The document emphasizes the importance of branding, highlighting how it encompasses appearance, actions, and messaging. It stresses aligning business values with customer perception and suggests key actions for improving brand consistency and effectiveness. The content includes practical steps like defining values, ensuring team understanding, and auditing creative assets.

2. Branding - How you look,
how you act, what you say.

3. Do you know the values of the
business you represent?
Do your clients?

6. “Your brand is what other
people say about you when
you’re not in the room.”
Jeff Bezos - Amazon Founder

9. 1 > 2 > 3 > 4 > 5 > 6 > 7 > 8 > 9 > 1 0
Snow boarding
web designers
Pinstripe
Corporate

10. 1 > 2 > 3 > 4 > 5 > 6 > 7 > 8 > 9 > 1 0
Snow boarding
web designers
Pinstripe
Corporate
Where are you? Where are your customers?

14. Who > What > Why
then values & behaviours

15. Be consistently consistent

22. Mulberry

23. Mulberry

24. What can you do in your business
or in your job that would be the
equivalent of ‘the upgrade’ or the
difference between 4 star and 5 star?

25. What could happen that might
flip that emotion around into...
“I was expecting more than this?”

27. 1 - Agree the values.
2 - Ensure your whole team know and understand them.
3 - Short & sharp, memorable & actionable.
4 - Display them, be proud of them.
5 - Most of all... Live by them.

29. Do you know the values of the
business you represent?
Do your clients?

30. 4 Quick actions from this talk...
1 - Find, refine or create company values.
2 - Watch Bob Keiller Ted Talk.
3 - Follow MJ Inspire for cool ideas.
4 - Do a consistency check on the
creative assets of your business.

31. craig@theshineagency.com
@craig_mackie_