SlideShare a Scribd company logo

Creating a Marketing Plan

•
•
Stacey Ferreira
Stacey Ferreira

The marketing plan depends on the stage of your business, the marketing budget and the team as a whole. Here are a couple of notes about creating a marketing plan that come from my medium post, "Creating a Marketing Plan" https://medium.com/@staceyferreira/creating-a-marketing-plan-e0869ca454a2

Marketing
1 of 52
Download to read offline
Stacey Ferreira @staceyferreira Co-Founder, AdMoar
What is marketing?
“…the umbrella term covering research, branding, PR, advertising, direct response, promotions, loyalty, demand generation, etc.” - Anne Holland, Author of WhichTestWon
“…anything you create or share that tells your story.” - Ann Handley, Author of Content Rules
Why does marketing matter?
You can have the best product or ! service in the world. ! ! But if no one ! knows about it, it will not sell.
! And every other job in business depends on the product or service selling.
Time Product Timeline Profit Cost Pre-Launch Launch Growth Sustainability Decline Product Extension/ Revival Sunset
Marketing Timeline Time Profit Cost Brand & Customer Relationship Development Direct Response & Testing Research Reminder Advertising & Brand Loyalty & Research Reinvention Repositioning
Create a Marketing Plan
Market Analysis
Market Analysis What is the market you’re going to target?
Market Analysis What is the market you’re going to target? What are the current trends in the market?
Market Analysis What is the market you’re going to target? What are the current trends in the market? How large is the market?
Market Analysis What is the market you’re going to target? What are the current trends in the market? How large is the market? Who is in the market (customer segmentation)?
Market Analysis What is the market you’re going to target? What are the current trends in the market? How large is the market? Who is in the market (customer segmentation)? Where do people in these segments buy?
Market Analysis What is the market you’re going to target? What are the current trends in the market? How large is the market? Who is in the market (customer segmentation)? Where do people in these segments buy? Why do they buy (necessity, luxury, etc.)?
Market Analysis What is the market you’re going to target? What are the current trends in the market? How large is the market? Who is in the market (customer segmentation)? Where do people in these segments buy? Why do they buy (necessity, luxury, etc.)? When do they buy (seasonality)?
Market Analysis What is the market you’re going to target? What are the current trends in the market? How large is the market? Who is in the market (customer segmentation)? Where do people in these segments buy? Why do they buy (necessity, luxury, etc.)? When do they buy (seasonality)? Who do they currently buy from (competitors)?
Research “The world is full of facts. You need to accurately identify ones that will help you market your brand more effectively.” — Jim Avery
Problems & Opportunity
Problems & Opportunity What are the problems in the market that your product/service are going to solve?
Problems & Opportunity What are the problems in the market that your product/service are going to solve? What are the strengths of your product?
Problems & Opportunity What are the problems in the market that your product/service are going to solve? What are the strengths of your product? What are the weaknesses of your product?
Problems & Opportunity What are the problems in the market that your product/service are going to solve? What are the strengths of your product? What are the weaknesses of your product? What opportunities are there in the market for your product?
Problems & Opportunity What are the problems in the market that your product/service are going to solve? What are the strengths of your product? What are the weaknesses of your product? What opportunities are there in the market for your product? What are potential threats to your success?
Objectives
Objectives What is the overall objective of your marketing initiatives (direct sales, brand awareness)?
Objectives What is the overall objective of your marketing initiatives (direct sales, brand awareness)? What is the timeline to hit these objectives?
Objectives What is the overall objective of your marketing initiatives (direct sales, brand awareness)? What is the timeline to hit these objectives? Set hard and fast goals (increase market share by x%, increase revenue by $xxx,xxx, increase user count by xxx,xxx, etc.).
Budget & Time
Budget & Time What is your budget per week/month/year?
Budget & Time What is your budget per week/month/year? What is your budget per medium (if any)?
Budget & Time What is your budget per week/month/year? What is your budget per medium (if any)? How much time until your budget runs out?
Marketing Mix
Marketing Mix Who is your primary target customer?
Marketing Mix Who is your primary target customer? What is the exact product you’re offering them (what features does it have? whats the value add?)?
Marketing Mix Who is your primary target customer? What is the exact product you’re offering them (what features does it have? whats the value add?)? What does the product cost the customer?
Marketing Mix Who is your primary target customer? What is the exact product you’re offering them (what features does it have? whats the value add?)? What does the product cost the customer? Where will you promote the product to get people to buy it (advertising, sales promotion, PR, direct marketing, event marketing, packaging, etc.)?
Marketing Mix Who is your primary target customer? What is the exact product you’re offering them (what features does it have? whats the value add?)? What does the product cost the customer? Where will you promote the product to get people to buy it (advertising, sales promotion, PR, direct marketing, event marketing, packaging, etc.)? Where will they buy the product (online, in-store)?
Marketing Mix Repeat Marketing Mix for Secondary & Tertiary Customer Segmentations.
Testing: Digital Start large and optimize down.
Testing: Trad. Start small and scale up.
Implementation PR Blogging Social Media Creative Creation Media Buying Sales/Loyalty Promotion Event Promotion Packing & Distribution
Evaluation
Evaluation What is your evaluation timeline?
Evaluation What is your evaluation timeline? What tools will you use to help you evaluate your campaigns (Google Analytics, Mongoose, MixPanel, AdMoar)?
Evaluation What is your evaluation timeline? What tools will you use to help you evaluate your campaigns (Google Analytics, Mongoose, MixPanel, AdMoar)? How did your campaign perform?
Evaluation What is your evaluation timeline? What tools will you use to help you evaluate your campaigns (Google Analytics, Mongoose, MixPanel, AdMoar)? How did your campaign perform? How much did you optimize mid-campaign?
Evaluation What is your evaluation timeline? What tools will you use to help you evaluate your campaigns (Google Analytics, Mongoose, MixPanel, AdMoar)? How did your campaign perform? How much did you optimize mid-campaign? What will you do differently the next time around?
Stacey Ferreira @staceyferreira Co-Founder, AdMoar

Recommended

Market Like You Mean It
Market Like You Mean ItMarket Like You Mean It
Market Like You Mean It
McKinsey Development
 
Marketing Strategy Workshop
Marketing Strategy WorkshopMarketing Strategy Workshop
Marketing Strategy Workshop
ME Consulting
 
Understanding Your Ideal Customer
Understanding Your Ideal CustomerUnderstanding Your Ideal Customer
Understanding Your Ideal Customer
StephanieAlmasi
 
Marketing Planning for 2011
Marketing Planning for 2011Marketing Planning for 2011
Marketing Planning for 2011Werkshop Marketing
 
Product Marketing Inside Out
Product Marketing Inside OutProduct Marketing Inside Out
Product Marketing Inside Out
Hana Abaza
 
OurBank Customer Retention Strategy Q1 2021
OurBank Customer Retention Strategy Q1 2021OurBank Customer Retention Strategy Q1 2021
OurBank Customer Retention Strategy Q1 2021
Mitch Leung
 
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014 Go-to-market Strategy and Customer Acquisition - Mind your Business 2014
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014
Marie Laenen
 
Finding the White Space of Food and Beverages in a Cluttered Market—Lynn XU
Finding the White Space of Food and Beverages in a Cluttered Market—Lynn XU Finding the White Space of Food and Beverages in a Cluttered Market—Lynn XU
Finding the White Space of Food and Beverages in a Cluttered Market—Lynn XU
Simba Events
 

Recommended

Market Like You Mean It
Market Like You Mean ItMarket Like You Mean It
Market Like You Mean It
McKinsey Development
 
Marketing Strategy Workshop
Marketing Strategy WorkshopMarketing Strategy Workshop
Marketing Strategy Workshop
ME Consulting
 
Understanding Your Ideal Customer
Understanding Your Ideal CustomerUnderstanding Your Ideal Customer
Understanding Your Ideal Customer
StephanieAlmasi
 
Marketing Planning for 2011
Marketing Planning for 2011Marketing Planning for 2011
Marketing Planning for 2011Werkshop Marketing
 
Product Marketing Inside Out
Product Marketing Inside OutProduct Marketing Inside Out
Product Marketing Inside Out
Hana Abaza
 
OurBank Customer Retention Strategy Q1 2021
OurBank Customer Retention Strategy Q1 2021OurBank Customer Retention Strategy Q1 2021
OurBank Customer Retention Strategy Q1 2021
Mitch Leung
 
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014 Go-to-market Strategy and Customer Acquisition - Mind your Business 2014
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014
Marie Laenen
 
Finding the White Space of Food and Beverages in a Cluttered Market—Lynn XU
Finding the White Space of Food and Beverages in a Cluttered Market—Lynn XU Finding the White Space of Food and Beverages in a Cluttered Market—Lynn XU
Finding the White Space of Food and Beverages in a Cluttered Market—Lynn XU
Simba Events
 
Markketing plan template all marketingmixed
Markketing plan template all marketingmixedMarkketing plan template all marketingmixed
Markketing plan template all marketingmixed
allmarketingmixed
 
Five simple steps to developing a digital marketing strategy - Digital DNA
Five simple steps to developing a digital marketing strategy - Digital DNAFive simple steps to developing a digital marketing strategy - Digital DNA
Five simple steps to developing a digital marketing strategy - Digital DNA
The Tomorrow Lab
 
Aanc mark101 040512
Aanc mark101 040512Aanc mark101 040512
Aanc mark101 040512
Tom George
 
Market Research for Startups
Market Research for StartupsMarket Research for Startups
Market Research for Startups
Red Rocket Ventures
 
How to create a campaign brief
How to create a campaign briefHow to create a campaign brief
How to create a campaign brief
The Telemarketing Company
 
The Basics of Small Business Marketing
The Basics of Small Business MarketingThe Basics of Small Business Marketing
The Basics of Small Business Marketing
Abbey Finch
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
S.P.CHATELAIN LTD
 
Sales For Startups
Sales For StartupsSales For Startups
Sales For Startups
RossRosen
 
Innovative Small Business Marketing Strategies
Innovative Small Business Marketing StrategiesInnovative Small Business Marketing Strategies
Innovative Small Business Marketing Strategies
Nancy Dibert
 
Marketing Planning Op 08
Marketing Planning Op 08Marketing Planning Op 08
Marketing Planning Op 08susanellis
 
How to sales in tough times
How to sales in tough timesHow to sales in tough times
How to sales in tough times
Hpm India
 
The Modern Consumer Decision Journey
The Modern Consumer Decision JourneyThe Modern Consumer Decision Journey
The Modern Consumer Decision Journey
Signals Analytics
 
TEDx Talk 2014: Sales 2020, Future trends in sales and sales management.
TEDx Talk 2014: Sales 2020, Future trends in sales and sales management. TEDx Talk 2014: Sales 2020, Future trends in sales and sales management.
TEDx Talk 2014: Sales 2020, Future trends in sales and sales management.
Antwerp Management School
 
Disruptive Marketing - Emeric Delalandre
Disruptive Marketing - Emeric DelalandreDisruptive Marketing - Emeric Delalandre
Disruptive Marketing - Emeric Delalandre
Emeric Delalandre
 
Essential marketing skills
Essential marketing skillsEssential marketing skills
Essential marketing skills
kowshik arafat
 
2 social media marketing plan
2 social media marketing plan2 social media marketing plan
2 social media marketing plan
Walid Eletriby,BSPh,GDIP
 
Marketing Process Op 08
Marketing Process Op 08Marketing Process Op 08
Marketing Process Op 08susanellis
 
How To Write A Killer Marketing Plan
How To Write A Killer Marketing Plan How To Write A Killer Marketing Plan
How To Write A Killer Marketing Plan Entrepreneurial Society of SJSU
 
Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SE...
Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SE...Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SE...
Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SE...
Search Engine Journal
 
Deloitte digital | Global Marketing Trends 2022
Deloitte digital | Global Marketing Trends 2022Deloitte digital | Global Marketing Trends 2022
Deloitte digital | Global Marketing Trends 2022
APPMAssociaoPortugue
 
Step-by-Step Guide to Creating your Marketing Plan
Step-by-Step Guide to Creating your Marketing PlanStep-by-Step Guide to Creating your Marketing Plan
Step-by-Step Guide to Creating your Marketing Plan
BusinessPlanTemplate
 
2017 Marketing Plan Template for Modern Marketers
2017 Marketing Plan Template for Modern Marketers2017 Marketing Plan Template for Modern Marketers
2017 Marketing Plan Template for Modern Marketers
Augentia LLC
 

More Related Content

What's hot

Markketing plan template all marketingmixed
Markketing plan template all marketingmixedMarkketing plan template all marketingmixed
Markketing plan template all marketingmixed
allmarketingmixed
 
Five simple steps to developing a digital marketing strategy - Digital DNA
Five simple steps to developing a digital marketing strategy - Digital DNAFive simple steps to developing a digital marketing strategy - Digital DNA
Five simple steps to developing a digital marketing strategy - Digital DNA
The Tomorrow Lab
 
Aanc mark101 040512
Aanc mark101 040512Aanc mark101 040512
Aanc mark101 040512
Tom George
 
Market Research for Startups
Market Research for StartupsMarket Research for Startups
Market Research for Startups
Red Rocket Ventures
 
How to create a campaign brief
How to create a campaign briefHow to create a campaign brief
How to create a campaign brief
The Telemarketing Company
 
The Basics of Small Business Marketing
The Basics of Small Business MarketingThe Basics of Small Business Marketing
The Basics of Small Business Marketing
Abbey Finch
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
S.P.CHATELAIN LTD
 
Sales For Startups
Sales For StartupsSales For Startups
Sales For Startups
RossRosen
 
Innovative Small Business Marketing Strategies
Innovative Small Business Marketing StrategiesInnovative Small Business Marketing Strategies
Innovative Small Business Marketing Strategies
Nancy Dibert
 
Marketing Planning Op 08
Marketing Planning Op 08Marketing Planning Op 08
Marketing Planning Op 08susanellis
 
How to sales in tough times
How to sales in tough timesHow to sales in tough times
How to sales in tough times
Hpm India
 
The Modern Consumer Decision Journey
The Modern Consumer Decision JourneyThe Modern Consumer Decision Journey
The Modern Consumer Decision Journey
Signals Analytics
 
TEDx Talk 2014: Sales 2020, Future trends in sales and sales management.
TEDx Talk 2014: Sales 2020, Future trends in sales and sales management. TEDx Talk 2014: Sales 2020, Future trends in sales and sales management.
TEDx Talk 2014: Sales 2020, Future trends in sales and sales management.
Antwerp Management School
 
Disruptive Marketing - Emeric Delalandre
Disruptive Marketing - Emeric DelalandreDisruptive Marketing - Emeric Delalandre
Disruptive Marketing - Emeric Delalandre
Emeric Delalandre
 
Essential marketing skills
Essential marketing skillsEssential marketing skills
Essential marketing skills
kowshik arafat
 
2 social media marketing plan
2 social media marketing plan2 social media marketing plan
2 social media marketing plan
Walid Eletriby,BSPh,GDIP
 
Marketing Process Op 08
Marketing Process Op 08Marketing Process Op 08
Marketing Process Op 08susanellis
 
Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SE...
Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SE...Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SE...
Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SE...
Search Engine Journal
 
Deloitte digital | Global Marketing Trends 2022
Deloitte digital | Global Marketing Trends 2022Deloitte digital | Global Marketing Trends 2022
Deloitte digital | Global Marketing Trends 2022
APPMAssociaoPortugue
 

What's hot (20)

Markketing plan template all marketingmixed
Markketing plan template all marketingmixedMarkketing plan template all marketingmixed
Markketing plan template all marketingmixed
 
Five simple steps to developing a digital marketing strategy - Digital DNA
Five simple steps to developing a digital marketing strategy - Digital DNAFive simple steps to developing a digital marketing strategy - Digital DNA
Five simple steps to developing a digital marketing strategy - Digital DNA
 
Aanc mark101 040512
Aanc mark101 040512Aanc mark101 040512
Aanc mark101 040512
 
Market Research for Startups
Market Research for StartupsMarket Research for Startups
Market Research for Startups
 
How to create a campaign brief
How to create a campaign briefHow to create a campaign brief
How to create a campaign brief
 
The Basics of Small Business Marketing
The Basics of Small Business MarketingThe Basics of Small Business Marketing
The Basics of Small Business Marketing
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Sales For Startups
Sales For StartupsSales For Startups
Sales For Startups
 
Innovative Small Business Marketing Strategies
Innovative Small Business Marketing StrategiesInnovative Small Business Marketing Strategies
Innovative Small Business Marketing Strategies
 
Marketing Planning Op 08
Marketing Planning Op 08Marketing Planning Op 08
Marketing Planning Op 08
 
How to sales in tough times
How to sales in tough timesHow to sales in tough times
How to sales in tough times
 
The Modern Consumer Decision Journey
The Modern Consumer Decision JourneyThe Modern Consumer Decision Journey
The Modern Consumer Decision Journey
 
TEDx Talk 2014: Sales 2020, Future trends in sales and sales management.
TEDx Talk 2014: Sales 2020, Future trends in sales and sales management. TEDx Talk 2014: Sales 2020, Future trends in sales and sales management.
TEDx Talk 2014: Sales 2020, Future trends in sales and sales management.
 
Disruptive Marketing - Emeric Delalandre
Disruptive Marketing - Emeric DelalandreDisruptive Marketing - Emeric Delalandre
Disruptive Marketing - Emeric Delalandre
 
Essential marketing skills
Essential marketing skillsEssential marketing skills
Essential marketing skills
 
2 social media marketing plan
2 social media marketing plan2 social media marketing plan
2 social media marketing plan
 
Marketing Process Op 08
Marketing Process Op 08Marketing Process Op 08
Marketing Process Op 08
 
How To Write A Killer Marketing Plan
How To Write A Killer Marketing Plan How To Write A Killer Marketing Plan
How To Write A Killer Marketing Plan
 
Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SE...
Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SE...Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SE...
Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SE...
 
Deloitte digital | Global Marketing Trends 2022
Deloitte digital | Global Marketing Trends 2022Deloitte digital | Global Marketing Trends 2022
Deloitte digital | Global Marketing Trends 2022
 

Viewers also liked

Step-by-Step Guide to Creating your Marketing Plan
Step-by-Step Guide to Creating your Marketing PlanStep-by-Step Guide to Creating your Marketing Plan
Step-by-Step Guide to Creating your Marketing Plan
BusinessPlanTemplate
 
2017 Marketing Plan Template for Modern Marketers
2017 Marketing Plan Template for Modern Marketers2017 Marketing Plan Template for Modern Marketers
2017 Marketing Plan Template for Modern Marketers
Augentia LLC
 
Sap erp logistics materials management
Sap erp logistics materials managementSap erp logistics materials management
Sap erp logistics materials management
Vincenzo Sacco
 
Zak 2013 ebrochure
Zak 2013 ebrochureZak 2013 ebrochure
Zak 2013 ebrochure
Zak Trade Fairs & Exhibitions Pvt. Ltd.
 
Twitter for netlit
Twitter for netlitTwitter for netlit
Twitter for netlitqtran115
 
Fundamental Cloud Security
Fundamental Cloud SecurityFundamental Cloud Security
Fundamental Cloud Security
Mohammed Sajjad Ali
 
Zak World of Facades, 1st March, ITC Maratha, Mumbai
Zak World of Facades, 1st March, ITC Maratha, MumbaiZak World of Facades, 1st March, ITC Maratha, Mumbai
Zak World of Facades, 1st March, ITC Maratha, Mumbai
Zak Trade Fairs & Exhibitions Pvt. Ltd.
 
All that you didn’t know about Rheumatoid Arthritis
All that you didn’t know about Rheumatoid Arthritis All that you didn’t know about Rheumatoid Arthritis
All that you didn’t know about Rheumatoid Arthritis
brooke123
 
Mergers Can Succeed in Today's World: AMA Quarterly | Fall | 2015
Mergers Can Succeed in Today's World: AMA Quarterly | Fall | 2015Mergers Can Succeed in Today's World: AMA Quarterly | Fall | 2015
Mergers Can Succeed in Today's World: AMA Quarterly | Fall | 2015
Todd Antonelli
 
Proappsys Software Company flyer
Proappsys Software Company flyerProappsys Software Company flyer
Proappsys Software Company flyerPradeep Gudipati
 
Assignment 2 - Are you paying attention?
Assignment 2 - Are you paying attention?Assignment 2 - Are you paying attention?
Assignment 2 - Are you paying attention?vanessa_valentino
 
Verbos irregulares
Verbos irregularesVerbos irregulares
Verbos irregulares
marianamarttins
 
Customer experience analytics
Customer experience analyticsCustomer experience analytics
Customer experience analytics
Adam Maghrouri
 
Fablab protospace - printen in 3 d en ie -octrooigilde 12-11-2014
Fablab protospace - printen in 3 d en ie -octrooigilde 12-11-2014Fablab protospace - printen in 3 d en ie -octrooigilde 12-11-2014
Fablab protospace - printen in 3 d en ie -octrooigilde 12-11-2014
Alfons Laudy
 
global-500-greenhouse-gases-performance-trends-2010-2013
global-500-greenhouse-gases-performance-trends-2010-2013global-500-greenhouse-gases-performance-trends-2010-2013
global-500-greenhouse-gases-performance-trends-2010-2013John Moorhead
 
1422 North Blair, Royal Oak, Forsale2
1422 North Blair, Royal Oak, Forsale21422 North Blair, Royal Oak, Forsale2
1422 North Blair, Royal Oak, Forsale2Julie Thayer
 
TNR Gold Shotgun Gold Project, Alaska. Presentation August 2015
TNR Gold Shotgun Gold Project, Alaska. Presentation August 2015TNR Gold Shotgun Gold Project, Alaska. Presentation August 2015
TNR Gold Shotgun Gold Project, Alaska. Presentation August 2015
Kirill Klip
 

Viewers also liked (20)

Step-by-Step Guide to Creating your Marketing Plan
Step-by-Step Guide to Creating your Marketing PlanStep-by-Step Guide to Creating your Marketing Plan
Step-by-Step Guide to Creating your Marketing Plan
 
2017 Marketing Plan Template for Modern Marketers
2017 Marketing Plan Template for Modern Marketers2017 Marketing Plan Template for Modern Marketers
2017 Marketing Plan Template for Modern Marketers
 
Sap erp logistics materials management
Sap erp logistics materials managementSap erp logistics materials management
Sap erp logistics materials management
 
Zak 2013 ebrochure
Zak 2013 ebrochureZak 2013 ebrochure
Zak 2013 ebrochure
 
Twitter for netlit
Twitter for netlitTwitter for netlit
Twitter for netlit
 
Fundamental Cloud Security
Fundamental Cloud SecurityFundamental Cloud Security
Fundamental Cloud Security
 
Zak World of Facades, 1st March, ITC Maratha, Mumbai
Zak World of Facades, 1st March, ITC Maratha, MumbaiZak World of Facades, 1st March, ITC Maratha, Mumbai
Zak World of Facades, 1st March, ITC Maratha, Mumbai
 
All that you didn’t know about Rheumatoid Arthritis
All that you didn’t know about Rheumatoid Arthritis All that you didn’t know about Rheumatoid Arthritis
All that you didn’t know about Rheumatoid Arthritis
 
Mergers Can Succeed in Today's World: AMA Quarterly | Fall | 2015
Mergers Can Succeed in Today's World: AMA Quarterly | Fall | 2015Mergers Can Succeed in Today's World: AMA Quarterly | Fall | 2015
Mergers Can Succeed in Today's World: AMA Quarterly | Fall | 2015
 
Proappsys Software Company flyer
Proappsys Software Company flyerProappsys Software Company flyer
Proappsys Software Company flyer
 
ReadingFirstv3
ReadingFirstv3ReadingFirstv3
ReadingFirstv3
 
Brochure Al Arabia Group
Brochure Al Arabia GroupBrochure Al Arabia Group
Brochure Al Arabia Group
 
Assignment 2 - Are you paying attention?
Assignment 2 - Are you paying attention?Assignment 2 - Are you paying attention?
Assignment 2 - Are you paying attention?
 
Verbos irregulares
Verbos irregularesVerbos irregulares
Verbos irregulares
 
Customer experience analytics
Customer experience analyticsCustomer experience analytics
Customer experience analytics
 
Fablab protospace - printen in 3 d en ie -octrooigilde 12-11-2014
Fablab protospace - printen in 3 d en ie -octrooigilde 12-11-2014Fablab protospace - printen in 3 d en ie -octrooigilde 12-11-2014
Fablab protospace - printen in 3 d en ie -octrooigilde 12-11-2014
 
global-500-greenhouse-gases-performance-trends-2010-2013
global-500-greenhouse-gases-performance-trends-2010-2013global-500-greenhouse-gases-performance-trends-2010-2013
global-500-greenhouse-gases-performance-trends-2010-2013
 
First Capital brochure
First Capital brochureFirst Capital brochure
First Capital brochure
 
1422 North Blair, Royal Oak, Forsale2
1422 North Blair, Royal Oak, Forsale21422 North Blair, Royal Oak, Forsale2
1422 North Blair, Royal Oak, Forsale2
 
TNR Gold Shotgun Gold Project, Alaska. Presentation August 2015
TNR Gold Shotgun Gold Project, Alaska. Presentation August 2015TNR Gold Shotgun Gold Project, Alaska. Presentation August 2015
TNR Gold Shotgun Gold Project, Alaska. Presentation August 2015
 

Similar to Creating a Marketing Plan

Ensight Tec Marketing Planning Strategy
Ensight Tec Marketing Planning StrategyEnsight Tec Marketing Planning Strategy
Ensight Tec Marketing Planning Strategy
Ensight Tec Marketing, Ltd.
 
C:\Fakepath\Marketing Communications Estm Plan
C:\Fakepath\Marketing Communications Estm PlanC:\Fakepath\Marketing Communications Estm Plan
C:\Fakepath\Marketing Communications Estm Planguestf28ff64
 
C M I Research Webinar 1 2
C M I Research Webinar 1 2C M I Research Webinar 1 2
C M I Research Webinar 1 2Alitt
 
Market Analysis for Entrepreneurs
Market Analysis for EntrepreneursMarket Analysis for Entrepreneurs
Market Analysis for Entrepreneurs
Red Sage Communications, Inc.
 
3. Attracting Customers To Your Site - Marketing and Social Networks
3. Attracting Customers To Your Site - Marketing and Social Networks3. Attracting Customers To Your Site - Marketing and Social Networks
3. Attracting Customers To Your Site - Marketing and Social Networks
mdda
 
Researching for entrepreneurs
Researching for entrepreneursResearching for entrepreneurs
Researching for entrepreneursJerry Mitchell
 
Lean startup Victoria 01 Introduction to Lean Startup
Lean startup Victoria 01 Introduction to Lean StartupLean startup Victoria 01 Introduction to Lean Startup
Lean startup Victoria 01 Introduction to Lean Startup
Evan Wilms
 
Lo1 workbook marketing & pr
Lo1 workbook marketing & prLo1 workbook marketing & pr
Lo1 workbook marketing & pr
abbydowning97
 
Savannah and katie task 3
Savannah and katie task 3Savannah and katie task 3
Savannah and katie task 3katietorpey1
 
Marketing And Social Media - Central South Manchester Nov. 09
Marketing And Social Media - Central South Manchester Nov. 09Marketing And Social Media - Central South Manchester Nov. 09
Marketing And Social Media - Central South Manchester Nov. 09
JohnKeys
 
Attracting Customers To Your Site - Marketing and Social Networks - South Man...
Attracting Customers To Your Site - Marketing and Social Networks - South Man...Attracting Customers To Your Site - Marketing and Social Networks - South Man...
Attracting Customers To Your Site - Marketing and Social Networks - South Man...
JohnKeys
 
Marketing plan in 85 slides
Marketing plan in 85 slidesMarketing plan in 85 slides
Marketing plan in 85 slides
Johanna Heinonen
 
Your Marketing Strategy 2020
Your Marketing Strategy 2020Your Marketing Strategy 2020
Your Marketing Strategy 2020
Omar D'Elia
 
Gartner and Vendors & Service Providers
Gartner and Vendors & Service ProvidersGartner and Vendors & Service Providers
Gartner and Vendors & Service ProvidersJordyn McGrory
 
Marketing adv
Marketing advMarketing adv
Marketing adv
JessmayaMorales
 
Creating a Marketing Plan
Creating a Marketing PlanCreating a Marketing Plan
Creating a Marketing Plan
Visit Buffalo Niagara
 
Digital Marketing
Digital Marketing Digital Marketing
Digital Marketing
Sinta Nurleta
 
Leverage your Business with Market Research
Leverage your Business with Market ResearchLeverage your Business with Market Research
Leverage your Business with Market Research
Red Sage Communications, Inc.
 

Similar to Creating a Marketing Plan (20)

Ensight Tec Marketing Planning Strategy
Ensight Tec Marketing Planning StrategyEnsight Tec Marketing Planning Strategy
Ensight Tec Marketing Planning Strategy
 
C:\Fakepath\Marketing Communications Estm Plan
C:\Fakepath\Marketing Communications Estm PlanC:\Fakepath\Marketing Communications Estm Plan
C:\Fakepath\Marketing Communications Estm Plan
 
C M I Research Webinar 1 2
C M I Research Webinar 1 2C M I Research Webinar 1 2
C M I Research Webinar 1 2
 
Task 3
Task 3Task 3
Task 3
 
Market Analysis for Entrepreneurs
Market Analysis for EntrepreneursMarket Analysis for Entrepreneurs
Market Analysis for Entrepreneurs
 
3. Attracting Customers To Your Site - Marketing and Social Networks
3. Attracting Customers To Your Site - Marketing and Social Networks3. Attracting Customers To Your Site - Marketing and Social Networks
3. Attracting Customers To Your Site - Marketing and Social Networks
 
Researching for entrepreneurs
Researching for entrepreneursResearching for entrepreneurs
Researching for entrepreneurs
 
Lean startup Victoria 01 Introduction to Lean Startup
Lean startup Victoria 01 Introduction to Lean StartupLean startup Victoria 01 Introduction to Lean Startup
Lean startup Victoria 01 Introduction to Lean Startup
 
Lo1 workbook marketing & pr
Lo1 workbook marketing & prLo1 workbook marketing & pr
Lo1 workbook marketing & pr
 
Task 3
Task 3Task 3
Task 3
 
Savannah and katie task 3
Savannah and katie task 3Savannah and katie task 3
Savannah and katie task 3
 
Marketing And Social Media - Central South Manchester Nov. 09
Marketing And Social Media - Central South Manchester Nov. 09Marketing And Social Media - Central South Manchester Nov. 09
Marketing And Social Media - Central South Manchester Nov. 09
 
Attracting Customers To Your Site - Marketing and Social Networks - South Man...
Attracting Customers To Your Site - Marketing and Social Networks - South Man...Attracting Customers To Your Site - Marketing and Social Networks - South Man...
Attracting Customers To Your Site - Marketing and Social Networks - South Man...
 
Marketing plan in 85 slides
Marketing plan in 85 slidesMarketing plan in 85 slides
Marketing plan in 85 slides
 
Your Marketing Strategy 2020
Your Marketing Strategy 2020Your Marketing Strategy 2020
Your Marketing Strategy 2020
 
Gartner and Vendors & Service Providers
Gartner and Vendors & Service ProvidersGartner and Vendors & Service Providers
Gartner and Vendors & Service Providers
 
Marketing adv
Marketing advMarketing adv
Marketing adv
 
Creating a Marketing Plan
Creating a Marketing PlanCreating a Marketing Plan
Creating a Marketing Plan
 
Digital Marketing
Digital Marketing Digital Marketing
Digital Marketing
 
Leverage your Business with Market Research
Leverage your Business with Market ResearchLeverage your Business with Market Research
Leverage your Business with Market Research
 

Recently uploaded

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
offisadizayn
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Phil Pallen PPT Biography and Interviews
Phil Pallen PPT Biography and InterviewsPhil Pallen PPT Biography and Interviews
Phil Pallen PPT Biography and Interviews
travisomalana
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
Felipe Bazon
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
aditisingh6607
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
Pascal Fintoni
 
Why People Fail in Network Marketing Business
Why People Fail in Network Marketing BusinessWhy People Fail in Network Marketing Business
Why People Fail in Network Marketing Business
Harish Kumar
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris Ferris
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Search Engine Optimization Strategies for Local Businesses.pdf
Search Engine Optimization Strategies for Local Businesses.pdfSearch Engine Optimization Strategies for Local Businesses.pdf
Search Engine Optimization Strategies for Local Businesses.pdf
seodigitalbraino
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
akashrawdot
 
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to KnowQuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
markmargaret23
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
Aatir Abdul Rauf
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
 
Phil Pallen PPT Biography and Interviews
Phil Pallen PPT Biography and InterviewsPhil Pallen PPT Biography and Interviews
Phil Pallen PPT Biography and Interviews
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
 
Why People Fail in Network Marketing Business
Why People Fail in Network Marketing BusinessWhy People Fail in Network Marketing Business
Why People Fail in Network Marketing Business
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris Ferris
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Search Engine Optimization Strategies for Local Businesses.pdf
Search Engine Optimization Strategies for Local Businesses.pdfSearch Engine Optimization Strategies for Local Businesses.pdf
Search Engine Optimization Strategies for Local Businesses.pdf
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
 
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to KnowQuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
 

Creating a Marketing Plan

  • 1. Stacey Ferreira @staceyferreira Co-Founder, AdMoar
  • 3. “…the umbrella term covering research, branding, PR, advertising, direct response, promotions, loyalty, demand generation, etc.” - Anne Holland, Author of WhichTestWon
  • 4. “…anything you create or share that tells your story.” - Ann Handley, Author of Content Rules
  • 6. You can have the best product or ! service in the world. ! ! But if no one ! knows about it, it will not sell.
  • 7. ! And every other job in business depends on the product or service selling.
  • 8.
  • 9. Time Product Timeline Profit Cost Pre-Launch Launch Growth Sustainability Decline Product Extension/ Revival Sunset
  • 10. Marketing Timeline Time Profit Cost Brand & Customer Relationship Development Direct Response & Testing Research Reminder Advertising & Brand Loyalty & Research Reinvention Repositioning
  • 13. Market Analysis What is the market you’re going to target?
  • 14. Market Analysis What is the market you’re going to target? What are the current trends in the market?
  • 15. Market Analysis What is the market you’re going to target? What are the current trends in the market? How large is the market?
  • 16. Market Analysis What is the market you’re going to target? What are the current trends in the market? How large is the market? Who is in the market (customer segmentation)?
  • 17. Market Analysis What is the market you’re going to target? What are the current trends in the market? How large is the market? Who is in the market (customer segmentation)? Where do people in these segments buy?
  • 18. Market Analysis What is the market you’re going to target? What are the current trends in the market? How large is the market? Who is in the market (customer segmentation)? Where do people in these segments buy? Why do they buy (necessity, luxury, etc.)?
  • 19. Market Analysis What is the market you’re going to target? What are the current trends in the market? How large is the market? Who is in the market (customer segmentation)? Where do people in these segments buy? Why do they buy (necessity, luxury, etc.)? When do they buy (seasonality)?
  • 20. Market Analysis What is the market you’re going to target? What are the current trends in the market? How large is the market? Who is in the market (customer segmentation)? Where do people in these segments buy? Why do they buy (necessity, luxury, etc.)? When do they buy (seasonality)? Who do they currently buy from (competitors)?
  • 21. Research “The world is full of facts. You need to accurately identify ones that will help you market your brand more effectively.” — Jim Avery
  • 23. Problems & Opportunity What are the problems in the market that your product/service are going to solve?
  • 24. Problems & Opportunity What are the problems in the market that your product/service are going to solve? What are the strengths of your product?
  • 25. Problems & Opportunity What are the problems in the market that your product/service are going to solve? What are the strengths of your product? What are the weaknesses of your product?
  • 26. Problems & Opportunity What are the problems in the market that your product/service are going to solve? What are the strengths of your product? What are the weaknesses of your product? What opportunities are there in the market for your product?
  • 27. Problems & Opportunity What are the problems in the market that your product/service are going to solve? What are the strengths of your product? What are the weaknesses of your product? What opportunities are there in the market for your product? What are potential threats to your success?
  • 29. Objectives What is the overall objective of your marketing initiatives (direct sales, brand awareness)?
  • 30. Objectives What is the overall objective of your marketing initiatives (direct sales, brand awareness)? What is the timeline to hit these objectives?
  • 31. Objectives What is the overall objective of your marketing initiatives (direct sales, brand awareness)? What is the timeline to hit these objectives? Set hard and fast goals (increase market share by x%, increase revenue by $xxx,xxx, increase user count by xxx,xxx, etc.).
  • 33. Budget & Time What is your budget per week/month/year?
  • 34. Budget & Time What is your budget per week/month/year? What is your budget per medium (if any)?
  • 35. Budget & Time What is your budget per week/month/year? What is your budget per medium (if any)? How much time until your budget runs out?
  • 37. Marketing Mix Who is your primary target customer?
  • 38. Marketing Mix Who is your primary target customer? What is the exact product you’re offering them (what features does it have? whats the value add?)?
  • 39. Marketing Mix Who is your primary target customer? What is the exact product you’re offering them (what features does it have? whats the value add?)? What does the product cost the customer?
  • 40. Marketing Mix Who is your primary target customer? What is the exact product you’re offering them (what features does it have? whats the value add?)? What does the product cost the customer? Where will you promote the product to get people to buy it (advertising, sales promotion, PR, direct marketing, event marketing, packaging, etc.)?
  • 41. Marketing Mix Who is your primary target customer? What is the exact product you’re offering them (what features does it have? whats the value add?)? What does the product cost the customer? Where will you promote the product to get people to buy it (advertising, sales promotion, PR, direct marketing, event marketing, packaging, etc.)? Where will they buy the product (online, in-store)?
  • 42. Marketing Mix Repeat Marketing Mix for Secondary & Tertiary Customer Segmentations.
  • 43. Testing: Digital Start large and optimize down.
  • 44. Testing: Trad. Start small and scale up.
  • 45. Implementation PR Blogging Social Media Creative Creation Media Buying Sales/Loyalty Promotion Event Promotion Packing & Distribution
  • 47. Evaluation What is your evaluation timeline?
  • 48. Evaluation What is your evaluation timeline? What tools will you use to help you evaluate your campaigns (Google Analytics, Mongoose, MixPanel, AdMoar)?
  • 49. Evaluation What is your evaluation timeline? What tools will you use to help you evaluate your campaigns (Google Analytics, Mongoose, MixPanel, AdMoar)? How did your campaign perform?
  • 50. Evaluation What is your evaluation timeline? What tools will you use to help you evaluate your campaigns (Google Analytics, Mongoose, MixPanel, AdMoar)? How did your campaign perform? How much did you optimize mid-campaign?
  • 51. Evaluation What is your evaluation timeline? What tools will you use to help you evaluate your campaigns (Google Analytics, Mongoose, MixPanel, AdMoar)? How did your campaign perform? How much did you optimize mid-campaign? What will you do differently the next time around?
  • 52. Stacey Ferreira @staceyferreira Co-Founder, AdMoar