hardware and software
Simplified Experience
Making every part of the IT lifecycle easier
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© 2013 IBM Corporation

7. Patterns accelerate Business Value
What the business wants…
What’s required…
Application
Database
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© 2013 IBM Corporation

8. Browse PureSystem solution ….
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© 2013 IBM Corporation

9. IBM PureSystems Centre
• Optimized solutions from 100+ leading ISV
partners
• Search by solution area, industry or system.
• Gain access to ISV application patterns for
trial and production.
• Certified through ‘Ready for IBM
PureSystems’ program.
• All of your existing AIX, IBM i, Linux and
Windows applications will run on IBM
PureFlex System
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© 2013 IBM Corporation

10. IBM PureSystems
Momentum Continues to Grow
2013
Q1
Q2
Q3
6,000+ 300
systems shipped
in more than 90 countries
authorized resellers
worldwide
10
2014
500
references & case studies
demonstrating success
1,300+
Q4
optimized solutions
from 330 leading partners
6,500
Business Partners
seller and technical
certifications
© 2013 IBM Corporation

11. Challenges of Managed Service Providers
Provide secure
multi- tenant
environments
Develop new service
portfolio offerings
Adopt open cloud
standards for
choice &
interoperability
Evolve cloud
infrastructure
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Commission IT quickly to
support growth
Meet & exceed
Service levels
Control costs
Provide multiple
technology
platforms
© 2013 IBM Corporation

12. Accelerating value for managed service providers
Even faster service delivery
Services
Solutions
IBM or Certified
Partner Integration
Services
IaaS
Backup
Patch Help
Monitor
Custom
Infrastructure
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Integrated reference
configurations
SaaS
MSP’s own services and
applications
Build-to-order
configurations
© 2013 IBM Corporation

13. IBM PureSystems accelerates New Cloud Deployments
IaaS




Virtual Servers
Managed storage
Backup/Disaster Recovery
VDI
Infrastructure
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PaaS/Saas/BPaaS
 Dev/test environment
 Mobile and Social Business Applications
 Analytics/database services
Application Platform
Data Platform
© 2013 IBM Corporation

14. for Transactions
Optimized system delivering
data services for transactions
for Analytics
Optimized system delivering
data services for analytics
for Operational Analytics
Optimized system delivering
data services for operational analytics
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IBM Confidential until announce October 9, 2012
© 2013 IBM Corporation

15. Infrastructure for Managed Service Providers
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© 2013 IBM Corporation

16. IBM PureFlex: Integrated Infrastructure Overview
• Single point of management control for resource virtualization / systems management
• Infrastructure-as-a-Service (IaaS)
- SmartCloud entry (private cloud)
• End-to-End Life-Cycle Support
• Single point of Contact
• Best industry services organization and Certified Business Partner Network
• x86 & POWER7+
• Higher VM density, more Memory
• Designed to support the growth of future generations
• Integrated, scalable, 3rd party storage virtualization
• Real-time Compression, Tiering, Pooling
• Choice of Networking: IBM, Cisco, Juniper & Brocade, across multiple protocols
• Industry standard OpenFlow, 802.1 Qbg
• Uncompromised I/O: 40Gb Ethernet, 16Gb Fibre Channel, and 56Gb Infiniband
• Open Choice for compute, network, storage, OS and Hypervisors
• Desktop Virtualization: VirtualBridges, Citrix, VMware and ISV solutions
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© 2013 IBM Corporation

17. IBM Flex System: Value of Infrastructure Components
Building Blocks of IT
• Ultimate performance for x86, POWER, and multi-tiered systems
• Open Choice: Seamless integration into the datacenter you own
• Support for multiple OS, Hypervisors, and open interoperability with non-IBM
storage systems & networking providers
• Workload designed systems:
•
•
•
•
Virtualization and Cloud (dual hypervisor keys)
Low Latency/High IOPs (320GB/s)
High Performance (40Gb uplinks)
Business Analytics (dedicated storage)
• Infrastructure supporting multi fabrics, Ethernet/FCoE/Fibre Channel
Investment Protection
• Supports the next decade of growth in your datacenter:
•
•
•
•
Chassis supports multiple 40Gb Ethernet Channels and 16Gb Fibre Channel
Switches that allow you to grow as your I/O requirements change
Designed to meet port and bandwidth requirements for the next decade
Power and thermal designed to support higher wattage requirements of
future processors, storage, I/O, networking, and management
• Ethernet modules support the latest IEEE 802.1Qbg & OpenFlow
standards
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© 2013 IBM Corporation

18. IBM is uniquely positioned to offer value and choice
You choose
Infrastructure Components
Beyond Blades
• Investment protection
• Designed for the next decade, no
compromises
• Works with your existing systems
• Beyond blades
• Compute, storage, networking, management
• Designed and tested for inter-operation
• Simplification
• Management of physical and virtual domains
• Single point of management
• Competitive differentiation
• Choice of architectures, hypervisors, operating
systems
• Leading management
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Pre-integrated
Integrated Infrastructure
Delivering Infrastructure Services
• Time to value
• Pre-integrated, set up in as little as 4 hours
• Pooled resources, deploy new services rapidly
• New solutions and applications
• Leading ERP, CRM, tens of thousands of
available apps.
• Key solutions e.g. Virtual Desktop Infrastructure
• Simplification
• Expert integrated system
• IBM expertise from optimizing thousands of data
centers
• Competitive differentiation
• Comprehensive – storage, networking, compute
• Partner ecosystem
© 2013 IBM Corporation

19. Only PureFlex and Flex System have open interoperability with the
complexity of your data center
X86
x86
Compute
Power
IBM
• Power and Intel Architectures
• Tens of thousands of applications
Storage
• IBM Storwize / XIV / DS8000 & more
• Support for EMC, NetApp, HP, Hitachi
EMC
NetApp
HP
IBM
Network
• IBM Ethernet, FCoE, Inifiband, and Fibre Channel
• Support for Cisco, Brocade, Juniper
Juniper
Cisco
Brocade
Windows
OS
• Tested and qualified on multiple OS: AIX, Linux,
IBM i, and Windows
AIX
IBM i
Linux
PowerVM
Hyper-V
KVM
Virtualization
• Single point of control
• Tested on PowerVM, KVM, VMware, MS Hyper-V
VMware
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© 2013 IBM Corporation

20. IBM Flex System Manager – A Fully Integrated Management
Solution
Servers
Network
Storage
Virtualization
Analyze and
Troubleshoot
Optimize
IBM Flex
System
Manager
Deploy
Server
Monitor and
Alert

Secure
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Maintain and
Update

EasyNetwork
to Use

Integrated
© 2013 IBM Corporation

21. System Networking Messaging:
Faster & Smarter Converged Fabrics for Optimized Systems
Speed for business responsiveness
• Converged, loss-less 1/10/40G Ethernet RackSwitch
• Up to 84% better price/performance & 11.5x lower latency
• Faster Network responses = Faster application performances
Intelligence nearest to servers and storage
• Enable error-free migration of thousands of virtual machines
using VMready virtualization-aware networking
• Reduce cabling up to 86% while improving flexibility with IBM
Virtual Fabric
• Manage thousands of network switches simply with IBM
Networking Element Manager (BHM) & Network Advisor
Interoperable to work in the cloud
• Preserve investments with certified interoperable and easy to
manage fabrics that are designed to scale
• Reduce acquisition and maintenance costs by up to 59% and
save up to 72% on power
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© 2013 IBM Corporation

22. Do we Interoperate with Cisco? YES
IBM Networking OS
•Standards-compliant IEEE & IETF protocols
•Common OS on PureSystems, BladeCenter, and
RackSwitch switches
•Extensive IBM interoperability testing with Cisco,
Juniper and others
•Cisco-like command line interface – familiar to
Cisco-trained admins
IBM System Networking switches
•14M+ Ethernet ports WW connecting servers,
storage and other networks
•IBM estimates millions of ports are connected &
working with Cisco today
•Over half of the Fortune 500 companies are using
our switches
Certified Interoperability with Cisco Catalyst and
Nexus
•2012 Tolly Group: Nexus and Catalyst
Interoperability report
•2010 Tolly Group: Nexus Interoperability report
•2009 Tolly Group: Catalyst Interoperability report
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© 2013 IBM Corporation

23. IBM PureFlex System Storage interoperability
IBM Flex System Chassis
Storage
FSM
IBM Flex System V7000 Storage Node
 Integrated virtualized IBM Flex System
Storage
IBM Flex System Storage Virtualization
System infrastructure
 Virtualize external Storage for greater
data center efficiency and utilization
 Avail in: Storwize V7000, IBM Flex System
V7000, & SVC
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IBM Flex System
V7000
Storage Node
IBM Flex System Storage
Interoperability
 Broad set of IBM storage supported with IBM
Flex System
 Interop with 3rd party via Virtualization
Direct Interoperability
or via
Storage Virtualization
IBM Flex System FSM Storage Control




Discovery and Inventory
Monitoring and Alerts
Configuration
Provisioning
Via Storage
Virtualization
IBM Flex System FSM Advanced
 Integrated virtualization management across
server, storage, network
 Image repository and management
Storage provisioning for image creation,
deployment, and cloning
 System Pools
 Integrated management of storage in lifecycle
of defining and managing system pools
 Virtual Image Cloning
 Integrated storage provisioning and virtual
image placement for new virtual machines
Centralized management to reduces costs
and complexity across server and storage
DS8100,
DS8300,
DS8700,
DS8800
XIV
Storwize V7000
DS3400, DS3500, DS4100, DS4200,
EMC, HP, Dell
DS4300, DS4400, DS4500, DS4700, DS4800,
DS5020, DS5100, DS5300,N3600, N3700, DS6800
N62xx, Included in Base Director
© 2013 IBM Corporation

24. SmartCloud Entry
End
Users
Self-Service Portal
Service Request
Catalog
Provisioning Engine
 Workflows
 Expert Systems
 Scripts
Service Modules
 Metering/Usage
 Billing
 Approvals
 Easy to access, easy to use Service Request Catalog
 Hides underlying complex infrastructure from user and shifts
focus to services provided
 Provides standardized and lower cost services
 Facilitates granular level of services metering and billing
 Workload standardization eases complexity
 Eases transition to a utility ‘pay-as-you-go’ IT environment
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Virtualized Cloud
Infrastructure
© 2013 IBM Corporation

25. IBM PureSystems Solutions Offering Overview Summary
CLOUD
 Backup and Disaster Recovery and Infrastructure Cloud Solutions on PureFlex
and Flex System
• IBM PureFlex Solution for Cloud Backup and Recovery
• Reference Architecture solution that leverages Tivoli Storage
Manager to
enable clients to deliver Cloud services with reliability
• IBM Flex System Solution for Microsoft Hyper-V
• Virtualization and “Cloud ready” reference architecture solutions, certified by
Microsoft for small and medium businesses
• IBM PureFlex Solution for SAP Business Suite
• SAP Business Suite application reference architecture solutions for Cloud and
bare metal deployments the enable faster provisioning and management
efficiency
MOBILE
 Quickly deploy a cloud-ready mobile application
• IBM® Mobile Application Platform Pattern for PureApplication System
• Accelerates the deployment of the IBM Worklight server on IBM
PureApplication Systems on POWER and x86
• IBM
SmartCloud Desktop Infrastructure Solutions for Citrix XenDestop and
VMware View
• Enhanced Reference Architectures to extent Storage Solutions for PureFlex
and Flex System
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Delivering Cloud Application
and Infrastructure Services
© 2013 IBM Corporation

26. SOCIAL
 Rapidly deploy your Social Business Platform with IBM Connections Pattern
•
•IBM Connections Pattern for PureApplication System
• Enables client to rapidly deploy your Social Business Platform and reduces
deployment time from 1-3 weeks to only 30 minutes for lower cost
• IBM Connections Hypervisor Edition 4.0 (System Pattern)
ANALYTICS
 Gain business insights faster and speed application performance with IBM PureFlex,
System x3950 and SAP
• IBM Systems Solution for SAP Business Suite and HANA
• Reference Architecture on PureFlex/Flex System and x3950
• Enables clients to optimize all elements of their SAP applications and accelerate
business intelligence, analytics and reporting to near real time
• IBM Flex System Solution for SAP NetWeaver Business Warehouse Accelerator
• Reference architecture and integrated offering for SAP Business Warehouse
Accelerator on Flex System
•Gives clients real time visibility into business operations
Delivering Cloud Application
and Infrastructure Services
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© 2013 IBM Corporation

27. Samples of MSP solution offerings
Managed IT
Solutions
MSP Delivered IT
as a Service
Remote
Monitoring Cloud
Service Delivery
Managed Storage
Backup and DR
Services
Software Services
IBM SmartCloud
Offerings
Provisioning
Monitoring
Cost Management
Infrastructure
Optimized to deliver
Cloud Services
PureFlex Express, Standard or
Enterprise
Tivoli Storage
Manager
Recovery
• Small (128 VMs), Medium (640 VMs) and Large (2176
VMs) reference configurations
• Flex System Manager Node
• IBM Networking
• Storwise V7000 Storage
• Choice of x86 or POWER 7+ Compute
• IBM Lab Services or BP Service offerings
Virtual Desktop
Services
Citrix
XenDesktop
VMware View
Patch Manage
through the
Cloud
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Control
Desk
Patch
Management
IBM Flex System – customizable
choice
• Choice of x86 or POWER 7+ Compute
• IBM Networking (10GbE, FCoE, FC)
• Flex System Manager
Pre-integrated servers, storage,
networking, virtualization and
management
Defined infrastructure configurations
Deliver Help
Desk
Services
Infrastructure
components
“Beyond Blades”
Available in IBM SW catalog
MSP Delivered Service
© 2013 IBM Corporation

28. Promo dedicata a Service
Providers
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© 2013 IBM Corporation

29. MSP Flex System - Easy Start Promotion
E’ una promo dedicata esclusivamente ai Manged Service Providers che
permette di acquistare a solo 1 euro un IBM Flex System Chassis,
insieme a delle predefinite opzioni riportate in tabella,
se acquistato insieme ad almeno 1 nodo IBM Flex System x220, x240 o
x440.
La promo è valida fino al 31 Dicembre 2013.
IBM si riserva il diritto di modificare o ritirare la promozione in qualsiasi momento.
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© 2013 IBM Corporation

30. -PureSystems & System x Demo Days
http://www.ibm.com/midmarket/it/it/eventi_systems.html#link1
10 Ottobre Roma
IBM Executive Briefing Center, Via Sciangai 53, Roma
17 Ottobre Milano
IBM Forum, Circonvallazione Idroscalo, Segrate
7 Novembre Bologna
14 Novembre Milano
IBM Forum, Circonvallazione Idroscalo, Segrate
- MSP Summit event @ STG university, Berlin, Oct 14-18
http://www304.ibm.com/jct03001c/services/learning/ites.wss?pageType=page&c=L342031H18144E06#General_Information
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© 2013 IBM Corporation