Presentation at Impact 2012 Mumbai: This IBM PureSystems presentation was presented by Amol B Mahamuni, Program Director ISL, IBM PureApplication System Product Management

1. IBM PureSystem
Am ol B M ah am u ni
P rogram D ire ctor IS L
IBM P u re Ap p lication S ys te m P rod u ct M anage m e nt

2. You experience the barriers of tim e, cost and risk tod ay
Aligning IT and business goals
Business Goals IT Reality
Grow top and
bottom line by: Getting Up and Running
• 2-3 months to specify and
• Driving business procure
innovation • 2-3 months to integrate,
• Make new markets configure and deploy
• Respond to competitive
threats Development Operations
• 3-6 months to go from
• Enhance the customer development to production
experience
Ongoing Effort
Typical Results: • 1-3 months to troubleshoot and
tune
• 34% of new IT projects (US) deploy late • Ongoing effort and downtime to
• 55% experience application downtime for maintain, scale and upgrade
major infrastructure upgrades once deployed
From a commissioned study conducted by Forrester Consulting on behalf of IBM

3. C lients have tried various approaches to close
the gap
Client-tuned
Systems Appliances Cloud
Benefits Flexibility Simplicity Agility
Control Rapid Deployment Elasticity
Challenges Time and
Shared
Expense Single Purpose
Dependence
Required
What if you could have the best of all three?

4. The tim e has com e for a new breed of system s
Systems with integrated expertise and built for cloud
Built-in Expertise Integration by
Capturing and Design
automating what Deeply integrating and
experts do – from tuning hardware and
the infrastructure software – in a ready-to-
patterns to the go workload optimized
application patterns system
Simplified Experience
Making every part of the IT lifecycle easier - with
integrated management of the entire system and a
broad open ecosystem of optimized solutions

5. Announcing the First Two M em bers of the IBM
PureSystems Family
Infrastructure System: Platform System:
Expert at sensing and Expert at optimally
anticipating resource deploying and running
needs to optimize your applications for rapid
infrastructure time-to-value

6. Announcing the First Two M em bers of the IBM
PureSystems Family
Infrastructure System:
Expert at sensing and
anticipating resource
needs to optimize your
infrastructure

7. Sim plified experience
Reduce time, effort and risk throughout the solution lifecycle
Expert
Integrated
Systems
Flex System Building Blocks IBM PureFlex System
System Software
Chassis Pre-configured, pre-integrated
14 half-wide bays infrastructure systems with compute, Unified Management
for nodes storage, networking, physical and (Server, Storage, Network)
Compute virtual management, and entry cloud
Nodes management with
Networking Options
Power 2S/4S* integrated expertise.
(BNT, Broadcom, Juniper)
x86 2S/4S
Storage Node
HyperV
PowVM
KVM
VMware
V7000 Virtual-
Expansion inside ization
or outside chassis
Management
AIX
Linux
Windows
Sys i
Appliance OS
Optional
Options
Networking
10/40GbE, FCoE, IB
8/16Gb FC Storage: Storwize
V7000 + Virtualization
Expansion
PCIe
Storage Compute
Nodes (x, p)
* POWER7 nodes available as part of PureFlex System configurations.

8. IBM PureFlex System Found ations
Configurations that ease acquisition experience and match Client
needs Express Standard Enterprise
Infrastructure Infrastructure for application Infrastructure for scalable
for Small and midsize servers with supporting cloud deployments.
businesses. Most affordable storage and networking Redundancy for resilient
entry point operation
 10Gb Network Switch  1 x 10Gb Network Switch  2 x 10Gb Network Switch
 8Gb Fibre Chan. Sw.  2 x 8Gb Fibre Chan Sw.  2 x 8Gb Fibre Chan Sw.
 1 Power / 4 Fans
 4 Power / 6 Fans  6 Power / 8 Fans
 Flex Sys Mgr Advanced  Flex Sys Mgr Advanced
 Flex System Manager
 V7000 Storage Controller  V7000 Storage Controller
 V7000 Storage Controller  2x SSDs
 2x SSDs
 Compute Node (x or  Compute Node (x or power)  Compute Node (x or power)
power)
• Designed for choice of architectures: IBM POWER7 and/or Intel x86 processors
within the same systems
• Designed for choice of OS: AIX, IBM i, Microsoft Windows®, and Linux from Red Hat, SUSE
• Designed for choice of hypervisors: PowerVM, KVM, VMware, or Microsoft HyperV
• Designed for simplicity: Integrated, single system management across physical
and virtual resources

9. Announcing the First Two M em bers of the IBM
PureSystems Family
Platform System:
Expert at optimally
deploying and running
applications for rapid
time-to-value

10. D esign M atters: Inheriting Infrastructure
FL E X-ability
Application patterns Patterns of Expertise
•A deployable form of proven best practices from years of
from IBM and partners experience and expertise to simplify complex tasks
Application Platform
Integrates an  Application Optimization  Security
 System wide Management  Monitoring
application platform  Automation & Scaling  App Lifecycle Management
optimized for  Caching & Elasticity  License Management
enterprise applications  Application Centric Provisioning  Self-service
 Usage Metering  Data management
System Infrastructure
Inherits the  Integrated Server, Storage,  Provisioning
capabilities of Network  Security
 Power Management  Monitoring
PureFlex System  Storage & VM Optimization  IT Lifecycle Management
 Virtualization  System design
 Integrated System Management

11. IBM PureApplication System
Built-in Expertise Integration by Design Simplified Experience
Capture and automate what Deeply integrate and tune hardware
experts do – infrastructure and and software – a secure, built for cloud,
Make every part of the IT lifecycle
application expertise enhance ready-to-go workload optimized platform
easier - integrated management and
application time to value system
an open solution ecosystem broadens
choice
• ‘Patterns of Expertise’ pre- • ‘Scale in’ integrated provisioning, • ‘Single pane of glass’ view from
integrated, out-of-the box IBM and elasticity and virtualization reduces the infrastructure up through the
Partner patterns for deploying cost and required management application platform – designed to
application workloads based on time by up to 55% be up & running in 4 hours*, not 4
proven best practices and expertise months
• Zero system downtime for capacity
• Open and extensible with tools to upgrades, system maintenance, • Online catalog with 80+ certified,
capture your own patterns of software updates can result in 98% optimized pattern solutions from
expertise, designed to deploy new fewer unplanned outages* a broad, open ecosystem
applications 20-30X faster* than
traditional approaches • Integrated analytics to optimize • Built-in workload management,
database query performance and integrated system monitoring and
• Application patterns can adaptive database compression maintenance can drive up to 55%
encapsulate failover, load balancing, that can provide 7x or greater reduction in operation costs*
and security features, reducing overall space savings*
security management by 51% and
change management by 53%*
* Based on internal test and client experiences of existing IBM capabilities leveraged in PureApplication Systems. Results may not be typical and will vary based on actual configuration, applications, and other variables in a production environment.

12. IBM PureApplication System
A Simple, E fficient, F lexible, Virtualized Application Platform
Complete, Ready-to-Go Systems Manual, brittle Best practice,
pattern-based
• Pre-integrated, up and running in <4 hours
• Pre-optimized for enterprise application
workloads
Deploy
Simplify Ongoing Tasks OS, runtime,
resources
Policy based
elasticity, single view
• Single point of platform and application
management
• Repeatable self service application Manage
provisioning
Manual optimizations
on-site Pre-optimized by experts
Built for Cloud
• “Platform as a Service”
Optimize
• Elastic application runtimes

13. IBM PureApplication System integration by d esign
Deployment
Applications
Middleware
Optimizes the complete
Development
solution stack:
• All hardware and software components
factory integrated and optimized
• Virtualized across the stack for efficiency
• Unified management, monitoring &
Management maintenance
• Integrated and elastic application and
data runtimes
• Application patterns allocate system and
Virtualization
application resources for optimal
performance, security and reliability
Storage
Servers
Networking

14. Faster Set U p and D eploym ent
IBM PEP Team
+ Customer
IBM Includes (at no additional cost):
 Hardware set-up and configuration
PureApplication <4 hours  Software set-up and configuration
System
 First workload deployment
Competitor HW Competitor SW Customer
Engineer Engineer
Pre- Hardware Software First
Set-Up and Set-Up and Workload
integrated Configuration Configuration Deployment 5 days*
System (2 days*) (2 days*) (1 day*)
*Actual times reported by customer working with competitor setup team

15. IBM PureApplication System sim plified experience
New client experience:
• Single product streamlines ordering, tracking,
receiving, installing and running
• Factory installed, fully packaged solutions
drive simple setup (pull it out of the box,
plug it in and boot it up)
• Management integration across system
• Single point of contact for support
• Upgrade with zero downtime based on
integrated patches and system design
• PureSystems Centre – an online catalog of
applications and patterns.
• A broad open ecosystem of optimized solutions

16. Integrated m anagem ent tools
IBM PureApplication System Pre-Integrated Competitor
Software
Management
Add-On Packs
Hardware
Management
Add-On Packs
No set-up time >24 hour* set-up time
• Pre-installed, pre-integrated • M anage m e nt s tack
management stack
• Single pane-of-glass management re qu ire s s e p arate
p u rch as e , ins tall and
*Actual times reported by customer working with competitor setup team
configu ration
• D iffe re nt u s e r inte rface s

17. IBM PureApplication System built in expertise
Patterns of Expertise: Proven best practices and expertise for complex tasks learned from
decades of client and partner engagements that are captured, lab tested and optimized and
then built into the system
100+ ISV business applications Available
through
Application Patterns Business intelligence PureSystems
Available patterns from
Business process management Centre
IBM and Partners
Web experience (Portal)
Platform Patterns Web application deployment
Expertise across the
Database deployment
middleware and
infrastructure Cloud platform management Built-in
with
flexibility
Infrastructure expertise Scalability Provisioning
across the compute Upgradability Storage optimization
resources
Through unmatched expertise in: System design * Infrastructure management * Application deployment *
Data management * Datacenter management * Application management * High availability and scalability *
Security * Storage optimization * Networking * Cloud
17 © 2012 IBM Corporation

18. What the business What’s required…
wants…
Monitoring
Lifecycle
Management

19. Virtual Application Pattern
• A Virtu al Ap p lication re p re s e nts a colle ction of ap p lication com p one nts ,
b e h avioral p olicie s and th e ir re lations h ip s
– D e finition is agnos tic to m id d le ware p rod u ct or top ology
– M ake s cu s tom e rs focu s on wh at’s im p ortant to th e m – ap p lications , S LAs
– S ys te m M anage s e nd -e nd life cycle : d e p loy, u p d ate , m onitor, s cale , u nd e p loy
What deployer defines What system deploys
Load balancer
Initial instance = 3
WAS cluster configured with session replication
© 2011 IBM Corporation

20. What will be need ed tom orrow…
Monitoring
Lifecycle
Management

21. Patterns of Expertise: Proven best practices and expertise for complex tasks learned
from decades of client and partner engagements that are captured, lab tested and
optimized into a deployable form
What is a Pattern?
• The pre-defined architecture of an application
• For each component of the application (i.e. database,
web server, etc)
• Pre-installation on an operating system
• Pre-integration across components
Monitoring
• Pre-configured & tuned Lifecycle
• Pre-configured Monitoring Management
• Pre-configured Security
• Lifecycle Management
• In a deployable form, resulting in repeatable
deployment with full lifecycle management
• Delivering superior results:
• Agility: Faster time-to-value
• Efficiency: Reduced costs and resources
• Simplicity: Simpler skills requirements
• Control: Lower risk and errors

22. M ultiple pattern types to enable open ecosystem
Virtual Appliance
HTTP
VirtualAppliance
Virtual
Appliance Server
Operating
system
Software Metadata
application Software
Operating application
system Virtual Appliance
Application
Virtual Appliance
Application
Server Server
Operating Operating
system system
Metadata
Metadata Metadata
Virtual Application
Virtual System Patterns
Virtual Appliances Patterns • Highly automated deployments
• Standard software installation • Automated deployment of using expert patterns
and configuration on OS middleware topologies • Business policy driven elasticity
• Images created through extend/ • Traditional administration and • Built for the cloud environment
capture management model
• Leverages elastic workload
• Traditional administration and • Application and infrastruture management services
management model driven elasticity
• Infrastructure driven elasticity
Virtual Application Patterns
Virtual Appliances
Virtual System Patterns
Standard TCO Improved TCO Best TCO
existing applications virtualized applications cloud applications

23. Built-in Web Application Pattern delivers proven expertise
Auto Scaling Managed environments scale up and down based
upon business SLAs you specify
Failover Failed virtual machines are replaced with new VMs
which are configured with the old VM’s identity
Load Balancing Web requests are automatically load balanced
across multiple virtual application servers
Security ACL’s for application sharing and management
access, LDAP integration for application security
Monitoring All components of virtual application environments
are monitored by PureApplication System
Lifecycle Management Built-in components are pre-configured, tuned, and
tested to enable efficient, minimal click deployment
and single point of maintenance

26. Initiates a fully scalable Web Application
Monitoring
Lifecycle
Management
Deploy Software
application
Monitoring
Lifecycle
Management

27. C ontinuous application level optim ization and
m anagem ent
Monitoring
Lifecycle Application Optimization
Management
• Policy-based placement
• Application level prioritization
• Dynamic scaling of applications
and VM resources
Deploy Software
application
• High Availability of applications
HTTP
Virtual
Server
Appliance
Operating
system
and individual VMs
Deploy
Metadata
Application
Virtual
Server
Appliance
Operating
system
Application
Virtual
Server
Appliance
Operating
system
• Mobility of VMs for performance,
management and maintenance
Metadata Metadata
Deploy Software
application
• Performance optimization
• Application level isolation
• System, Application and VM
level monitoring
• Multiple applications and
middleware

28. Extend the value of PureApplication System
 Build custom patterns with Pattern Development Kit
 Virtual Appliances
 Virtual System Patterns
 Virtual Application Patterns
Image Construction Tool
Plug-in Development Kit

29. Extensibility from the broad est ecosystem is
m ad e easy
New IBM PureSystems Centre:
 Gain access to a broad community of IBM
and certified partner expertise
 Download optimized, deployable
application patterns from 100+ leading ISV
partners
 Search by solution area, industry or
system
 Download fixes and patches
 Access to developer community
Also run your existing
applications today*

30. D esign M atters: O pen Ecosystem on Integrated
Platform
Patterns of Expertise
• 100+ ISV business applications
Application patterns • Business intelligence
from IBM and partners • Business process management
• Web experience (Portal)
Application Platform
Integrates an  Application Optimization  Security
 System wide Management  Monitoring
application platform  Automation & Scaling  App Lifecycle Management
optimized for  Caching & Elasticity  License Management
enterprise applications  Application Centric Provisioning  Self-service
 Usage Metering  Data management
System Infrastructure
Inherits the  Integrated Server, Storage,  Provisioning
capabilities of Network  Security
 Power Management  Monitoring
PureFlex System  Storage & VM Optimization  IT Lifecycle Management
 Virtualization  System design
 Integrated System Management

31. IBM PureApplication System d elivers value throughout the
IT lifecycle
D riving efficiencies across these areas:
47% fewer deployment labor hours 73% fewer management labor hours
3370 Hours Yearly labor hours to
manage a private cloud
Virtually eliminating these steps: environment
 Specify/design required servers
 Integration/configuration/testing of
infrastructure software and
middleware Management Types
 Application deployment Change
 Clustering and backup
Security
implementation
873
Asset
 Trouble shooting/tuning production Hours
environment Incident/Capacity
 Implementing hardware management Deployment
environment
DIY PureApplication
System
PureApplication System Life Cycle Labor Savings Case Study
31

32. IBM Pure Application System configurations
Configuration Configuration Configuration Configuration
1 2 3 4
96 Cores 192 Cores 384 Cores 608 Cores
1.5 TB Ram 3.1 TB Ram 6.1 TB Ram 9.7 TB Ram
+ + + +
6.4 TB SSD storage
48.0 TB HDD storage
Application Services entitlement
Upgrade to larger systems without taking an outage!

33. Full Rack H igh Perform ance M od el
Top of Rack Switches
Storage Controller BLADE Network Technologies Top of
IBM Storwize V7000 Disk System Rack Switches
4 x 400 GB SAS SSD per enclosure Customer Data Center & Rack-to-rack
20 x 600 GB SAS HDD per enclosure communications
V7000 Disk Expansion
Per enclosure:
4 x 400 GB SAS SSD
New Chassis
20 x 600 GB SAS HDD
Common Management Module
2x 10Gb Ethernet Switch
2x 16 Gb FC Switch Intel Compute Node
2.6 GHz 8C Intel processor, 115 W
20 MB L3 cache
2x 4 Port 10 GbE
2x 2 Port 8 Gb/s FC
Troy Application System
Management Node
IBM Workload Deployer
Overall
Power 24.5 K W
Cores 608 C ore s
Memory 9.7 TB
VM Management Node SSD 6.4 TB
S torag e (u nform atte d )
48.0 TB
(u nform atte d )

34. Business Value growth – TCO Son Huynh
From virtual appliances ..to System Patterns & Application patterns ….
20 -25
Operations
%
25 -30%
Implementation
Virtualization
VMware 30 -35 %
Xen
KVM
Service
X-Cat Application
Mgmt and
Auto Provisioning Pattern
Prov. And
TSAM Mgmt
Development
CSPP
VCL IWD
PureApplication System
Traditional Virtualized IaaS PaaS
Benefits: Benefits: Benefits:
Infrastructure
•Provisioning Service • Self Service Model •Automated Provisioning
Requirements & • Optimized Bus. Proc. & Applying of app stack
Fulfillment steps •Integration Topology &
• Aligned with Bus. • Automated Res. App. Workload patterns
Process Tracking •Automated Mgmt of
• Track Resources & • Image Usage profilling application pattern
Usages • Reusable Image
Challenges in the • Virtual Image Creation Library
Traditional IT •VM & Resources Mgt • E-2-E automation Potential Impact:
Model: •30% improvements on
• Ability to track Potential Impact: top of virtualization
Resources •65% Reduction in Potential Impact: •80% reduction in
•Manual Installation and Provisioning time •90% reduction in workload deployment
configuration •200 - 500% improved process overhead and management
• Standard & resource utilization •100 -200 % ROI • 3-9 Months payback 34
Automation •60 -100 % ROI •6-12 Months payback
• ….. •3-9 Months Payback
* Number and percentages are approximated.

35. PureExperience: IBM ’s investm ent to prove it
IBM PureExperience
Offers the following at no charge:
4. On-site installation of PureApplication
System and guided demonstration of
business value
6. Execution of a 10 day on-site service
engagement
8. Use of the PureApplication System for
30 days
10. Lab advocate for usage questions and
advice
12. Single point of IBM support and
maintenance

37. Ed iting a Virtual Application

38. Instantiates Virtual Application as…
Web App VM Database VM
WAR File DB
Deployer WAS Base Deployer DB2
Agent Agent Instance

39. Ad d a Scaling Policy

40. The Virtual Application now m aps to:
Proxy Server Web App VM Cluster Database VM
HAProxy WAR File DB
Deployer JVM Deployer WAS Base Deployer DB2
Agent Agent Agent Instance
Proxy Service
Storage
Volume
Caching Service
eXtreme Scale Catalog
WXS
Deployer
Agent JVM

41. Virtual Application Instance (WAS + DB2)
1 2
Load balancer
Deployment Interface
Initial instance = 3
WAS cluster configured with session replication
Multiple Consolidated Applications
(Virtual View)
Multiple Consolidated Applications (Physical View)
3 WAS WAS
4
Web
Server WAS DB2
WAS DB2
Web
Server WAS DB2
WAS DB2
LDAP
WXS WXS WXS
WXS
Common
Shared
Logging WAS
ELB Common
Shared
ELB Logging DB2
Common WAS
Monitoring Shared Logging
WAS DB2
Datastore Caching
Monitoring
Shared
Datastore
Caching
DB2
Shared Services DB2
© 2011 IBM Corporation
DB2

42. Virtual System Views
Client View Logical View Physical View - VMs
Troy App System: Deployed VMs Running on
Virtual System Troy App System 42U
Create 41U
Pattern UI 40U
Virtual 39U
System DMgr
38U
37U
and WAS DB2
36U
35U
User deploy Web
Server
OD
Router
34U
33U
32U
WAS DB2 31U
30U
29U
DB2 28U
27U
DMgr 26U
25U
24U
23U
WAS 22U
21U
20U
Mgmt 19U
18U
17U
DB2 16U
WAS 15U
14U
OD Router 13U
12U
11U
10U
9U
8U
7U
Web Server 6U
5U
4U
3U
2U
1U
 Focus is on the topology – client creates the topology pattern and deploys it
 Application and configuration scripts are added to the Virtual System
pattern

43. Pre-Entitled Software with Troy Application
System
• C lie nts h ave e ntitle m e nt to ru n th e following s oftware on th e
fu ll cap acity of th e S ys te m
 O E M Virtu alization com p one nts (not acce s s ib le b y clie nts ):
 Virtu al S ys te m s :
 IBM O S Im age for R e d H at Linu x S ys te m s v1 (R H E L 64-b it v6.2)
 IBM We b S p h e re Ap p lication S e rve r H yp e rvis or E d ition v7 (WAS 7.0.0.21 )
 IBM We b S p h e re Ap p lication S e rve r H yp e rvis or E d ition v8 (WAS 8.0.0.2)
 D B 2 9.7 F P 5 E nte rp ris e S e rve r E d ition H V
 D B 2 1 0 E nte rp ris e S e rve r E d ition H V
 Au tom ation F ram e work H V (for m igrating ap p lications onto Troy Ap p lication
S ys te m )
 Virtu al Ap p lication P atte rns :
 Java P atte rn v1 (64-b it Java 7 S D K )
 IBM Workload D e p loye r Patte rn for We b Ap p lications v1 (with WAS v7)
 IBM We b Ap p lication P atte rn v2 (with WAS v8)
