IMS is a leader in providing innovative solutions that ignite brand performance. We are a seasoned team of Solutionists with the experience and expertise to improve the performance of brands and brand teams. We simplify the process of developing solutions that matter. We bring proven methods and deep expertise to help clients tackle challenges in key areas that are essential to brand performance: Strategy, Activation, Transformation and Advisory Services. We welcome you to take a few moments to learn more about our firm.

1. Integrated Marketing
Solutions
Introduction

2. Solutions That Ignite
Brand Performance

3. IMS is a Seasoned Team of Solutionists...
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Code-breakers, relentless in the pursuit of insights that matter
Catalysts, skilled in cultivating interactions that help people to see the big
picture, connect the dots and push thinking to new places
Business thinkers, bringing discipline, order
and process
Design thinkers that help brands connect, delight, inspire and grow
Results oriented, helping clients make the pivot from insight to action

4. What Clients Ask Us to Solve
Help us design a
plan to deal with
increased payor
influence and ACOs.
Help us inspire and
equip our people to
deliver a better
customer
experience.
Help us embed an
integrated planning
discipline across our
organization.
We need to analyze
competitive response
scenarios for a major
new player.
Help us improve
execution across the
organization.
Help us reinvent our
brand, recharge our
team and regain
share.
Help us develop a
commecial strategy
in a TA where we
have little
experience.
We need someone
with deep experience
to help us develop a
solid BD plan.
We need a partner to
help us plan and
execute the first
major product launch
in decades.
Slide 4©2013 Integrated Marketing Solutions

5. Who We Serve: Selected Clients
Health Care Consumer
Slide 5©2013 Integrated Marketing Solutions

6. What We Do &
How We Work
Solutionist Services

7. Solutionist Services
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IMS brings proven methods and deep expertise to help clients tackle challenges in
key areas essential to performance. We help you simplify the process of developing
solutions that matter.

8. Strategy
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Services Outcomes
Brand
Foundation
We help brands to sharply define the benefits
that are most relevant to consumers, most
distinctive, and authentic.
• Ownable, differentiated
positioning
Brand Strategy
Development
We help brands define strategies that deliver
the brand experience at the most relevant
touchpoints.
• Brand promise delivered
Organization
Alignment
We help brands ensure that their strategies are
owned across functions, so that the entire
organization is ready to execute.
• Execution excellence
We help clients see their customers with fresh eyes, competitors with greater
clarity and themselves more objectively.

9. Activation
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Services Outcomes
Communication
Planning &
Execution
We help brands prioritize traditional and on-line
tactics and craft messaging to open
conversations that connect, inspire and
influence human behavior.
• More Brand Advocates
Channel &
Customer
Planning
We help articulate channel strategies and
develop customer-relevant programs that
achieve results.
• Stronger Customer
Engagement &
Performance
Metrics Definition We help marketers define relevant metrics to
track results, course correct and understand
the drivers of performance.
• Improved ROI
• Accelerated learning
We help clients navigate the complex landscape to deliver their promise where
and to connect with the right customer in the right way.

10. Sales & Marketing Transformation
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Services Outcomes
Assessment We help leaders assess organization
readiness to deliver the brand at every touch
point .
• Clarity about organization
drivers and barriers
Training We build sales and marketing capability
through customized training that enables
marketers and sales teams to elevate their
game.
• Marketing and Sales
Teams with world-class
disciplines
Change
Management
We help Senior Leaders define and
implement change management plans that
align, inspire and mobilize people to act.
• Inspired Teams
• Accelerated
Performance
We help clients mobilize their people to live the brand’s promise with confidence.

11. Advisory Services
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We provide insights and guidance to help senior management navigate the
complexities in today’s business climate and address major challenges. Our focus
is to develop innovative solutions to ignite brand performance.
• Executive-level program management
• Competitive response scenario development
• Strategic presentation development (board, customer, internal
stakeholders)
• Key meeting/event design and execution

12. How We Work
The way we work allows us to tailor our approach to the unique needs of every client:
©2013 Integrated Marketing Solutions Slide 12
Understand your business - customers, company, channels, climate, competition
Organize the challenges – we create order and clarity from complexity
Orchestrate the best approach to solve each challenge
Define a sustainable solution that is both innovative and pragmatic
Provide implementation support – we stick with you

13. Our Process
Strategy & Organization
Transformation

14. Our Process
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Situation Assessment
• Research & Insight Mining
• Brand Foundation Validation
• Sustainable Advantage Definition
• Cross-Functional Collaboration
Strategy Development
• Business & Marketing Objectives Alignment
• Target Definition & Prioritization
• Challenge Definition
• Key Strategy & Initiative Definition
Solution Design
• Message Development
• Channel Planning
• Tactical Planning
• Creative Development
• Global & Cross Functional Coordination
Execution & Measurement
• Tactical Execution
• Metrics Monitoring
• Learning & Refinement
• Prospective Research

15. Organization Transformation Process
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Discovery
• Clarify the Vision, Strategy & Values
• Requirements Definition
• Governing Coalition
• Readiness Assessment
Solution Design
• Employer Brand Definition
• Transformation Blueprint
• Structure
• Process
• People & Jobs
• Skills
Mobilize & Inspire
• Change Implementation Plan
• Transformation Story
• Enlistment Experience Design
• Internal Communication Plan
Master & Measure
• Training & Development
• Metrics Monitoring
• Learning & Refinement

16. Case Studies
Strategic Initiative Experience

17. Integrated Commercial
Planning Deployment
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Help us embed an
integrated planning
discipline across
our organization?
Challenge:
• Poor and inconsistent communication
• No clear process or deadlines…and what process existed changed yearly
• Cross-functional teams not being leveraged or engaged
• Strategy, initiatives, tactics and budgets reviewed by leadership at the end of the planning cycle allowing little
input along the development path
Solution: Develop and deploy an annual integrated planning framework to:
• Improve the efficiency and consistency of the commercial organization planning process
• Best application of resources and investment
• Expand communications and process connections across business units and other functional groups within the
organization
• Link marketing strategies to business objectives with measured outcomes
• Advance marketing strategies that are centered on the Customer and Consumer
Results:
• Year 1 planning savings of more than $2.5 million
• Reduced re-planning by 75%
• Common planning language instituted across the entire organization
• Cross-functional collaboration now a norm
• Leadership now involved at key stages of planning for input, feedback and course
corrections before final plan is submitted

18. Therapeutic Area Strategy
• Challenge:
– Two existing pipeline assets
– No existing clinical or commercial expertise in the TA
• Solution:
– Existing treatment landscape and interconnections analysis
– High level valuation of segments including competitive pressure
– Evaluation of existing personnel inventory relative to new TA
• Results:
– Preferred disease state targets
– BD acquisition targets
– R&D gaps
– Commercial evolution over time
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Help us develop a TA
strategy in an area
where we have little
experience.

19. Brand Transformation
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Print Advertising
Endemic and Non-Endemic
1
Online
Microsite
Nursery Contest
Advertising
WOM
SEO/SEM
2
5
Shopper Marketing
In Store / On Shelf
National FSI
Print Advertising
Online Advertising
Outdoor
3
CRM
Strong Moms
Direct Mail
E-Mail
4
HCP
Direct-to-Patient
Marketing (OB,
Hospital, Ped)
6
Overview: Multi-tiered, integrated
campaign to launch the first packaging
and product innovation for infant
formula in over 50 years.
Target Audiences: Pediatricians, OB/
GYNs, Hospital Administrators,
Pediatric Nurses, Perinatal Health
Educators, Lactation Specialist/
Consultants, Registered Dietitians and
Consumers
Results: Moved from #2 to
#1 infant formula brand
Public Relations
Editor Event
Consumer Event
Short / Long Lead Editors
Nursery Contest
Nursery Tips
We need a partner to
help us plan and
execute the first
major product launch
in decades.

20. Case Studies
Single Assignment Experience

21. When the meeting experience must be “just right”…
• Challenge: Fill 200+ seats at an educational event,
as well as position the UIC College of Medicine as
a leader in flu pandemic preparedness.
• Target Audience: Business owners and human
resources professionals.
• Solution: IMS implemented a two-phased approach
to promote the conference. The first phase included
development of a compelling theme and collateral
that immediately attracted business and HR professionals. The theme and consistent design
style was utilized in the Web site design, e-mail blast template, brochures, posters and other
promotional materials. Phase two included targeting local media and business trades with a
media alert, press release and follow-up pitch calls. The goal: to position this conference and
UIC College of Medicine as "ahead of the curve" in flu pandemic preparedness. The result:
the event was “maxed out” and considerable media pickup was sustained following the
event.
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22. When brand execution is required quickly…
• Challenge: Engage global leadership teams in
quickly preparing for potential outcomes of pivotal
research.
• Target Audience: Country sales managers, key
country management and staff.
• Solution: IMS created a communications platform
to educate and motivate target audiences. A series of newsletters containing key debriefs on
potential strategies presented in an easy-to-read broadsheet format were presented with
topic-based premiums. IMS created an engaging editorial mix from technical papers, as well
as designed the newsletters, custom tube packaging, and premium items. The program
proved invaluable in preparing teams with appropriate media and sales strategy. The client
was able to respond in a proactive, unilateral manner as soon as the research study results
were released.
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23. When there is just more work than time or workers…
• The work that lab professionals perform
is crucial, yet can be unacknowledged.
The need for new lab professionals is
increasing, but the number of those
entering the field is not.
• Challenge: How do you develop and
grow a community to recognize and
celebrate the vital contributions of lab
professionals around the world with no
internal bandwidth to do so?
• Target Audience: Lab managers and professionals around the world.
• Solution: IMS took the reins and steered this program toward great success as a key program
strategy consultant, team integrator, digital developer and operations manager. Labs Are Vital, and
the primary communications vehicle for the program, LabsAreVital.com, has seen monthly site visits
grow from an average of 5,000 per month to more than 100,000 per month.
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24. “Coming together is the
beginning, keeping together
is the process, working
together is success.”
- Henry Ford

25. Thank You.
Integrated Marketing Solutions
400 West Liberty Street
Wheaton, IL 60187
Phone: 312-242-4700
Email: bsanzotti@imssolutionists.com
www.imschicago.com