The document discusses how IBM's big data and analytics solutions provide a competitive advantage by enabling organizations to manage risk, enhance decision-making, and build customer relationships through data-driven insights. It highlights the rapid expansion of big data, the importance of integrating various data types, and the urgency for businesses to adopt these technologies to stay agile and outperform competitors. Additionally, it details industry-specific applications and IBM's efforts in addressing the analytics skills gap.

1. #IBMINTERCONNECT

2. IBM Big Data & Analytics:
Competitive Advantage in the New Era of Smart
Mychelle Mollot
Vice President WW Marketing
Business Analytics
© 2013 IBM Corporation

3. #IBMINTERCONNECT
Constantly adapts
to changing market
dynamics, buyer
demands and
disruptive technologies
Client-centric,
digitally savvy in its
use of cloud, mobile,
social and big data
platforms to transform
Embraces data in all
forms to apply
analytics, unlock
insight, and make
fact-based decisions
Creates value in new
ways by forging
deeper relationships
with clients and
between employees
Four Technologies Help Define the Smarter Enterprise
BIG DATA
ANALYTICS
SOCIAL BUSINESS
ENTERPRISE
MOBILITY
CLOUD COMPUTING

4. #IBMINTERCONNECT
What’s Changing?:
Big Data & Analytics Is Expanding Quickly
Data is the world’s
newest resource
Decision-making
extends from few to many
As data value grows, current
systems won’t keep pace

5. #IBMINTERCONNECT
Why Act Now?
To outperform in your industry
To proactively manage security
and risk
To create IT agility to underpin
the business

6. #IBMINTERCONNECT
Examples of Outstanding Performance Driven
by Big Data and Analytics
å
Just in time maintenance
One size fits all marketing
Traditional Approach Transformational Outcomes
Slow claims processing
Real-time, automated
weather prediction
Personalized, real-time
marketing offers
Predictive maintenance
& improved uptime
Real-time Risk
Analysis
Monthly risk management
Manual weather forecasting
Intelligent & accelerated
fraud detection

7. #IBMINTERCONNECT
To Manage Risk and Create Agility: Embrace All Data
….Uncertainty of New Information is Growing Alongside its Complexity
Volume Variety Velocity Veracity
Data at Scale
Terabytes to
petabytes of data
Data in Many Forms
Structured, unstructured,
text, multimedia
Data in Motion
Analysis of streaming data
to enable decisions within
fractions of a second.
Data Uncertainty
Managing the reliability and
predictability of inherently
imprecise data types.

8. #IBMINTERCONNECT
By 2015, 80% of All Available Data Will Be Uncertain
GlobalDataVolumeinExabytes
Multiple sources: IDC, Cisco
100
90
80
70
60
50
40
30
20
10
AggregateUncertainty%
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
2005 2010 2015
Sensors
Enterprise Data
VoIP
Social media
Internet of things
Video, Audio and Text
Rising Uncertainty =
Declining Confidence
1 in 3Make decisions on
untrustworthy data
1 in 2Lack the information
that they need
60%
Have too much data
We are here.

9. #IBMINTERCONNECT
IBM Big Data and Analytics: Helps You Outperform,
Manage Risk and Create IT Agility
 Broadest set of capabilities across
big data and analytics
 Pre-integrated components accelerate value
 Pre-built industry and horizontal solutions
 Integration and optimization with storage
and infrastructure
 Delivered in multiple forms: software,
appliance, and cloud
 World-class consulting and implementation
drives innovation and value
The Whole is Greater
Than the Sum of the Parts
CONSULTING and IMPLEMENTATION SERVICES
Performance
Management
Content
Analytics
Decision
Management
Risk
Analytics
Business Intelligence and Predictive Analytics
ANALYTICS
Information Integration and Governance
BIG DATA PLATFORM
Content
Management
Data
Warehouse
Stream
Computing
Hadoop
System
Sales Marketing Finance Risk IT Operations HR
SOLUTIONS
Watson and Industry Solutions
SECURITY, SYSTEMS, STORAGE AND CLOUD
Scale
Management
Data
Optimization
Low Latency
Resources
Parallel
Processing

10. #IBMINTERCONNECT
Big Data and Analytics Solutions Across Industries
Insurance
 360˚ View of Domain
or Subject
 Catastrophe Modeling
 Fraud & Abuse
Banking
 Optimizing Offers and
Cross-sell
 Customer Service and Call
Center Efficiency
Telco
 Pro-active Call Center
 Network Analytics
 Location Based Services
Energy & Utilities
 Smart Meter Analytics
 Distribution Load
Forecasting/Scheduling
 Condition Based
Maintenance
Media &
Entertainment
 Business process
transformation
 Audience & Marketing
Optimization
Retail
 Actionable Customer
Insight
 Merchandise Optimization
 Dynamic Pricing
Travel & Transport
 Customer Analytics &
Loyalty Marketing
 Predictive Maintenance
Analytics
Consumer Products
 Shelf Availability
 Promotional Spend
Optimization
 Merchandising Compliance
Government
 Civilian Services
 Defense & Intelligence
 Tax & Treasury Services
Healthcare
 Measure & Act on
Population Health
Outcomes
 Engage Consumers in their
Healthcare
Automotive
 Advanced Condition
Monitoring
 Data Warehouse
Optimization
Life Sciences
 Increase visibility into drug
safety and effectiveness
Chemical &
Petroleum
 Operational Surveillance,
Analysis & Optimization
 Data Warehouse
Consolidation, Integration &
Augmentation
Aerospace &
Defense
 Uniform Information
Access Platform
 Data Warehouse
Optimization
Electronics
 Customer/ Channel
Analytics
 Advanced Condition
Monitoring

11. #IBMINTERCONNECT
Scientists
WellPoint Interactive Care Guide and Care Reviewer
Streamlines authorization of procedures and ensures adherence to care guidelines
IBM Watson Case Advisor – Beta
Provides deep patient case insights and key details
Cognitive Solutions for Healthcare: Watson
Assist with identification, investigation
and validation of new therapies
Accelerate Research
and Insights
IBM Watson Expert Advisor
Assist in identifying individualized
treatment options for patients
Improve Diagnosis
and Treatments
WellPoint Interactive Care Insights
(for Oncology)
Clinicians
Enhance Coordination
of Care and Outcomes
Assist in post procedure
and on-going care
Patients
IBM Watson Care Advisor – TBD

12. #IBMINTERCONNECT
Big Data & Analytics Reference Architecture
Data in
Motion
Data in
Many Forms
Data at
Rest
Information
Ingestion
and
Operational
Information
Landing Area,
Analytics
Zone
and Archive
Exploration,
Integrated
Warehouse,
and
Mart Zones
Real-time
Analytics Decision-
Making
Business
Processes
Point of
Interaction
Information Governance, Security &
Business Continuity
Security, Systems, Storage and Cloud
Cognitive Computing
Real-time Analytics
& Decision Management
Planning & Forecasting
Predictive Analytics
& Content Analytics
Reporting, Analysis
& Dashboards
Data Discovery
& Visualization

13. #IBMINTERCONNECT
Infrastructure Matters to Support
New Big Data & Analytics Architecture
Scalability Parallel
Processing
Low Latency
Data
Optimization
Predictive Analytics
Data Warehouse
Text Analytics
Hadoop Workloads
Optimization
Sensitivity Analysis
Cores SCM*
StorageNetwork
Optimal
Infrastructure
An efficient and agile
infrastructure balances
the needs of different
analytics workloads
Core infrastructure
capabilities deliver
speed and confidence
* SCM-Storage Class Memory

14. #IBMINTERCONNECT
Delivering Workload Optimized Performance
System for Transactions System for
Analytics
System for
Operational Analytics
For apps like
Order Management
Database cluster services
optimized for transactional
throughput and scalability
For apps like
Sales Analysis
Data warehouse services optimized
for high-speed, peta-scale analytics
and simplicity
For apps like
Real-time
Fraud Detection
Operational data warehouse services
optimized to balance high performance
analytics and real-time operational
throughput
System for
Hadoop
For apps like
Big Data
Exploration
Hadoop services optimized for
exploration of large volumes of data
with any type of structure; and as a
queryable archive to augment
traditional data warehousing

15. #IBMINTERCONNECT
A Year of Innovation for Big Data & Analytics
Find and protect
sensitive data
80% faster
monitoring
PERFORMANCE MANAGEMENT
and BUSINESS INTELLIGENCE
AGILE GOVERNANCE
FOR ALL DATA
Single point of
security for
traditional,
NoSQL, and big
data
Cognos TM1 with
Mobile contribution
Integrated metrics
and scorecarding
Deploy on Cloud,
zLinux, on premise.
Native mobile on
iOS and Android
INFRASTRUCTURE
Analytics on POWER 7-
14x lower TCO
X-86 innovation – 40%
better perf efficiency
System x – open
analytics on Linux
IBM Flash Systems
for low latency
analytics.
Real-time
compression to
access all relevant
data

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IBM Big Data & Analytics Momentum
Source: IBM. Note: All numbers used are cumulative. 3/31/2013
1100
Business
Partners
1640
Business
Partners
2215
Business
Partners
9thAnalytics Solution
Center Opens
in Ohio
170
Big data
Clients
85
Info Agenda
Engagements
730
Big Data Clients
860
Info Agenda
Engagements
1040
Big Data Clients
2,300
Info Agenda
Engagements
1550
Big Data Clients
30,000
GBS Information and
Analytics Engagements
3,810
Info Agenda
Engagements
10,000 40,000 101,000
2010 2011 2012 2013
40,000AnalyticsZone.com
Members
Big Data University
Enrollments
Big Data University
Enrollments
Big Data University
Enrollments

17. #IBMINTERCONNECT
IBM Is Helping Address the Analytics Skills Gap
 New technologies designed for business users
 IBM AnalyticsZone to download and experiment
with software
 Big Data University with robust curriculum
 Big Data Stampede for accelerated value
 Partnering with major universities globally
 On-line resource centers & books written by IBM
thought leaders