Predictive analytics uses past and present data to identify patterns and trends to forecast future outcomes and events. The amount of available data from sources like social media, machines, the cloud, and internet usage has grown exponentially with big data, enabling companies to apply predictive analytics more broadly across different data types to improve business performance. Organizations can now leverage predictive analytics to gain insights beyond what is possible with traditional business intelligence in order to proactively address customer behavior, anticipate events, and inform strategic decision making.

1. PREDICTIVE ANALYTICS IN THEWORLD OF BIG DATA
Predictive Analyticstechnologyhasbeenaroundfordecades,the time hascome forthistechnology
finallythere isasteepgrowthandfuture.Predictive Analyticswasmostlyapetof Statisticiansand
Mathematiciansbutitis nolongerthe same due to the changesin the Technologyandusage.
Today,Predictive analyticspotential andusage isatrendtowardsbusinessanalystsandother
businessusersmakinguse of thistechnology. Predictive Analyticscanprovide advantage the
companieswanttogain informationandinsightfromdata.
Predictive AnalyticsenablesDatascientistsandDataexecutivesanddecisionmakerswith
informationtodetectpatternsandtrends,anticipate eventsandspotanomalies.Predictive
Analyticsisutilizedforforecastusingwhat-if analysis,andlearnof changesincustomerbehavior.
 Predictive analytics
 Enhance the business performance
 Provides customer behavior and patterns
 Enables proactive actions
 Provides information beyond historical data
 Provides insight into business pattern
 Provides data to take actions for desired business results
Behavior
Perfor
mance
Pattern

2. Predictive analyticsearnedabetterpowerandadvantage due tothe increase insoftware and
hardware computational powerthe adventof bigdata.Companiesare lookingtouse the technology
to predicttrendsandunderstandbehaviorforbetterbusinessperformance.
Social,Machine data,Clouddata, Internetusage datathere isunlimitedamountof usefuldatathat
isimpossible totapwithoutthe adventof new technologieslikeBigData technologies.
Now companiesare able touse newtechnologiesforusingpredictive analyticsacrossarange of
disparate datatypesto achieve greatervalue.Industryislookingtodeploypredictiveanalytics
againstbigdata.
Machine
Social
Web
Cloud
Beyond OLAP CUBES
Text
Web
Social

3. Predictive analyticsisalsobeingoperationalizedmore frequentlyaspart of a businessprocess.
Predictive analyticscomplementsbusinessintelligenceanddatadiscovery. Organizationsare able to
go beyondthe analyticcomplexitylimitsof OLAPprocessing.
Companiesare implementingPredictiveanalyticsforadvantage of the marketandmarketforces.
Predictive analyticsisevolvingintoaspecializedmarketof the future. Marketingandsalesare big
currentusersof predictive analyticsformarketanalysis,Customerbehavior, andtrends bymaking
use of the technologyforfuture markettapping.