Jay Baer of Convince & Convert presents on "The 23 Social and Digital Services Your Agency Should Be Selling, But Probably Isn't"
Find out what kinds of services your agency can turn into additional revenue streams by using the in-depth information provided in this webinar.
If you want to hear more from Jay, visit his blog at http://www.convinceandconvert.com/
To hear and interact with 3-days-worth of speakers like Jay, come to BOLO 2012, a digital marketing conference created specifically for agencies: http://www.bolo2012.com
Here are some things to audit at the top of the funnel to assess a prospect's traffic generation efforts:
- Keyword research - Are they targeting the right long-tail keywords relevant to their business?
- On-page SEO - Do their pages have optimized titles, meta descriptions, headings? Is content well-structured?
- Content marketing - Do they have a blog? How frequently do they publish relevant, shareable content?
- Social profiles - Are their profiles optimized for their business and industry? How is their engagement?
- Website usability - Is the site easy to navigate? Does it clearly communicate their value proposition?
- Calls to action - Are there clear calls to action on landing pages
The 8 Wrong Questions Agencies Are Asking About Social MediaBOLO Conference
The document discusses common questions agencies ask about social media that miss the mark, and provides better alternative questions. It suggests agencies should focus less on the latest trends or how to get likes/followers, and more on how social media can deliver value to clients, be good for business, and earn promotions organically. The document advocates optimizing existing efforts like email and video before pulling funds to pay for social, and highlights how results come from engaging audiences, not influencers or gurus.
BITB -- Social Commerce and Facebook Creditsagencyside
Social commerce on Facebook is taking many forms and has been successful, such as Pampers selling 1000 packs of diapers in under an hour through social sharing on Facebook a year ago. Many Facebook users, currently over 600 million total users, engage in social games on the platform, with over 50 million people playing Farmville last month alone. Going forward, further developing social commerce opportunities on Facebook through applications and games holds promise.
The document discusses statistics and trends related to media consumption, spending, and interactive marketing. It references data from Forrester Research showing fragmentation in media consumption and a shift toward digital and interactive advertising. It questions whether digital media is underutilized as a marketing vehicle or simply more efficient than traditional media.
23 social and digital services agencies should offerJay Baer
What does it mean to be an "agency"? You need to expand your palate and your palette if your agency is going to get a share of the increasing social media and digital marketing services pie. In this specific, useful presentation derived from years advising dozens of agencies across North America, social and digital consultant Jay Baer of Convince & Convert unveils 23 Social and Digital Services Agencies Should be Selling - But Probably Aren't.
Presentation 5 steps for doing business with the City and County of DenverCecilia Rivas Schuermann
This is a basic introduction on how to sell to the City and County of Denver. Find answers to agency targeting, how do agencies post solicitations, buying jurisdiction per agency, procurement dollar spending limits, procurement methods, opportunities for Small, Minority and Women Business Enterprises, and certification benefits.
Here are some things to audit at the top of the funnel to assess a prospect's traffic generation efforts:
- Keyword research - Are they targeting the right long-tail keywords relevant to their business?
- On-page SEO - Do their pages have optimized titles, meta descriptions, headings? Is content well-structured?
- Content marketing - Do they have a blog? How frequently do they publish relevant, shareable content?
- Social profiles - Are their profiles optimized for their business and industry? How is their engagement?
- Website usability - Is the site easy to navigate? Does it clearly communicate their value proposition?
- Calls to action - Are there clear calls to action on landing pages
The 8 Wrong Questions Agencies Are Asking About Social MediaBOLO Conference
The document discusses common questions agencies ask about social media that miss the mark, and provides better alternative questions. It suggests agencies should focus less on the latest trends or how to get likes/followers, and more on how social media can deliver value to clients, be good for business, and earn promotions organically. The document advocates optimizing existing efforts like email and video before pulling funds to pay for social, and highlights how results come from engaging audiences, not influencers or gurus.
BITB -- Social Commerce and Facebook Creditsagencyside
Social commerce on Facebook is taking many forms and has been successful, such as Pampers selling 1000 packs of diapers in under an hour through social sharing on Facebook a year ago. Many Facebook users, currently over 600 million total users, engage in social games on the platform, with over 50 million people playing Farmville last month alone. Going forward, further developing social commerce opportunities on Facebook through applications and games holds promise.
The document discusses statistics and trends related to media consumption, spending, and interactive marketing. It references data from Forrester Research showing fragmentation in media consumption and a shift toward digital and interactive advertising. It questions whether digital media is underutilized as a marketing vehicle or simply more efficient than traditional media.
23 social and digital services agencies should offerJay Baer
What does it mean to be an "agency"? You need to expand your palate and your palette if your agency is going to get a share of the increasing social media and digital marketing services pie. In this specific, useful presentation derived from years advising dozens of agencies across North America, social and digital consultant Jay Baer of Convince & Convert unveils 23 Social and Digital Services Agencies Should be Selling - But Probably Aren't.
Presentation 5 steps for doing business with the City and County of DenverCecilia Rivas Schuermann
This is a basic introduction on how to sell to the City and County of Denver. Find answers to agency targeting, how do agencies post solicitations, buying jurisdiction per agency, procurement dollar spending limits, procurement methods, opportunities for Small, Minority and Women Business Enterprises, and certification benefits.
Rajashekar Narayana is seeking a corporate role where he can apply his 10 years of experience in financial and risk management. He has a bachelor's degree in commerce from Bangalore University and a postgraduate diploma in business management from Mysore University. Currently working as a senior content analyst at Thomson Reuters, his responsibilities include quality management, client management, and reference data management. He has received several awards for his work in effectively handling client queries and maintaining high performance standards.
Working as Senior Content Analyst - Primarily deals with mapping of Reference Data Identifiers such ISIN, CUSIP, SEDOL and Tickers. Handling of Global corporate events.
Rajashekar Narayana is seeking a position that allows him to utilize his 10 years of experience in financial and risk management. He has a B.Com degree and post-graduate diploma in business management. Rajashekar currently works as a senior content analyst at Thomson Reuters, where he is responsible for tasks like quality management, client management, and data cleansing. He has received several awards for his job performance and for sharing best practices.
SCG's mission is to be a leading provider of online sales technology for financial institutions. They have developed proprietary platforms offering powerful digital sales capabilities including websites, portals, online quoting, and lead management. Their clients include leading regional brands with some of the most successful websites enabling online competition and a digital advantage. SCG provides end-to-end digitalization solutions including quotation, Know Your Customer processes, digital contracts, agent portals, and digital payments to improve sales efficiency and performance.
The document contains the resume of K.PAVANI summarizing her professional experience as a Software Engineer. Some key details include:
- Over 2.7 years of experience in manual testing of web-based applications.
- Experience with functional, integration, system, smoke, sanity and regression testing.
- Currently working as a Software Engineer at Chandusoft Technologies Pvt Ltd since October 2013.
- Educational qualification of a BE in Electronics and Communication Engineering.
- Technical skills include manual testing, web application testing, and Linux/Unix.
Using Predictive Analytics Every Stage Of The Buyer's JourneyG3 Communications
This document summarizes a webinar about using predictive analytics at every stage of a buyer's journey. It discusses how predictive analytics can be used to find the most sales-ready leads, identify customers most likely to buy more or churn, and discover new prospects. Various companies explain how predictive analytics has helped them increase win rates, improve lead volumes and conversions, reduce costs per opportunity, and boost sales by focusing on high-value accounts and lead segments. The webinar highlights how predictive analytics is becoming widely adopted in marketing as more data becomes available and organizations look to dramatically improve performance.
PJ Walker - Digital Marketing & Analytics ExperiencePJ Walker
This document provides a summary of the author's professional experience in digital marketing, social media, analytics, and strategy consulting. They have worked with many large brands across industries like telecom, retail, CPG, and more. Services provided include CRM campaigns, web design and maintenance, SEM/SEO, social media management, analytics reporting, digital strategies, and paid digital and traditional advertising. Client highlights demonstrate success in metrics like increased sales, traffic, engagement, and conversions.
This document appears to be a website proposal from SlideTeam.com for developing a new website. The key points summarized are:
1) The purpose of the proposed website is to provide travelers with information and news about United States and build synergy with the client's brand.
2) The objectives are for the website to serve as a local social environment for travelers to discuss travel topics.
3) The target audience is identified as middle aged, planned travelers in groups of singles, couples, and teams.
4) The proposal outlines the design process, project phases and timeline, marketing approach including SEO, social media, and mobile apps. It also provides examples of the team, case studies,
It is important to have well designed and well-organized proposal to introduce yourself to potential clients. You can easily impress your clients by making the smart decision of choosing our Website Proposal PowerPoint Presentation Slides. Website design is very important for every business as it gets the attention of online viewers. Using web design services proposal Presentation template you can explain the scope and the timelines of the website design services that you can provide. The professionally designed PowerPoint Complete deck proposal includes set of slides like plan outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. The web development and design proposal PPT slide can act as a guide while making your own proposal. Initiate action to improve the environment with our Website Proposal Powerpoint Presentation Slides. Cater for future generations. https://bit.ly/3h1cNR0
The benchmarks are in.
Wouldn't it be nice to know exactly how you match up against your biggest Google competitors? Well, now you can.
In this webinar we're releasing REAL Google Ads industry data. This is your chance to be the very first to indulge in the actionable (yet surprising) insights.
You'll get a front-row seat to the most critical performance metrics, including:
- Click-through-rate.
- Cost-per-click.
- Conversion rate.
Don't miss out on the chance to not only see the data, but understand how to use it to crush your business goals this quarter.
MGT3100 Project Management- Case Study - Ozford Higher Education TDioneWang844
The document outlines an assignment for a project management course. Students must submit a business report and presentation bidding on a project to develop an e-commerce platform for a grocery store client. The store is located in a town of 6,500 residents near a larger city, and aims to increase its online presence to attract more tourists and compete with larger retailers. Students must propose their project approach, budget, timeline and risks. They will be graded based on demonstrating knowledge of project management principles and responding to the assignment requirements.
This document discusses the need for companies to shift to a customer-centric model focused on customer success. It recommends (1) charting a clear path for customers to achieve their objectives, (2) establishing a customer-centric operational model aligned to the customer journey, and (3) creating a customer success function to advocate for customers and measure success based on customer metrics. The goal is to align the entire company around helping customers succeed rather than just focusing on sales and profits.
Our company began as a travel planning algorithm called RoboTrip but pivoted to focus on corporate event planning after determining there was more demand in helping companies plan activities and source entertainment vendors, and we have since developed an MVP website and begun partnerships with venues like eVenues to start gaining customers in this new market.
This document proposes testing a lead generation strategy with License! Global to help match readers with advertisers and facilitate new business opportunities. It outlines how lead generation works by using calls to action and landing pages to qualify and score leads that are then delivered to advertisers. The proposal suggests testing the strategy with a hybrid sales model of lower ad costs plus pay-per-lead fees using Hubspot for automation. Key performance indicators would be established and feedback gathered from small advertiser participants before fully launching long-term lead generation projects across Advanstar groups.
Dreamforce 2013 11 Secrets to Writing Emails That Get Opened, Read, and ClickedMarketo
At this Dreamforce 2013 session, Andrew Kordek of Trendline Interactive and DJ Waldow of Marketo detail the secrets and strategies for improving the impact of your email marketing efforts.
88Mirrors assessed potential expansion into other verticals but found the challenges were specific to film. They validated the pain points film professionals face in finding work and crews. Their minimum viable product will focus on search and communication features for a beta launch to test the concept. Based on customer feedback, 88Mirrors will refine their revenue model and determine the feasibility of premium production services.
How Startup Make Money –
Marketing
Sales
Business Development
14 Revenue Models
Pricing and Metrics that Matter
Go-to-Market
Traction and Product / Market Fit
Pitch Reviews
What Great eCommerce Service Leaders Know & Do - A Modria WebinarMike Greene
1) Great ecommerce service leaders focus on delivering breakthrough service that provides extraordinary results and high value for customers. They understand customers buy results and value, not just products or services.
2) These leaders foster a high-trust workplace culture and design operating strategies that deliver both leverage and competitive edge for employees and customers.
3) They use technology to elevate frontline jobs and eliminate worst jobs, expanding employee capabilities while enhancing the customer experience.
- Chinmayee S has over 2 years of experience as a Test Engineer in software testing, primarily for banking applications.
- She has experience designing and executing test cases as well as defect reporting. Her skills include test case design, test scenario creation, functional testing, and regression testing.
- Chinmayee held roles as a Test Engineer on 4 projects between 2013-2015, including testing banking applications and a corporate lending solution. Her responsibilities involved requirements analysis, test case derivation, execution, and timely delivery.
Need project proposal PowerPoint presentation slides? Here we bring forth our readymade project proposal PPT templates to impress your clients. Our customizable service proposal template slides are the core from which a successful business originates. These project lifecycle PowerPoint templates help you successfully pitch program that will be profitable to your team and business as a whole. Our program proposal PPT designs cover all the innovative slides such as design process, target audience, marketing approach, social media approach, search marketing and program phases. Furthermore, our content-ready business plan PowerPoint illustrations have been designed by our knowledgeable designers and with vast research. Our project management presentation visuals outline project goals, objective & deliverables. These iterative and incremental program development presentation illustrations can be utilized for procurement, bidding, presales, marketing plan, SWOT analysis, business environment analysis, program research, and many more. Download our stunning research proposal PPT show to galvanize your audience!. Grins begin to appear on faces with our Project Proposal Powerpoint Presentation Slides. They ensure frowns disappear. https://bit.ly/3zFYQjn
Integrating Tumblr into a Social Engagement Strategyagencyside
The document discusses how brands can integrate Tumblr into their social media strategies. It explains that Tumblr has a large audience and is easy to use. It provides best practices for brands on Tumblr, including establishing metrics, telling a story, being creative, socializing, having good timing for posts, holding contests, and advertising. The key is for brands to achieve goals, engage audiences, and reach new people on Tumblr.
A Guru or the Gang: Evaluating the 4 Methods of Social Media Agency Staffingagencyside
The document discusses four methods for staffing social media services at an agency: outsourcing to a specialty firm, hiring an internal social media guru, training existing agency personnel, or fully integrating social media capabilities. It analyzes the pros and cons of each approach and provides recommendations on which method may be best suited for agencies of different sizes. The key takeaways are that outsourcing is best for a first foray into social media, a guru is suitable for small agencies, and larger agencies can use specialized experts or a hybrid guru/trained personnel model.
More Related Content
Similar to The 23 Social and Digital Services Your Agency Should Be Selling, But Probably Isn’t
Rajashekar Narayana is seeking a corporate role where he can apply his 10 years of experience in financial and risk management. He has a bachelor's degree in commerce from Bangalore University and a postgraduate diploma in business management from Mysore University. Currently working as a senior content analyst at Thomson Reuters, his responsibilities include quality management, client management, and reference data management. He has received several awards for his work in effectively handling client queries and maintaining high performance standards.
Working as Senior Content Analyst - Primarily deals with mapping of Reference Data Identifiers such ISIN, CUSIP, SEDOL and Tickers. Handling of Global corporate events.
Rajashekar Narayana is seeking a position that allows him to utilize his 10 years of experience in financial and risk management. He has a B.Com degree and post-graduate diploma in business management. Rajashekar currently works as a senior content analyst at Thomson Reuters, where he is responsible for tasks like quality management, client management, and data cleansing. He has received several awards for his job performance and for sharing best practices.
SCG's mission is to be a leading provider of online sales technology for financial institutions. They have developed proprietary platforms offering powerful digital sales capabilities including websites, portals, online quoting, and lead management. Their clients include leading regional brands with some of the most successful websites enabling online competition and a digital advantage. SCG provides end-to-end digitalization solutions including quotation, Know Your Customer processes, digital contracts, agent portals, and digital payments to improve sales efficiency and performance.
The document contains the resume of K.PAVANI summarizing her professional experience as a Software Engineer. Some key details include:
- Over 2.7 years of experience in manual testing of web-based applications.
- Experience with functional, integration, system, smoke, sanity and regression testing.
- Currently working as a Software Engineer at Chandusoft Technologies Pvt Ltd since October 2013.
- Educational qualification of a BE in Electronics and Communication Engineering.
- Technical skills include manual testing, web application testing, and Linux/Unix.
Using Predictive Analytics Every Stage Of The Buyer's JourneyG3 Communications
This document summarizes a webinar about using predictive analytics at every stage of a buyer's journey. It discusses how predictive analytics can be used to find the most sales-ready leads, identify customers most likely to buy more or churn, and discover new prospects. Various companies explain how predictive analytics has helped them increase win rates, improve lead volumes and conversions, reduce costs per opportunity, and boost sales by focusing on high-value accounts and lead segments. The webinar highlights how predictive analytics is becoming widely adopted in marketing as more data becomes available and organizations look to dramatically improve performance.
PJ Walker - Digital Marketing & Analytics ExperiencePJ Walker
This document provides a summary of the author's professional experience in digital marketing, social media, analytics, and strategy consulting. They have worked with many large brands across industries like telecom, retail, CPG, and more. Services provided include CRM campaigns, web design and maintenance, SEM/SEO, social media management, analytics reporting, digital strategies, and paid digital and traditional advertising. Client highlights demonstrate success in metrics like increased sales, traffic, engagement, and conversions.
This document appears to be a website proposal from SlideTeam.com for developing a new website. The key points summarized are:
1) The purpose of the proposed website is to provide travelers with information and news about United States and build synergy with the client's brand.
2) The objectives are for the website to serve as a local social environment for travelers to discuss travel topics.
3) The target audience is identified as middle aged, planned travelers in groups of singles, couples, and teams.
4) The proposal outlines the design process, project phases and timeline, marketing approach including SEO, social media, and mobile apps. It also provides examples of the team, case studies,
It is important to have well designed and well-organized proposal to introduce yourself to potential clients. You can easily impress your clients by making the smart decision of choosing our Website Proposal PowerPoint Presentation Slides. Website design is very important for every business as it gets the attention of online viewers. Using web design services proposal Presentation template you can explain the scope and the timelines of the website design services that you can provide. The professionally designed PowerPoint Complete deck proposal includes set of slides like plan outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. The web development and design proposal PPT slide can act as a guide while making your own proposal. Initiate action to improve the environment with our Website Proposal Powerpoint Presentation Slides. Cater for future generations. https://bit.ly/3h1cNR0
The benchmarks are in.
Wouldn't it be nice to know exactly how you match up against your biggest Google competitors? Well, now you can.
In this webinar we're releasing REAL Google Ads industry data. This is your chance to be the very first to indulge in the actionable (yet surprising) insights.
You'll get a front-row seat to the most critical performance metrics, including:
- Click-through-rate.
- Cost-per-click.
- Conversion rate.
Don't miss out on the chance to not only see the data, but understand how to use it to crush your business goals this quarter.
MGT3100 Project Management- Case Study - Ozford Higher Education TDioneWang844
The document outlines an assignment for a project management course. Students must submit a business report and presentation bidding on a project to develop an e-commerce platform for a grocery store client. The store is located in a town of 6,500 residents near a larger city, and aims to increase its online presence to attract more tourists and compete with larger retailers. Students must propose their project approach, budget, timeline and risks. They will be graded based on demonstrating knowledge of project management principles and responding to the assignment requirements.
This document discusses the need for companies to shift to a customer-centric model focused on customer success. It recommends (1) charting a clear path for customers to achieve their objectives, (2) establishing a customer-centric operational model aligned to the customer journey, and (3) creating a customer success function to advocate for customers and measure success based on customer metrics. The goal is to align the entire company around helping customers succeed rather than just focusing on sales and profits.
Our company began as a travel planning algorithm called RoboTrip but pivoted to focus on corporate event planning after determining there was more demand in helping companies plan activities and source entertainment vendors, and we have since developed an MVP website and begun partnerships with venues like eVenues to start gaining customers in this new market.
This document proposes testing a lead generation strategy with License! Global to help match readers with advertisers and facilitate new business opportunities. It outlines how lead generation works by using calls to action and landing pages to qualify and score leads that are then delivered to advertisers. The proposal suggests testing the strategy with a hybrid sales model of lower ad costs plus pay-per-lead fees using Hubspot for automation. Key performance indicators would be established and feedback gathered from small advertiser participants before fully launching long-term lead generation projects across Advanstar groups.
Dreamforce 2013 11 Secrets to Writing Emails That Get Opened, Read, and ClickedMarketo
At this Dreamforce 2013 session, Andrew Kordek of Trendline Interactive and DJ Waldow of Marketo detail the secrets and strategies for improving the impact of your email marketing efforts.
88Mirrors assessed potential expansion into other verticals but found the challenges were specific to film. They validated the pain points film professionals face in finding work and crews. Their minimum viable product will focus on search and communication features for a beta launch to test the concept. Based on customer feedback, 88Mirrors will refine their revenue model and determine the feasibility of premium production services.
How Startup Make Money –
Marketing
Sales
Business Development
14 Revenue Models
Pricing and Metrics that Matter
Go-to-Market
Traction and Product / Market Fit
Pitch Reviews
What Great eCommerce Service Leaders Know & Do - A Modria WebinarMike Greene
1) Great ecommerce service leaders focus on delivering breakthrough service that provides extraordinary results and high value for customers. They understand customers buy results and value, not just products or services.
2) These leaders foster a high-trust workplace culture and design operating strategies that deliver both leverage and competitive edge for employees and customers.
3) They use technology to elevate frontline jobs and eliminate worst jobs, expanding employee capabilities while enhancing the customer experience.
- Chinmayee S has over 2 years of experience as a Test Engineer in software testing, primarily for banking applications.
- She has experience designing and executing test cases as well as defect reporting. Her skills include test case design, test scenario creation, functional testing, and regression testing.
- Chinmayee held roles as a Test Engineer on 4 projects between 2013-2015, including testing banking applications and a corporate lending solution. Her responsibilities involved requirements analysis, test case derivation, execution, and timely delivery.
Need project proposal PowerPoint presentation slides? Here we bring forth our readymade project proposal PPT templates to impress your clients. Our customizable service proposal template slides are the core from which a successful business originates. These project lifecycle PowerPoint templates help you successfully pitch program that will be profitable to your team and business as a whole. Our program proposal PPT designs cover all the innovative slides such as design process, target audience, marketing approach, social media approach, search marketing and program phases. Furthermore, our content-ready business plan PowerPoint illustrations have been designed by our knowledgeable designers and with vast research. Our project management presentation visuals outline project goals, objective & deliverables. These iterative and incremental program development presentation illustrations can be utilized for procurement, bidding, presales, marketing plan, SWOT analysis, business environment analysis, program research, and many more. Download our stunning research proposal PPT show to galvanize your audience!. Grins begin to appear on faces with our Project Proposal Powerpoint Presentation Slides. They ensure frowns disappear. https://bit.ly/3zFYQjn
Similar to The 23 Social and Digital Services Your Agency Should Be Selling, But Probably Isn’t (20)
Integrating Tumblr into a Social Engagement Strategyagencyside
The document discusses how brands can integrate Tumblr into their social media strategies. It explains that Tumblr has a large audience and is easy to use. It provides best practices for brands on Tumblr, including establishing metrics, telling a story, being creative, socializing, having good timing for posts, holding contests, and advertising. The key is for brands to achieve goals, engage audiences, and reach new people on Tumblr.
A Guru or the Gang: Evaluating the 4 Methods of Social Media Agency Staffingagencyside
The document discusses four methods for staffing social media services at an agency: outsourcing to a specialty firm, hiring an internal social media guru, training existing agency personnel, or fully integrating social media capabilities. It analyzes the pros and cons of each approach and provides recommendations on which method may be best suited for agencies of different sizes. The key takeaways are that outsourcing is best for a first foray into social media, a guru is suitable for small agencies, and larger agencies can use specialized experts or a hybrid guru/trained personnel model.
This document discusses the current advertising and marketing landscape and how it has become cluttered with many new technologies and platforms. It emphasizes that marketing professionals must stay up to date on new developments, technologies, best practices and changes across platforms in order to drive client objectives and succeed. The document suggests following experts on Twitter and subscribing to relevant websites and RSS feeds to gain helpful insights and information that can improve marketing work.
This document discusses services that agencies can offer clients to build long-term relationships, including SMS/text services, website hosting and management, pay-per-click tracking, CRM and social data mining, brand publishing, and social media monitoring. These "tethered services" are fee-based rather than media-focused, long-term rather than one-off projects, and difficult for clients to transition away from once established. The document provides examples and suggestions for how agencies can implement and sell such services.
Social CRM involves using social media data and insights to personalize customer experiences. It allows companies to take a proactive rather than reactive approach by understanding customers across different online interactions and channels. Successful Social CRM requires integrating these digital insights into existing CRM systems to deliver a unified view of customers.
The document provides information about search marketing, including that 70-90% of searches are free searches through search engines like Google rather than paid searches. It discusses key metrics like click-through rate and conversion rate that measure the effectiveness of search marketing strategies. The document recommends optimizing websites and content for search engines through techniques like link building, image optimization, and content syndication in order to be found in search results and convert visitors.
BITB -- Pricing: More Fees to the Agency, Less Money to the Mediaagencyside
The document discusses how agencies can better position themselves and price their digital marketing services based on value rather than cost. It recommends that agencies educate clients on their digital strengths and pricing approaches like value pricing, which considers the value the agency provides rather than just costs. The document also provides questions agencies should ask themselves to determine the appropriate price for a client's project based on factors like the value provided, complexity, and risks involved.
The document discusses outsourcing digital services and how to evaluate potential partners. It recommends evaluating your own needs and capabilities before deciding to outsource. If outsourcing, thoroughly research potential partners by talking to their clients and employees, evaluating their expertise and portfolio. Start with a small project to test the partnership before fully committing. Maintain open communication and regularly evaluate the partnership for improvements. Well-managed outsourcing can effectively extend capabilities but requires diligence in selection and oversight of partners.
The document discusses several new advertising units and platforms including filmstrip, pushdown, and slider units for the IAB. It also discusses demand side platforms that allow advertising to function as a performance channel. Another section covers interest platforms that can link anonymous user behaviors and interests to advertiser keyword lists. The document also briefly mentions captcha, in-text ads within content, and "sponsored link" ads within additional reading sections on publisher sites. Mobile in-game advertising that rewards players for actions is also summarized.
This document provides tips for effective Facebook marketing in 3 key areas:
1. Focus on engaging with fans by providing relevant content and being authentic rather than just broadcasting messages.
2. Leverage various Facebook advertising and promotion tools to create awareness and drive traffic but ensure ads are properly targeted and tested.
3. Closely monitor results and learn from both successes and failures to continually improve Facebook marketing strategy over time.
Digital media is increasingly dominated by user-generated content as people have more ways to share information online. Social networking sites like Facebook have hundreds of millions of active users and are shaping how brands market to consumers. As more activities move online through smartphones, companies must integrate their campaigns across different digital platforms to reach customers where they are engaged.
The document discusses the importance and value of content as an asset for businesses. It explains that content strategy helps businesses make smart decisions by planning useful, usable, compelling, and findable content. Content marketing and promotion are discussed as ways to attract and engage audiences using relevant information. The document argues that content has become a core part of business and that agencies should recognize the opportunity to help clients shape great content as both a new revenue source and a way to improve project management.
This document provides guidance on social media marketing using the acronym C.P.R. to focus on Content, People, and Relevance. It instructs the reader to learn C.P.R. by creating useful and engaging content, knowing their target audience or people, and establishing relevancy to foster advocacy.
This document discusses the convergence of screens and opportunities for advertising across different platforms. It notes that viewership of traditional TV is declining while time spent with digital platforms like mobile devices and computers is increasing. As screens converge, advertising can target audiences based on context across TV, online video, outdoor displays, and mobile. Key opportunities discussed include using second screen experiences to engage TV viewers, interactive ads on digital video platforms like YouTube, and location-based ads on mobile devices and digital out-of-home platforms. The document advocates adapting traditional ad buying to embrace digital targeting and analytics standards as multiple screens continue to converge.
Mobile marketing is becoming increasingly important, with 50% of web traffic coming from mobile devices by 2013, and mobile commerce making up over 10% of purchases by 2015. The document outlines the opportunity for agencies in mobile marketing and provides statistics on mobile usage. It also discusses best practices for agencies in planning effective mobile marketing strategies, integrating mobile across channels, budgeting for mobile initiatives, and following an eight step planning process.
The document discusses the benefits of an integrated digital marketing approach over traditional siloed approaches. It recommends that companies listen to users, collaborate across teams, and empower consumers to drive conversations. Examples are given of how to integrate social media, retargeting, mobile, and drive traffic between digital platforms like Facebook.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
8. Several Convince
& Convert client
agencies have
increased digital
revenues by 150%
or more.
And I did it for
myself first.
@jaybaer
#23Services
9. You can’t delegate
your agency’s future
to junior staff alone.
@jaybaer
#23Services
10. C h a n g e is t h e
N e w B la c k :
@jaybaer
#23Services
11. SEO
Email L is t e d
Content by
Customer Service & Community b r e a d
Conversion Optimization th o f
Social Marketing de ma
PR 2.0 nd
Social Advertising
Social Business
@jaybaer
#23Services
12. Brief overview
Typical clients (size, B2B/B2C, etc.)
Price ($ - $$$$ scale, what most agencies are
charging, in comparison to other services)
Difficulty (1-5 scale, how hard is the service to
learn and provide competently)
Competition (1-5 scale, how many other
digital/advertising/PR/specialist agencies are looking
to provide the service)
@jaybaer
#23Services
14. Examine client’s current search effectiveness and
compare to key competitors. Also examine and
uncover technical and content shortcomings.
Suitable Clients: All, but especially B2B, e-comm
Duration: Project
Fees ($ - $$$$): $$
Difficulty (1-5): 1
Competition (1-5): 4
@jaybaer
#23Services
15. K e y w o r d A n a ly s is
@jaybaer
#23Services
16. Evaluate potential keywords and phrases for
relevancy, competitive landscape, search and social
volume, and recommend terms to be included in
content.
Suitable Clients: All, but especially B2B, e-comm
Duration: Project
Fees ($ - $$$$): $
Difficulty (1-5): 2
Competition (1-5): 4
@jaybaer
#23Services
21. E m a il L if e c y c le
S tra te g y
@jaybaer
#23Services
22. Creation of a strategic plan to deliver the right
email, at the right time, to the right audience, at the
right stage of the buyers’ journey. May involve
technology implementation, creation of custom
triggers, and CRM integration.
Suitable Clients: B2C, especially e-comm
Duration: Project
Fees ($ - $$$$): $$$
Difficulty (1-5): 4
Competition (1-5): 2
@jaybaer
#23Services
23. E m a il D e liv e r y &
O p t im iz a t io n
@jaybaer
#23Services
24. Ongoing creation, sending, analysis, and
optimization of email campaigns.
Suitable Clients: B2C, especially e-comm
Duration: Ongoing retainer
Fees ($ - $$$$): $$, possible performance pricing
Difficulty (1-5): 4
Competition (1-5): 2
@jaybaer
#23Services
25. P e r s o n a D e v e lo p m e n t
@jaybaer
#23Services
26. Use client data (or your own, first-person research)
to segment key audiences and create archetypes to
better focus content and social efforts.
Suitable Clients: Larger clients, high ticket items
Duration: Project
Fees ($ - $$$$): $$
Difficulty (1-5): 2
Competition (1-5): 2
@jaybaer
#23Services
28. C o n t e n t M a r k e t in g
P la n
@jaybaer
#23Services
29. Analysis of current positioning, competitor
positioning, keyword analysis, personas to create a
unified content plan with editorial calendar.
Includes several components that could be sold
separately.
Suitable Clients: Larger clients, high ticket items
Duration: Project
Fees ($ - $$$$): $$$
Difficulty (1-5): 3
Competition (1-5): 3
@jaybaer
#23Services
30. C o n t e n t E x e c u t io n
@jaybaer
#23Services
31. Ongoing creation of content attributes and brand
storytelling across multiple modalities (blog, video,
ebooks, events, infographics et al). Execution of the
content marketing plan and measurement of
results.
Suitable Clients: Larger clients, high ticket items
Duration: Ongoing retainer
Fees ($ - $$$$): $$
Difficulty (1-5): 2
Competition (1-5):
@jaybaer 3
#23Services
33. Examination of all content and online touch points
(email, et al) for mobile accessibility and customer
experience.
Suitable Clients: B2B (higher mobile usage)
Duration: Project
Fees ($ - $$$$): $
Difficulty (1-5): 1
Competition (1-5): 2
@jaybaer
#23Services
34. S o c ia l L is t e n in g &
R e p u t a t io n
Ma na g e me nt
@jaybaer
#23Services
35. Monitor and analyze social chatter. Respond to
customer inquiries and/or triage and direct to client
personnel for follow-up.
Suitable Clients: B2C
Duration: Ongoing retainer
Fees ($ - $$$$): $$
Difficulty (1-5): 2
Competition (1-5): 5
@jaybaer
#23Services
36. C o m m u n it y C r e a t io n &
Ma na g e me nt
@jaybaer
#23Services
37. Create social outposts and communities. Manage
on a day-to-day basis, including content publishing.
Suitable Clients: All, especially B2C
Duration: Ongoing retainer
Fees ($ - $$$$): $$
Difficulty (1-5): 3
Competition (1-5): 5
@jaybaer
#23Services
38. W e b A n a ly t ic s
C o n s u lt in g
@jaybaer
#23Services
39. Comprehensive review of website data (often,
Google Analytics) to find behavior patterns and
recommend improvements and enhancements to
site, funnel, content. Examination of referring traffic
sources.
Suitable Clients: High website traffic
Duration: Project
Fees ($ - $$$$): $$
Difficulty (1-5): 4
Competition (1-5): 3
@jaybaer
#23Services
40. C o n v e r s io n
O p t im iz a t io n
@jaybaer
#23Services
41. A/B and multi-variant testing to improve conversion
rate for online lead generation and sales. Typically
software-assisted, and requires content creation
and persona development.
Suitable Clients: B2B and e-comm
Duration: Ongoing retainer
Fees ($ - $$$$): $$
Difficulty (1-5): 5
Competition (1-5): 2
@jaybaer
#23Services
42. S o c ia l M e t r ic s a n d
D a s hboa rds
@jaybaer
#23Services
43. Establishing relevant, meaningful success metrics for
social media, often requiring custom calculations
and tying together multiple data sources.
Suitable Clients: B2C
Duration: Project, then possible retainer
Fees ($ - $$$$): $$
Difficulty (1-5): 4
Competition (1-5): 3
@jaybaer
#23Services
44. It’s about
interpretation,
not data
@jaybaer
#23Services
45. S o c ia l C a m p a ig n s &
P r o m o t io n s
@jaybaer
#23Services
46. Creation and execution of social media contests
and time-limited programs that drive subscription
(likes, et al) and/or participation.
Suitable Clients: B2C
Duration: Project
Fees ($ - $$$$): $$$ - $$$$
Difficulty (1-5): 3
Competition (1-5): 4
@jaybaer
#23Services
47. Which kind of social media software do you need?
Remember, it’s not just the wand, it’s the wizard.
See: http://buff.ly/MxE6yY
@jaybaer
#23Services
48. S o c ia l M e d ia A u d it &
B lu e p r in t
@jaybaer
#23Services
49. Evaluation of current client social outposts, as well
as analysis of competitors and category best
practices. Recommendations for short and mid-
term improvements and optimization.
Suitable Clients: All
Duration: Project
Fees ($ - $$$$): $$ - $$$
Difficulty (1-5): 3
Competition (1-5): 3
@jaybaer
#23Services
50. S o c ia l M e d ia
S t r a t e g ic P la n
@jaybaer
#23Services
51. Comprehensive analysis and recommendations for
social media program, including ties to business
outcomes, resourcing, outpost planning, metrics,
tactical ideas. Usually a 12-month plan.
Suitable Clients: Serious about social, usually B2C
Duration: Project
Fees ($ - $$$$): $$$ - $$$$
Difficulty (1-5): 4
Competition (1-5): 3
@jaybaer
#23Services
53. In f lu e n c e r ID &
O utre a c h
@jaybaer
#23Services
54. The most similar to classic media relations. Find
and approach bloggers, customers, fans, and online
influencers, encouraging them to write about
clients’ products.
Suitable Clients: Usually B2C
Duration: Typically retainer
Fees ($ - $$$$): $$
Difficulty (1-5): 2
Competition (1-5): 5
@jaybaer
#23Services
57. S o c ia l C r is is P la n
@jaybaer
#23Services
58. Customized, step-by-step approach for handling a
social media crisis for each client, including
approved messages, contact flowcharts, pressure
relief valves.
Suitable Clients: All, but usually B2C
Duration: Project
Fees ($ - $$$$): $$
Difficulty (1-5): 3
Competition (1-5): 2
@jaybaer
#23Services
59. S e a r c h & S o c ia l
A d v e r t is in g
@jaybaer
#23Services
60. Creation and management of ongoing advertising
on Google, Bing, Facebook, Linkedin, YouTube
(primarily). Ideally, testing and optimization.
Suitable Clients: All, in some fashion
Duration: Ongoing
Fees ($ - $$$$): $ - $$
Difficulty (1-5): 3
Competition (1-5): 4
@jaybaer
#23Services
62. E m p lo y e e S o c ia l
M e d ia G u id e lin e s
@jaybaer
#23Services
63. Working with HR, legal, marketing, and internal
comms departments to create, propagate, and train
employees on social media guidelines.
Suitable Clients: All
Duration: Project, possibly ongoing training
Fees ($ - $$$$): $$
Difficulty (1-5): 3
Competition (1-5): 4
@jaybaer
#23Services
64. In t e r n a l C o m m u n it ie s
@jaybaer
#23Services
65. Strategy and creation of internal social communities
for use by employees to foster collaboration and
knowledge transfer. Typically managed internally,
post-construction.
Suitable Clients: Medium and large
Duration: Project
Fees ($ - $$$$): $$$
Difficulty (1-5): 4
Competition (1-5): 2
@jaybaer
#23Services
66. E m p lo y e e A d v o c a c y
P rog ra ms
@jaybaer
#23Services
67. Surveying employees to find volunteer social
advocates that can be used as an innovation and
amplification opportunity for the client’s brand.
Suitable Clients: Medium and large
Duration: Project, then possibly retainer
Fees ($ - $$$$): $$$
Difficulty (1-5): 5
Competition (1-5): 1
@jaybaer
#23Services
68. Pick 4-5 services
that make sense
for your clients
and your team,
and roll them out
in year one.
@jaybaer
#23Services
69. Wha t H a p p e ns
N e xt?
August 29 – “A Guru or the Gang? Evaluating the 4
Methods of Social Media Staffing“
October 6-8 – BOLO 2012