How can you achieve a higher return on investment with an integrated buyer centric marketing approach? Will this approach result in a new friendship between sales and marketing?
Specialist services include Publishing, Synchronisation, Digital Distribution, E-Commerce and Internet Solutions, Online Marketing, Label Management, Licensing, and Bespoke Technological Development including Architecture, Mobile, Desktop and Internet applications.
Learn how easy it is to plan out your marketing plans for 2018. Lisa and Anna will break it down into 5 easy steps including setting goals and auditing.
Seminar Lead Generation - E komercija 2016 Vilnius (Lithuania)adxmedia GmbH
Basics of online lead generation and how you can improve the lead gen process with technology. This presentation was held during the E-komercija 2016 in Vilnius. It will give an overview about the basics, structures and processes. Also it includes tips, tricks and cases how to run or improve online lead campaigns with Facebook.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
Webinar produced jointly by Earley Information Science and Riversand on how "Product Information is Key to Winning the Customer Experience Race." Featured speakers are Jeannine Bartlett, Chief Digital Strategist with EIS, and Cody Bateman, Client Relations Executive with Riversand.
The presentation will give an introduction and more in depth information about lead generation. It will include the do’s and don’ts, how to define the right target group, how to cluster the target group and which technologies are important to use. Different cases will show, how an effective lead generation can be set-up and executed. The presentation will be split in 2 Sessions, one for beginners and the other one for advanced marketing managers.
This presentation used in electronic commerce conference "E-komercija '16" by Daniel Richter from company Adxmedia.
Customer Event Hub - the modern Customer 360° viewGuido Schmutz
Today, companies are using various channels to communicate with their customers. As a consequence, a lot of data is created, more and more also outside of the traditional IT infrastructure of an enterprise. This data often does not have a common format and they are continuously created with ever increasing volume. With Internet of Things (IoT) and their sensors, the volume as well as the velocity of data just gets more extreme.
To achieve a complete and consistent view of a customer, all these customer-related information has to be included in a 360 degree view in a real-time or near-real-time fashion. By that, the Customer Hub will become the Customer Event Hub. It constantly shows the actual view of a customer over all his interaction channels and provides an enterprise the basis for a substantial and effective customer relation.
In this presentation the value of such a platform is shown and how it can be implemented.
Sales and marketing are struggling to fill their pipelines with quality leads. A Guaranteed Lead Program is a strategic way to distribute content and deliver qualified leads into your pipeline. This primer teaches you how.
ŠTUDIJA PRIMERA: ŠKODA – CELOSTNI POGLED V PRAKSI – VSEBINSKO IN DIGITALNO
Možnosti in nove priložnosti integriranega vsebinskega marketinga so neskončne in, kar je najlepše, … dejansko delujejo (= prodajajo)!
B2BMF2019 - How Data Driven is Your Marketing Organization? - TableauB2B Marketing Forum
Of je marketingteam nu aan het begin van de data-reis is of verder, tijdens de presentatie van Christy en Eulalie ontdek jij hoe marketeers betere beslissingen kunnen nemen én hun impact kunnen aantonen. Gebruikmakend van marketingkanalen vol data én continu ontwikkelende technologie kun jij een analysestrategie ontwikkelen die nu én op de lange termijn succesvol is.
Berend-Jan Rietveld neemt je mee in de reis die Schiphol heeft afgelegd om klantbeleving meer centraal te stellen. Met een complexe waardeketen waarin klanten ook partners zijn moet gecombineerde waarde geboden worden. Schiphol zette de eerste stappen op weg naar een platform-aanpak om samen met airlines toegevoegde waarde te leveren aan de eindklant, de reiziger.
More Related Content
Similar to Integrated sales and marketing – is it worth it (Paul Doody)
Specialist services include Publishing, Synchronisation, Digital Distribution, E-Commerce and Internet Solutions, Online Marketing, Label Management, Licensing, and Bespoke Technological Development including Architecture, Mobile, Desktop and Internet applications.
Learn how easy it is to plan out your marketing plans for 2018. Lisa and Anna will break it down into 5 easy steps including setting goals and auditing.
Seminar Lead Generation - E komercija 2016 Vilnius (Lithuania)adxmedia GmbH
Basics of online lead generation and how you can improve the lead gen process with technology. This presentation was held during the E-komercija 2016 in Vilnius. It will give an overview about the basics, structures and processes. Also it includes tips, tricks and cases how to run or improve online lead campaigns with Facebook.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
Webinar produced jointly by Earley Information Science and Riversand on how "Product Information is Key to Winning the Customer Experience Race." Featured speakers are Jeannine Bartlett, Chief Digital Strategist with EIS, and Cody Bateman, Client Relations Executive with Riversand.
The presentation will give an introduction and more in depth information about lead generation. It will include the do’s and don’ts, how to define the right target group, how to cluster the target group and which technologies are important to use. Different cases will show, how an effective lead generation can be set-up and executed. The presentation will be split in 2 Sessions, one for beginners and the other one for advanced marketing managers.
This presentation used in electronic commerce conference "E-komercija '16" by Daniel Richter from company Adxmedia.
Customer Event Hub - the modern Customer 360° viewGuido Schmutz
Today, companies are using various channels to communicate with their customers. As a consequence, a lot of data is created, more and more also outside of the traditional IT infrastructure of an enterprise. This data often does not have a common format and they are continuously created with ever increasing volume. With Internet of Things (IoT) and their sensors, the volume as well as the velocity of data just gets more extreme.
To achieve a complete and consistent view of a customer, all these customer-related information has to be included in a 360 degree view in a real-time or near-real-time fashion. By that, the Customer Hub will become the Customer Event Hub. It constantly shows the actual view of a customer over all his interaction channels and provides an enterprise the basis for a substantial and effective customer relation.
In this presentation the value of such a platform is shown and how it can be implemented.
Sales and marketing are struggling to fill their pipelines with quality leads. A Guaranteed Lead Program is a strategic way to distribute content and deliver qualified leads into your pipeline. This primer teaches you how.
ŠTUDIJA PRIMERA: ŠKODA – CELOSTNI POGLED V PRAKSI – VSEBINSKO IN DIGITALNO
Možnosti in nove priložnosti integriranega vsebinskega marketinga so neskončne in, kar je najlepše, … dejansko delujejo (= prodajajo)!
Similar to Integrated sales and marketing – is it worth it (Paul Doody) (20)
B2BMF2019 - How Data Driven is Your Marketing Organization? - TableauB2B Marketing Forum
Of je marketingteam nu aan het begin van de data-reis is of verder, tijdens de presentatie van Christy en Eulalie ontdek jij hoe marketeers betere beslissingen kunnen nemen én hun impact kunnen aantonen. Gebruikmakend van marketingkanalen vol data én continu ontwikkelende technologie kun jij een analysestrategie ontwikkelen die nu én op de lange termijn succesvol is.
Berend-Jan Rietveld neemt je mee in de reis die Schiphol heeft afgelegd om klantbeleving meer centraal te stellen. Met een complexe waardeketen waarin klanten ook partners zijn moet gecombineerde waarde geboden worden. Schiphol zette de eerste stappen op weg naar een platform-aanpak om samen met airlines toegevoegde waarde te leveren aan de eindklant, de reiziger.
B2BMF2019 - Marketing automation voor een succesvolle leadgeneratiestrategie ...B2B Marketing Forum
Kayleigh Groenendijk (Sr. CRM Marketeer, de Persgroep) en Coen van Delft (Sales en Marketing, spotONvision) deelde in een interactieve workshop hun inzichten over de implementatie van marketing automation bij Persgroep. Samen waren zij van A tot Z verantwoordelijk voor de implementatie en strategie van marketing automation bij de Persgroep en de integratie van het lead management proces met het CRM systeem.
Tom van Tilborg (online marketeer) en Ronnie van Dijk (content marketeer) nemen je mee in de stappen die Payper, een Nederlands MKB bedrijf, heeft gezet omtrent de implementatie van een Marketing Automation tool naar zichtbare resultaten.
B2BMF2019 - Masterclass Account-based marketing - spotONvisionB2B Marketing Forum
In de praktijk blijken grote klanten steeds lastiger te bereiken met generieke marketingprogramma’s. Account-based marketing, ook wel bekend als key account marketing, is een strategische aanpak voor marketing waarin een organisatie communiceert met een individuele prospect of klantaccount.
In deze masterclass maak je kennis met de basisprincipes van ABM en leer je hoe je de engagement en winstgevendheid van je key accounts kunt verhogen. Een intensieve sessie met voorbeelden uit de praktijk en best practices.
B2BMF2019 - Demystifying the Buzz Words of Marketing Analytics - Ortect - Ivo...B2B Marketing Forum
Tijdens zijn presentatie de-mythificeert Ivo Fugers de grootste buzzwords die gebruikt worden binnen marketing analytics. Hij neemt het publiek mee in de stappen die je als B2B-bedrijf zet richting volwassenheid in inzicht met behulp van data. Aan de hand van twee case studies maakt hij zijn verhaal praktisch toepasbaar en herkenbaar. Eén praktijkcase gaat over een aanbevelingssysteem voor evenementbezoekers, de andere situatie beschrijft slimme churn-analyse. Want wat is er belangrijker dan leren van anderen in B2B?
Content marketing next level - Maïa Hemkes & Bas EndhovenB2B Marketing Forum
Wil jij aan de slag met de praktische uitdagingen van contentmarketing? Leer meer over hoe je bepaalt welke content je het best kunt maken, welke (nieuwe) formats voor jou kunnen werken, en hoe je content het best kunt distribueren. Til je contentmarketing naar een hoger niveau.
The winning B2B marketing team of the future - Shimon Ben Ayoun & Charles NixonB2B Marketing Forum
In the last 10 years B2B marketing has changed more than in the 50 years before
In the last 10 years B2B marketing has changed more than in the 50 years before. If we want to remain relevant as B2B marketing practitioners we need to improve and renew our skillset and mindset. How to address the skillset for the future? How to design a winning marketing department that is agile enough to deal with the rapidly changing buyer needs?
spotONvision and Cambridge Marketing College are presenting the set of skills we believe are essential for a successful 2020 vision.
How to create the best marketing ecosystem - Cathelijne Quarré-BijleveldB2B Marketing Forum
Does your leadership team know that their clear business objectives serve as critical input to your marketing programmes? Does your sales team understand that when they speak to the buyer, the buyer’s journey started much earlier and the role of marketing in this journey is crucial?
Learn:
-The role of marketing in shaping the buyer journey, delivering value for the customer and revenue for the business, from awareness all the way to purchase, and beyond.
-How their marketing tech stack powers the end-to-end buyer journey experience.
-How all of the elements of their commercial ecosystem work together.
How big data and psychographics are changing B2B marketing - Richard RobinsonB2B Marketing Forum
The impact of data-driven marketing has never been in sharper focus. But what does this really mean for B2B marketers?
Richard will share how the combination of data analytics, behavioural science and micro-targeting is transforming the way that organisations are engaging with customers and prospects. Enabling businesses to be more customer-centric and bringing the panacea of the ‘right message to the right person at the right time’ within reach.
Aan de slag met account-based marketing - Laura Haasnoot & Ingrid Archer B2B Marketing Forum
Er is van alles aan de hand in B2B. Er zijn veel nieuwe aanpakken voorhanden en soms lijkt het lastig om te kiezen voor die ene aanpak die jou het meest kan opleveren. Account-based marketing (ABM) is een geschikte benadering als je kunt afbakenen en kunt kiezen voor een segment of kleine groep ‘key’ prospects die een hoge klantwaarde vertegenwoordigen.
Account-based marketing is vooral interessant als je te maken hebt met een ingewikkeld koopproces, waarbij veel informele en formele beslissers betrokken zijn. En is vooral geschikt als je een goede relatie hebt met sales. In deze workshop gaan we aan de slag met het stappenplan voor account-based.
Buyers are evolving and becoming more demanding. If you want to compete in the modern B2B world, you need to change the way you approach user experience.
In a world where everything we do is defined by the results we generate, how can we effectively experiment with user experience without damaging ROI in the process?
Tim Burge will take you through a structured approach for applying common practice B2C techniques to the B2B world.
Het maken van marketingcampagnes kan veel tijd kosten en het implementeren, meten en optimaliseren nog veel meer.
Hoe kun je toch aan de slag met het optimaliseren van marketingcampagnes op een manier dat je snel resultaat boekt? In deze workshop leer je hoe op een andere manier, noem het growth hacking als je wilt, aan de slag kunt met het verbeteren van je campagnes. Het gaat over experimenten, testen en verbeteren.
During his time at FinTech giant (FIS), Colin Day was responsible for the GDPR readiness programme across the firm’s demand generation and marketing activities. This presentation looks at that journey. We will review the State of the law, providing a brief synopsis of what we all know. We will consider the power of the GDPR and how it has the potential to drive the next wave of the Martech evolution. We will examine the route to compliance and the impacts on engagement.
Van productfocus naar relevantie in leadgeneratie - Michel Bieze - NuonB2B Marketing Forum
Hoe blijf je ‘top of mind’ in een branche waar steeds meer klanten steeds minder loyaal zijn aan hun leveranciers? Hoe zorg je ervoor dat je relevant bent en blijft? Een uitdaging waar veel leveranciers mee worstelen.
Ook Nuon Zakelijke Markt trotseert deze uitdagingen. De Nederlandse energiemarkt verandert snel: bedrijven hebben steeds meer duurzaamheidsambities en willen hun energiekosten verminderen. Om op deze trend in te spelen is Nuon constant op zoek naar slimmere manieren om relaties op te bouwen en te onderhouden met haar klanten en prospects.
In deze presentatie gaat Michel Bieze in op hoe Nuon Zakelijke Markt relevante ervaringen creëert voor prospects en klanten.
Get more from your marketing automation - Act-On & spotONvisionB2B Marketing Forum
Learn how to take your marketing automation to the next level: from basics to an advanced user. You’ll take away practical tools and strategies suitable for any marketing automation platform. This will help you prioritise your activities in your current work and help build your marketing automation in the future.
Why the best B2B buyer experience wins - Louis Jonckheere CPO - ShowpadB2B Marketing Forum
Our consumer experiences and expectations are influencing our behaviour as a B2B buyer. Most sales reps however have not adapted their way of working to this shift in buyer expectations.
For simple purchases, B2B buyers increasingly prefer ecommerce with no salesperson involved. Complex sales on the other hand still requires sales intervention.
As consumers we shop online and use apps, e.g. Amazon, Netflix, and Booking.com, and we expect to find the information we need when we want it. Sales reps play no role or a minimal role in this process. As the current sales practices aren’t in line with B2B buyer expectations, many sales reps are boring their buyers.
How can you stop boring your buyers and start delivering a better buyer experience?
Workshop B2B Marketing Forum 2017: From campaign to marketing automationB2B Marketing Forum
Hands-on with campaigns and marketing automation! First, draft a campaign flow based on fictional cases with your team of peers. Then, experience the exciting options of a marketing automation tool when it comes to creating automated programs and campaigns that work for you.
Workshop B2B Marketing Forum 2017: Lead Scoring in Marketing AutomationB2B Marketing Forum
Qualifying your leads before delivering them to Sales is essential for a solid process from cold lead to hot deal. In this interactive workshop, we practice narrowing down a broad target audience to only those leads that are most likely to convert.
Marketing automation provides excellent tools to help you in this process. Throughout the exercises, we will demonstrate some of these in marketing automation platform Eloqua.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. 3
Iron Mountain
Information Management Solution Partner
Records and Information
Management Solutions
Data Backup
and Recovery
Document Management
Solutions
Secure Shredding
3
Reduce risk and cost with comprehensive information services,
uniquely bridging the gap of managing physical and electronic
information
60+ years
domain expertise
156,000+
corporate clients
$3.0 billion
2012 Revenue
4. 4
Comprehensive Information Management Solutions
Managing Information from Creation Through Destruction
Records and Information
Management Solutions
Data Backup
and Recovery
Document Management
Solutions
Secure Shredding
- Records Management
- Vital Records Protection
- Specialized Vertical
Solutions
- Consulting
- Server and Application
Data Protection
- Technology Escrow
- Disaster Recovery
- Offsite Tape Vaulting
- Onsite and Offsite Secure
Shredding
- Compliant Information
- Secure Media Destruction
- Document Imaging
- Hosted Imaging Archive
- Specialized services for:
- Human Resources
- MRO
- Applications
- Mortgage
- Insurance
5. 5
Our Track Record: Trusted and Tested
17,500
employees
1026
facilities world wide
3,600+/-
vehicles
6underground
facilities
5data
centers
64M ft²
real estate
475 M ft³
hardcopy records
86Mpieces of
media stored/year
7 M
trees saved/year
60+Mimages
scanned/month
Resources Information Managed
5
6. 6
Global Network, Local Services
Driving Consistency of Information Management
Operations in 36 countries, sales and customers
in 36+ countries
36countries 5continents
7. 7
Situation in 2011
• Participation in developed markets in Europe
– Paper growth is low single digits – though still large un-vended
– Tape growth complicated balance between actual data and tape capacity
• Low sales rates
• Marketing for marketing
• Sales vs. Marketing perceptions = reality
• No or very little brand awareness
• No or very little data used
• Fragmented understanding of ROI of sales or marketing
9. 9
Leverage our size
Build a market model to build insights
• Optimize sales resource
• Optimize targeted marketing spend
10. 10
We leveraged our data
Invoice data D&B Data SFDC data
Invoice Values
2007-2013
• Time as customer
• Invoice value
changes
(calculated)
D&B Company Data
• Site Count
• Employee count
• SIC Code
• Company
Revenue
• City Country
indicator (created)
Win-Loss history
• Leads details
• Opportunity details
Data
extracted
Data
Sources
Data
extracted
14 mln records 18 mln records
25 thd opportunities
100 thd leads
Sales Financials
• Sales FTE
costs
• Sales overhead
costs
• Sales Targets
All
sales people
Management
Reporting
Sales interviews
• Time to close
• Territory
details
25+
interviews
Interview
11. 11
Estimated the value IM can generate
Value of
company
$$$
Probability of
sale
X =
Expected
Value to IME
For each product and
company we estimated
the:
• Up sell/Cross-sell
value of a customer
• Prospective
customer value
For each product we
estimated a likelihood of
winning whether it be:
• Up selling/Cross-selling
to an existing customer
• Selling to a new
customer
Multiplied results
through to get to
a value to us
We built a market model that showed the value of each company to us
15. 15
Link marketing to sales objectives
–Sirius Decisions enrolled in establishing our
waterfall
– MQLs, Opportunities created, % of pipeline, booking
numbers and value of wins
– Established thresholds for success
16. 16
Sales and Marketing metrics
• From market model we defined sales objectives
• From SFDC we got win/conversion rates and expected
deal size
• From Sirius best practice 25% of opportunities created
marketing sourced
• Expected conversion rates from MQLs and cost per lead
drove the marketing budget
• ROI targets on marketing spend sharpened the product
mix targeted
Leading to agreed expectations between sales and
marketing
17. 17
Link marketing to sales objectives
–Field marketing role big change!
–Planning process
• Campaign planning
• Monthly and Quarterly meeting with sales
–Integrated marketing campaigns for maximum
results
18. The Paper Light Campaign
- Why?
- What?
- How?
- There’s no such thing as a free lunch… ;-)
Iron Mountain suggests that rather than attempting to become paperless, a more
valuable and realistic goal should be to become “paper light”.
The Paper Light Whitepaper considers the challenges businesses face and
provides practical guidance on why and how to make the journey to a paper light
future, with a focus on security, access and harnessing the full value of the
information.
Iron Mountain has defined four different stages in that journey, that are each
described in more detail in a practical, Stage Specific Guide:
Stage 1: Secure off-site document storage for archived information
Stage 2: Efficient document access for active files
Stage 3: Manage inbound information for efficient business processes
Stage 4: Getting full value from the information you hold
Prospects can do the Paper Light Quiz to find out in what stage they are
19. Content Assets on IM Websites
- Core White Paper (gated with email address)
- Overarching campaign Video (free)
- 4 Stage Guides (fully gated)
- One - See the light
- Two - Lighten the load
- Three - Get light on your feet
- Four - Be light years ahead
- 4 Stage videos (free, mirroring and supporting stage guides)
- Engagement Quiz (gated with email address)
20. User Journey to White Paper
User clicks on a link
or banner on the
website to download
the white paper
User lands on a form and
only has to fill in email
address and press “Send
me the link”
Thank you page appears:
“A link to download the
white paper has been sent
to you”
A link to download the
white paper is sent to that
email address
• The white paper is only partly gated: users will only have to fill in their email
address
• We will send a link to download the white paper to that email address
24. User Journey to Stage Guides and Videos
User clicks on a link
or banner on the
website to download
the stage guide
User lands on a form and
after filling in all the fields
presses “Send me the
link”
Thank you page appears:
“A link to download the
stage guide has been sent
to you”
A link to download the
stage guide is sent to that
email address
• The stage guides will be fully gated
• When an existing prospect downloads a stage guide, after finalising the (pre-
filled) form they will go straight to the guide
• When a new prospect (suspect) downloads a stage guide, they will receive a
link to download the guide to the email address they have given us
33. 33
Beer and Bitterballen in action
Growing faster than the market in
paper and tape
Sales rates x2!
Marketing achieving 25% of pipeline
and bookings
Marketing bookings x2.5 since 2011
Sales trusts marketing to deliver
significant part of their pipeline
34. 34
Beer and Bitterballen in action
Marketing trusts sales will convert on
their leads
Brand – we are now a UK Superbrand
CFO very happy and confident in
marketing investments