The TED Talk by Susan Etlinger emphasizes the importance of deriving meaningful insights from data, highlighting the need for critical thinking and clarity in hypotheses and methodologies. It warns against blind faith in correlations and stresses the responsibility of business professionals to ask the right questions to guide decision-making. Additionally, it underscores the significance of data compliance and privacy in data-driven analysis.

1. Data Lies?

2. Based on the TED talk ‘What do we do with all this
Big Data’ by Susan Etlinger

3. 2 Key takeaways

4. 1.
We make the data
take shape and how it
takes meaning

5. Hence, more attention
towards how we derive
insights from Data is
necessary
▫ Facts and data are stubborn
entities, dig deeper

6. Metrics need to be given
appropriate weightage too
▫ Over/Under valuing a metric should be
backed by strong logic

7. 2.
Crystal clarity about the
hypotheses, supporting
methodology, and critical
thinking is crucial

8. Hence, blind faith on
correlations should be avoided
• Right questions need to be formed and
answered to avoid pitfalls

9. Business professionals,
especially managers have the
onus to provide the right direction
• Processing exabytes of data takes fraction of a second,
hence to reduce errors decision making needs to be quick
and on point

10. Critical thinking skills
are now more
important than ever
▫ Knowledge on humanities, sociology, rhetoric, philosophy
always helps to have a better context regarding Big Data

11. Data compliance and
privacy needs to be
kept at the helm of any
data driven analysis

12. So if we are to unlock
the power of data,
careful insights and
critical thinking hold
the key

13. “Let us use our powers
for good!

14. Thank you!
Disclaimer:
This presentation was created by Raminder
Singh, under an internship by Prof. Mathur,
IIM Lucknow