The document outlines a top-down approach to intelligence discovery to uncover key metrics and KPIs that inform important business decisions. It describes a process to distill information into specific KPIs and metrics for dashboards and reports. Each step identifies a relevant data point, including the business question, users, importance, data sources, follow-up questions, potential actions, and definition of measures, dimensions and targets.

1. Intelligence Discovery
A top-down approach to collect
information on relevant data

2. The goal is to uncover the metrics and KPI’s that
lead to a specific decision or action.
Sometimes you will have a very detailed understanding of what data is important,
and sometimes you will only have a high level set of goals. By following this process,
we will be able to distill the information provided into a specific set of KPIs and
metrics for your dashboards and reports.

3. Each slide describes a single piece of relevant data.
1. The business question that we are trying to help the user answer.
2. Which business users this question would apply to.
3. Why the question is important.
4. Where data resides to answer this question.
5. What further questions this metric or KPI could raise.
6. What actions or decisions could be taken with this information
7. The specific measure, dimension, grain and target of the metric or KPI.

4. What business question do you need an answer to?
Who is asking?
Why is it Important
Sources where the supporting data will come from
Measures, Dimensions, and Targets
An example would be: “gross sales by week.” In this case, the measure would be dollars (gross sales) and the dimension would be time (week.)
Actions to be Taken

5. What business question do you need an answer to?
Who is asking?
Why is it Important
Sources where the supporting data will come from
Measures, Dimensions, and Targets
An example would be: “gross sales by week.” In this case, the measure would be dollars (gross sales) and the dimension would be time (week.)
Actions to be Taken

6. What business question do you need an answer to?
Who is asking?
Why is it Important
Sources where the supporting data will come from
Measures, Dimensions, and Targets
An example would be: “gross sales by week.” In this case, the measure would be dollars (gross sales) and the dimension would be time (week.)
Actions to be Taken

7. What business question do you need an answer to?
Who is asking?
Why is it Important
Sources where the supporting data will come from
Measures, Dimensions, and Targets
An example would be: “gross sales by week.” In this case, the measure would be dollars (gross sales) and the dimension would be time (week.)
Actions to be Taken

8. What business question do you need an answer to?
Who is asking?
Why is it Important
Sources where the supporting data will come from
Measures, Dimensions, and Targets
An example would be: “gross sales by week.” In this case, the measure would be dollars (gross sales) and the dimension would be time (week.)
Actions to be Taken

9. What business question do you need an answer to?
Who is asking?
Why is it Important
Sources where the supporting data will come from
Measures, Dimensions, and Targets
An example would be: “gross sales by week.” In this case, the measure would be dollars (gross sales) and the dimension would be time (week.)
Actions to be Taken

10. What business question do you need an answer to?
Who is asking?
Why is it Important
Sources where the supporting data will come from
Measures, Dimensions, and Targets
An example would be: “gross sales by week.” In this case, the measure would be dollars (gross sales) and the dimension would be time (week.)
Actions to be Taken

11. What business question do you need an answer to?
Who is asking?
Why is it Important
Sources where the supporting data will come from
Measures, Dimensions, and Targets
An example would be: “gross sales by week.” In this case, the measure would be dollars (gross sales) and the dimension would be time (week.)
Actions to be Taken

12. What business question do you need an answer to?
Who is asking?
Why is it Important
Sources where the supporting data will come from
Measures, Dimensions, and Targets
An example would be: “gross sales by week.” In this case, the measure would be dollars (gross sales) and the dimension would be time (week.)
Actions to be Taken

13. What business question do you need an answer to?
Who is asking?
Why is it Important
Sources where the supporting data will come from
Measures, Dimensions, and Targets
An example would be: “gross sales by week.” In this case, the measure would be dollars (gross sales) and the dimension would be time (week.)
Actions to be Taken

14. What business question do you need an answer to?
Who is asking?
Why is it Important
Sources where the supporting data will come from
Measures, Dimensions, and Targets
An example would be: “gross sales by week.” In this case, the measure would be dollars (gross sales) and the dimension would be time (week.)
Actions to be Taken

15. What business question do you need an answer to?
Who is asking?
Why is it Important
Sources where the supporting data will come from
Measures, Dimensions, and Targets
An example would be: “gross sales by week.” In this case, the measure would be dollars (gross sales) and the dimension would be time (week.)
Actions to be Taken

16. What business question do you need an answer to?
Who is asking?
Why is it Important
Sources where the supporting data will come from
Measures, Dimensions, and Targets
An example would be: “gross sales by week.” In this case, the measure would be dollars (gross sales) and the dimension would be time (week.)
Actions to be Taken

17. What business question do you need an answer to?
Who is asking?
Why is it Important
Sources where the supporting data will come from
Measures, Dimensions, and Targets
An example would be: “gross sales by week.” In this case, the measure would be dollars (gross sales) and the dimension would be time (week.)
Actions to be Taken

18. What business question do you need an answer to?
Who is asking?
Why is it Important
Sources where the supporting data will come from
Measures, Dimensions, and Targets
An example would be: “gross sales by week.” In this case, the measure would be dollars (gross sales) and the dimension would be time (week.)
Actions to be Taken

19. What business question do you need an answer to?
Who is asking?
Why is it Important
Sources where the supporting data will come from
Measures, Dimensions, and Targets
An example would be: “gross sales by week.” In this case, the measure would be dollars (gross sales) and the dimension would be time (week.)
Actions to be Taken

20. What business question do you need an answer to?
Who is asking?
Why is it Important
Sources where the supporting data will come from
Measures, Dimensions, and Targets
An example would be: “gross sales by week.” In this case, the measure would be dollars (gross sales) and the dimension would be time (week.)
Actions to be Taken