Symantec and Change Healthcare are experts in optimizing marketing budget to impact top line.
Hear firsthand their recipe for success and gain practical tips for driving organizational revenue whilst saving marketing time and money.
Join Oracle’s David Johnson and Allocadia’s Jeff Epstein on October 5th for a panel discussion with Symantec and Change Healthcare about the struggles they faced improving their marketing performance and how they have now upped their marketing game by:
- Saving critical time and improving internal efficiency during business planning season
- Building marketing plans and budgets that are aligned and measurable against corporate objectives
- Creating internal synchronization to streamline
- Making smart marketing decisions based on intelligent insights
Allocadia Webinar - 4 Marketing Planning Strategies From The Best Global Orga...Allocadia Software
What’s the #1 thing that determines your success as a marketing organization, quarter after quarter, year after year? It’s the strength of your marketing plans and how well you execute them.
Indeed, effective marketing planning is a must-have for all high-performing teams.
However, too many orgs struggle to rally around a single planning process. For them, planning is disjointed and chaotic. As a result, their marketing execution can seem constantly behind the eight-ball: reactive, rather than proactive.
We spoke to a group of high-performance marketing leaders and analysts to uncover four of the most effective and practical ways they’ve evolved planning at their organizations.
We’ll dive into each one:
- Aligning marketing plans with company-wide strategy;
- Making practical use of analyst frameworks;
- Combining top-down with bottoms-up planning; and
- Achieving harmony with the finance department.
If you’re a marketing leader looking to build sound planning practices that give rise to functional, measurable plans that can truly drive revenue, this webinar is for you.
Also check out our webinar here: https://content.allocadia.com/webinars/4-marketing-planning-strategies-from-the-best-global-organizations
Marketing Technology for the Rest of Us: Run Marketing So You Can Do More Mar...Allocadia Software
B2B buyer demands have changed the game for B2B marketers. Because of their personal
experiences as consumers and thanks to digital technologies, B2B buyers expect a consistent and personalized experience in every stage of the purchasing journey. Thanks to a fast-growing martech landscape, CMOs today have an unimaginable amount of tech at their disposal to meet increasing customer expectations. Many of these technologies are campaign-focused – helping marketers do marketing. But, to truly implement this vision of personalized one-to-one customer conversations, marketing teams also need to understand and integrate budgeting, planning and analytics – and learn how to run marketing efficiently. When marketing organizations link front-end and back-end technologies, they benefit from more operational efficiency and can devote more time, energy and budget to their most important customer-facing work.
At the end of this session you will be able to:
- Make your marketing dollars work harder
- Prove what's working and what's not - and what to do about it
- Link the customer experience with marketing performance
Allocadia Webinar - 2017 Benchmark Research Webinar w/ PedowitzAllocadia Software
In this webinar, we analyzed the results of a comprehensive survey fielded from over 200 organizations, to understand how leading CMOs are aligning their plans to corporate strategy, handling global budgets, buying and using marketing technology, and making smarter decisions by managing their marketing performance.
What's the big idea for change? Whether it's expanded offerings, a new go-to-market approach, or changing your positioning. Here are 14 insights from our veteran DSG sales consultants to make a Sales or Marketing executive's big idea, a success.
Keys to Building a Revenue Marketing PracticePedowitz Group
How does the Revenue Marketer develop a practice that is revenue focused? This presentation explains how new technologies are fueled by the right people and processes for revenue marketing.
5 Steps to a Successful Sales TransformationMediafly
After executives make the commitment to invest in transformative endeavors to evolve their sales and business effectiveness, how you do you make sure these initiatives last through the years to come?
In this SlideShare by Mediafly CEO & Founder, Carson Conant, we look at the 5 behaviors that lead to a successful sales transformation within an organization.
Allocadia Webinar - 4 Marketing Planning Strategies From The Best Global Orga...Allocadia Software
What’s the #1 thing that determines your success as a marketing organization, quarter after quarter, year after year? It’s the strength of your marketing plans and how well you execute them.
Indeed, effective marketing planning is a must-have for all high-performing teams.
However, too many orgs struggle to rally around a single planning process. For them, planning is disjointed and chaotic. As a result, their marketing execution can seem constantly behind the eight-ball: reactive, rather than proactive.
We spoke to a group of high-performance marketing leaders and analysts to uncover four of the most effective and practical ways they’ve evolved planning at their organizations.
We’ll dive into each one:
- Aligning marketing plans with company-wide strategy;
- Making practical use of analyst frameworks;
- Combining top-down with bottoms-up planning; and
- Achieving harmony with the finance department.
If you’re a marketing leader looking to build sound planning practices that give rise to functional, measurable plans that can truly drive revenue, this webinar is for you.
Also check out our webinar here: https://content.allocadia.com/webinars/4-marketing-planning-strategies-from-the-best-global-organizations
Marketing Technology for the Rest of Us: Run Marketing So You Can Do More Mar...Allocadia Software
B2B buyer demands have changed the game for B2B marketers. Because of their personal
experiences as consumers and thanks to digital technologies, B2B buyers expect a consistent and personalized experience in every stage of the purchasing journey. Thanks to a fast-growing martech landscape, CMOs today have an unimaginable amount of tech at their disposal to meet increasing customer expectations. Many of these technologies are campaign-focused – helping marketers do marketing. But, to truly implement this vision of personalized one-to-one customer conversations, marketing teams also need to understand and integrate budgeting, planning and analytics – and learn how to run marketing efficiently. When marketing organizations link front-end and back-end technologies, they benefit from more operational efficiency and can devote more time, energy and budget to their most important customer-facing work.
At the end of this session you will be able to:
- Make your marketing dollars work harder
- Prove what's working and what's not - and what to do about it
- Link the customer experience with marketing performance
Allocadia Webinar - 2017 Benchmark Research Webinar w/ PedowitzAllocadia Software
In this webinar, we analyzed the results of a comprehensive survey fielded from over 200 organizations, to understand how leading CMOs are aligning their plans to corporate strategy, handling global budgets, buying and using marketing technology, and making smarter decisions by managing their marketing performance.
What's the big idea for change? Whether it's expanded offerings, a new go-to-market approach, or changing your positioning. Here are 14 insights from our veteran DSG sales consultants to make a Sales or Marketing executive's big idea, a success.
Keys to Building a Revenue Marketing PracticePedowitz Group
How does the Revenue Marketer develop a practice that is revenue focused? This presentation explains how new technologies are fueled by the right people and processes for revenue marketing.
5 Steps to a Successful Sales TransformationMediafly
After executives make the commitment to invest in transformative endeavors to evolve their sales and business effectiveness, how you do you make sure these initiatives last through the years to come?
In this SlideShare by Mediafly CEO & Founder, Carson Conant, we look at the 5 behaviors that lead to a successful sales transformation within an organization.
Buyer Sentiment: How to use the Newest Data Source Available to B2B Sales TeamsSales Hacker
If your prospecting team is optimizing emails based on reply rate or open rate (yuck), this is for you.
Buyer sentiment data shows you how your prospect actually feels about what you said to them. In this deep-dive with real examples, we’ll explain how it’s different from buyer intent data and how frontline sales managers are using it to coach outbound sales teams to new heights.
In this session, we were joined by Kaitlen Kelly, Manager of Sales Development at Outreach, for an exclusive peek into the future of truly insights-driven prospecting!
Changing Sales Force Behavior To Achieve High PerformanceAmitai Givertz
Slides from an AMG Executive Briefing that revisits "Changing Sales Force Behavior to Achieve High Performance" originally published by Accenture in September, 2003
From Coaching To KPIs: How Metric-Driven Sales Teams Create Winning CulturesSales Hacker
What You'll Learn:
- Tips for using real-time data to increase the effectiveness of 1:1s
- Techniques for training new team members to increase time to value
- The best contests to ignite the competitive spirit on sales floor
- KPIs that every sales leader should be tracking to repeatedly hit and exceed revenue targets
This is an overview of a webinar sponsored by the EcSell Institute and LucidEra. It focuses on the 6 Pillars of Sales Productivity and the importance of measurement to sales success in this difficult economy.
[MTWebinar] 5 Sales kickoff best practices that are proven to workMindTickle
Planning a sales kickoff? Keep these proven best practices in mind to make it successful. Our experts talk about how you can:
Evolve your kickoff strategy as your team grows from 20 to over 500 reps
Identify the right mix of celebration, provocation, motivation and education for your team
Ensure your event meets the needs of all your reps, across different roles, countries and levels of experience
Measure the effectiveness of your sales kickoffs
Defining sales enablement charter 2021Sales Hacker
What You'll Learn:
- Benchmark your enablement maturity for 2021 planning
- Solidify your current state and where you (enablement, sales, marketing) want to go
- Expand enablement’s impact across the entire go-to-market organization
The Link between Sales Happiness, Performance and TechnologySales Hacker
That sales culture trumps strategy is not new. But can the culture of a sales team be based on “happiness”? How do catch-phrases like “work hard, play hard” impact the culture of the sales team? And does a happy sales team even lead to great performance?
These are the questions we set out to answer when we commissioned Harvard Business Review (HBR) to study the impact of a happy sales culture on business outcomes, metrics such as sales productivity and performance. The results break some long-standing myths.
Learn from our panel discussion that uncovers these insights. It brings together leaders who have built high performing sales teams with happiness at the core of their sales culture.
The Secret to Building a Sales Enablement PowerhouseMindTickle
Alex from Procore and Marc from MindTickle explore:
State of the industry
Need for Sales Enablement
Sales Enablement and Sales Readiness at Procore
Best-in-class framework for Sales Readiness
Webinar | Front Line Sales Managers: High Value, High RiskAltify
Learn the critical role of Front Line Sales Managers, the gaps that are costing selling organizations, and solutions for closing those gaps.
Our EVP of Solutions, Wendy Reed, is joined by special guest Pascal Yammine, Vice President, Go To Market Scale at salesforce.com and James Williams, Regional Vice President at Shaw Industries.
5 common mistakes with sales incentive systems: Not ensuring that Sales and F...IBM Analytics
What are the most common mistakes in implementing sales performance management systems? Common mistake #2: Not ensuring that sales and finance teams are aligned. Nonalignment of the naturally conflicting priorities between sales and finance can have critical long-term consequences for an organization’s overall sales performance and growth if they are not addressed in the implementation stage of an SPM solution. Overcome SPM implementation mistakes by learning more about incentive compensation: http://ibm.co/incentivecompensation. Then explore IBM Sales Performance Management solutions and resources on our comprehensive webpage: http://ibm.co/spm.
How does your business create a competitive advantage through your finance team? How planning analytics can help you grow a more profitable business today and help you seize new opportunities in the future.
Generic presentation on how to establish an Inside Sales (telephone sales) department, including determining team objectives, development of Inside Sales team, adapting marketing messages to Inside Sales delivery, sales call process, and evaluation of both team and individual team members.
Presentation is a sanitized version of one delivered to a specific company; budgets, specific marketing messages, and timeline implementation targets have been removed.
Your Digital Journey is Being Mapped by Your CustomersCapgemini
Capgemini's Scott Clarke talks with with MIT Sloan Management Review contributing editor Michael Fitzgerald about the impact of digital transformation and the reception of the research in the market.
Buyer Sentiment: How to use the Newest Data Source Available to B2B Sales TeamsSales Hacker
If your prospecting team is optimizing emails based on reply rate or open rate (yuck), this is for you.
Buyer sentiment data shows you how your prospect actually feels about what you said to them. In this deep-dive with real examples, we’ll explain how it’s different from buyer intent data and how frontline sales managers are using it to coach outbound sales teams to new heights.
In this session, we were joined by Kaitlen Kelly, Manager of Sales Development at Outreach, for an exclusive peek into the future of truly insights-driven prospecting!
Changing Sales Force Behavior To Achieve High PerformanceAmitai Givertz
Slides from an AMG Executive Briefing that revisits "Changing Sales Force Behavior to Achieve High Performance" originally published by Accenture in September, 2003
From Coaching To KPIs: How Metric-Driven Sales Teams Create Winning CulturesSales Hacker
What You'll Learn:
- Tips for using real-time data to increase the effectiveness of 1:1s
- Techniques for training new team members to increase time to value
- The best contests to ignite the competitive spirit on sales floor
- KPIs that every sales leader should be tracking to repeatedly hit and exceed revenue targets
This is an overview of a webinar sponsored by the EcSell Institute and LucidEra. It focuses on the 6 Pillars of Sales Productivity and the importance of measurement to sales success in this difficult economy.
[MTWebinar] 5 Sales kickoff best practices that are proven to workMindTickle
Planning a sales kickoff? Keep these proven best practices in mind to make it successful. Our experts talk about how you can:
Evolve your kickoff strategy as your team grows from 20 to over 500 reps
Identify the right mix of celebration, provocation, motivation and education for your team
Ensure your event meets the needs of all your reps, across different roles, countries and levels of experience
Measure the effectiveness of your sales kickoffs
Defining sales enablement charter 2021Sales Hacker
What You'll Learn:
- Benchmark your enablement maturity for 2021 planning
- Solidify your current state and where you (enablement, sales, marketing) want to go
- Expand enablement’s impact across the entire go-to-market organization
The Link between Sales Happiness, Performance and TechnologySales Hacker
That sales culture trumps strategy is not new. But can the culture of a sales team be based on “happiness”? How do catch-phrases like “work hard, play hard” impact the culture of the sales team? And does a happy sales team even lead to great performance?
These are the questions we set out to answer when we commissioned Harvard Business Review (HBR) to study the impact of a happy sales culture on business outcomes, metrics such as sales productivity and performance. The results break some long-standing myths.
Learn from our panel discussion that uncovers these insights. It brings together leaders who have built high performing sales teams with happiness at the core of their sales culture.
The Secret to Building a Sales Enablement PowerhouseMindTickle
Alex from Procore and Marc from MindTickle explore:
State of the industry
Need for Sales Enablement
Sales Enablement and Sales Readiness at Procore
Best-in-class framework for Sales Readiness
Webinar | Front Line Sales Managers: High Value, High RiskAltify
Learn the critical role of Front Line Sales Managers, the gaps that are costing selling organizations, and solutions for closing those gaps.
Our EVP of Solutions, Wendy Reed, is joined by special guest Pascal Yammine, Vice President, Go To Market Scale at salesforce.com and James Williams, Regional Vice President at Shaw Industries.
5 common mistakes with sales incentive systems: Not ensuring that Sales and F...IBM Analytics
What are the most common mistakes in implementing sales performance management systems? Common mistake #2: Not ensuring that sales and finance teams are aligned. Nonalignment of the naturally conflicting priorities between sales and finance can have critical long-term consequences for an organization’s overall sales performance and growth if they are not addressed in the implementation stage of an SPM solution. Overcome SPM implementation mistakes by learning more about incentive compensation: http://ibm.co/incentivecompensation. Then explore IBM Sales Performance Management solutions and resources on our comprehensive webpage: http://ibm.co/spm.
How does your business create a competitive advantage through your finance team? How planning analytics can help you grow a more profitable business today and help you seize new opportunities in the future.
Generic presentation on how to establish an Inside Sales (telephone sales) department, including determining team objectives, development of Inside Sales team, adapting marketing messages to Inside Sales delivery, sales call process, and evaluation of both team and individual team members.
Presentation is a sanitized version of one delivered to a specific company; budgets, specific marketing messages, and timeline implementation targets have been removed.
Your Digital Journey is Being Mapped by Your CustomersCapgemini
Capgemini's Scott Clarke talks with with MIT Sloan Management Review contributing editor Michael Fitzgerald about the impact of digital transformation and the reception of the research in the market.
This is just a quick outline on part of a webinar I did for Lean Frontiers today. They will be uploading the webinar on their website. I made a quick introduction to what we may call Sales KAta that was derived from this previous post, Using the Coaching Kata in Sales. This is based on Mike Rother work on the subject of Toyota Kata. Toyota Kata is documented in his book Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Unlocking Growth and Retention Opportunities through Data Democratization.pdfRocketSource
Data democratization is the clarifying tool that’s critically required to truly tap into the power of an organization’s suite of North Star Metrics. Plenty of technology is available at an organization’s disposal to sharpen and bring into focus what’s happening beyond the corporate walls. However, with big data comes big problems, especially when teams fail to leverage and act on the high-level insights to unlock viable growth and retention opportunities far beyond the next quarter.
Keynote - Thomson Reuters Synergy 2015 Conference
In this inspirational keynote, Tom will show practitioners how to explore new value-added services and position their practices for success in a rapidly changing world. He'll discuss the major "shift change" and the trends shaping business today, and give participants a framework to provide more proactive services and strategic advice—and a plan to get started.
Tom Hood (Maryland Association of CPAs, Inc.)—Tom is passionate about three areas: leadership, learning, and technology. His recognition and awards reflect his leadership in helping CPAs "shape their future" through his work as the CEO of the Maryland Association of CPAs and the Business Learning Institute, a center for the development of leadership, strategic thinking, and collaboration skills for CPAs. In 2013, Accounting Today said about Tom, "If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. Hood is doing as much as anyone—and more than most- to lead public accounting forward."
CPA Practice Advisor inducted Tom into the Accounting Hall of Fame in 2015. He was named the fourth most influential leader in Accounting Today’s 2014 list of the Top 100 Most Influential People in Accounting (his tenth time on the list). LinkedIn recruited Tom as one of their Top 150 Influencers, and he was named to the Top 25 Influencers in Learning by HR Examiner.
Technology has progressed. You can and you should do better than your initial Google Search Appliance deployment. Improve user experience and business outcomes. This deck is from our Blueprint Webinar with our partner Coveo.
Too many business leaders discover too late that their compensation offering is inadequate. They lose a key player or fail to secure a top recruit because their value proposition just isn’t compelling.
A pay strategy cannot be an afterthought. It has to be approached strategically and comprehensively or you will fail to attract, develop and retain premier talent. But how do you do that? What does a compelling pay program look like and where do you begin if you want to develop one?
Now you no longer need to wonder. VisionLink’s will give you comprehensive insight into how to build a rewards strategy that is both complete and compelling. It shares the secrets of experts who have spent the last 20 years designing successful rewards strategies for hundreds of businesses.
View a recording of the presentation: https://www.vladvisors.com/compensation-knowledge-center/webinars/how-to-build-a-more-compelling-pay-strategy
Similar to How to Accelerate Marketing Performance Through More Effective Budgeting and Planning (20)
Webinar: Make Benchmarks an Actionable Part of Your Marketing PlanAllocadia Software
On-Demand Webinar Link: https://content.allocadia.com/webinars/make-benchmarks-an-actionable-part-of-your-marketing-plan
Join Allocadia for a live webinar on July 26th at 11am PT / 2pm ET when Kathleen Schaub, Program Vice President of the CMO Advisory & Customer Experience at IDC, will share how using benchmarks in planning can help maximize the efficiency of marketing budgets.
Marketing teams often have several sources of benchmark data to use for planning – but struggle with how to make this data actionable, diminishing the impact that benchmarking can have. Data from previous years' budgets and performance, along with external data from peers, all have their uses. The secret is in applying the right benchmarks for the right purpose at the right time.
In this webinar we will discuss:
- Which benchmarks are appropriate to use for planning purposes
- How you should use benchmarks at different stages of the planning process
- Key areas to benchmark
- How data quality affects results
Don't miss this opportunity to discover the path to actionable planning data!
Webinar: Uncovering the Most Useful Metrics for Planning SeasonAllocadia Software
Watch the webinar here: https://content.allocadia.com/webinars/uncovering-the-most-useful-metrics-for-planning-season
It seems like every year, once the chaos of your marketing planning process is over, you look back and think to yourself, "next year, I'll be more prepared for this!" Yet when the next year rolls around, planning season sneaks up and becomes just as troublesome once again.
With FY19 planning season knocking on your door, now is your chance to break this vicious cycle. But where should you start?
By examining the metrics that will guide marketing as to where to invest their resources in the coming year.
Ken Evans, Senior Director, Marketing Operations at Fuze shares how he wrangles the right metrics to make sure planning season is a success.
We’ll answer these questions:
- What metrics should I use during planning season and why?
- Who within marketing (and beyond) cares about these metrics?
- What technologies does Ken use to collect these metrics?
Webinar: How Box Doubled Marketing ROI Without Increasing BudgetAllocadia Software
Live recording: https://content.allocadia.com/webinars/how-box-doubled-marketing-roi-without-increasing-budget
Hear Tim West, Sr Manager, Marketing Operations at Box share how his marketing organization used Allocadia, Salesforce and Tableau to:
- Create an account based attribution model
- Directly associate spend to pipeline via Allocadia
- Use ROI analysis and identify the most efficient and effective tactics
It’s time to put aside arguments about ‘credit’ and focus on doubling down on what actually works!
Webinar: How Marketing Ops Can Maximize Event ROI (w/ Integrate)Allocadia Software
Events are a massive part of a marketing plan - they take considerable time, money and people to execute and successfully drive pipeline and revenue. But have you asked yourself, what can I do differently in the lead up to an event that will directly impact results? Or what are my MOps peers doing pre and post event that drives better results than I?
In this 30-minute peer exchange, we shared:
- How to build an event revenue program in conjunction with Sales
- The three critical things MOps pros do pre-event that directly impact pipeline revenue (trust us, these are not obvious!)
- The tools and processes that can boost your efficiency and ensure better post-event results
View recording here: https://content.allocadia.com/webinars/how-marketing-ops-can-maximize-event-roi
[Presentation] How GE Built a Tech Stack to Run Marketing Like a BusinessAllocadia Software
Kerri Wienbeck shares how GE Digital a $1B startup, rebuilt their marketing tech stack in order to become stewards of marketing investments and results. With the help of Allocadia they were able to build a stronger relationship with Finance, create real visibility into budgets, and ultimately know where to spend their next dollar for maximum impact.
Microsoft & Red Hat: Two Very Different Journeys to Marketing ROIAllocadia Software
Microsoft and Red Hat are two tech powerhouses that faced the same challenge: connecting their marketing plans, spend, and results to get a clear picture of marketing ROI.
In this webinar, we cover:
- The business pains around planning, budgeting, and measuring marketing performance that spurred them into action
- The very different paths Microsoft and Red Hat took to solve those pains, and the technologies they used
-Recommendations from Harris at Microsoft & Ryan at Red Hat for how to create positive change in global marketing organizations
Webinar: Why & How to Break Down the Wall Between Marketing and FinanceAllocadia Software
In this session, we’ll feature the winning efforts of Hortonworks’ Marketing department. A year ago, this team was challenged with unreliable spreadsheet budgeting, no visibility into actual spend, an inability to compare spend against plan, and little insight into marketing ROI.
Carey Rutigliano, Hortonworks’ Director of FP&A, will share how they gained control of their marketing investments, built trust between Finance and Marketing, and made changes that directly improved their marketing performance.
In this session, you’ll learn:
How Marketing, Finance and Sales at Hortonworks overcame interdepartmental tensions, learned to speak the same language and developed collaborative strategies for growth
5 essential questions every Marketer should ask Finance during planning season
How Hortonworks leveraged Marketing Performance Management technology to win Finance as a trusted advisor, increase visibility into marketing spend and run marketing more effectively.
Watch the webinar recording here: https://content.allocadia.com/webinars/why-how-to-break-down-the-wall-between-marketing-and-finance
At Allocadia, we aim to help marketers be the leaders they need to be. To help us do this, we need to be thoughtful about the team we build and how we all work together. This includes how we work with our customers, partners, and any Allocadia stakeholder. To rally behind this mission, we are guided by these core values at the heart of Allocadia Culture: #RunTogether, #RunToWin, #RunSmart, #RunCreatively, and #RunHealthy. It's all here in our Culture Code!
Allocadia Webinar - How Pitney Bowes Got to Marketing ROI by Starting with th...Allocadia Software
Every year, a top priority for marketers is the ability to measure ROI, but the reality is very few marketing organizations actually produce quality ROI insights. Creating valuable advanced measurements is hard.
This webinar covered how Pitney Bowes, a $3.5B global company, leveraged technology to take control of their marketing investments and gain the confidence of their finance department. They then successfully married investments and returns to create three layers of ROI insights across their entire marketing organization.
Allison Smith Terrey, Vice President of Marketing Operations & Analytics, and Anna Alexander, Manager of Marketing Budget Systems, walk you through the story of how savvy choices around technology and data and gaining executive buy-in helped transform corporate marketing operations into a trusted advisor across the company.
Still, budgeting and planning processes are among the most hair-pulling exercises marketing teams go through each year. That’s why National Instruments turned to SiriusDecisions’ Campaign framework to bring sanity back to this annual activity.
For this 400-member global marketing team, selecting an industry accepted framework, leveraging technology, and doubling down on collaboration led to huge strides in their planning and budgeting process.
To watch this webinar on demand visit: http://resources.allocadia.com/revamping-marketing-planning-national-instruments-webinar.html
Advancing Through the 5 Stages of Marketing Performance Webinar w/ Matt HeinzAllocadia Software
This webinar helps you to come away with a clear picture of where your organization stands on Allocadia’s Marketing Performance Maturity Model and gain practical advice for advancing up the 5 stages of marketing performance.
You'll also learn:
- The inputs and steps needed to create a high performing marketing organization
- Advice on improving and advancing through each stage of the maturity model
- Which areas of improvement to focus on as you head into 2017 planning season
To watch the webinar on demand visit: http://resources.allocadia.com/5-stages-in-marketing-performance-heinz-webinar.html
Today’s marketers live in one of two worlds. In one, they have the ability to prove marketing’s impact to their CEO, CFO, and Board. In the other, this is is simply not possible.
When marketers can prove their impact, they gain confidence, receive more budget, and become highly respected corporate contributors. When this does not exist, marketing is relegated to being a second class department with minimal power and are left to watch their resources dwindle.
So, what is the difference between the true marketing leaders and the rest?
The Answer: Advanced Marketing Performance Management (MPM). Demand Metric and VisionEdge Marketing's research clearly shows that the organizations who are able to drive maximum impact and prove their worth are well on their way to becoming just as undeniably indispensable to their organizations as sales or finance.
Allocadia Webinar - Creating the Foundation for ABM (feat. Engagio) Allocadia Software
The Account-Based Marketing (ABM) movement is in full force — and for good reason. Marketers are seeing the value in becoming more targeted, more personal and better aligned with sales. The momentum in the category is real, but many organizations are still just getting started with ABM.
To create a high performing Account-Based Marketing organization, marketers must first build a strong foundation. They must start with planning, investment choices and impact measurements — and they must understand how these categories change as their organization moves to ABM.
In this webinar, Engagio’s Jon Miller and Allocadia’s Sam Melnick will discuss why marketers must start with these core elements of an ABM strategy or otherwise risk failure. Some key questions that will be answered:
- How can I incorporate ABM into my strategic marketing plan?
- What changes do I need to make to my marketing mix when I invest in ABM?
- How do I prove the impact of ABM on Marketing Performance?
This webinar should be attended by marketers who are already utilizing, in the midst of planning for, or just starting to consider Account-Based Marketing.
Join us in the third webinar in our “Run Marketing” Series, designed to enable marketers to Run Marketing with confidence and drive business impact.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. To listen to the full recording of this webinar, please click here.
Summary answers to the Q&A portion of the webinar are provided below.
3. Gina Reese
Business Intelligence Manager
Global Marketing Operations
@GiGi_1020
Your Panelists
Amanda Lomas
Director, Marketing Operations
& Analytics
Jeff Epstein
Director,
Product and Partner Marketing
@b2b_storyteller
David Johnson
Director, Product Marketing
Oracle Marketing Cloud
@OracleMktgCloud
Your Hosts
8. Plan
Invest
MeasureAnalyze
Optimize
Manage and Optimize the
Business Of Marketing
Run Marketing
Today’s Marketer Has Two Jobs
Attract
Acquire
ConvertRetain
Advocate
Create Engaging Customer Experiences by
Overseeing the Customer Lifecycle
Do Marketing
9. Marketers Must Merge Both Jobs To Succeed
Plan
Convert
Run Marketing
MPM
Do Marketing
Execution
10. Only 35% of marketing decisions are
made using marketing analytics.”
The CMO Survey
“
11. Fewer than 20% of B2B organizations are
comfortable with their ability to quantify
the returns on marketing spend.”
SiriusDecisions
“
12. If I don’t Run marketing efficiently,
then I can’t Do marketing effectively.”
Senior Business Director
Major Banking & Financial Company
“
16. Answer:
Gina @ Symantec
“Performance at Symantec is defined by best in class ROI and marketing funnel
conversion metrics, as well as meeting our marketing objectives and pipeline
targets for the year. We generally measure performance by tracking ROI,
holistically and at the campaign level, and by examining our funnel and
conversion metrics. We also make sure we're meeting our annual and quarterly
pipeline targets.”
17. Answer:
Amanda @ Change Healthcare
“Ultimately, it's going to come down to sales and revenue, but for my team in
marketing our role is really to bring new opportunities into the sales funnel.
Very similarly (to Symantec) we measure marketing qualified leads, sales qualified
leads, sales accepted leads, and then the conversion rates at each of those
thresholds. We also measure marketing attributed pipeline and of course
marketing ROI.”
18. Follow up Question:
David @ Oracle Marketing Cloud
“I have a frequent debate internally at Oracle Marketing Cloud that driving
revenue and marketing ROI are seen as equal priorities and of equal
importance. How do you view that at Change Healthcare and Symantec?”
19. Answer:
Amanda @ Change Healthcare
“Yeah, that's definitely a healthy debate for any crowd. Ultimately our job as a
company is to bring in new revenue, and marketing is certainly a large part of
that. But there's a lot of steps in between that need to happen in order to get
there including buying behaviors and lead scoring. That’s marketing. At the end
of the day, revenue is what pays our bills so definitely monitor the revenue
tracking on both the marketing-level and then even at the company-level to
guage how we're making an impact on the business.”
20. Answer:
Gina @ Symantec
“Yeah, I would second most of that. We're definitely looking at revenue
marketing sourced as well as ROI but there are a lot of pieces that happen
before that. There's a lot of focus on the funnel and the metrics there and making
sure that we're getting those right, which is ultimately going to drive revenue in
the end.”
22. Answer:
Gina @ Symantec
“I'd say there's continuous change within our organization. Recently we did
acquire Blue Coat so we're just beginning the discussions around integration of
their campaigns and our Symantec campaigns. Secondly, ‘user feedback’ is really
driving change within our marketing organization. We're listening to end users and
making enhancements to existing tools. We want to reduce the burden of
campaign creation for our end users because the ultimate goal is increasing their
efficiencies. We want to give the time back to them through increased efficiencies
via the campaign creation process and Allocadia”
*Amanda @ Change Healthcare had a by on this question due to a recent acquisition.
23. Follow up Question:
Jeff @ Allocadia
“I want to flip this question on it’s head and ask you about the obstacles to change
in your organization?”
24. Answer:
Gina @ Symantec
“The primary obstacle we're facing now is just the integration with Blue Coat.
It's a great opportunity for us and we’re really looking forward to that, but just
integrating everyone into the same tool is the challenge at the moment”
25. Follow up Question:
Jeff @ Allocadia
“Before we go to the next question, maybe you can tell us about some of the
things that you're thinking of for next year on the marketing operations side.
Some of the golden wishes you have, some of the big plans that Symantec's
looking to roll out?”
26. Answer:
Gina @ Symantec
“We want to be more proactive in our approach. Today we've kind of moved
from a more reactive decision making approach to being more proactive, and
being able to answer some of the budget questions in a more timely manner.
We want to build complete and accurate data that allows me to do more
predictive-type analysis, budget-trend analysis, and campaign optimization.”
28. Answer:
Amanda @ Change Healthcare
“We have evolved over time from at one point using a lot of different
spreadsheets to using one tool. We've been using Allocadia for several years
now, probably 3, 4, maybe longer, and it's been working really great.
Allocadia gives us the ability to organize (our budget) from our perspective so
that we're interacting with the data in a way that makes sense from our
standpoint as a marketer, but also to the finance team. I get a feed from our
finance team that integrates with Allocadia and we're able to have the best of
both worlds there. It's evolved to a pretty advanced process within our
organization but is very critical to how we interpret our marketing dollars.”
29. Answer:
Gina @ Symantec
“We've been using Allocadia for about a year at Symantec. Before Allocadia we
were operating in spreadsheets as well so it was a lot of different spreadsheets
being managed by different groups. We were then trying to combine that
information from multiple sources in order to answer even some of the basic
questions about budgeting and finances. We've definitely moved away from
that.
Before this we had a real lack of global alignment in our budget processes. We
had an inconsistent taxonomy. We have Allocadia as a single source for real
time, 24/7 visibility. We've come a long way since the spreadsheet days!”
30. Follow up question:
David @ Oracle Marketing Cloud
“How has that impacted your credibility in the organization with your finance
peers? Being able to be proactive versus the reactive nature that you were
previously.”
31. Answer:
Gina @ Symantec
“I think that we have definitely built a lot more confidence across all of marketing
and the relationship that we're building with finance as well. They feel confident
about what's being entered into Allocadia and how it ties with what they’re
reporting out as actuals. It's definitely built a lot of confidence and a connection
between the two departments. It’s important to keep that close relationship with
finance to make sure that we're in sync and they can rely on what their seeing in
Allocadia.”
32. Answer:
Amanda @ Change Healthcare
“Allocadia has definitely helped exponentially to build a better relationship with
the finance team. Not that it was bad before but now we’re partnering with them.
We worked to determine what sort of things we're going to watch to measure
from both a marketing and finance perspective and then set up our budgets in a
way that we can make that readily available whenever that information is
needed. I think it really helps to establish that dialogue and partnership but then
also have the flexibility to build it to those standards and work from that.”
33. Answer:
Jeff @ Allocadia
“Amanda you started earlier talking about the different views of the world
between marketing and finance and I think that's something that a lot of people
on this call can probably nod their head to and say yup, that's true. That is
something that Allocadia helps both teams work with. We help the marketing
team be more responsive and the finance team reconcile their end of period
information much more cleanly and effectively so they can both make better
decisions.”
35. Answer:
Gina @ Symantec
“I think change is hard for sure and I would say that really the majority of our
marketers were apprehensive and skeptical about it. We integrate Allocadia with
Salesforce so anything that is being planned and created from a campaign
perspective is sent to Salesforce. To help with the change we’ve conducted
several campaign creation training sessions along with budget and execution
training's. Keeping that close connection with our end users for a good period of
time has allowed us now to be at full capacity of marketing users within Allocadia.
You've got to keep the training and monitoring going. We've seen great
improvements. Now we're able to track all the budgets and targets in once place”
36. Answer:
Amanda @ Change Healthcare
“It's been a few years since we made the change over to Allocadia but when we
initially started it we had a small subset of super users that came together to
document what we considered as ‘must haves’, ‘nice to haves’, and ‘wow that
would be awesome’. We evaluated several different solutions, compared what
was going to work best for our team and chose Allocadia. Once we rolled it out
initially we spent a lot of time on user documentation that was very specific for
the way that our team was going to use the tool. We also met with the
marketing and finance teams to understand what we want to measure and
report out on going into the next budget year.”
37. Follow up question:
Jeff @ Allocadia
“A question came in from the audience that I want to pose now as a preview to
our next section. Can you give us an example of a tactic that was found to be
lacking due to the tracking you were doing in Allocadia while the campaign was
live?”
38. Answer:
Amanda @ Change Healthcare
“Our buying cycles for the products that we sell are a long sales cycles so there's
really not any immediate decisions that occur from an ROI standpoint on the fly.
However, when we're looking at our forecast, I have our Allocadia dashboard built
in a way that we can look and see the categories of spend where we have dollars
forecasted from a committed and then a not committed view. There we can make
changes and reallocate on the fly, if necessary."
39. Answer:
Gina @ Symantec
“I would say that I don't have a specific example either but as we're moving along
with Allocadia and getting all of our users into the tool we have developed the
investment tracking dashboard and the pipeline dashboard. We will be able to see
via these dashboards where our budgets are on track or off track. We can also drill
down to the level of where is the money being spent and on which campaigns. On
the pipeline tracking dashboard, we can see which ones are driving the best
pipelines.”
40. Answer:
Jeff @ Allocadia
“What's interesting there is the question presumes that you have visibility into
what you call ‘success metrics’. We know in the old days that might have meant
clicks, opens or those kinds of conversions but today we're really focused as
marketers to look at the return on investment from those campaigns. With
Allocadia you're able to look at those results from that financial perspective and
make that call. While you might hit your target on opens and clicks, if it didn't
result in the right amount of pipeline, the right amount of revenue, maybe that's a
campaign you don't want to do again next time”
42. Answer:
Gina @ Symantec
“I think we would definitely spend more time on campaign execution and face
time with customers, for sure. That would be a huge benefit.
We could also invest in other areas like perfecting our lead scoring model. We
would refine our analytics to allow for more predictive analysis which will
ultimately improve conversion rates and ROI.”
43. Answer:
Amanda @ Change Healthcare
“I think speaking to the greater company good and marketing team, we could
always use more persona-driven content for our campaigns. Great content to bring
in more people into our marketing funnel is always great and that helps generate
more MQLs. But, if we're talking my team specifically, I'm a bit of a data geek, so if
my team specifically was granted more budget dollars we would probably update
some of our marketing analytics software to create some pretty cool operational
dashboards.”
44. Follow up question:
David @ Oracle Marketing Cloud
“Would you invest it in technology and people and skills or one or the other or
how would you approach it?”
45. Answer:
Amanda @ Change Healthcare
“Probably all of the above. I have a really good team but there's definitely
always room to have others come help and allow us to spend more time
looking at our results and action, and building plans off of those.”
46. Follow up question:
David @ Oracle Marketing Cloud
“Gina, you had mentioned campaign execution. Are you thinking top of funnel
converting anonymous to known or lower end of funnel converting
perspective's into customers? and with that would you also invest in people or
technology or would you combo it?”
47. Answer:
Gina @ Symantec
“I think it would definitely be related to top of funnel metrics from a digital
perspective as well as turning prospects into customers. I think it would be
more events, driving the digital and net new customers there.”
49. Answer:
Gina @ Symantec
“Thinking about this from 2 perspectives; a business execution and strategy
perspective and a technology perspective. I'll start first with the business strategy
perspective. Keep a close relationship with finance and manage with a CMO in
mind. Think about the CMO's objectives and what types of questions that you
should be ready to answer on short notice.
From a technology perspective, I would say just think about whether the
investment is worth a gain. Understand that change management will be a huge
factor and then I would say implement, train, coach, and re-train your users. Also
make sure that you have a lasting technology partner with ongoing support.”
50. Answer:
Amanda @ Change Healthcare
“The first thing that I would recommend is to look at how your marketing budgets
will be managed going into that new budget year and what aspects the finance
team will want to measure from your budget.
The next thing is working with the business leads from marketing and sales to
agree on what metric you're going to be reporting out on. The last thing, which I
actually think might be one of the most important things is, don't be afraid to
remove previous process steps that don't add value to you or your team. If it's not
adding value to any of your reporting or to your current team then it's just creating
clutter.”
51. Start to Run Marketing More Efficiently
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