The document discusses IBM's cloud capabilities as a crucial growth engine for smarter enterprises, emphasizing the importance of cloud technology in business optimization and analytics. It highlights various cloud services offered by IBM, including Business Process as a Service (BPaaS) and Software as a Service (SaaS), aimed at enhancing operational efficiency and enabling better customer relationships. The document also notes the growing influence of line-of-business executives on IT investment decisions and the broad application of cloud solutions driving transformative business outcomes.

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2. Cloud as a Growth Engine
for a Smarter Enterprise
Robert LeBlanc
SVP, Middleware Software
© 2013 IBM Corporation

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What Is Driving IT Demand?
Business
Optimization
+
Big Data

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Technology Is the Driving Force Shaping the Future
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Market Factors
Macro-economic Factors
People Skills
Regulatory Concerns
Socio-economic Factors
Globalization
Environmental Issues
Geopolitical Factors
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CEO Studies 2004–2013
Strategic reinvention
136% are more likely to use cloud to
reinvent customer relationships
Better decisions
170% more likely to use analytics
extensively via cloud to derive insights
Deeper collaboration
79% more likely to rely on cloud to locate
and leverage expertise in the ecosystem

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Transforming Business Outcomes Requires
a New Type of System
How We Engage, Make Decisions and WorkOur IT Infrastructure, Data and Processes
Knowledge Sharing
Engagement Models
Anywhere, Anytime
Secure Data
Dynamic Infrastructure
On-demand Self-service

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IBM Has an Unmatched Set of Cloud Capabilities
Strategize how to
use cloud to drive
savings and revenue
growth.
Build and run your
private or hybrid
cloud.
Utilize cloud
services delivered
from IBM’s
SmartCloud
IBM’s end-to-end cloud portfolio
Restless reinvention
Analytics everywhere
A dynamic hybrid cloud strategy

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Business Process
as a Service
Business Process
Solutions
Application Application Application Application Application
Software
as a Service
Platform
as a Service
Infrastructure
as a Service
External
Ecosystem
Industry Collaboration
Human
Resources
Big Data &
Analytics
Commerce Marketing
Development Big Data &
Analytics
Security Integration Mobile Social
Traditional
Workloads
Built using open standards
Compute Storage Networking
Built using open standards
Smarter Commerce
Smarter Analytics
Smarter Cities
Smarter Workforce
Watson solutions
Software solutions
Middleware
solutions
SOFTLAYER
IBM SmartCloud
Enterprise +
Public. Private. Dynamic Hybrid.
Think it. Build it. Tap into it.
Infrastructure solutions
IBM Cloud

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The industry’s highest performing, end to end
enterprise class cloud infrastructure
The most flexible cloud services for building,
integrating and securing cloud enterprise applications
New cloud services that empower the individual
with the insight of big data and analytics
IBM Cloud Announcements
Business Process
as a Service
Software
as a Service
Platform
as a Service
Infrastructure
as a Service

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Public. Private. Dynamic Hybrid.
Think it. Build it. Tap into it.
Business Process
as a Service
Software
as a Service
Platform
as a Service
Infrastructure
as a Service
Smarter Commerce
Smarter Analytics
Smarter Cities
Smarter Workforce
Watson solutions
Software solutions
Middleware
solutions
SOFTLAYER
IBM SmartCloud
Enterprise +
Infrastructure solutions
IBM Acquisitions

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Grounded in Open Standards so Clients Can
Choose How and Where to Run Their Workloads
TOSCA
OSLC

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Delivering Client Value and Competitive Advantage
IBM’s end-to-end cloud portfolio
of provisioning time from
3 days to hours and 80%
reduction in energy
consumption
boost in online revenue
and 1,700% jump in
conversion-to-sale rates
development time
reduction for a
European-wide network
to support millions of
electric vehicles

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IBM Cloud
Public. Private. Dynamic Hybrid.
Think it. Build it. Tap into it.
Jamie Thomas
GM, Software Defined
Systems
George Karidis
Chief Strategy Officer,
SoftLayer
Robert LeBlanc
SVP, Software
Middleware Group
Tom Rosamilia
SVP, Systems & Technology
Group and IBM Integrated
Supply Chain
Business Process
as a Service
Business Process
Solutions
Application Application Application Application Application
Software
as a Service
Platform
as a Service
Infrastructure
as a Service
External
Ecosystem
Industry Collaboration
Human
Resources
Big Data &
Analytics
Commerce Marketing
Development Big Data &
Analytics
Security Integration Mobile Social
Traditional
Workloads
Built using open standards
Compute Storage Networking
Built using open standards

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IBM Cloud
Business Process
as a Service
Business Process
Solutions
Application Application Application Application Application
Software
as a Service
Platform
as a Service
Composable and integrated application development platform
Infrastructure
as a Service
Enterprise class, optimized infrastructure
External
Ecosystem
Industry Collaboration
Human
Resources
Big Data &
Analytics
Commerce Marketing
Development Big Data &
Analytics
Security Integration Mobile Social
Traditional
Workloads
Built using open standards
Compute Storage Networking
Built using open standards
Commerce
Analytics
Cities
Workforce
Watson solutions
Software solutions
Middleware
solutions
Public. Private. Dynamic Hybrid.
Think it. Build it. Tap into it.
SOFTLAYER
IBM SmartCloud
Enterprise +
Infrastructure solutions

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Cloud is Revolutionizing How Both IT and Line-of-
Business Executives Consider and Consume IT
of IT budgets are
spent on operations and
maintenance
organizations overspend on IT
without improving IT services
authorized 26% of all IT
investments during the
past year.
will control more IT buying
decisions in 2017 than the CIO
of new IT investments will directly involve
LOB executives by 2016

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Saas and Bpaas Directly Serve the Needs of the
Business Leader and Functional Departments
needs
to streamline contract
management processes,
and strengthen IP.
must analyze, understand, and engage each
customer as an individual across channels.
need to strategically manage spend, contracts,
& supplier ecosystems.
need to make more analytical, risk-
aware decisions supporting revenue,
expenses, and other KPIs.
need to find, analyze,
source, acquire & retain the best
talent worldwide.
must drive
omnichannel B2C sales that integrate
across mobile, social, and on-site
locations.
need to build unique
service and retention techniques via
personalized engagements.

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IBM’s Saas and Bpaas Portfolio Serves the Entire
C-suite and Beyond with Market-leading Solutions
Customer
Analytics
Campaign
Management
Spend Analysis
eProcurement
B2B
Collaboration
eCommerce
Talent
Management
Learning
Customer
Experience
Customer Advisor
Contract
Management
Risk Analysis
Transportation
Planning
Water
Management

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Cloud Gives Business Leaders a Variety
of Deployment Options
 Security
 Privacy
 Scalability
 Governance
 Innovative solutions
 Time to value
 Up-to-date
capabilities
 Always available

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IBM Saas and Bpaas Help Deliver
Powerful Business Outcomes
Enabling
new
business
strategies
IBM Digital
Analytics
Accessing
new business
processes
IBM
SmartCloud
Service
Delivery for
Electronics
Sharing
expertise
across
employees
IBM Kenexa
Strategically
Reinventing
Customer
Relationships
IBM
DemandTec
Speeding
delivery of
new
products
IBM
SmartCloud
Engage

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Software
as a Service
External
Ecosystem
Industry Collaboration
Human
Resources
Big Data &
Analytics
Commerce Marketing
New Cloud Services that Empower the
Individual with Analytics and Mobility
 Social Learning platform
 Kenexa Mobile Feedback App
 Kenexa Survey Analytics
 Xtify – Mobile Customer Engagement
 Watson Engagement Advisor
 Social Media Analytics
 Cognos TM1 (SaaS version on SoftLayer)
 SmartCloud for Social Business

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High Value Applications: Delivered at Scale and
Helping Our Clients Transform Their Businesses Today
e
x

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Business Process
as a Service
Business Process
Solutions
Application Application Application Application Application
Software
as a Service
Platform
as a Service
Infrastructure
as a Service
External
Ecosystem
Industry Collaboration
Human
Resources
Big Data &
Analytics
Commerce Marketing
Development Big Data &
Analytics
Security Integration Mobile Social
Traditional
Workloads
Built using open standards
Compute Storage Networking
Built using open standards
Smarter Commerce
Smarter Analytics
Smarter Cities
Smarter Workforce
Watson solutions
Software solutions
Middleware
solutions
SOFTLAYER
IBM SmartCloud
Enterprise +
Public. Private. Dynamic Hybrid.
Think it. Build it. Tap into it.
Infrastructure solutions
IBM Cloud

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IBM Cloud Is Your Growth Engine
for a Smarter Enterprise
 37,000 experts with
deep industry
knowledge
 $6+ billion in cloud-
related acquisitions
since 2007
 80% of Fortune 100
companies use IBM
cloud capabilities
 #1 in EMA Radar™ for
Private Cloud Platforms
 #1 in annual world-wide
server revenue
 OpenStack founder
 50% reduction in IBM’s
IT labor cost with Dev /
Test Cloud
 More than 21,000
SoftLayer clients in
140 countries
 SoftLayer is up to 10X
faster than other
cloud providers
 More than 100 cloud
SaaS solutions
IBM Cloud
IBM’s end-to-end cloud portfolio

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Take Advantage of Opportunities to Learn More
ibm.com/smartcloud
twitter.com/ibmcloud
youtube.com/ibmcloud
Cloud Zone Business Best Practice Solution Sessions
145: How Cloud Computing Drives Business Growth (Panel Discussion)
148: Building a Smarter Enterprise with Cloud Computing
151: Simplify Cloud Deployments and Leverage New Business Models
(MSP Panel)
Technology Roadmaps Solution Sessions
161: Benefitting from an Open Architecture for Cloud
162: Optimize Your Infrastructure, Transform Economics and Speed
Innovation with Cloud Computing
163: How Cloud and Sourcing Partnerships are Shaping Tomorrow’s
Enterprise IT
164: Accelerate Your Business with Cloud Solutions

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