The document discusses the importance of business intelligence (BI) for making intelligent decisions that enhance performance and competitive advantage. It emphasizes the need for businesses to focus on key performance indicators (KPIs) that measure source activities rather than merely addressing outcomes. Additionally, it highlights upcoming events and provides contact information for further inquiries.

1. The Business
Journey
September 11, 2018

2. Social Media
Follow: @TheBusJourney
Hashtag: #SMEJourney

3. Business Journey Partner
Jim Henderson
@JimatHJP

4. Insight Inspiration Growth
“Intelligent Decision Making”
11th September 2018
The Business Journey

5. Intelligent Decision Making
Business intelligence (BI) is an umbrella term that includes the
applications, infrastructure, tools and best people practices that
enable access to and analysis of information, to improve &
optimise decisions and performance.

6. Business Intelligence

7. Intelligent Decision Making
As a primary competitive advantage, business intelligence
should deliver an increase in the understanding of the forces
shaping markets and businesses, and help companies to act
on that knowledge.
- Think
- Feel
- Know
Context
Content

8. Intelligent Decision Making
- Think……….. Data, detail, information, content
- Feel…………. Energy, colour, stories,
- Know………. Intuition, gut feel, bullet point, summary

9. Fake or Fortune ? – William Nicholson

10. Fake or Fortune ? – William Nicholson
“Despite all the evidence………and all the facts
around this picture, in the end Patricia Reid FEELS
that this is not be the artist she knows”
Philip Mould

11. Intelligent Decision Making
As a primary competitive advantage, business intelligence
should deliver an increase in the understanding of the forces
shaping markets and businesses, and help companies to act
on that knowledge.
- Think
- Feel
- Know
Context
Content

12. The decisions and actions that a business makes today create the
outcomes that business will experience in the future.
Most business owners (and managers, and sales performers, and
anyone with bonus targets) are aware of the outcomes they would
like to create – more revenue, profit, sales figures, family time etc.
What may not be as clear are the activities that need to be
measured today – at the source – to create those outcomes.
KPIs That Are Worth Measuring

13. Key Performance Indicators
We all, especially when bonuses or other rewards are involved,
will best manage those aspects of our job which are measured.
The same is true of business owners. When we have limited
time, we need to dedicate ourselves to the measurements
which are key to the success of our business

15. In any business, from time to time there will be outcomes which are
undesirable. These may be commercial e.g. reduced sales figures, lower
profit margins, or cultural e.g. key staff leaving, consistently
unproductive staff.
It is usually at the outcome stage that we as business leaders become
aware of a problem. It is tempting, therefore, to address the problem at
the outcome level. Sustainable resolution of issues can only be created if
we identify and address the source.
Meaningful KPIs that deliver the outcomes you want by measuring and
managing the desirable source activity e.g. tracking your sales activity,
the number of new leads as well as the number of closed sales.
Source KPIs That Are Worth Measuring

16. Attracting More Revenue - Choices
 More from existing Clients
 Referrals from existing clients
 Marketing approach
 Building strategic referral Channels
 Scaled “Traction”
Insight Inspiration Growth
Jim Henderson
07817 745958
jimhenderson@harrisonjamespartnership.com

17. Questions for Jim

18. Date for the diary
The next Business Journey
event
27 November